Mediaocean
Mediaocean is an essential platform for omnichannel advertising, managing over $200 billion in annual media spend through its software. The company provides a comprehensive advertising workflow management solution designed for advertisers, agencies, broadcasters, and publishers globally. Its platform facilitates cross-media planning, cost management analysis, invoicing, and payment management, enabling clients to effectively manage and coordinate their entire advertising process. By leveraging AI and machine learning technology, Mediaocean optimizes marketing investments and enhances business outcomes, supporting campaigns from planning and buying to ad serving, creative personalization, and performance analysis. With a workforce of 1,700 employees across 30 international offices, Mediaocean serves over 100,000 users of its products.
Imposium is a data driven cloud based dynamic video rendering platform that empowers advertisers and content creators with automated video creation. Imposium offers personalized video technology that entertains audiences with dynamically-rendered content.
Flashtalking is a leading independent ad server and analytics technology company based in London, specializing in data-driven digital advertising. The company provides a comprehensive platform that allows advertisers to create, activate, and measure personalized advertising campaigns in real-time across various channels, including desktop, mobile, and connected television. Flashtalking utilizes advanced technologies such as cookieless tracking and algorithmic multi-touch attribution to offer innovative products and services that enhance creative relevance and optimize campaign performance. By focusing on data orchestration and unbiased measurement, Flashtalking helps global brands improve engagement and return on investment, supported by its extensive partner ecosystem and expertise in the field.
Symsys specializes in developing media management and business automation software that streamlines campaign execution, including buying, invoicing, and reporting. The company's solutions are designed to enhance workflow and project management by adapting to specific work processes, optimizing collaboration among internal and external teams. Symsys's software facilitates project and resource planning, media handling, and integrated financial administration, thereby helping businesses simplify complex tasks in their daily operations.
4C Insights, Inc. specializes in data science and media technology, offering solutions for multi-screen advertising and analytics. The company's product suite enables activation across various platforms, including social media channels like Facebook, Twitter, LinkedIn, Instagram, and Snapchat, as well as TV Synced Ads for display, search, social, and video. 4C Insights leverages its global TV monitoring network and social affinity database to provide advertising and content analytics. The company's flagship platform, Scope by 4C™, is designed for marketers to gain insights about their target consumers and creatives, facilitating campaign activation across diverse channels and devices. Established in 2011 and headquartered in Chicago, Illinois, 4C has expanded its presence internationally, with offices in the United Kingdom, the Netherlands, Germany, Hong Kong, India, and Singapore. As of August 2020, it operates as a subsidiary of Mediaocean LLC.
MBS France is a media management software provider based in Paris, specializing in end-to-end campaign execution for media buying agencies. The company develops and maintains software solutions that facilitate various aspects of media buying, including purchasing, invoicing, and reporting. In addition to its software offerings, MBS France provides support, training, and ongoing updates to ensure that clients effectively utilize their tools for managing advertising space.
VideoAmp is a software and data company that aims to transform the advertising landscape by integrating television and digital video advertising. Its platform offers measurement and optimization tools that unify audiences across traditional TV, streaming video, and digital media. This functionality enables advertisers and media owners to connect media exposures to sales outcomes, facilitating transactions across various devices. By providing independent measurement as a multi-platform media currency, VideoAmp allows advertisers, agencies, and media sellers to collaborate more effectively, optimizing brand marketing investments and creating efficiencies within the advertising ecosystem.
INVISION Inc. is a privately held company based in New York City, with an additional office in Atlanta, Georgia. Since its establishment in 1993, the firm has specialized in delivering software solutions and consulting services tailored for the media industry. INVISION focuses on strategic revenue optimization, inventory management, and pricing systems, enabling media companies to enhance their decision-making processes regarding ad sales. The company combines its deep understanding of the complexities of the media business with innovative solutions to help clients maximize profitability and efficiency.
ColSpace Corporation operates a cloud-based platform designed for real-time access to advertising data. Its primary product, the Media Management Platform (MMP), is a software-as-a-service solution that allows agencies and advertisers to manage their media planning, workflow, and reporting. Users can view, share, and edit plans from various devices, including desktops, tablets, and mobile devices. The platform supports professionals such as brand managers, planners, buyers, and finance and creative teams in both the United States and international markets. Founded in 2000 and based in New York, ColSpace Corporation is a subsidiary of Mediaocean LLC as of May 2016.
BCC Adsystems Pty Ltd
Acquisition in 2016
BCC Adsystems Pty Ltd is an Advertising company.
MBuy’s trading desk platform utilizes powerful data and technology to simplify the media buying process and deliver better results for agencies and advertisers. Plan, buy, and optimize media without the need for multiple point systems and without managing hundreds of publisher sales representatives and relationships. MBuy is an operating subsidiary of Mediaocean, formerly known as AdBuyer.com.
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