North Hill Ventures

North Hill Ventures is a Boston-based venture capital firm founded in 1999 that focuses on early-stage investments in financial technology and marketing technology companies. With a strong background as investors, advisors, and operating managers, the firm has cultivated extensive networks within the industry and possesses a deep understanding of its target markets. North Hill Ventures is dedicated to supporting its portfolio companies by leveraging its expertise and connections to foster growth and success in the competitive financial services sector. As a Registered Investment Adviser, the firm is committed to adhering to regulatory standards while pursuing innovative investment opportunities.

Cynthia Fanikos

Vice President, Finance

45 past transactions

Lendio

Series D in 2016
Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

CashStar

Series D in 2015
CashStar is a company that specializes in cloud-based digital gifting platforms, offering solutions for gift card commerce. Based in Portland, Maine, CashStar provides various services including personalized gift cards, promotional management, and business-to-business gift card solutions. Their platform enhances customer service and enables merchants to market, sell, and distribute both digital and physical gift cards securely. The company serves a wide range of retail sectors and dining establishments, helping them drive revenue growth through flexible and efficient prepaid commerce operations. CashStar was founded in 2002 and has since expanded its services to include risk management, marketing programs, customer care, technical operations, and financial operations.

MX Technologies

Series A in 2015
MX is a fintech data company established in 2010 that focuses on enhancing the financial experiences of individuals by automating access to their financial data. The company provides software solutions for banks, credit unions, and financial technology innovators, enabling them to aggregate, analyze, and present financial data effectively. By offering services such as data cleansing, auto-categorization, custom APIs, and data analytics, MX helps financial institutions improve customer engagement and drive growth. The company has established partnerships with over 600 financial institutions and more than 30 digital banking providers, positioning itself as a significant player in the fintech industry. MX's emphasis on customer-centric banking relationships allows clients to develop next-generation banking applications and solutions, ultimately leading to enhanced financial management for users.

Lendio

Series C in 2015
Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

Saylent

Venture Round in 2014
Saylent Technologies, Inc., established in 2006 and headquartered in Boston, Massachusetts, specializes in developing and delivering debit card portfolio management products and analytics software to financial institutions. The company offers three key solutions: Saylent Engage, an automated, machine learning-based tool that identifies revenue-driving opportunities; Saylent Reward, which analyzes customer financial activities to enable dynamic product offerings; and Saylent Explore, transforming transaction data into actionable behavioral insights and fraud detection. These solutions are available through a cloud platform and distribution partnerships with processors and core platform suppliers in the UK and internationally, serving banks, credit unions, and financial service providers.

MX Technologies

Seed Round in 2014
MX is a fintech data company established in 2010 that focuses on enhancing the financial experiences of individuals by automating access to their financial data. The company provides software solutions for banks, credit unions, and financial technology innovators, enabling them to aggregate, analyze, and present financial data effectively. By offering services such as data cleansing, auto-categorization, custom APIs, and data analytics, MX helps financial institutions improve customer engagement and drive growth. The company has established partnerships with over 600 financial institutions and more than 30 digital banking providers, positioning itself as a significant player in the fintech industry. MX's emphasis on customer-centric banking relationships allows clients to develop next-generation banking applications and solutions, ultimately leading to enhanced financial management for users.

Valore

Series E in 2014
Valore is a company dedicated to transforming the textbook industry by addressing its inefficiencies and enhancing access to affordable educational resources. Based in San Diego, Valore operates ValoreBooks.com, a marketplace where college students can buy and sell textbooks at significantly lower prices than those offered by campus bookstores. The platform features a vast selection of titles sourced from over 14,000 booksellers nationwide, often priced up to 90 percent below list price. Valore is recognized for its commitment to providing cost-effective solutions for students while maintaining a high standard of customer service, as evidenced by accolades from the Better Business Bureau. Through these efforts, Valore aims to improve the overall educational experience for students, professors, and educational institutions.

CashStar

Series C in 2013
CashStar is a company that specializes in cloud-based digital gifting platforms, offering solutions for gift card commerce. Based in Portland, Maine, CashStar provides various services including personalized gift cards, promotional management, and business-to-business gift card solutions. Their platform enhances customer service and enables merchants to market, sell, and distribute both digital and physical gift cards securely. The company serves a wide range of retail sectors and dining establishments, helping them drive revenue growth through flexible and efficient prepaid commerce operations. CashStar was founded in 2002 and has since expanded its services to include risk management, marketing programs, customer care, technical operations, and financial operations.

