Pandora Media

Pandora Media, LLC is a music and podcast discovery platform based in Oakland, California, serving approximately 70 million users each month. Founded in 2000, Pandora utilizes its proprietary Music Genome Project and Podcast Genome Project technologies to deliver personalized music streaming services. Unlike traditional radio, which broadcasts the same content to all listeners, Pandora allows users to create customized stations and playlists, as well as search for and play songs on demand. The platform is accessible via mobile devices, web applications, and approximately 2,000 connected products in homes and vehicles. Pandora generates revenue through an ad-supported radio service, a subscription service called Pandora Plus, and an on-demand service known as Pandora Premium. By leveraging extensive listener data, Pandora enables targeted advertising for both local and national advertisers while providing artists with valuable insights to connect with their audience.