Mayfair Equity Partners

Mayfair Equity Partners is a private equity firm specializing in growth capital investments and buyouts in the TMT and Consumer sectors. They focus on building strong partnerships with exceptional management teams, supporting them to deliver their plans faster and with less risk. They believe that with fast-growing businesses, it is often impossible to separate strong financial results from the teams responsible for delivering them.

Waqqas Ahmad

Partner

Bertie Aykroyd

Partner

Maria Carradice

Portfolio Director

Rob Curwen

Portfolio Director

Kunal Dasgupta

Partner

Yusuf Hoballah

Associate Director

Tushar Pabari

CFO

Paul Reading

Managing Director

22 past transactions

Yieldstreet

Series C in 2021
Yieldstreet is a management platform that provides retail investors access to income-generating investment products. Founded in 2015, It gives individuals access to alternative investments that have traditionally been off-limits to the average investor. With over $2.5 billion invested across multiple asset classes, Yieldstreet is changing the way people generate passive income by lowering and removing the barriers that historically kept these lucrative opportunities far out of reach. In 2013, founders Milind Mehere and Michael Weisz were frustrated that many investment strategies were typically reserved only for institutions and the ultra-wealthy. Typically, the average investor was left to choose between the stock market and bonds with falling yields - with few options in between. Asset-based investments had longer hold periods and a higher barrier of entry, keeping them well out of reach of accredited investors — even more so for unaccredited investors. As a result, they decided to leverage the growing fintech disruption to give more people access to these previously restricted alternative investments. Milind’s background in building companies combined with Michael’s decade-plus experience in investing and fund management formed the core of Yieldstreet. Passion for their investors and employees as well as a willing embrace of innovation, has been part of Yieldstreet’s identity from the beginning. Each decision to leverage a new technology, or investment strategy, or originate a new deal is made to put investors first. That drive has propelled Yieldstreet across all 50 states, crossing $100M invested in less than eight quarters, with the $1B milestone coming only three years later. In 2019, Yieldstreet’s membership had grown to 100,000, and a savings account for members was launched. Yieldstreet, since its launch in 2015, has not deviated from its goal to change investing for the better, nor has it slowed down. Yieldstreet was ranked number 46 on the Inc. 5000 list of the fastest-growing companies and has been recognized by Built In as one of the Best Places to Work. Yieldstreet today delivers wealth generation options and alternative investments for more than 330,000 investors and has returned more than $1.3 billion in principal/interest. Many alternative investment platforms only focus on one asset class, such as real estate or art. Yieldstreet’s offerings, accessed through cash or a low-fee IRA, cover a wide range of asset classes — art, real estate, legal, corporates, consumer, and commercial, via single investments or funds. Yieldstreet also offers its members short-term notes on offerings with a hold period between 3 and 6 months, which generally boast higher interest rates than money markets and CDs. Yieldstreet is headquartered in New York and has offices in Brazil, Greece, and Malta. Michael Weisz serves as President and Milind Mehere serves as CEO. Together, they manage a team of more than 140 employees, all working toward Yieldstreet’s one goal: to change the way people invest for the better.

EGYM

Series E in 2021
EGYM is a global fitness technology company that provides fitness and health facilities with intelligent workout solutions built on a robust ecosystem of connected gym equipment and software. EGYM empowers gym operators to deliver a comprehensive workout experience through its smart gym equipment and digital solutions to support their members' fitness journey and provide data-based guidance to help them stay motivated and achieve their goal of a healthier life with improved physical and mental wellness. Because there is one thing EGYM is convinced of member success means gym success.

Tangle Teezer

Private Equity Round in 2021
Tangle Teezer provides naturally curly purple passion, original hairbrush, hairdressing, by hair type, plant brush, detangling, blow-drying, styling, wellness, detangling sprays, and pet teezer services.

Séraphine

Acquisition in 2020
Séraphine is maternity wear brand which designs fashionable maternity clothes.

Graphcore

Series E in 2020
Graphcore is a startup that develops a microprocessor designed for AI and machine learning applications. It has created a new processor, the Intelligence Processing Unit (IPU) for artificial intelligence. The IPU’s unique architecture means developers can run current machine learning models orders of magnitude faster. The company was founded in 2016 and is headquartered in Bristol, United Kingdom.

Graphcore

Series D in 2020
Graphcore is a startup that develops a microprocessor designed for AI and machine learning applications. It has created a new processor, the Intelligence Processing Unit (IPU) for artificial intelligence. The IPU’s unique architecture means developers can run current machine learning models orders of magnitude faster. The company was founded in 2016 and is headquartered in Bristol, United Kingdom.