Interactions

Venture Round in 2013
Interactions LLC is a technology company that specializes in providing hosted interactive voice response (IVR) services and intelligent virtual assistant solutions. Founded in 2004 and headquartered in Franklin, Massachusetts, with additional offices in locations including Austin, Texas, and Carmel, Indiana, the company develops advanced natural language understanding technology that integrates human and machine intelligence. Its notable offerings include HumanTouch, a platform for engaging customer conversations, and Curo Speech, an application that modernizes customer care interactions through automatic speech recognition. Interactions serves a diverse range of industries, including financial services and technology, and its solutions are utilized by numerous Fortune 500 companies. The company's technology enables businesses to automate natural language communications, enhancing customer service while driving cost efficiencies and improved operational performance. With over one billion transactions handled, Interactions continues to play a pivotal role in transforming customer care through digital innovation.

Valore

Series D in 2013
Valore is a company dedicated to transforming the textbook industry by addressing its inefficiencies and enhancing access to affordable educational resources. Based in San Diego, Valore operates ValoreBooks.com, a marketplace where college students can buy and sell textbooks at significantly lower prices than those offered by campus bookstores. The platform features a vast selection of titles sourced from over 14,000 booksellers nationwide, often priced up to 90 percent below list price. Valore is recognized for its commitment to providing cost-effective solutions for students while maintaining a high standard of customer service, as evidenced by accolades from the Better Business Bureau. Through these efforts, Valore aims to improve the overall educational experience for students, professors, and educational institutions.

Interactions

Venture Round in 2011
Interactions LLC is a technology company that specializes in providing hosted interactive voice response (IVR) services and intelligent virtual assistant solutions. Founded in 2004 and headquartered in Franklin, Massachusetts, with additional offices in locations including Austin, Texas, and Carmel, Indiana, the company develops advanced natural language understanding technology that integrates human and machine intelligence. Its notable offerings include HumanTouch, a platform for engaging customer conversations, and Curo Speech, an application that modernizes customer care interactions through automatic speech recognition. Interactions serves a diverse range of industries, including financial services and technology, and its solutions are utilized by numerous Fortune 500 companies. The company's technology enables businesses to automate natural language communications, enhancing customer service while driving cost efficiencies and improved operational performance. With over one billion transactions handled, Interactions continues to play a pivotal role in transforming customer care through digital innovation.

CashStar

Series B in 2011
CashStar is a company that specializes in cloud-based digital gifting platforms, offering solutions for gift card commerce. Based in Portland, Maine, CashStar provides various services including personalized gift cards, promotional management, and business-to-business gift card solutions. Their platform enhances customer service and enables merchants to market, sell, and distribute both digital and physical gift cards securely. The company serves a wide range of retail sectors and dining establishments, helping them drive revenue growth through flexible and efficient prepaid commerce operations. CashStar was founded in 2002 and has since expanded its services to include risk management, marketing programs, customer care, technical operations, and financial operations.

Tervela

Series D in 2009
Tervela, Inc. is a technology company based in Boston, Massachusetts, specializing in data movement and integration solutions. Founded in 2004, Tervela has developed a Data in Motion platform that facilitates the efficient transfer, integration, and analysis of digital content across various environments, including enterprise and cloud data sources. Its key products include Cloud FastPath, which enables seamless data migration and synchronization between on-premise and cloud infrastructures; Data Fabric, a messaging software designed for real-time data connectivity and performance-sensitive applications; and NetCharts, a suite of data visualization tools that assists users in creating dashboards for both batch and real-time data analysis. Tervela's solutions address common challenges such as data ingestion, cloud integration, and backup, making them valuable to organizations ranging from small businesses to Fortune 500 companies. The company also maintains additional locations in Brooklyn, New York, and Owings Mills, Maryland.

Placemark Investments

Venture Round in 2009
Placemark Investments is a prominent provider of wealth solutions, focusing on Unified Managed Account platforms and retirement solutions tailored for broker/dealers, registered investment advisors, banks, and family offices. As a leading independent overlay portfolio manager in the separate account industry, Placemark integrates various investment vehicles, including separately managed accounts, mutual funds, and ETFs, into cohesive, customized portfolios. This approach enables financial firms to enhance their offerings and capture additional fee-based business. Additionally, Placemark offers back-office technologies designed to streamline operations for money managers, catering to individuals, particularly high-net-worth clients, thereby supporting comprehensive investment management services.

