Mistral Equity Partners

Mistral Equity Partners is a private equity firm based in New York, established in 2007. The firm focuses on investing in the consumer and media sectors, with particular interest in areas such as food and beverages, pet products, household goods, lifestyle, leisure, consumer technology, consumer services, restaurants, consumer healthcare, and consumer finance. Mistral Equity Partners is comprised of experienced investment professionals and industry executives who have a history of collaborating to identify promising investment opportunities. The firm is drawn to businesses that benefit from strong demographic trends and shifts in consumer preferences.

Christopher Bradley

Managing Director

Andrew Heyer

Co-Founder, CEO, Managing Partner and Managing Director

Elizabeth Nations

Senior Associate

38 past transactions

Solarcore

Venture Round in 2023
Solarcore is a materials technology company that focuses on developing advanced thermal solutions for outdoor apparel. The company designs and manufactures lightweight coats, snow pants, hats, and gloves, utilizing innovative materials and technologies originally developed for space suit insulation. This approach has allowed Solarcore to create performance-oriented outerwear that is thinner, warmer, and more flexible, catering to the needs of sports enthusiasts and outdoor adventurers. Through its commitment to cutting-edge technology, Solarcore aims to enhance the experience of outdoor activities by providing high-quality, functional apparel.

Wisely

Venture Round in 2023
Wisely is a customer intelligence and engagement platform that enables restaurant brands to personalize the guest experience to maximize customer lifetime value.

LOLA

Venture Round in 2022
LOLA is a New York-based company that offers a subscription service for feminine care essentials, focusing on providing safe and comfortable products for women's reproductive health. Founded in 2014, LOLA aims to be a lifelong brand for women, delivering transparency and honesty in its offerings. The company specializes in organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, ensuring they are free of toxins and dyes. By partnering with gynecologists and health experts, LOLA also seeks to provide reliable resources and education on reproductive health, empowering women with both high-quality products and trustworthy information.

Square Roots Urban Growers

Venture Round in 2022
Square Roots Urban Growers, Inc. is a Brooklyn-based farming accelerator established in 2016 that focuses on local food production and entrepreneurship. The company operates a yearlong training program for selected entrepreneurs, teaching them urban farming techniques within controlled-climate container farms. It offers three key programs: an urban farming campus where participants grow food like basil, chives, and mint; a resident entrepreneur program featuring skill-based training and professional development; and a community network that connects local business leaders to foster entrepreneurial growth. Square Roots Urban Growers supplies its produce through partnerships with restaurants and retail outlets, contributing to the availability of fresh food in urban environments year-round.

Aether Diamonds

Series A in 2022
Aether Diamonds produces the world's first and only diamonds made 100% from captured carbon. Certified B Corp. 2022 Fast Company Top 10 Most Innovative Consumer Goods Companies. 2022 "Best for the World" B Corp.

EasyKnock

Series C in 2022
EasyKnock, Inc. is a real estate technology company based in New York, with an additional office in Charlotte, North Carolina. Founded in 2016, the company specializes in sale-leaseback programs that allow homeowners in the United States to convert their home equity into cash without the need for traditional loans or moving. Its primary offerings, Sell and Stay and MoveAbility, provide homeowners with financial flexibility, enabling them to access funds while remaining in their homes. Sell and Stay allows homeowners to receive cash for their home's value while retaining the option to buy back their property or relocate at any time. MoveAbility serves as a transitional solution for those planning to move in the near future. By facilitating these transactions, EasyKnock aims to support homeowners in achieving their financial and real estate objectives.

Loft Orbital

Series B in 2021
Loft Orbital Solutions Inc. is a company based in San Francisco, California, that provides comprehensive services for the deployment and operation of customer payloads in space. Established in 2017, Loft Orbital specializes in operating microsatellites and offers an end-to-end solution that includes satellite platform integration, launch booking, and operational management. The company simplifies the satellite deployment process by utilizing a standardized satellite bus and a suite of software tools, thereby reducing costs and accelerating the timeline to orbit. Additionally, Loft Orbital addresses financial and regulatory challenges by providing solutions for licensing, insurance, and financing, allowing customers to concentrate on their mission objectives rather than the technical complexities of satellite engineering.

