Mayfair Equity Partners

Mayfair Equity Partners, established in 2014, is a London-based private equity firm focusing on growth capital investments and buyouts within the Technology, Media, and Telecom (TMT) and Consumer sectors. The company collaborates with exceptional management teams, providing capital and strategic support to accelerate growth and mitigate risk. Mayfair Equity Partners invests in both the United States and Europe, with a track record of successful investments in various sub-sectors such as computer hardware, media, and consumer services.

Waqqas Ahmad

Co-Founder and Partner

Bertie Aykroyd

Partner

Maria Carradice

Managing Director, Specialist - Environmental, Social and Governance

Rob Curwen

Managing Director, Specialist - Operational Effectiveness

Kunal Dasgupta

Co-Founder and Partner

Yusuf Hoballah

Partner

Omar Kanafani

Director

Matilda Kanjere

Senior Associate

Álvaro Lozano

Associate Director

Tushar Pabari

CFO and Partner

Neil Price

Managing Director

Ryan Pugh

Senior Associate

Paul Reading

Partner and Chief Strategy Officer, Specialist - Integration Planning

Abbie Robus

Associate

Aryo Tehranian

Director

Shiva Tiwari

Associate Director

Ihar Valodzin

Director

Markus Zejermann

Managing Director

31 past transactions

BizAway

Private Equity Round in 2024
BizAway is a cloud-based travel booking platform that provides comprehensive solutions for managing business travel. The platform simplifies the entire travel process, from booking transportation and accommodations to handling administrative tasks such as invoice management. By centralizing the management of travel documents, BizAway enables businesses to streamline their travel arrangements, allowing them to book tickets efficiently without incurring additional commissions. This approach not only saves time but also reduces costs, making it an effective tool for organizations looking to optimize their travel operations.

i-media

Acquisition in 2024
i-media offer a3 washroom panels, 6 sheets, digital screens, mobile, motorway advertising, out of home advertising, outdoor advertising, discreet advertising, dooh, digital out of home, advertising space, motorway service stations, and motorway service areas.

TrustedHousesitters

Acquisition in 2023
TrustedHousesitters Limited operates a platform that connects pet owners with sitters who provide pet care in exchange for accommodation. Founded in 2010 and headquartered in London, the service allows users to register and find suitable sitters, who not only care for the pets but also look after the home while the owners are away. This arrangement benefits both parties, as sitters gain free lodging while pet owners enjoy peace of mind knowing their pets are in caring hands. The platform has gained popularity across more than 100 countries, facilitating millions of pet-sitting nights and saving members significant expenses on accommodation and pet care. It serves as an economical solution for various travel scenarios, including vacations and remote work, by addressing the common challenge of finding reliable pet and home care.

OVO Energy

Private Equity Round in 2023
OVO Energy is an independent energy technology company and supplier that was launched in 2009. The company's goal is to make energy more affordable, environmentally friendly, and easier to understand. By providing excellent service, transparent information, and a commitment to honesty, OVO Energy is working to improve the energy industry. The company is continuously striving to reach new heights in its mission to revolutionize the way energy is consumed and distributed.

EGYM

Series F in 2023
EGYM is a global fitness technology company that specializes in providing intelligent workout solutions for fitness and health facilities. The company offers a comprehensive platform that integrates connected gym equipment and software, enabling operators to enhance the workout experience for their members. EGYM's offerings include a B2B corporate fitness subscription solution tailored for employers, as well as personalized, data-driven fitness experiences for users. This approach supports individuals in achieving their fitness goals, whether related to muscle gain, performance, or rehabilitation. EGYM's commitment to member success is reflected in its belief that the success of gym operators is intrinsically linked to the progress of their members towards improved physical and mental wellness.

JONCKERS

Acquisition in 2023
Jonckers is a language solution provider specializing in translation and localization services on a global scale. The company is dedicated to breaking language barriers through its innovative platform, which integrates neural machine translation and translation memory technology. Additionally, Jonckers leverages an AI-driven translation community, enabling users to efficiently translate large volumes of content and manage translations across various media and languages. This comprehensive approach allows clients to effectively engage with their international audiences while ensuring high-quality language solutions.

Access Partnership

Acquisition in 2022
Since 1999, Access Partnership has helped some of the world’s leading technology and infrastructure organisations shape policy outcomes and introduce new services and products into previously under-served markets. Their expertise in the areas of government relations and regulatory affairs means they are able to provide their clients with a range of solutions that create the commercial environment they need to flourish. They have developed effective, proprietary and stress-tested processes that they deploy in support of their clients’ government affairs goals. And they succeed, time and again. Their clients include private- and public-sector stakeholders, as well as non-governmental organisations. They are proud of the long-term relationships they have built with each of them.

