Pandora Media

Pandora Media, LLC is a music and podcast discovery platform based in Oakland, California, serving approximately 70 million users each month. Founded in 2000, Pandora utilizes its proprietary Music Genome Project and Podcast Genome Project technologies to deliver personalized music streaming services. Unlike traditional radio, which broadcasts the same content to all listeners, Pandora allows users to create customized stations and playlists, as well as search for and play songs on demand. The platform is accessible via mobile devices, web applications, and approximately 2,000 connected products in homes and vehicles. Pandora generates revenue through an ad-supported radio service, a subscription service called Pandora Plus, and an on-demand service known as Pandora Premium. By leveraging extensive listener data, Pandora enables targeted advertising for both local and national advertisers while providing artists with valuable insights to connect with their audience.

Bernard Gutmann

Director and Head of Corporate Strategy

5 past transactions

AdsWizz

Acquisition in 2018
AdsWizz is a prominent global provider of digital audio advertising solutions, serving leading music platforms, podcasts, and broadcasting groups worldwide. The company specializes in connecting audio publishers with the advertising community through a range of innovative products, including ad servers, supply side platforms, demand side platforms, and exchanges for both desktop and mobile environments. Additionally, AdsWizz offers server-side and client-side ad insertion software along with audience analytics to enhance the effectiveness of advertising campaigns. Headquartered in San Mateo, California, AdsWizz also maintains representation offices globally and has a development center in Europe, focusing on transforming the music and radio industries through advanced technology and strategic partnerships.

Rdio

Acquisition in 2015
Rdio, founded in 2010 by Janus Friis, operates a digital music service that provides on-demand access to over 12 million songs. Users can discover, play, and share music without ads, and build a digital collection accessible across various platforms and offline. Rdio's library includes content from major labels and independent distributors worldwide. Headquartered in San Francisco, it launched in 2010 and is available in 51 countries.

Ticketfly

Acquisition in 2015
Ticketfly is an online ticketing and marketing platform designed to enhance the ticketing experience for live events. The company offers a comprehensive platform that provides tickets for various venues, including theaters and concert houses, while also delivering analytics and reporting tools. Additionally, Ticketfly supports entry management and offers web design and development services, enabling event promoters to optimize their operations and increase ticket sales. Through its innovative approach, Ticketfly aims to transform the live event industry by streamlining the ticketing process and enhancing marketing efforts.

Next Big Sound

Acquisition in 2015
Next Big Sound Inc. is a prominent provider of online music analytics and insights for the music industry, established in 2008 and based in New York, New York. The company offers a comprehensive platform that tracks and analyzes data for hundreds of thousands of artists across various online properties, including social media networks and music platforms. By integrating metrics such as website traffic, unit sales, and radio play with social media engagement, Next Big Sound enables music makers, labels, and marketers to gain actionable insights into artist performance and fan engagement. Their Premier platform provides detailed visualizations of fan density and sales trends, along with regular reports to assist clients in making informed decisions regarding marketing strategies and resource allocation. Next Big Sound serves a diverse clientele, from individual artists to major record labels, and has been operating as a subsidiary of Pandora Media, Inc. since 2015.

KXMZ

Acquisition in 2013
KXMZ (102.7 FM) is a radio station serving the city of Rapid City, South Dakota owned by Pandora Media, Inc.
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