Northwestern Mutual, established in 1857, is a leading financial services company based in Milwaukee, Wisconsin. It offers a wide range of products and services, including life, disability income, and long-term care insurance, annuities, and brokerage and advisory services. The company provides comprehensive financial planning, combining the expertise of its professionals with digital tools to help clients achieve financial security. Northwestern Mutual manages billions of dollars in investments through its wealth management and investment services businesses. It operates as a mutual organization, with its subsidiaries including Northwestern Mutual Investment Services, LLC, and Northwestern Mutual Wealth Management Company.
720 East Wisconsin Avenue, Milwaukee, WI 53202-4797, US
30 past transactions
Discovery World
Grant in 2023
Discovery World is a one-of-a-kind experience dedicated to revealing the wonders of science and inspiring a lifelong passion for discovery.
Zoological Society of Milwaukee
Grant in 2023
The zoological Society of Milwaukee is to protect wildlife and endangered species, educate people about the value of wildlife and the environment, and maintain the Milwaukee County Zoo.
Summerfest
Grant in 2023
Summerfest is the World’s Largest Music Festival that attracts the music industry’s hottest stars, emerging talent and local favorites.
Marcus Center for Performing Arts
Grant in 2023
Marcus Center for Performing Arts is the official site where you can find information and purchase tickets.
Betty Brinn Children's Museum
Grant in 2023
Betty Brinn Children's Museum offers outreach programs that support disadvantaged children and families, particularly low-income families and those with special needs.
United Performing Arts Fund
Grant in 2023
Supporting the Performing Arts in the Greater Milwaukee Area
Betty Brinn Children's Museum
Grant in 2022
Betty Brinn Children's Museum offers outreach programs that support disadvantaged children and families, particularly low-income families and those with special needs.
Wellthi
Venture Round in 2022
Wellthi is a fintech social enterprise that provides a B2B embedded virtual branch within mobile banking applications. The company offers a suite of configurable white-label APIs, mobile apps, and payment solutions aimed at enhancing customer origination and retention for financial institutions. Wellthi's platform promotes financial health, credit readiness, and access to affordable capital, allowing institutions to better serve their customers while improving operational efficiency. Users can track, manage, and achieve their financial goals in a secure environment, engaging with peers and trusted experts to discuss personal finance matters. By leveraging online communities and advanced technologies, Wellthi enables financial institutions to attract and retain customers more cost-effectively than traditional physical branches or in-person events.
Shur
Pre Seed Round in 2022
Shur operates as a fintech company that connects the financial services industry with professionals burdened by student loans. It offers business-to-business-to-consumer financial wellness programs aimed at guiding borrowers from debt to wealth creation. Shur's services include alternative credit scoring, personalized financial advice, insurance, and banking solutions. By focusing on generational wealth, the company helps users avoid early financial pitfalls, develop sound financial plans, and enhance their understanding of credit-building tools. Shur's mission is to facilitate a smoother transition into loan repayment while empowering borrowers and their families to take actionable steps toward achieving financial stability and wealth creation.
Alex’s Lemonade Stand Foundation
Grant in 2022
Alex's Lemonade Stand Foundation (ALSF) is a pediatric cancer research foundation dedicated to improving the lives of children with cancer. The organization focuses on raising funds and awareness for childhood cancer causes, promoting the research of new treatments and cures. ALSF organizes a variety of fundraising activities to support these initiatives, aiming to foster public awareness of the critical need for medical research in this field. Through its efforts, ALSF strives to make a significant impact in the fight against childhood cancer.
Motion Dynamics
Debt Financing in 2022
Motion Dynamics is a manufacturer specializing in wire-based micro-components and sub-assemblies tailored for the medical and aerospace industries. The company produces precision wire components, including springs and nitinol, as well as complex wire assemblies used in critical applications such as micro-catheters, pacemakers, and neuromodulation devices. Motion Dynamics focuses on delivering customized products that feature fine and ultra-fine wire diameters, unique alloy types, and high precision tolerances, ensuring they meet the rigorous demands of their clients in high-growth markets. Through its commitment to innovation and quality, Motion Dynamics aims to provide exceptional design and manufacturing services to support advancements in medical technology.