LoopMe

Acquisition in 2022
LoopMe is a technology company that specializes in enhancing brand advertising through artificial intelligence. Founded in 2012 and headquartered in the UK, LoopMe was a pioneer in applying AI to brand advertising, developing its Intelligent Marketplace to address various industry challenges. The company's patented AI technology, PurchaseLoop, measures and optimizes consumer sentiment in real-time, creating a feedback loop that improves advertising effectiveness. LoopMe focuses on making mid-funnel metrics, such as awareness and purchase intent, more measurable and optimizable. The company offers solutions for audience targeting and measurement across mobile, programmatic, and connected TV platforms, enabling clients to leverage insights for better campaign performance. With a commitment to transforming the advertising landscape, LoopMe operates globally, with offices in major cities across North America, Europe, and Asia. Its organic growth has been significant, reflecting a strong market position and an innovative approach to brand advertising.

Yieldstreet

Series C in 2021
Yieldstreet is a management platform that provides retail investors access to income-generating investment products. Founded in 2015, It gives individuals access to alternative investments that have traditionally been off-limits to the average investor. With over $2.5 billion invested across multiple asset classes, Yieldstreet is changing the way people generate passive income by lowering and removing the barriers that historically kept these lucrative opportunities far out of reach. In 2013, founders Milind Mehere and Michael Weisz were frustrated that many investment strategies were typically reserved only for institutions and the ultra-wealthy. Typically, the average investor was left to choose between the stock market and bonds with falling yields - with few options in between. Asset-based investments had longer hold periods and a higher barrier of entry, keeping them well out of reach of accredited investors — even more so for unaccredited investors. As a result, they decided to leverage the growing fintech disruption to give more people access to these previously restricted alternative investments. Milind’s background in building companies combined with Michael’s decade-plus experience in investing and fund management formed the core of Yieldstreet. Passion for their investors and employees as well as a willing embrace of innovation, has been part of Yieldstreet’s identity from the beginning. Each decision to leverage a new technology, or investment strategy, or originate a new deal is made to put investors first. That drive has propelled Yieldstreet across all 50 states, crossing $100M invested in less than eight quarters, with the $1B milestone coming only three years later. In 2019, Yieldstreet’s membership had grown to 100,000, and a savings account for members was launched. Yieldstreet, since its launch in 2015, has not deviated from its goal to change investing for the better, nor has it slowed down. Yieldstreet was ranked number 46 on the Inc. 5000 list of the fastest-growing companies and has been recognized by Built In as one of the Best Places to Work. Yieldstreet today delivers wealth generation options and alternative investments for more than 330,000 investors and has returned more than $1.3 billion in principal/interest. Many alternative investment platforms only focus on one asset class, such as real estate or art. Yieldstreet’s offerings, accessed through cash or a low-fee IRA, cover a wide range of asset classes — art, real estate, legal, corporates, consumer, and commercial, via single investments or funds. Yieldstreet also offers its members short-term notes on offerings with a hold period between 3 and 6 months, which generally boast higher interest rates than money markets and CDs. Yieldstreet is headquartered in New York and has offices in Brazil, Greece, and Malta. Michael Weisz serves as President and Milind Mehere serves as CEO. Together, they manage a team of more than 140 employees, all working toward Yieldstreet’s one goal: to change the way people invest for the better.

Ultraleap

Series D in 2021
Ultraleap Limited is a leading developer of mid-air haptic control systems and 3D hand tracking technology. Formerly known as Ultrahaptics, the company specializes in creating solutions that utilize ultrasound to generate tactile sensations, enabling users to feel three-dimensional shapes and textures without physical contact. Its flagship products include the Leap Motion Controller, which captures hand movements, and the VR Developer Mount, designed for enhancing virtual reality experiences on various headsets. The company's innovative technology is applicable across multiple industries such as extended reality, automotive, digital signage, industrial automation, consumer electronics, and location-based entertainment. Established in 2013 and headquartered in Bristol, United Kingdom, Ultraleap also has a subsidiary in Silicon Valley, United States.

EGYM

Series E in 2021
EGYM is a global fitness technology company that specializes in providing intelligent workout solutions for fitness and health facilities. The company offers a comprehensive platform that integrates connected gym equipment and software, enabling operators to enhance the workout experience for their members. EGYM's offerings include a B2B corporate fitness subscription solution tailored for employers, as well as personalized, data-driven fitness experiences for users. This approach supports individuals in achieving their fitness goals, whether related to muscle gain, performance, or rehabilitation. EGYM's commitment to member success is reflected in its belief that the success of gym operators is intrinsically linked to the progress of their members towards improved physical and mental wellness.

