Mothercare

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Gurgle.com is a UK-based pregnancy and parenting platform owned by Mothercare, designed to provide a supportive and informative environment for users seeking guidance on conception, pregnancy, childbirth, and early childhood. The website emphasizes social networking, allowing users to connect and share their parenting experiences and advice. Gurgle.com regularly hosts online webchats featuring parenting experts and celebrities, enhancing community engagement. Additionally, the platform has published several parenting books in partnership with Harper Collins and has created a resource titled "Eating out with Babies and Toddlers," which lists over 1,000 family-friendly dining options across the UK. In 2011, Gurgle launched a bimonthly parenting magazine that offers advice, tips, and features on family life. The site also holds an annual blog awards event, recognizing outstanding parenting blogs nominated by its users and evaluated by a panel of experts. Furthermore, Gurgle.com introduced a group buying deals service tailored for mothers, showcasing its commitment to supporting parents in the UK.

The Early Learning Centre, founded in 1974 in the United Kingdom, began as a mail-order business specializing in educational toys and books. The first retail store opened in Reading later that year. ELC gained prominence as a high street brand after being acquired by John Menzies plc in 1985, which facilitated its expansion. In 2001, a management buyout led to a strategic realignment of the company, focusing on streamlining operations and enhancing its sourcing capabilities in Asia. ELC operates a chain of children's toy stores, offering a wide range of toys from major brands, specifically targeting children aged 0 to 14 years. The company aims to inspire and stimulate children's development through play.