CrossKudi
Pre Seed Round in 2021
CrossKudi is a fee-free, blockchain-enabled international money transfer company that focuses on facilitating cross-border transactions for immigrants. The company has developed an online payment gateway that leverages blockchain technology to make international money transfers both affordable and instantaneous. Through its platform, users can accept, process, and disburse funds efficiently, ensuring a safe and streamlined experience for those navigating financial transactions across borders.
Mark Labs
Pre Seed Round in 2021
Mark Labs Inc. is a data analytics software company that provides a platform designed to enhance the understanding and communication of social impact data for nonprofits and their donors. Founded in December 2015 and headquartered in Washington, D.C., with an additional location in London, the company focuses on assessing Environmental, Social, and Governance (ESG) performance through a data-driven approach utilizing artificial intelligence. Mark Labs' platform enables donors to track, analyze, and report the impact of their grant making, while also allowing nonprofits to monitor their activities and communicate effectively with funders. By analyzing a variety of data sets, the company aims to improve decision-making and predictive forecasting in impact investments, ultimately enhancing transparency and accountability for investors.
Bright Cellars
Series B in 2021
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
Hued
Seed Round in 2021
Hued is a digital health company dedicated to enhancing care quality for Black, Latinx, and Indigenous populations. It operates a health equity platform that connects underserved patients with culturally competent healthcare providers. The platform not only facilitates the search, review, and booking of appointments with providers who understand the unique physical, mental, and cultural needs of these communities, but also offers health literacy resources. Additionally, Hued assists organizations in transitioning to an equity-based care framework, aiming to address the specific healthcare needs of marginalized populations effectively.
Vestwell
Series C in 2021
Vestwell is a developer of a digital savings platform focused on creating retirement plans for employees. The company provides automated retirement investing options tailored for registered investment advisers (RIAs), ensuring compliance with relevant rules and regulations. By streamlining the process of defined contributions for companies and their employees, Vestwell enables advisers to effectively engage with their clients while facilitating automation in retirement planning.
Healogics
Private Equity Round in 2021
Healogics is a specialized provider of wound care services that operates outpatient wound care centers in hospitals and partners with skilled nursing facilities to address the needs of patients with chronic wounds. The company’s mission is to advance the science of wound medicine and improve treatment outcomes for individuals suffering from various conditions, including diabetes, cancer, and vascular diseases. By collaborating with over 300 skilled nursing facilities and providing inpatient consults at more than 60 partner hospitals, Healogics ensures a comprehensive approach to wound care, combining standard and advanced treatment options to enhance patient recovery.
Socialeads
Series A in 2020
Socialeads, Inc. is a technology company based in Milwaukee, Wisconsin, that specializes in artificial intelligence software designed for financial services firms and their advisors. Founded in 2018, the platform leverages machine learning and data science to analyze social media data, helping users identify potential clients within their personal and professional networks. By examining social media content for context, life events, and personality traits, Socialeads provides actionable insights directly to users' devices. The platform employs natural language processing to interpret the meaning and context of social media interactions, enabling advisors to determine the most suitable individuals to engage with for business opportunities. Through its AI-driven chatbots and notification systems, Socialeads delivers timely and relevant data, enhancing the ability of financial advisors to connect with the right prospects effectively.
Paceline
Seed Round in 2020
Paceline is bringing together the worlds of health & wellness and financial services to change the nature of preventive health in society. We’re building a best-in-class fitness rewards platform and innovative financial ecosystem, powered by physical activity, with the goal of helping people live longer, healthier, and better lives.
Lumanu
Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.
Lumanu
Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.
Alinea Engage
Seed Round in 2018
Alinea Engage LLC is a software development company based in Milwaukee, Wisconsin, that specializes in creating an online patient intake and engagement platform tailored for outpatient physical therapy and rehabilitation providers. Established in 2015, the company's platform facilitates the digitization of intake forms, enabling medical practices to streamline the onboarding process prior to patient appointments. By enhancing patient engagement, Alinea Engage aims to improve the overall care experience while also increasing operational efficiency and profitability for healthcare providers. The technology supports a continuum of care that fosters lasting relationships between providers and patients, ultimately enhancing patient loyalty and satisfaction.
