Meaningful Partners

Founded in 2017, Meaningful Partners invests in purposeful consumer businesses with a focus on long-term thematic trends. The firm makes control or minority investments ranging from $10 million to $50+ million in middle-market companies (>$3 million in EBITDA) and high growth companies (>$10 million in revenue).

Jake Capps

Co-Founder and Managing Partner

Jacob Capps

Co-Founder and Managing Partner

Pierre Guo

Principal and Managing Director

Jonathan Larken

Founding Member and Managing Director, Stakeholder Relations

14 past transactions

Fitness Ventures

Acquisition in 2024
Fitness Ventures, LLC is a company based in Altamonte Springs, Florida, that operates physical fitness facilities across the United States. It owns and manages franchises of Crunch Fitness gyms, providing a welcoming environment for community members to achieve their fitness goals. In addition to gym services, Fitness Ventures offers salon services, including UV tanning, spray tanning, and hydromassage equipment. Founded in 1989, the company emphasizes a supportive atmosphere not only for its members but also for its team members, fostering growth and excellence within the organization.

Allies

Private Equity Round in 2024
Allies of Skin is a multi-awarded skincare arm of the ALLIES Group, creating supercharged skincare products.

M2 Ingredients

Venture Round in 2024
Founded in 2010, M2 Ingredients is a California-based company specializing in the production of organic, whole-food mushroom powders. These powders are scientifically studied and used globally in supplements and food products for humans and pets.

Om Mushroom Superfood

Venture Round in 2024
Om Mushroom Superfood provides organic mushroom single species or mushroom blends.

Skiptown

Private Equity Round in 2022
Founded in 2016, Skiptown is a Charlotte-based company offering comprehensive pet care services through its mobile app. It provides dog daycare, boarding, grooming, and home services, aiming to streamline pet care management for owners.

Pilgrim Soul

Seed Round in 2022
Pilgrim Soul is a cannabis brand dedicated to enhancing human creative performance through its cannabinoid and terpene products. It offers various cannabis strains, backed by research and development efforts with chemists and researchers, aiming to optimize creative output.

Westrock Coffee

Venture Round in 2021
Westrock Coffee Company, LLC is a comprehensive provider of coffee and tea solutions based in North Little Rock, Arkansas. Founded in 2009, the company specializes in coffee sourcing, roasting, and distribution, catering to a wide range of sectors, including retail, foodservice, convenience stores, and hospitality. Its product offerings include various coffee blends, teas, brewing equipment, and accessories. Westrock Coffee also engages in sustainable sourcing practices and provides supply chain management and product development services. The company serves clients globally and offers online sales, ensuring a broad market reach. Formerly known as Coffee Legends, LLC, Westrock Coffee has established itself as a key player in the coffee industry, focusing on quality and sustainability.

Active Apparel Group

Private Equity Round in 2021
Active Apparel Group is a prominent garment manufacturing company focused on producing activewear and swimwear for renowned international brands. The company is committed to socially responsible practices and specializes in heat press transfer circuitry. Active Apparel Group collaborates closely with a global network of fabric and accessory suppliers, providing comprehensive fabric printing and bulk production services. This allows clients to obtain customized garments tailored to their specific requirements, catering to both lifestyle and performance markets.

SugarBearHair

Private Equity Round in 2021
A retailer specializing in hair care products, including vitamin gummies designed for hair growth, shine enhancement, and breakage reduction. Their products are vegetarian-friendly and free from common allergens like wheat, gluten, soy, and dairy.

&pizza

Funding Round in 2019
&pizza is a fast-casual pizza brand and chain headquartered in East Rutherford, New Jersey. The concept focuses on customizable oblong pizzas and a craft beverage program featuring beer, wine, and cocktails, with menu extensions that include gluten-free options. It partners with local producers to create varied offerings across food and beverage categories. It has expanded to multiple markets, including Baltimore and Philadelphia, with additional shops in the District of Columbia, Maryland, and Virginia, expanding its regional footprint.

Stryve

Series B in 2019
Stryve Foods Inc is a healthy snacking company dedicated to producing high-protein snacks designed to satisfy cravings and support fitness goals. The company focuses on creating convenient snack options that are lower in sugar and carbohydrates while offering a higher protein content compared to traditional snacks. By prioritizing nutrition and taste, Stryve aims to provide consumers with delicious alternatives that align with their health and wellness objectives.

Olivela

Series A in 2019
Olivela is an online luxury retail platform that sells designer and luxury clothing, jewelry, accessories, and beauty products. Founded in 2017 by Stacey Boyd and based in New York, it operates a philanthropic business model that directs a portion of proceeds to children's charities, enabling consumers to purchase high-end products while funding charitable causes.

Madison Reed

Series D in 2019
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.

SnackNation

Series B in 2018
SnackNation is a healthy snack delivery service for offices that makes healthy snacking fun, life more productive, and workplaces awesome... and now, your home! SnackNation provides a monthly curated selection of healthy snacks from the hottest and most innovative natural CPG brands in the industry, taking the hassle and legwork out of the equation and delivering joy to your office. For every box shipped, SnackNation donates 10 meals to a family in need through our partnership with Feeding America. We donated over one million meals in 2016, and are on pace to donate over two million meals in 2017. For information about career opportunities and to view our culture video visit www.snacknation.com/careers
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