OROS

Series A in 2021
OROS is a material technology company that specializes in designing and developing advanced insulative outerwear. Utilizing its patented Aerogel-based Solarcore technology, which was originally derived from NASA's insulation for space suits and Mars Rovers, OROS has created a unique solution that allows for thinner, warmer, and more flexible outerwear. By infusing Aerogel into their products, the company enhances thermal performance, making outdoor apparel more efficient and comfortable. Through its innovative approach, OROS is redefining the outerwear market by making advanced thermal solutions accessible to consumers.

Los Sundays Tequila

Series A in 2021
Los Sundays Tequila is a lifestyle brand that aims to redefine the tequila market by engaging with consumers through social media, fashion, and immersive events. The company produces a line of award-winning tequila that can be enjoyed neat or used as an ingredient in cocktails. By blending original content with its products, Los Sundays captures the attention of a new generation of tequila drinkers, positioning itself at the intersection of beverage and pop culture. This strategic approach not only enhances consumer interaction but also promotes a modern and relatable image for tequila.

Rally

Venture Round in 2021
Rally Bus Corp., established in 2010 and headquartered in New York, operates a social mobility network specializing in group travel services to sporting events, concerts, and other large-scale venues. The company offers motor coach transportation with professional drivers, trip sharing options, and ride booking through its platform. With millions of rides completed, Rally aims to disrupt traditional bus travel by utilizing AI for route optimization and crowdfunding for surge demand management, thereby converting private car users to shared bus riders and providing digital tools for traditional charter customers.

Insomnia Cookies

Venture Round in 2020
Insomnia Cookies, LLC is a bakery chain that specializes in delivering warm cookies directly to customers' doors. Founded in 2003 and headquartered in Philadelphia, Pennsylvania, the company offers a diverse menu that includes 12 varieties of cookies, brownies, cookie cakes, and ice cream, as well as cold milk with every order. Insomnia Cookies is particularly known for its late-night service, catering to individual and corporate clients alike. The bakery enhances customer engagement through its cookie DOUGH loyalty program and partnerships for sampling events, particularly targeting college students. In 2019, Insomnia Cookies became a subsidiary of Krispy Kreme Doughnut Corporation, further expanding its reach in the dessert market.

MUTE

Seed Round in 2020
MUTE is an innovative provider of electric vehicle (EV) urban transport services, focusing on subscription-based ownership models that cater to commuters, last-mile transport, e-commerce delivery, and fleet management. By offering green, GPS-enabled, low-cost EVs with removable lithium-ion batteries, MUTE aims to revolutionize urban mobility while promoting sustainability. The company's subscription program allows clients to access the latest EV technology without the burdens of maintenance costs, damage risks, and high capital expenditures, all while avoiding long-term contracts or deposits. MUTE operates in four countries and is actively expanding into additional markets across Southeast Asia, Europe, North America, and South America, facilitating a smooth transition from traditional internal combustion engine vehicles to a more sustainable, post-carbon economy.

Beatnic

Venture Round in 2018
Beatnic is a plant-based food restaurant chain dedicated to offering 100% vegan cuisine designed to enhance overall health and well-being. The company focuses on using locally sourced ingredients in their most natural form to create flavorful, animal-free dishes. In addition to its commitment to delicious and healthy food, Beatnic prioritizes sustainability by utilizing eco-friendly packaging. This approach allows customers to enjoy nutritious meals while supporting environmentally conscious practices.

Atom Tickets

Series C in 2018
Atom Tickets, LLC operates a mobile application available on Android and iOS that simplifies the process of purchasing movie tickets and concessions. Founded in 2012 and based in Santa Monica, California, the app allows users to find and buy tickets while also providing features to order food in advance. It enhances the moviegoing experience by offering information such as reviews and trailers, and enabling users to share listings with friends and coordinate group outings. Users can engage with their social networks to poll friends on movie choices, book group seating while handling separate payments, and eliminate the need for physical tickets. Atom Tickets aims to streamline the entire movie experience, keeping all planning and transactions organized in one platform.

By Chloe

Series A in 2018
by CHLOE. aims to share delicious, wholesome, plant-based food that fuels and energizes without compromising flavor, taste or satisfaction. Their chef-driven vegan menu features locally-sourced ingredients in their most natural form to create inspired dishes, made 100% by us daily. We are passionate about feeding their customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health.

Lovesac

Venture Round in 2017
Lovesac is a furniture company known for its innovative product, Sactionals, which is designed to be the world's most adaptable couch. This two-piece modular system consists of interchangeable Seats and Sides, allowing for endless configurations to suit various living spaces. The Sactionals are equipped with machine-washable covers, ensuring ease of maintenance, and are backed by a lifetime guarantee, reflecting the company's commitment to quality and customer satisfaction. Through its focus on versatility and durability, Lovesac aims to enhance the furniture experience for consumers.