Socialeads
Seed Round in 2018
Socialeads, Inc. is a technology company based in Milwaukee, Wisconsin, that specializes in artificial intelligence software designed for financial services firms and their advisors. Founded in 2018, the platform leverages machine learning and data science to analyze social media data, helping users identify potential clients within their personal and professional networks. By examining social media content for context, life events, and personality traits, Socialeads provides actionable insights directly to users' devices. The platform employs natural language processing to interpret the meaning and context of social media interactions, enabling advisors to determine the most suitable individuals to engage with for business opportunities. Through its AI-driven chatbots and notification systems, Socialeads delivers timely and relevant data, enhancing the ability of financial advisors to connect with the right prospects effectively.
ClientWise
Acquisition in 2018
ClientWise LLC is a business and executive coaching and consulting firm that specializes in serving financial professionals. Established in 2006 and based in Mount Kisco, New York, the company provides a range of coaching solutions, including individualized coaching for financial advisors, wholesalers, managers, and executives, as well as group workshops. ClientWise's offerings also include various programs and presentations designed to enhance professional development, such as the ClientWise Speakers Bureau and the Business Builders Workshop. The firm focuses on optimizing growth and maximizing revenue for its clients by delivering tailored, action-oriented solutions that align with each client's unique objectives. As a subsidiary of NM-SAS LLC, ClientWise aims to develop industry leaders and elevate standards within the financial sector.
LearnVest
Acquisition in 2015
LearnVest, Inc. is a personal finance and lifestyle platform designed specifically for women, based in New York. Founded in 2007, the company offers a comprehensive website and mobile application that provide educational content, tools, and financial planning services. Users can access information on budgeting, managing student loans, and planning cost-effective gatherings, while also utilizing features to track expenses, build custom budgets, and securely link financial accounts. LearnVest emphasizes interactive and educational resources, including articles, checklists, and financial tools, to empower women in managing their finances. The company operates on a subscription model that includes a setup charge and a monthly fee for access to financial planners, enhancing its commitment to personalized financial education and support. Acquired by Northwestern Mutual, LearnVest continues to focus on delivering relevant financial insights and fostering a collaborative community among its users.
Betterment
Series D in 2015
Betterment LLC is an online financial advisory firm based in New York, founded in 2007. The company specializes in automated investing services that help individuals manage their finances through a customized and diversified portfolio. Betterment offers a range of investment options, including traditional and Roth IRAs, 401(k) accounts, and trust accounts, all of which are designed to optimize investment returns. Its services also include financial and retirement planning, tax loss harvesting, and cash management tools, such as the Two-Way Sweep feature. Betterment caters to various customer segments, including individual investors, businesses through Betterment for Business, and financial advisors via Betterment for Advisors. The firm charges a management fee for its services and focuses on providing personalized, goal-based investing solutions to enhance clients' long-term financial success.
Brash Entertainment
Private Equity Round in 2007
Brash Entertainment, established in June 2007, is an entertainment company dedicated to publishing high-quality video games inspired by theatrical releases. By collaborating with top creative talents from Hollywood and innovative independent game development studios, Brash aims to harness the potential of popular films and television shows. The company's experienced production team focuses on creating engaging gaming experiences that align with the narratives and characters of contemporary media franchises.
Financeware
Series B in 2001
Financeware specializes in providing probability-analysis technology and marketing strategies tailored for financial advisors and institutions. In the ever-evolving world of fintech, Financeware helps innovators stay ahead by creating, collaborating, and integrating cutting-edge solutions. With a focus on connecting winning solution sets to market opportunities across the wealthscape, Financeware leverages decades of tech leadership to deliver a seamless and simplified wealth experience for clients. By offering unrivaled views of the horizon and a deep bench of expertise, Financeware ensures that access and advantage are earned in today's competitive financial landscape.
NETdelivery
Series C in 2001
The Boulder, Colo.-based company develops software to allow secure collection, distribution and management of business forms and information over the Internet, as a means to cut the amount of paper and time need to exchange the same information manually.
Magier AI
Magier AI, a Techstars-backed company, specializes in enterprise software designed to safeguard sensitive business data. Their platform employs advanced AI to automate the masking of personally identifiable information (PII) at scale, ensuring real-time threat detection and user control. This enables businesses to maintain robust data security and compliance, effortlessly navigating evolving regulatory requirements in the digital landscape.
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