SuperAwesome

Venture Round in 2020
SuperAwesome's technology powers the children's digital media ecosystem. SuperAwesome's products are used by hundreds of kids content companies and brands to provide kid-safe (COPPA/GDPR compliant) digital functionality ranging from authentication (Kids Web Services) to safe-social (PopJam) to kid-safe advertising/monetization (AwesomeAds). SuperAwesome was founded in 2013 and is headquartered in London. The company was acquired by Epic Games in 2020.

Parcel2Go

Acquisition in 2019
Parcel2Go offers a range of courier services globally, and is the UK's largest online parcel delivery service. They work with a number of big partners such as FedEx, TNT, City Link, UPS, Yodel, Parcelforce, Hermes and Collect+. Home and business users can benefit from services available domestically and internationally.

SuperAwesome

Series C in 2019
SuperAwesome's technology powers the children's digital media ecosystem. SuperAwesome's products are used by hundreds of kids content companies and brands to provide kid-safe (COPPA/GDPR compliant) digital functionality ranging from authentication (Kids Web Services) to safe-social (PopJam) to kid-safe advertising/monetization (AwesomeAds). SuperAwesome was founded in 2013 and is headquartered in London. The company was acquired by Epic Games in 2020.

Ultraleap

Series C in 2018
Ultraleap is the world leader in mid-air haptics and 3D hand tracking. The company's breakthrough haptic technology (previously Ultrahaptics) uses ultrasound to create rich, three-dimensional shapes and textures that can be felt, but not seen.

PIXOMONDO

Acquisition in 2018
Pixomondo, an international creative design and visual effects studio with offices located throughout Europe, the Americas, and China. They collaborate to develop and produce stunning visual effects and innovative entertainment experiences for their clients around the world. We’ve won an Academy Award®, an Emmy® and a number of VES Awards for their work. Founded in 2001 by CEO and Executive Producer Thilo Kuther, Pixomondo is a solutions-oriented design company that solves creative challenges for their clients and partners. Whether they are crafting never-before-seen visual effects for a feature film or developing innovative original concepts for a global marketing campaign, they leverage their collaborative design process to develop truly award winning work. Their passion is to deliver the best ideas at the highest levels of quality on time and on budget, with the kind of outstanding service you expect from a world-class company. While they are widely known for their award-winning visual effects work, Pixomondo maintains a diversified portfolio of business activities which includes: corporate communications, interactive digital content, live events, theme park entertainment experiences and original IP.

GCI Com

Acquisition in 2018
GCI Telecom is a UK-based independent telecoms and data services company delivering cloud hosting and managed-cloud-solutions.

Promise Gluten Free

Acquisition in 2017
Promise Gluten Free operates as a speciality baker. Promise Gluten Free founded in 2011, is a group of companies comprising Aran Ard Teoranta (trading as Gallagher’s Bakery) and Cuisine Royale Manufacturing Ltd.

SuperAwesome

Series B in 2017
SuperAwesome's technology powers the children's digital media ecosystem. SuperAwesome's products are used by hundreds of kids content companies and brands to provide kid-safe (COPPA/GDPR compliant) digital functionality ranging from authentication (Kids Web Services) to safe-social (PopJam) to kid-safe advertising/monetization (AwesomeAds). SuperAwesome was founded in 2013 and is headquartered in London. The company was acquired by Epic Games in 2020.

Talon

Private Equity Round in 2017
Talon is a marketing and advertising company that offers media planning, buying, creative and technology-led foundations.

Talon

Secondary Market in 2017
Talon is a marketing and advertising company that offers media planning, buying, creative and technology-led foundations.

Hotels and More

Acquisition in 2016
Hotels and More operates as a destination management company that compiles multi-component package holidays for erudite groups and individual travellers.

YO! Sushi

Acquisition in 2015
YO Sushi UK Ltd. operates a chain of sushi restaurants. The company offers various Japanese dishes, including soups, rice or noodle-based dishes, salads, tempuras, sashimi, hand rolls, and desserts. It also offers space for parties and events.

Tour Partner Group

Acquisition in 2015
Tour Partner Group is a destination management company that compiles multi-component package holidays for erudite groups and individual travellers.

Fox International

Acquisition in 2015
Fox International providers of fishing tackle to the European coarse fishing market. The business is well established in the UK, Germany, Netherlands and France, and is executing successfully on an expansion strategy across a range of other European markets. The business has a strong brand and is appreciated by retailers and consumers alike for its product innovation and high levels of post-sales service.

OVO Energy

Private Equity Round in 2015
OVO Energy is an independent energy technology company and supplier. OVO Energy is set to make energy cheaper, greener, and simpler. The company has brought great service, clear information, and honesty to a broken industry. OVO Energy has made a strong commitment to becoming a carbon-neutral company, actively striving to meet ambitious science-based carbon reduction goals. Concurrently, they are dedicated to assisting customers in lowering their household emissions.
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