MSP Sports Capital

MSP Sports Capital is a private equity firm based in New York, established in 2019. The firm specializes in operationally-focused investments within the sports sector and its related ecosystem. MSP targets strategic opportunities in sports teams, leagues, and associated businesses, aiming for both buyouts and growth capital investments. By leveraging its investment partners, MSP seeks to enhance value creation and improve corporate efficiencies in the dynamic landscape of sports. As a Registered Investment Adviser, the firm is committed to fostering growth and innovation in the sports industry.

Jeffrey S. Moorad

CEO

Jahm Najafi

Partner, Chairman

Pete Taylor

Vice President

4 past transactions

X Games

Acquisition in 2022
X Games is an annual extreme sports event that serves as a premier action sports platform. It showcases a variety of competitions featuring athletes from diverse disciplines, including skateboarding, snowboarding, BMX, and motocross. In addition to live events, X Games provides a comprehensive array of action sports content, including videos, photos, and original series that celebrate the athletes and the culture surrounding extreme sports. By combining thrilling competitions with engaging media, X Games aims to connect fans and participants in the action sports community.

McLaren Group

Private Equity Round in 2020
McLaren Group is a high-technology company based in Woking, United Kingdom, known for its expertise in motorsport, automotive innovation, and applied technologies. Founded in 1963 by Bruce McLaren, the Group operates three main divisions: McLaren Racing, which competes in Formula 1 and IndyCar; McLaren Automotive, renowned for hand-building lightweight supercars; and McLaren Applied Technologies, which focuses on enhancing performance through advanced data analytics and technology solutions. McLaren has established a strong reputation for innovation and exports over 90 percent of its supercars globally. The company is also committed to sustainability, being the first Formula 1 team to receive the Carbon Trust Standard and achieving FIA Sustainability Accreditation. Additionally, McLaren is investing in research and development, with facilities such as the McLaren Composites Technology Centre, which develops lightweight materials aimed at improving vehicle performance and efficiency. Through its diverse operations, McLaren Group continues to leverage its technological capabilities to drive advancements in both motorsport and automotive sectors.

Estoril Praia

Acquisition in 2019
Estoril Praia is a Portuguese sports club based in Estoril, primarily focused on football. The organization emphasizes the integration of technology and data science into its operations, enhancing various aspects of the club's activities. This includes managing the football team, a media network, a foundation, and a fan zone, as well as providing news and sports features. Estoril Praia is dedicated to nurturing young talent, helping to develop future star players through its comprehensive approach to club management and community engagement. Additionally, the club offers merchandise to support its brand and connect with fans.

Primesport

Secondary Market in 2015
PrimeSport is the leader in providing direct access to the biggest sporting events on the planet, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport's extensive experience in sports travel, hospitality and ticketing has allowed the company to form long term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. Official partnerships include select NCAA® Championships including the NCAA Men’s Final Four®, Men’s College World Series®, NCAA Women's College World Series®, NCAA Women’s Final Four® and NCAA Men’s Frozen Four®, multiple NFL teams, Rose Bowl, BCS National Championship, Sugar Bowl, Alamo Bowl, Orange Bowl, Liberty Bowl, Capital One Bowl, Russell Athletic Bowl, Chick-fil-A Bowl, Chick-fil-A Kickoff Game, State Farm Champions Classic, Jimmy V Classic, Wrangler National Finals Rodeo, ACC Football Championship, ACC Men’s Basketball Tournament, Feld Motor Sports. over forty universities including: Arizona, Arkansas, Clemson, Illinois, Indiana, Kansas State, Ole Miss, N.C. State, Nebraska, Ohio State, Oklahoma, Oregon, South Carolina, West Virginia, Washington, and more, eighteen NASCAR speedways including: Daytona International Speedway, Talladega Super Speedway, Indianapolis Motor Speedway, Texas Motor Speedway, Las Vegas Speedway and more.
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