Informative a marketing company, offers online tools for identifying customer priorities and form brand communities. The company also provides marketing analytics services. It offers survey, community and forum, blog, and profiling services. The company serves advertising agencies, marketing services firms, and media properties, as well as consumer products, media, financial services, pharmaceutical, software, and consumer electronic industries. Informative, Inc. was founded in 1999 as Getwebby.com and changed its name to Cahoots, Inc. in 2000. Further, it changed its name to Informative, Inc. in 2002. The company is headquartered in South San Francisco, California.