Tangle Teezer

Private Equity Round in 2021
Tangle Teezer is a London-based manufacturer of hair care products, specializing in innovative hairbrushes designed for various hair types. The company's product range includes detangling brushes, scalp exfoliators, and massagers, all engineered with advanced technology to minimize hair breakage and damage. Tangle Teezer also offers a selection of detangling sprays and products tailored for pets, enhancing their focus on hair wellness and styling. The brand is recognized for its unique designs and effective solutions for maintaining healthy hair, catering to a diverse clientele.

Séraphine

Acquisition in 2020
Séraphine Ltd is a maternity wear brand founded in 2002 and based in London, United Kingdom. The company specializes in designing, manufacturing, and retailing fashionable clothing for pregnant women, offering a wide array of products that includes dresses, jeans, tops, trousers, coats, swimwear, innerwear, nightwear, and work wear. In addition to clothing, Séraphine provides accessories such as shoes, belts, jewelry, and handbags. The brand operates both online and through physical retail stores, catering to an underserved global market for maternity and nursing apparel.

Graphcore

Series E in 2020
Graphcore Limited is a hardware systems company that specializes in developing intelligent processing units (IPUs) tailored for artificial intelligence and machine learning applications. Founded in 2016 and headquartered in Bristol, United Kingdom, the company offers products such as IPU-Accelerator cards, which enhance server performance for machine learning tasks, and IPU-Appliance systems that improve inference capabilities for various users. Graphcore's innovative IPU architecture allows developers to run existing machine learning models significantly faster, facilitating the deployment of advanced AI solutions across diverse servers and software environments. In addition to its Bristol headquarters, Graphcore has locations in Palo Alto, London, Oslo, and Beijing, expanding its global presence in the AI technology sector.

Graphcore

Series D in 2020
Graphcore Limited is a hardware systems company that specializes in developing intelligent processing units (IPUs) tailored for artificial intelligence and machine learning applications. Founded in 2016 and headquartered in Bristol, United Kingdom, the company offers products such as IPU-Accelerator cards, which enhance server performance for machine learning tasks, and IPU-Appliance systems that improve inference capabilities for various users. Graphcore's innovative IPU architecture allows developers to run existing machine learning models significantly faster, facilitating the deployment of advanced AI solutions across diverse servers and software environments. In addition to its Bristol headquarters, Graphcore has locations in Palo Alto, London, Oslo, and Beijing, expanding its global presence in the AI technology sector.

atHome Group

Acquisition in 2020
AtHome Group, headquartered in Luxembourg, specializes in online real estate advertising. It offers property choices for both purchase and lease, primarily in Luxembourg, with a market-leading position covering over 90% of real estate agents. The company's services extend to the Wallonie region of Belgium, the Lorraine region of France, and the Trier region of Germany, providing clients and users with access to commercial real estate market agent information via mobile applications and online platforms.

SuperAwesome

Venture Round in 2020
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Parcel2Go

Acquisition in 2019
Parcel2Go is a leading online parcel delivery service based in the UK, offering a comprehensive range of courier services for both home and business users. The company operates a parcel delivery comparison platform that provides customers with an alternative to traditional postal services. By partnering with major courier companies such as FedEx, UPS, and Hermes, Parcel2Go enables users to send packages of various sizes to destinations domestically and internationally. The platform allows customers to manage their orders online and track their shipments, ensuring a convenient and cost-effective delivery experience.

SuperAwesome

Series C in 2019
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Ultraleap

Series C in 2018
Ultraleap Limited is a leading developer of mid-air haptic control systems and 3D hand tracking technology. Formerly known as Ultrahaptics, the company specializes in creating solutions that utilize ultrasound to generate tactile sensations, enabling users to feel three-dimensional shapes and textures without physical contact. Its flagship products include the Leap Motion Controller, which captures hand movements, and the VR Developer Mount, designed for enhancing virtual reality experiences on various headsets. The company's innovative technology is applicable across multiple industries such as extended reality, automotive, digital signage, industrial automation, consumer electronics, and location-based entertainment. Established in 2013 and headquartered in Bristol, United Kingdom, Ultraleap also has a subsidiary in Silicon Valley, United States.