Kopari Beauty

Venture Round in 2017
Kopari Beauty is a brand focused on creating a diverse range of beauty products that harness the benefits of 100% pure organic coconut oil. The company emphasizes a healthy and mindful lifestyle, offering products that enhance natural beauty and promote vitality. Kopari's product line includes deodorants, face cleansers, and body moisturizers, all formulated without harmful ingredients such as sulfates, silicones, and parabens. By using coconut oil as a key ingredient, Kopari aims to provide effective solutions that nourish and regenerate hair and skin, celebrating the natural radiance within each individual.

FlyCleaners

Private Equity Round in 2017
FlyCleaners is a New York-based company that offers premium on-demand laundry and dry-cleaning services through a mobile application. The app allows users to conveniently request pickup and delivery of their laundry, accommodating specific cleaning preferences. Customers can schedule these services with as little as an hour's notice, ensuring a flexible and efficient experience. The platform also provides competitive pricing and enables users to track their cleaning preferences and the status of their garments throughout the process, making it easier for individuals to access economical laundry services.

Relay Delivery

Venture Round in 2017
Relay Delivery is a technology company focused on enhancing food delivery services by empowering restaurants to regain control over their customer interactions and providing an elevated courier experience. The company operates a proprietary logistics engine that optimizes local delivery operations, enabling efficient transport of goods across cities. Relay aims to reduce delivery costs for both merchants and customers while ensuring couriers receive competitive pay and flexibility. With a presence in major metropolitan areas including New York City, New Jersey, Philadelphia, Miami, Chicago, and Washington, D.C., Relay fulfills millions of deliveries annually through its extensive network of couriers. The company also offers a unified management system for managing orders across various delivery platforms, ensuring timely fulfillment regardless of circumstances.

Sotheby's Home

Venture Round in 2016
Viyet Inc operates an online marketplace focused on the buying and selling of designer furniture, including a wide range of products such as chairs, tables, lamps, storage units, decorative objects, and textiles. Founded in 2013 and based in New York, the platform caters to both sellers and buyers of high-end furniture. It provides a comprehensive consignment service that streamlines the selling process for owners, covering aspects from photography to logistics. Buyers benefit from access to luxury designer pieces at competitive prices, often significantly lower than retail. As of February 2018, Viyet Inc functions as a subsidiary of Sotheby's, enhancing its position in the luxury home goods market.

Servy

Seed Round in 2015
Servy is a provider of a next-generation mystery shopping platform that enables frequent diners to conduct private evaluations of restaurants. By participating in these evaluations, users receive rewards and can contribute to charitable donations. This platform serves as a valuable tool for restaurants, allowing them to gather private feedback that helps measure performance, enhance guest satisfaction, and ultimately boost sales. Through its innovative approach, Servy aims to improve the restaurant industry by fostering a community of food enthusiasts and hospitality professionals dedicated to providing constructive insights.

Mack Weldon

Series A in 2015
Mack Weldon, Inc. is a designer and retailer based in New York that specializes in men's clothing, focusing on essentials such as underwear, t-shirts, socks, and various accessories. Founded in 2011, the company offers a diverse range of products including boxer briefs, trunks, undershirts, and sweatwear like hoodies and pants. Mack Weldon aims to reinvent men's basics by providing comfortable and high-quality clothing options. In addition to its physical store in New York, the company sells its products online, allowing for broader accessibility. With a warehouse and fulfillment center located in Massachusetts, Mack Weldon continues to serve its customers with a commitment to comfort and style.

The SPOT Experience

Venture Round in 2014
The Spot Experience is the first luxury experience of its kind for your dog. We offer the finest facilities, most experienced and certified staff, as well as innovative methods to provide your pup with a quality, positive, safe environment. Our services include day care, overnights, long-term country boarding, grooming, training, transportation, as well as retail. We invite you to The Spot Experience.

Blueport Commerce

Venture Round in 2014
Blueport Commerce Inc. specializes in providing e-commerce technology and services tailored for the retail furniture industry. The company offers a comprehensive Software-as-a-Service platform that enables furniture retailers to enhance their online presence through responsive design, localized shopping, and deep analytics. Its solutions are designed to address the unique challenges of big ticket retail, allowing retailers to integrate their existing systems and create seamless omnichannel shopping experiences. Features such as augmented reality, tiered financing, and direct shipping enhance customer engagement and facilitate the management of sales across both online and physical stores. Additionally, Blueport Commerce provides a range of support services, including marketing, product presentation, and operations assistance, to help retailers optimize their sales strategies. Founded in 1996 and based in Boston, Massachusetts, the company was previously known as Furniture.com, Inc. before rebranding in 2009.

