Mindfull Investors

Mindfull Investors is a venture capital firm based in Corte Madera, California, founded in 2007. The firm specializes in partnering with purpose-driven entrepreneurs who are developing innovative technologies and businesses aimed at addressing significant global challenges. Mindfull focuses on sectors such as food, water and agriculture, health, and the environment, emphasizing investments that not only promise financial returns but also contribute positively to health and sustainability. With over three decades of experience in fostering relationships with companies dedicated to positive impact, Mindfull serves as a strategic partner for founders seeking to align their financial goals with their values. The firm is recognized for its commitment to supporting businesses that prioritize both success and social responsibility, making it a valuable ally for entrepreneurs in the current landscape.

Stuart Rudick

Founder and Managing Partner

13 past transactions

Next Thing Co

Seed Round in 2016
Our first product is a digital camera named OTTO. OTTO's functions and behavior can be customized from a companion iPhone app. OTTO is also the FIRST product powered by the Raspberry Pi compute module and designed specifically to be modified by hackers, artists, and everyday people.

FloWater

Venture Round in 2015
FloWater, Inc., founded in 2013 and based in Denver, Colorado, specializes in the operation of reusable water bottle refilling stations aimed at providing fresh and purified water while minimizing plastic waste. The company serves a diverse array of sectors, including businesses, gyms, hotels, multi-family residences, retail stores, co-working spaces, schools, and events. By offering an alternative to single-use plastic bottles, FloWater helps combat environmental pollution and supports hydration in various settings. The company collaborates with notable organizations such as Google, Microsoft, and Airbnb, contributing to significant reductions in plastic waste. Additionally, FloWater partners with foundations and non-profits to enhance access to clean water, notably donating refilling stations to schools and public buildings in Flint, Michigan. The company is backed by a range of investors from major markets, receiving both institutional funding and equity crowdfunding to support its mission of sustainability and high-quality water delivery.

Soma

Series A in 2014
Soma Water, Inc. is a manufacturer of water filtration products based in San Francisco, California. Established in 2012, the company offers a range of hydration solutions, including elegant glass carafes, pitchers, reusable water bottles, and innovative biodegradable filters made from renewable materials. Soma emphasizes convenience through a subscription service that delivers replacement filters directly to customers' doors, ensuring timely maintenance of their water filtration systems. The company aims to provide healthy drinking water while promoting sustainability through its eco-friendly product offerings. Soma operates as a subsidiary of Full Circle Home LLC.

Trove

Series A in 2014
Trove is a resale platform based in Brisbane, California, that specializes in launching and reselling businesses and brands. The company provides a comprehensive range of services to facilitate this process, including storefront design, communications, product photography, cleaning and repair, authentication, and customer service. By offering these services, Trove supports brands and retailers in effectively managing their resale operations.

SOL REPUBLIC

Series C in 2014
SOL REPUBLIC operates as a global consumer electronics lifestyle company dedicated to enhancing people’s lives through better-sounding headphones.

inui

Series A in 2013
inui Health is a consumer medical diagnostics company based in Silicon Valley. Their vision is to make medical-grade information accessible anytime, anywhere. Their cloud-based diagnostic platform works in a mobile environment to empower consumers with access to their own health information. Their products will help consumers detect complications early, monitor their health, and easily share their health information so they can work with their healthcare provider for timely interventions. The first product to be released will be the inui In-Home Urine Analysis test system, which provides patients and physicians with immediate lab test results.

Soma

Seed Round in 2013
Soma Water, Inc. is a manufacturer of water filtration products based in San Francisco, California. Established in 2012, the company offers a range of hydration solutions, including elegant glass carafes, pitchers, reusable water bottles, and innovative biodegradable filters made from renewable materials. Soma emphasizes convenience through a subscription service that delivers replacement filters directly to customers' doors, ensuring timely maintenance of their water filtration systems. The company aims to provide healthy drinking water while promoting sustainability through its eco-friendly product offerings. Soma operates as a subsidiary of Full Circle Home LLC.

RETAILIGENCE

Series A in 2011
Retailigence Corporation operates an online-to-offline marketing platform that enhances in-store product sales through innovative technology. The company offers a software-as-a-service (SAAS) solution that utilizes machine learning for various applications, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. Its adPOP Engine provides a seamless application programming interface that integrates data into programmatic advertising, enabling location-based user experiences across mobile and digital advertising channels. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and serves as a central data distribution point for retailers, brands, and marketing solutions. The company caters to various clients, including advertising solutions providers, application developers, agencies, and brick-and-mortar stores in the United States. Founded in 2009 and based in Redwood City, California, Retailigence operates as a subsidiary of ShopAdvisor, Inc. after a strategic partnership with Gimbal, Inc.

organicgirl

Venture Round in 2009
organicgirl is an organic food company that specializes in producing a variety of fresh greens and salad dressings. Their product line includes supergreens, baby spinach, protein greens, hearts of romaine, butter lettuce, and little gems. organicgirl is committed to transforming the methods of growing, packaging, and delivering greens to ensure a diverse selection of flavorful and nutritious offerings. The company sells its products to consumers through both retail and online channels, making healthy eating accessible to a wide audience.

CleanFish

Series A in 2007
CleanFish, Inc. is a seafood distributor based in San Francisco, California, founded in 2004. The company specializes in a variety of seafood products, including salmonids, shellfish, crustaceans, whitefish, flat fish, and smoked seafood. CleanFish aims to connect consumers and commercial buyers with safe and sustainable fisheries, emphasizing environmental stewardship. By providing a brand for fisheries to operate under, CleanFish serves as a bridge between producers and chefs, ensuring that the seafood distributed is free from antibiotics and hormones, and has low exposure to mercury. This commitment enables consumers to enjoy delicious and healthy seafood options.

Marketwired

Series D in 2003
Marketwired is a social communications company that specializes in press release distribution, social media monitoring, and integrated marketing communications. Established in 1983 and headquartered in Toronto, Ontario, Marketwired offers solutions designed for a wide range of clients, from large enterprises to start-ups. Its services include news distribution, newsroom hosting, and reporting, which facilitate public relations and investor relationship management. The company plays a significant role in influencing discussions in newsrooms, corporate settings, and social media, thereby helping organizations shape public opinion and consumer behavior. Marketwired is majority-owned by OMERS Private Equity, which manages substantial investments.

Marketwired

Venture Round in 2001
Marketwired is a social communications company that specializes in press release distribution, social media monitoring, and integrated marketing communications. Established in 1983 and headquartered in Toronto, Ontario, Marketwired offers solutions designed for a wide range of clients, from large enterprises to start-ups. Its services include news distribution, newsroom hosting, and reporting, which facilitate public relations and investor relationship management. The company plays a significant role in influencing discussions in newsrooms, corporate settings, and social media, thereby helping organizations shape public opinion and consumer behavior. Marketwired is majority-owned by OMERS Private Equity, which manages substantial investments.

Marketwired

Series A in 1990
Marketwired is a social communications company that specializes in press release distribution, social media monitoring, and integrated marketing communications. Established in 1983 and headquartered in Toronto, Ontario, Marketwired offers solutions designed for a wide range of clients, from large enterprises to start-ups. Its services include news distribution, newsroom hosting, and reporting, which facilitate public relations and investor relationship management. The company plays a significant role in influencing discussions in newsrooms, corporate settings, and social media, thereby helping organizations shape public opinion and consumer behavior. Marketwired is majority-owned by OMERS Private Equity, which manages substantial investments.
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