FSV Payment Systems

Series C in 2009
FSV Payment Systems specializes in prepaid technology and stored value processing, providing a range of prepaid card solutions to employers in the United States. The company has extensive experience in the prepaid industry, particularly with paycards, and offers various programs and processing services. Its product offerings include e-payroll and benefit cards, loyalty programs, rebates and promotions, general-purpose gift cards, retail and teen cards, travel cards, and healthcare payment cards. FSV combines advanced technology and expertise to deliver effective payment solutions tailored to the needs of its clients.

Metatomix

Series C in 2009
Metatomix, established in 2000, specializes in semantic integration services. The company's solutions focus on linking data from various disparate systems to create a unified semantic understanding of information across an enterprise. This approach provides a comprehensive view of business information, enabling applications to utilize data from multiple sources rather than relying on a single system or data store. By doing so, Metatomix helps corporate enterprises and government agencies streamline workflows and enhance decision-making processes.

Valore

Series C in 2009
Valore is a company dedicated to transforming the textbook industry by addressing its inefficiencies and enhancing access to affordable educational resources. Based in San Diego, Valore operates ValoreBooks.com, a marketplace where college students can buy and sell textbooks at significantly lower prices than those offered by campus bookstores. The platform features a vast selection of titles sourced from over 14,000 booksellers nationwide, often priced up to 90 percent below list price. Valore is recognized for its commitment to providing cost-effective solutions for students while maintaining a high standard of customer service, as evidenced by accolades from the Better Business Bureau. Through these efforts, Valore aims to improve the overall educational experience for students, professors, and educational institutions.

Smart Destinations

Series C in 2008
Smart Destinations, Inc. is a company that specializes in providing multi-attraction sightseeing passes for travelers in North America. Founded in 2003 and headquartered in Boston, Massachusetts, it offers products such as the Go City Cards and Explorer Passes, which grant unlimited admission to more than 500 museums, attractions, and tours in major destinations, including New York City, Los Angeles, and Miami. These passes are designed for ease of use, allowing tourists to pre-purchase access to various activities at a fixed price. Smart Destinations distributes its products through a combination of online sales, walk-up retail outlets, and travel agencies across the United States, as well as through major travel services in 25 countries. As of 2016, Smart Destinations operates as a subsidiary of Big Bus Tours Ltd.

Live Well Financial

Series A in 2008
Live Well Financial, established in 2005 and headquartered in Richmond, Virginia, is a prominent player in the reverse mortgage industry. The company offers specialized mortgage planning services aimed at educating homeowners about retirement planning. Through comprehensive discussions on retirement mortgage planning, Live Well Financial assists qualified homeowners in understanding how reverse mortgages can enhance their quality of life during retirement. Its nationwide presence has positioned Live Well Financial as one of the fastest-growing reverse mortgage lenders in the United States.

Interactions

Series B in 2008
Interactions LLC is a technology company that specializes in providing hosted interactive voice response (IVR) services and intelligent virtual assistant solutions. Founded in 2004 and headquartered in Franklin, Massachusetts, with additional offices in locations including Austin, Texas, and Carmel, Indiana, the company develops advanced natural language understanding technology that integrates human and machine intelligence. Its notable offerings include HumanTouch, a platform for engaging customer conversations, and Curo Speech, an application that modernizes customer care interactions through automatic speech recognition. Interactions serves a diverse range of industries, including financial services and technology, and its solutions are utilized by numerous Fortune 500 companies. The company's technology enables businesses to automate natural language communications, enhancing customer service while driving cost efficiencies and improved operational performance. With over one billion transactions handled, Interactions continues to play a pivotal role in transforming customer care through digital innovation.

Tervela

Series C in 2008
Tervela, Inc. is a technology company based in Boston, Massachusetts, specializing in data movement and integration solutions. Founded in 2004, Tervela has developed a Data in Motion platform that facilitates the efficient transfer, integration, and analysis of digital content across various environments, including enterprise and cloud data sources. Its key products include Cloud FastPath, which enables seamless data migration and synchronization between on-premise and cloud infrastructures; Data Fabric, a messaging software designed for real-time data connectivity and performance-sensitive applications; and NetCharts, a suite of data visualization tools that assists users in creating dashboards for both batch and real-time data analysis. Tervela's solutions address common challenges such as data ingestion, cloud integration, and backup, making them valuable to organizations ranging from small businesses to Fortune 500 companies. The company also maintains additional locations in Brooklyn, New York, and Owings Mills, Maryland.