Abe's Market

Venture Round in 2014
Abe's Market is an online marketplace dedicated to connecting consumers with natural product entrepreneurs. The platform allows these entrepreneurs to showcase their unique products and share their stories, facilitating a direct relationship between buyers and makers. By focusing on natural goods, Abe's Market serves as a curated space where customers can discover and purchase a variety of products that prioritize health and sustainability. This approach not only promotes small businesses but also caters to the growing demand for natural and organic options in the marketplace.

The Real McCoy

Venture Round in 2014
The Real McCoy Spirits, Corp. is a producer of premium and super-premium aged rums, rooted in the legacy of Bill McCoy, who famously supplied alcohol to New York's speakeasies during Prohibition. Established in 1920 and headquartered in Mystic, Connecticut, the company offers its handcrafted rums through various channels, including liquor stores, online retailers, pubs, distributors, and restaurants in several states, such as Connecticut, Florida, Massachusetts, New Jersey, upstate New York, and Rhode Island. The rums are copper distilled and aged in bourbon barrels, adhering to traditional methods without the addition of sugars, flavors, or aromatics, capturing the authenticity of the Roaring '20s.

Blueport Commerce

Venture Round in 2013
Blueport Commerce Inc. specializes in providing e-commerce technology and services tailored for the retail furniture industry. The company offers a comprehensive Software-as-a-Service platform that enables furniture retailers to enhance their online presence through responsive design, localized shopping, and deep analytics. Its solutions are designed to address the unique challenges of big ticket retail, allowing retailers to integrate their existing systems and create seamless omnichannel shopping experiences. Features such as augmented reality, tiered financing, and direct shipping enhance customer engagement and facilitate the management of sales across both online and physical stores. Additionally, Blueport Commerce provides a range of support services, including marketing, product presentation, and operations assistance, to help retailers optimize their sales strategies. Founded in 1996 and based in Boston, Massachusetts, the company was previously known as Furniture.com, Inc. before rebranding in 2009.

Abe's Market

Equity Crowdfunding in 2012
Abe's Market is an online marketplace dedicated to connecting consumers with natural product entrepreneurs. The platform allows these entrepreneurs to showcase their unique products and share their stories, facilitating a direct relationship between buyers and makers. By focusing on natural goods, Abe's Market serves as a curated space where customers can discover and purchase a variety of products that prioritize health and sustainability. This approach not only promotes small businesses but also caters to the growing demand for natural and organic options in the marketplace.

Vino Volo

Venture Round in 2012
Vino Volo operates wine tasting lounges and retail wine shops located in 18 airport terminals and one city location. The company provides a sophisticated and comfortable environment where customers can enjoy curated wine tasting flights, as well as wines by the glass or bottle, complemented by gourmet food pairings. Vino Volo aims to make wine accessible and enjoyable, featuring hand-selected wines from around the globe. Customers can purchase wines to take on their flights or have them shipped home, adhering to state laws where applicable. By combining a wine lounge, restaurant, and boutique shop, Vino Volo enhances the travel experience with a unique focus on quality wine and food.

XpresSpa

Private Equity Round in 2012
XpresSpa offers luxury healthcare and travel spa services primarily aimed at travelers seeking personal care solutions in airports. The company provides a diverse range of services, including massages, reflexology, stress relief treatments, manicures, pedicures, facials, and waxing. In addition to its spa services, XpresSpa also sells travel accessories and personal care products, catering to the needs of customers on the go. By focusing on convenience and quality, XpresSpa enhances the travel experience for its clients.

XpresSpa Group

Post in 2012
XpresSpa Group, Inc. is a health and wellness services company that specializes in providing spa services and related products at airports. The company offers a range of services including massages for various body parts, nail care such as manicures and pedicures, and travel essentials like neck pillows and blankets. Additionally, XpresSpa provides cryotherapy, compression services, and personal care offerings. As of December 2020, it operated 50 locations across 25 airports globally. Through its subsidiary, XpresTest, Inc., the company also delivers COVID-19 screening and testing services, along with rapid testing for other communicable diseases and flu vaccinations under the XpresCheck brand. Headquartered in New York, XpresSpa Group was previously known as FORM Holdings Corp., having rebranded in January 2018.

