MSP Sports Capital

MSP Sports Capital is a private equity firm based in New York, established in 2019. The firm specializes in operationally-focused investments within the sports sector and its related ecosystem. MSP targets strategic opportunities in sports teams, leagues, and associated businesses, aiming for both buyouts and growth capital investments. By leveraging its investment partners, MSP seeks to enhance value creation and improve corporate efficiencies in the dynamic landscape of sports. As a Registered Investment Adviser, the firm is committed to fostering growth and innovation in the sports industry.

Jeffrey S. Moorad

CEO

Jahm Najafi

Partner, Chairman

Pete Taylor

Vice President

4 past transactions

X Games

Acquisition in 2022
X Games is an annual extreme sports event that serves as an action sports platform, providing a diverse range of offerings including sports events, videos, photographs, and original series. The company focuses on showcasing a variety of action sports and athletes, creating a dynamic environment for both participants and spectators. Through its events, X Games promotes the culture of extreme sports and highlights the talents of athletes in disciplines such as skateboarding, snowboarding, and BMX. By combining traditional sporting elements with entertainment, X Games has established itself as a prominent brand within the action sports community.

McLaren Group

Private Equity Round in 2020
McLaren Group, established in 1963, is a British multinational company headquartered in Woking, Surrey. It operates three core businesses: McLaren Racing, which competes in Formula 1 and IndyCar; McLaren Automotive, producing hand-built, lightweight supercars; and McLaren Applied, delivering performance advantages through data analytics and technology to various industries. The group is renowned for its innovation, technological excellence, and commitment to sustainability, exporting over 90% of its supercars. In 2019, McLaren Group's revenues reached £1,486.1m, reflecting an 18% year-on-year increase. Additionally, McLaren is investing in UK-based research and development, with a new £50m composites facility in Yorkshire. During the COVID-19 pandemic, McLaren leveraged its expertise to support the production of ventilators for the UK's National Health Service. The group has been recognized for its sustainability efforts, being the first F1 team to achieve the Carbon Trust Standard and the FIA Sustainability Accreditation Award at a three-star level.

Estoril Praia

Acquisition in 2019
Estoril Praia is a Portuguese sports club based in Estoril, primarily known for its football team. The club emphasizes the integration of technology and data science into its operations, aiming to enhance performance and management. In addition to managing the football team, Estoril Praia oversees various club activities, including a media network, a foundation, and a fan zone, which contribute to community engagement and support. The club is also involved in the production of news and sports features, as well as the sale of team merchandise. A key aspect of its mission is to foster the development of young talent, nurturing aspiring athletes to become future stars in the sport.

Primesport

Secondary Market in 2015
PrimeSport specializes in sports travel, hospitality, and ticketing services, providing direct access to major sporting events worldwide. The company offers a range of services, including tickets, travel arrangements, hospitality, and VIP experiences tailored for corporations, professional sports teams, and individual fans. With extensive experience in the industry, PrimeSport has established long-term official partnerships with a variety of prominent sporting events and organizations, enabling it to offer exclusive access to a multitude of events. These partnerships encompass notable NCAA championships, multiple NFL teams, and various bowl games, as well as collaborations with over forty universities and eighteen NASCAR speedways. This extensive network positions PrimeSport as a leading provider in the sports event access market.
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