Pixomondo

Acquisition in 2018
PIXOMONDO, LLC is an international creative design and visual effects studio that specializes in producing high-quality visual effects for feature films, television, and commercials. Founded in 2001 and headquartered in Los Angeles, California, the company has expanded its presence with offices in Toronto, Vancouver, Stuttgart, Frankfurt, Beijing, and Shanghai. PIXOMONDO has garnered recognition for its work, winning an Academy Award, an Emmy, and multiple VES Awards. The company employs a collaborative design approach that enables it to tackle creative challenges and deliver innovative solutions for clients worldwide. In addition to visual effects, PIXOMONDO also engages in corporate communications, interactive digital content, live events, theme park experiences, and original intellectual property, showcasing a diversified portfolio that enhances its offerings in the entertainment industry.

GCI Com

Acquisition in 2018
GCI Telecom is a UK-based independent telecoms and data services company delivering cloud hosting and managed-cloud-solutions.

SuperAwesome

Series B in 2017
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Promise Gluten Free

Acquisition in 2017
Promise Gluten Free, founded in 2011, is a specialty bakery based in Donegal, Ireland, comprising Aran Ard Teoranta, trading as Gallagher’s Bakery, and Cuisine Royale Manufacturing Ltd. The company specializes in producing a diverse range of gluten-free baked goods, including brioche, buns, rolls, bagels, cakes, loaves, and muffins. Promise Gluten Free's products are recognized for being healthier alternatives to many competing gluten-free options, as they typically contain lower levels of fat and sugar while being higher in fiber.

Talon Outdoor

Private Equity Round in 2017
Talon Outdoor is a marketing and advertising company based in London, United Kingdom, specializing in outdoor advertising services. The company focuses on innovative and strategic media planning and campaign execution, utilizing a technology-driven approach to enhance its offerings. Talon Outdoor provides a range of services, including media buying and creative solutions, to effectively meet the advertising needs of its clients. Through its expertise in outdoor media, the company aims to deliver impactful campaigns that engage audiences and drive results.

Talon Outdoor

Secondary Market in 2017
Talon Outdoor is a marketing and advertising company based in London, United Kingdom, specializing in outdoor advertising services. The company focuses on innovative and strategic media planning and campaign execution, utilizing a technology-driven approach to enhance its offerings. Talon Outdoor provides a range of services, including media buying and creative solutions, to effectively meet the advertising needs of its clients. Through its expertise in outdoor media, the company aims to deliver impactful campaigns that engage audiences and drive results.

Hotels and More

Acquisition in 2016
Hotels and More Limited is a B2B inbound tour operator based in Harrow, United Kingdom, specializing in travel to Great Britain and Ireland. Founded in 1996, the company organizes tours for both groups and individual travelers, collaborating with various travel companies to provide comprehensive travel solutions. As a destination management company, Hotels and More compiles multi-component package holidays tailored for discerning travelers, working closely with coach tour operators, package tour operators, travel agents, and direct sellers. This one-stop-shop approach ensures that clients receive well-organized and memorable travel experiences.

YO! Sushi

Acquisition in 2015
YO! Sushi UK Ltd operates a chain of restaurants across the United Kingdom, specialising in Japanese cuisine with an emphasis on sushi. The company offers a diverse menu including soups, rice or noodle-based dishes, salads, tempuras, sashimi, hand rolls, desserts, and both traditional and innovative fusion sushi options. Additionally, YO! Sushi provides space for private parties and events at some of its locations.

Tour Partner Group

Acquisition in 2015
Tour Partner Group is a destination management company headquartered in Harrow, England. It specializes in creating multi-component package holidays tailored for both groups and individual travelers. The company's offerings include a range of services such as accommodation, coach hire, ferry crossings, tour guides, and access to various tourist attractions. By providing these comprehensive travel solutions, Tour Partner Group aims to deliver a secure and well-organized holiday experience for its clients.

Fox International Group

Acquisition in 2015
Fox International Group, established in 1967 and headquartered in Brentwood, UK, is a leading manufacturer and supplier of fishing tackle and equipment. With a strong presence in the UK, Germany, Netherlands, and France, and expanding into other European markets, the company offers a wide range of products including carp baiting tools, boats, clothing, rods, reels, shelters, and accessories. Known for its product innovation and high-quality post-sales service, Fox International Group caters to both retailers and consumers, operating a fishing TV channel and selling books through its online store.

OVO Energy

Private Equity Round in 2015
OVO Energy is an independent energy technology company and supplier that was launched in 2009. The company's goal is to make energy more affordable, environmentally friendly, and easier to understand. By providing excellent service, transparent information, and a commitment to honesty, OVO Energy is working to improve the energy industry. The company is continuously striving to reach new heights in its mission to revolutionize the way energy is consumed and distributed.
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