HiWired

Series B in 2008
HiWired thinks everyone should enjoy the benefits of PC and network-based technologies, without annoying setup and maintenance headaches. The company delivers help remotely via the Internet and secure screen share technology; so you can stay put and avoid the discomfort of sharing your space with an unfamiliar technician. It's no wonder companies like OfficeMax, Cox Communications and Motorola partner with us to simplify life for their customers with their leading-edge technology and US-based network of expert technicians.

Compete

Series C in 2007
Compete, Inc. specializes in digital intelligence services aimed at enhancing marketing strategies for brands by analyzing consumer online behavior. The company provides valuable insights into consumer behavior, enabling businesses to research competitors, benchmark performance, and identify effective keywords and referral sources. Compete offers tools to track online market shares among competitors and product categories, analyze traffic sources, and improve website engagement and conversion metrics. Additionally, it helps identify cross-selling and up-selling opportunities, measure referral partnerships, and reduce customer care costs, all while fostering customer loyalty through actionable intelligence. The company also focuses on mobile behavioral intelligence to understand the impact of mobile devices on consumer shopping experiences, further enriching its data-driven insights for brands.

Metatomix

Series B in 2007
Metatomix, established in 2000, specializes in semantic integration services. The company's solutions focus on linking data from various disparate systems to create a unified semantic understanding of information across an enterprise. This approach provides a comprehensive view of business information, enabling applications to utilize data from multiple sources rather than relying on a single system or data store. By doing so, Metatomix helps corporate enterprises and government agencies streamline workflows and enhance decision-making processes.

Serious USA

Venture Round in 2007
Serious USA, Inc., a publishing company, develops interactive CD and DVD cards for entertainment brands. It offers interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programs, and collectible digital trading cards. The company was founded in 1997 and is headquartered in New York, New York with additional offices in London, the United Kingdom; and Singapore, Singapore. Serious USA, Inc. operates as a subsidiary of Serious Global Holdings Ltd. On October 19, 2009, Serious USA, Inc. filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the Southern District of New York.

Valore

Series B in 2006
Valore is a company dedicated to transforming the textbook industry by addressing its inefficiencies and enhancing access to affordable educational resources. Based in San Diego, Valore operates ValoreBooks.com, a marketplace where college students can buy and sell textbooks at significantly lower prices than those offered by campus bookstores. The platform features a vast selection of titles sourced from over 14,000 booksellers nationwide, often priced up to 90 percent below list price. Valore is recognized for its commitment to providing cost-effective solutions for students while maintaining a high standard of customer service, as evidenced by accolades from the Better Business Bureau. Through these efforts, Valore aims to improve the overall educational experience for students, professors, and educational institutions.

Placemark Investments

Series D in 2006
Placemark Investments is a prominent provider of wealth solutions, focusing on Unified Managed Account platforms and retirement solutions tailored for broker/dealers, registered investment advisors, banks, and family offices. As a leading independent overlay portfolio manager in the separate account industry, Placemark integrates various investment vehicles, including separately managed accounts, mutual funds, and ETFs, into cohesive, customized portfolios. This approach enables financial firms to enhance their offerings and capture additional fee-based business. Additionally, Placemark offers back-office technologies designed to streamline operations for money managers, catering to individuals, particularly high-net-worth clients, thereby supporting comprehensive investment management services.

Metatomix

Private Equity Round in 2006
Metatomix, established in 2000, specializes in semantic integration services. The company's solutions focus on linking data from various disparate systems to create a unified semantic understanding of information across an enterprise. This approach provides a comprehensive view of business information, enabling applications to utilize data from multiple sources rather than relying on a single system or data store. By doing so, Metatomix helps corporate enterprises and government agencies streamline workflows and enhance decision-making processes.

Austin Logistics

Series B in 2005
Austin Logistics is a provider of next-generation predictive analytic and business intelligence software solutions that anticipate customer value and behavior to drive more profit from every customer interaction. Since 1992, the company's innovative solutions have helped many of the world's largest financial services, telecommunication, and e-commerce companies to make proactive, profit-focused decisions that optimize actions in collections, risk & fraud, marketing and customer service.