XpresSpa

Venture Round in 2012
XpresSpa offers luxury healthcare and travel spa services primarily aimed at travelers seeking personal care solutions in airports. The company provides a diverse range of services, including massages, reflexology, stress relief treatments, manicures, pedicures, facials, and waxing. In addition to its spa services, XpresSpa also sells travel accessories and personal care products, catering to the needs of customers on the go. By focusing on convenience and quality, XpresSpa enhances the travel experience for its clients.

PetWise

Acquisition in 2011
Worldwise, Inc. is a manufacturer of pet accessories based in Novato, California, established in 1990. The company offers a diverse range of products designed to meet the physical, emotional, and instinctual needs of both cats and dogs. Its portfolio includes well-known brands such as SmartyKat, TrustyPup, Petlinks, goDog, and SHERPA, which feature items like toys, bedding, travel accessories, and play products. Worldwise is dedicated to creating innovative and environmentally responsible solutions for pets and their owners, utilizing natural, recycled, reclaimed, and certified organic materials in its manufacturing processes. The company emphasizes quality and safety, ensuring that its products adhere to child safety standards and are backed by a satisfaction guarantee. By promoting the bond between pets and their owners, Worldwise aims to provide accessible and affordable options for pet care that align with eco-friendly practices.

Country Pure Foods

Acquisition in 2010
Country Pure Foods specializes in the production of a wide range of juice and beverage products, including juices, lemonades, and plant-based options. The company serves both branded and private label markets, supplying its products to grocery retailers as well as the healthcare and education sectors. Their offerings include single-serve, aseptic, frozen, and chilled fruit drinks, nectars, and concentrates, catering to diverse consumer needs.

Lovesac

Acquisition in 2010
Lovesac is a furniture company known for its innovative product, Sactionals, which is designed to be the world's most adaptable couch. This two-piece modular system consists of interchangeable Seats and Sides, allowing for endless configurations to suit various living spaces. The Sactionals are equipped with machine-washable covers, ensuring ease of maintenance, and are backed by a lifetime guarantee, reflecting the company's commitment to quality and customer satisfaction. Through its focus on versatility and durability, Lovesac aims to enhance the furniture experience for consumers.

WorldLynx Wireless

Venture Round in 2009
Worldlynx Wireless is a telecommunication services provider that aims to transform the wireless phone provider experience for both retail consumers and businesses. The company offers a wide range of products and services, including mobile technologies tailored for B2B clients, satellite and fiber TV, internet services, and mobile phones. Worldlynx Wireless focuses on helping customers manage their telecom needs efficiently, catering to a diverse clientele that includes individuals, small and medium-sized businesses, and larger enterprises. By providing comprehensive solutions, the company addresses the complexities and costs associated with today’s mobile environment.

Jamba Juice

Post in 2009
Jamba, Inc. is a retailer specializing in better-for-you beverages and food offerings, operating through its subsidiary, Jamba Juice Company. Headquartered in Atlanta, Georgia, Jamba Juice is known for its wide variety of products, including whole fruit smoothies, fresh-squeezed juices, juice blends, hot teas, and health-oriented food items such as oatmeal, breakfast wraps, salads, sandwiches, and baked goods. The company aims to promote a healthy lifestyle among its consumers. As of early 2012, Jamba Juice operated 769 stores worldwide, with a combination of company-owned and franchise locations, including both domestic and international outlets. Additionally, Jamba Juice has developed a retail consumer products program featuring various licensed consumer packaged goods.

Shearer's Foods

Acquisition in 2008
Shearer's Foods, LLC is a manufacturer based in Massillon, Ohio, specializing in snack food products. Founded in 1974, the company produces a diverse range of items, including sliced and rippled potato chips, kettle-cooked chips, tortilla chips, rice crisps, and various extruded snacks like cheese curls and puff corn. Additionally, Shearer's offers pretzels, pork rinds, dips, and salsas. The company is recognized for its commitment to quality, providing conventional, organic, gluten-free, non-GMO, and kosher options in multiple flavors and sizes. Shearer's Foods markets its products through an online store, outlet store, private label partnerships, retail channels, and a network of distributors across the Midwest United States, Canada, and internationally. The company operates manufacturing facilities and distribution centers in Ohio, Texas, Oregon, and Virginia.
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