Pandora Media

Pandora Media, LLC is a music and podcast discovery platform based in Oakland, California, serving approximately 70 million users each month. Founded in 2000, Pandora utilizes its proprietary Music Genome Project and Podcast Genome Project technologies to deliver personalized music streaming services. Unlike traditional radio, which broadcasts the same content to all listeners, Pandora allows users to create customized stations and playlists, as well as search for and play songs on demand. The platform is accessible via mobile devices, web applications, and approximately 2,000 connected products in homes and vehicles. Pandora generates revenue through an ad-supported radio service, a subscription service called Pandora Plus, and an on-demand service known as Pandora Premium. By leveraging extensive listener data, Pandora enables targeted advertising for both local and national advertisers while providing artists with valuable insights to connect with their audience.

Bernard Gutmann

Director and Head of Corporate Strategy

5 past transactions

AdsWizz

Acquisition in 2018
AdsWizz is a prominent global provider of digital audio advertising solutions, serving leading music platforms, podcasts, and broadcasting groups worldwide. The company specializes in connecting audio publishers with the advertising community through a range of innovative products, including ad servers, supply side platforms, demand side platforms, and exchanges for both desktop and mobile environments. Additionally, AdsWizz offers server-side and client-side ad insertion software along with audience analytics to enhance the effectiveness of advertising campaigns. Headquartered in San Mateo, California, AdsWizz also maintains representation offices globally and has a development center in Europe, focusing on transforming the music and radio industries through advanced technology and strategic partnerships.

Rdio

Acquisition in 2015
Rdio is a digital music service that transforms how individuals discover, play, and share music. Launched in August 2010 and headquartered in San Francisco, Rdio offers on-demand access to over 12 million songs, allowing users to search for and play any track, album, artist, or playlist without interruptions from advertisements. The platform facilitates real-time sharing of music preferences among friends and like-minded listeners across social media channels. Users can build a personal music collection accessible on various devices, including web browsers, smartphones, and tablets, with options for offline listening. Rdio's extensive library features content from major record labels as well as independent labels and distributors worldwide, making it a comprehensive resource for music lovers. The company was founded by Janus Friis, a co-creator of Skype, and operates in 51 countries.

Ticketfly

Acquisition in 2015
Ticketfly is an online ticketing and marketing platform designed to enhance the ticketing experience for live events. The company offers a comprehensive platform that provides tickets for various venues, including theaters and concert houses, while also delivering analytics and reporting tools. Additionally, Ticketfly supports entry management and offers web design and development services, enabling event promoters to optimize their operations and increase ticket sales. Through its innovative approach, Ticketfly aims to transform the live event industry by streamlining the ticketing process and enhancing marketing efforts.

Next Big Sound

Acquisition in 2015
Next Big Sound Inc. is a provider of online music analytics and insights for the music industry, launched in 2009 and based in New York. The company tracks a vast array of artists across major web platforms, including YouTube, Facebook, and Twitter, enabling users to analyze artists' online presence alongside traditional metrics such as unit sales and radio data. Its Premier platform offers detailed visualization of fan engagement, sales, and web traffic, allowing users to make informed decisions based on comprehensive data analysis. Next Big Sound serves a diverse clientele, from individual artists and their management teams to major record labels, providing tools that help stakeholders understand artist performance and optimize marketing strategies. Since 2015, it has operated as a subsidiary of Pandora Media.

KXMZ

Acquisition in 2013
KXMZ (102.7 FM) is a radio station serving the city of Rapid City, South Dakota owned by Pandora Media, Inc.
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