Smart Destinations

Series A in 2005
Smart Destinations, Inc. is a company that specializes in providing multi-attraction sightseeing passes for travelers in North America. Founded in 2003 and headquartered in Boston, Massachusetts, it offers products such as the Go City Cards and Explorer Passes, which grant unlimited admission to more than 500 museums, attractions, and tours in major destinations, including New York City, Los Angeles, and Miami. These passes are designed for ease of use, allowing tourists to pre-purchase access to various activities at a fixed price. Smart Destinations distributes its products through a combination of online sales, walk-up retail outlets, and travel agencies across the United States, as well as through major travel services in 25 countries. As of 2016, Smart Destinations operates as a subsidiary of Big Bus Tours Ltd.

Paychoice

Series A in 2004
Paychoice is a Australia’s newest payment processing company with a simple, developer-friendly way to accept payments online. Paychoice offers merchants a secure payment gateway, merchant account, recurring billing and credit card storage which is PCI DSS compliant. Paychoice has recently redeveloped it's API's to be more developer-friendly to ease the process of integrating Paychoice into the merchants billing strategy. Visit Paychoice at www.paychoice.com.au, on Twitter @PayChoice_ or Facebook on https://www.facebook.com/PayChoice.PaymentGateway.

Cortera

Series B in 2004
Cortera, Inc. is a provider of business-to-business analytics and cloud-based risk management solutions, specializing in payment and purchase behavior data for public and private companies. Founded in 1993 and headquartered in Boca Raton, Florida, with additional offices in Massachusetts and India, Cortera tracks $1.6 trillion in business-to-business purchases across 45 categories, offering insights on 20 million U.S. business locations. The company's products include Cortera Pulse, a subscription service for monitoring credit risk; Boost, which enhances customer insights; and Cortera Decisions, an automated scorecard platform. Additionally, Cortera offers eCredit for credit scoring and collections automation, Cortera Traits for real-time statistical modeling, and Connect, an XML web service for accessing proprietary data. These solutions help businesses of all sizes understand their customers and suppliers better, ultimately aiding in revenue growth and risk reduction.

Veridiem

Series D in 2004
Veridiem Inc is an enterprise software company based in Maynard, Massachusetts, specializing in marketing resource management solutions. The company provides a comprehensive suite of applications focused on marketing analysis, operational efficiency, and optimization tailored for the automotive, consumer packaged goods, and financial industries. In addition to its software offerings, Veridiem also delivers implementation, professional, training, and support services to ensure effective utilization of its solutions.

Placemark Investments

Venture Round in 2004
Placemark Investments is a prominent provider of wealth solutions, focusing on Unified Managed Account platforms and retirement solutions tailored for broker/dealers, registered investment advisors, banks, and family offices. As a leading independent overlay portfolio manager in the separate account industry, Placemark integrates various investment vehicles, including separately managed accounts, mutual funds, and ETFs, into cohesive, customized portfolios. This approach enables financial firms to enhance their offerings and capture additional fee-based business. Additionally, Placemark offers back-office technologies designed to streamline operations for money managers, catering to individuals, particularly high-net-worth clients, thereby supporting comprehensive investment management services.

OpenPages

Series C in 2004
OpenPages, Inc. specializes in enterprise governance, risk, and compliance management solutions. The company offers a comprehensive platform that integrates governance, risk, and compliance functions across organizations, enabling the incorporation of risk management into daily business operations. In addition to its core technology, OpenPages provides advisory, implementation, training, hosting, customer support, and optimization services. Its client base spans various industries, including financial services, technology, energy, manufacturing, retail, telecommunications, media, healthcare, consulting, and transportation. Founded in 1996 and headquartered in Waltham, Massachusetts, OpenPages also maintains offices in Tokyo and London.

Austin Logistics

Series A in 2004
Austin Logistics is a provider of next-generation predictive analytic and business intelligence software solutions that anticipate customer value and behavior to drive more profit from every customer interaction. Since 1992, the company's innovative solutions have helped many of the world's largest financial services, telecommunication, and e-commerce companies to make proactive, profit-focused decisions that optimize actions in collections, risk & fraud, marketing and customer service.

