Mediaocean

Mediaocean is an essential platform for omnichannel advertising, managing over $200 billion in annual media spend through its software. The company provides a comprehensive advertising workflow management solution designed for advertisers, agencies, broadcasters, and publishers globally. Its platform facilitates cross-media planning, cost management analysis, invoicing, and payment management, enabling clients to effectively manage and coordinate their entire advertising process. By leveraging AI and machine learning technology, Mediaocean optimizes marketing investments and enhances business outcomes, supporting campaigns from planning and buying to ad serving, creative personalization, and performance analysis. With a workforce of 1,700 employees across 30 international offices, Mediaocean serves over 100,000 users of its products.

Michael Donovan

Co-Founder and Board Member

Matt Field

Executive Vice President, Market Development

Nick Galassi

Co-Founder, President and CFO

11 past transactions

Imposium

Acquisition in 2022
Imposium is a Halifax, Canada-based company that specializes in personalized video marketing solutions. Founded in 2015, it has developed a cloud-based software platform that automates the creation of marketing videos tailored to individual users. This technology allows brands and content creators to generate dynamic video content in real time, enhancing audience engagement through personalized experiences. Imposium's platform leverages data-driven insights and algorithms to produce video advertisements and storytelling, making it easier for marketers, advertisers, and media professionals to connect with their target audiences effectively.

Flashtalking

Acquisition in 2021
Flashtalking is a leading global independent ad server and analytics technology company based in London, United Kingdom. It specializes in data-driven advertising management, offering a platform that enables real-time personalization and effectiveness analysis of digital advertising. Flashtalking's innovative products and services support advertisers in creating, activating, and measuring data-driven campaigns across various channels, including desktop, mobile, and connected television. The company distinguishes itself with unique cookieless tracking, data orchestration, and algorithmic multi-touch attribution, providing actionable insights and creative relevance. By integrating expertise and a comprehensive partner ecosystem, Flashtalking empowers sophisticated global brands to enhance engagement and optimize return on investment in their digital marketing efforts.

Symsys

Acquisition in 2020
Symsys specializes in developing media management and business automation software that streamlines campaign execution, including buying, invoicing, and reporting. The company's solutions are designed to enhance workflow and project management by adapting to specific work processes, optimizing collaboration among internal and external teams. Symsys's software facilitates project and resource planning, media handling, and integrated financial administration, thereby helping businesses simplify complex tasks in their daily operations.

4C Insights

Acquisition in 2020
4C Insights, Inc. is a data science and media technology company specializing in multi-screen advertising solutions. Founded in 2011 and headquartered in Chicago, Illinois, the company offers a suite of products that enable activation across multiple platforms, including social media and television. Its flagship platform, Scope by 4C, serves brands, agencies, and media owners by providing insights into consumer behavior and facilitating advertising across various channels and devices. The company leverages a global TV monitoring network and a social affinity database to deliver advertising and content analytics. With a focus on bridging the gap between linear television, streaming video, digital commerce, and social media, 4C Insights has established a significant presence in markets such as the United Kingdom, the Netherlands, and Singapore, and operates as a subsidiary of Mediaocean LLC.

MBS France

Acquisition in 2020
MBS France is a media management software provider based in Paris, specializing in end-to-end campaign execution for media buying agencies. The company develops and maintains software solutions that facilitate various aspects of media buying, including purchasing, invoicing, and reporting. In addition to its software offerings, MBS France provides support, training, and ongoing updates to ensure that clients effectively utilize their tools for managing advertising space.

VideoAmp

Series B in 2017
VideoAmp is a software and data company that develops an integrated platform aimed at transforming the advertising landscape by unifying traditional TV, streaming video, and digital media. Its innovative platform provides measurement and optimization tools that connect media exposures directly to an advertiser's sales, allowing for a more cohesive understanding of audience engagement. By facilitating transactions based on independent measurement as a multi-platform media currency, VideoAmp enables advertisers, agencies, and media sellers to align their strategies effectively. This approach not only optimizes brand marketing investments but also drives real business outcomes, creating efficiencies across various advertising channels.

INVISION

Acquisition in 2016
INVISION Inc. is a privately held company based in New York City, with an additional office in Atlanta, Georgia. Since its establishment in 1993, the firm has specialized in delivering software solutions and consulting services tailored for the media industry. INVISION focuses on strategic revenue optimization, inventory management, and pricing systems, enabling media companies to enhance their decision-making processes regarding ad sales. The company combines its deep understanding of the complexities of the media business with innovative solutions to help clients maximize profitability and efficiency.

ColSpace

Acquisition in 2016
ColSpace Corporation operates a cloud-based platform designed for real-time access to advertising data. Its primary product, the Media Management Platform (MMP), is a software-as-a-service solution that allows agencies and advertisers to manage their media planning, workflow, and reporting. Users can view, share, and edit plans from various devices, including desktops, tablets, and mobile devices. The platform supports professionals such as brand managers, planners, buyers, and finance and creative teams in both the United States and international markets. Founded in 2000 and based in New York, ColSpace Corporation is a subsidiary of Mediaocean LLC as of May 2016.

BCC Adsystems Pty

Acquisition in 2016
BCC Adsystems Pty Ltd is an Advertising company.

AdBuyer.com

Acquisition in 2011
MBuy’s trading desk platform utilizes powerful data and technology to simplify the media buying process and deliver better results for agencies and advertisers. Plan, buy, and optimize media without the need for multiple point systems and without managing hundreds of publisher sales representatives and relationships. MBuy is an operating subsidiary of Mediaocean, formerly known as AdBuyer.com.

Drishyam.ai

Drishyam.ai specializes in enhancing customer support through its advanced image recognition technology. The company's platform leverages deep learning and artificial intelligence to automate the product identification process, enabling enterprises to streamline operations and improve efficiency. By facilitating accurate troubleshooting and quick identification of products, Drishyam.ai aims to reduce support costs for businesses, ultimately simplifying the customer support experience.
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