NewRoad Capital Partners
NewRoad Capital Partners, established in 2012, is a growth equity firm headquartered in Rogers, Arkansas. It specializes in investing in and acquiring innovative, demand-driven businesses in the Retail and CPG, Business Services, and Healthcare Technology sectors. The firm focuses on companies with proven technologies, products, or services that address existing market needs, particularly in Supply Chain and Logistics, Consumer Goods, and Outdoor Goods. NewRoad's investment strategy is guided by its team's operational experience in building businesses of scale.
DataRank
Seed Round in 2014
DataRank, Inc. is a social analytics company that specializes in monitoring and analyzing online conversations to provide valuable insights for brands and marketers. Founded in 2011 and based in Fayetteville, Arkansas, DataRank supports businesses in areas such as marketing measurement, competitor benchmarking, influencer identification, market research, brand health monitoring, and crisis management. By collecting data from platforms like Facebook, Twitter, Instagram, and various online forums, DataRank enables companies to enhance their marketing strategies and protect their brand reputation. Its dedicated platform offers tools for competitive analysis, social media campaign tracking, and more. Notably, DataRank has developed a proprietary matching language called Fizzle, which simplifies the search for relevant phrases while minimizing irrelevant data. The company’s DataRank Quality Score algorithm helps prioritize actionable insights, allowing users to access meaningful information efficiently. DataRank has successfully served numerous Fortune 100 companies, demonstrating its effectiveness in delivering consumer insights and driving business growth.
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