Compete

Series B in 2003
Compete, Inc. specializes in digital intelligence services aimed at enhancing marketing strategies for brands by analyzing consumer online behavior. The company provides valuable insights into consumer behavior, enabling businesses to research competitors, benchmark performance, and identify effective keywords and referral sources. Compete offers tools to track online market shares among competitors and product categories, analyze traffic sources, and improve website engagement and conversion metrics. Additionally, it helps identify cross-selling and up-selling opportunities, measure referral partnerships, and reduce customer care costs, all while fostering customer loyalty through actionable intelligence. The company also focuses on mobile behavioral intelligence to understand the impact of mobile devices on consumer shopping experiences, further enriching its data-driven insights for brands.

Entigo

Venture Round in 2003
Entigo is a company that develops enterprise warranty chain management solutions, aimed at streamlining warranty processing for businesses. Its flagship product, Entigo Warranty, facilitates the administration of warranty claims and registrations, while Entigo Catalyst assists in evaluating and enhancing current warranty processes. The company offers a range of services, including project management, implementation consulting, and systems integration, which help automate claims processing, reduce errors, and improve overall efficiency. Entigo's solutions also incorporate analytics and reporting capabilities, enabling clients to make data-driven decisions that enhance product quality and minimize warranty costs. Serving a diverse clientele that includes Fortune 500 manufacturers in sectors such as automotive, aerospace, and industrial equipment, Entigo is committed to simplifying warranty processes and fostering collaboration among warranty chain partners. Founded in 1995, the company is headquartered in Exton, Pennsylvania.

Higher One

Series C in 2003
Higher One, established in 2000 and headquartered in New Haven, Connecticut, specializes in streamlining financial transactions within the higher education sector. The company offers a suite of technology-based services, including online payment processing, refund disbursement, and tuition payment plans, catering to both institutions and their students. Additionally, Higher One facilitates campus-wide transactions such as event registrations, merchandise sales, and payroll distributions.

Forefield

Series C in 2002
Forefield is a software development company that specializes in creating solutions for online communication between financial institutions and their clients. The firm focuses on financial planning knowledge and client interaction software tailored for a range of organizations, including those in investment management, insurance, brokerage, banking, and accounting. Additionally, Forefield serves financial websites, providing tools that enhance client engagement and streamline communication within the financial services sector. By prioritizing robust software solutions, Forefield aims to improve the way financial advisors and institutions connect with their clients.

Exchange Solutions

Series A in 2001
Exchange Solutions is a developer of a cloud-based marketing platform focused on enhancing customer engagement for retailers in the United States and Canada. The company offers intelligent customer engagement programs built on a proprietary platform that utilizes data-driven, personalized incentives to foster valuable customer behaviors. This innovative approach is designed to deliver quicker results and better return on investment compared to traditional loyalty programs, enabling retailers to improve their marketing strategies and deepen customer relationships effectively.

PhotonEx Corp

Series C in 2001
PhotonEx Corp is an optical networking equipment manufacturer.

OpenPages

Series B in 2000
OpenPages, Inc. specializes in enterprise governance, risk, and compliance management solutions. The company offers a comprehensive platform that integrates governance, risk, and compliance functions across organizations, enabling the incorporation of risk management into daily business operations. In addition to its core technology, OpenPages provides advisory, implementation, training, hosting, customer support, and optimization services. Its client base spans various industries, including financial services, technology, energy, manufacturing, retail, telecommunications, media, healthcare, consulting, and transportation. Founded in 1996 and headquartered in Waltham, Massachusetts, OpenPages also maintains offices in Tokyo and London.

Veridiem

Series B in 2000
Veridiem Inc is an enterprise software company based in Maynard, Massachusetts, specializing in marketing resource management solutions. The company provides a comprehensive suite of applications focused on marketing analysis, operational efficiency, and optimization tailored for the automotive, consumer packaged goods, and financial industries. In addition to its software offerings, Veridiem also delivers implementation, professional, training, and support services to ensure effective utilization of its solutions.

MarketSwitch

Series B in 2000
MarketSwitch, founded in 1996 and based in Dulles, Virginia, specializes in Enterprise Marketing Optimization, providing advanced decision-making software solutions for Fortune 500 companies. The company focuses on marketing optimization, risk management, collections, and pricing and revenue optimization. Its real-time optimization software enables clients to deliver the right offers at the right price to the right customers through appropriate channels, tailored to meet customer needs effectively. MarketSwitch's team consists of highly skilled professionals with expertise in marketing, financial analytics, quantitative sciences, and software development, allowing the company to create comprehensive decision support systems aimed at enhancing marketing strategies for large corporate clients and marketing automation service providers.
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