Perwyn

Perwyn is an entrepreneurial, privately-funded investment firm benefiting from an ‘evergreen’ fund structure that brings flexibility and differentiates us from our peers. Perwyn seek opportunities to invest in development capital and buy-out situations in businesses with £10-100 million in revenues and aim to be the first round of private equity investment in Perwyn deals. Perwyn team is a unique combination of private equity professionals, operational managers and family-office investors.
OD

Olle Davidsson

Associate

MD

Mark Deed

Associate

JG

John Gallagher

Associate

HH

Heinz Holsten

Partner

RS

Ravi Sharma

Partner

Andrew Wynn

Founder and Managing Partner

22 past transactions

Decibel

Series B in 2020
Decibel reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience at every digital touchpoint. Decibel is powered by machine learning, their award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel to pinpoint opportunities to improve the customer experience and collaborate across their organizations to put the customer first.

Gousto

Series G in 2020
Food and recipe provider

secretsales.com

Series A in 2021
Also in the same month the company welcomed further investment from 123Ventures and Partech VI alongside existing shareholders and founders.

Datatonic, Ltd.

Private Equity Round in 2023
Datatonic is a team of data and statistics experts that helps corporations drive their business through the power of analytics. Datatonic provides innovative services to help your company fully leverage its data assets through visual analytics and 'big data' techniques. They help their customers to unleash the power of data, from streamlined reporting to advanced machine learning algorithms.

SALESmanago

Private Equity Round in 2021
We have created the world’s most innovative marketing automation platform for eCommerce, B2C and B2B companies of all sizes. Our software enables our customers to achieve outstanding sales results by implementing a complete range of automated and personalized marketing in a multichannel environment. SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. We are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing. Our unique methodology are done by powering them by the real-time flow of customer behavioral and transactional data. We understand that software is not all. Each of our customers gets dedicated specialized support from our Marketing Automation Specialist that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes. Overview: +Over 10 000 customers in 40 countries, majority of them are eCommerce and B2C companies +Key customers: [Orange](https://www.crunchbase.com/organization/orange), [WWF](https://www.crunchbase.com/organization/wwf), [Yves Rocher](https://www.crunchbase.com/organization/yves-rocher), [Timberland](https://www.crunchbase.com/organization/timberland), [Aviva](https://www.crunchbase.com/organization/aviva-group#/entity), [RWE](https://www.crunchbase.com/organization/rwe), [ToysR US](https://www.crunchbase.com/organization/toys-r-us) +Over 300 mln e-mail addresses managed in SALESmanago by the customers +Employment of over 250 people in New York, London, Cracow, Warsaw, Bangalore, Bucharest +Founded in 2011, Investors: [3TS](https://www.crunchbase.com/organization/3ts-capital-partners) (Cisco, EIF, EBRD, OTP, Sitra, 3i and KfW), [Integer.pl Group](https://www.crunchbase.com/organization/integer-pl-group) +Over 500 reselling partners all over the world and sales offices in 20 countries +Key Products: [SALESmanago Marketing Automation](https://www.salesmanago.pl/marketing-automation/Marketing_Automation.htm), [APPmanago Mobile Marketing Automation](http://www.appmanago.com/) +[Datanyze.com](https://www.datanyze.com/) ranks SALESmanago as world’s TOP6 marketing automation solution +[Venturebeat](http://venturebeat.com/) ranks SALESmanago as global marketing automation leader in B2C and SMB We understand that software is not all. Each of our customers gets dedicated specialized support from our Marketing Automation Specialist that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes. SALESmanago was founded in 2011 and is based in Kraków, Poland.

secretsales.com

Series B in 2023
Also in the same month the company welcomed further investment from 123Ventures and Partech VI alongside existing shareholders and founders.

Mr. Mallo

Acquisition in 2015
Mr. Mallo is a manufacturer of chocalates.

Vouchercloud

Acquisition in 2018
Since launching in February 2010, the vouchercloud app has had over 5 Million downloads and is available in UK, DE, NL, SA, MT and IE. The mobile voucher platform has been embraced by some of the top national brands such as Debenhams, Gap, Pizza Hut, PizzaExpress and Strada as well as 1000's of local businesses. vouchercloud is one of the first mobile applications to have a direct financial benefit to the consumer. This clearly measurable gain presents an opportunity for generating ongoing incremental revenues. The GPS location-based app is also supported by a bespoke online merchants' dashboard, which will transform the way in which discounts are promoted throughout the UK and Europe. Developed over 12 months by IDL, the web-based merchant dashboard allows any business, whether a major international corporate chain or your favourite local family-run bistro to instantly upload their own branded offer directly to their target customer's mobile and the vouchercloud site, a tailor-made promotion which they can then track and control. This is an instant and highly flexible direct advertising platform. The vouchercloud website is a portal for every kind of saving of interest to the end user. Under the motto of "live more, spend less," the site gives users a choice of platforms to receive their preferred money-saving offers: either via their mobile, printable vouchers or online voucher codes. The site also presents a sizeable added revenue opportunity from voucher codes. The response from merchants to the vouchercloud proposition has been exceptional. We have already secured over 2000 brand relationships across multiple verticals.

Lowe

Acquisition in 2018
Lowe Refrigeration specialising in fridge rental and freezer rentals throughout the world for exhibitions, retail and events.

Lookiero

Series C in 2021
Lookiero is an online personal shopping service limited to female customers. It claims to have more than 250,000 registered users in France and Spain, though won't disclose the number of active users. On the platform, users indicate their size, tastes, and preferences, and then receive a package with five clothing items and accessories chosen for them. The customers are free to keep as many items as they want—although they get a 25 percent if they keep all five.

Jersey Telecom-Internet of things division

Acquisition in 2021
Jersey Telecom-Internet of things division is enabled and manages reliable and secure global connectivity.

KatKin

Series A in 2022
KatKin is a consumer goods company that offers an online-based platform that allows people to purchase and choose different kinds of cat food. The company is driven by its mission is to make it easy for everyone to feed cats properly. KatKin was founded in 2019 and headquartered in London, England.

Isla Délice

Acquisition in 2018
Isla Délice is the provider of halal processed meat.

Everflow

Private Equity Round in 2018
Everflow Limited supplies water to small medium enterprises (SMEs). The company was founded in 2015 and is based in Billingham, United Kingdom.

Gousto

Series F in 2019
Food and recipe provider

Miss Hosting AB

Acquisition in 2020
Miss Group is a hosting company that offers web hosting, VPS, domain registration, SEO tools, web security, and more. It also provides a white-label reseller program that allows users to create their own hosting company. The company also operates an international affiliate network that specializes in performance marketing. Miss Group mission is to be the provider of services that helps SME’s do business online offering the best prices and the best support. Miss Group was founded in 2014 and is headquartered in Manchester, UK, and has offices in Stockholm, Gothenburg & Helsingborg, Sweden, Miami & Phoenix, USA, Sofia, Bulgaria, Yucatán, México & Nashik – India.

Freshcut Foods

Acquisition in 2018
Freshcut Foods producing all manner of bespoke cooked and raw ready-to-eat vegetables and carbohydrates.

Agilitas IT Solutions

Acquisition in 2020
Business Services, Nec, Nsk

Sumo Digital

Acquisition in 2016
Sumo is a world-class, award-winning game developer with seven UK studios in Sheffield, Nottingham, Newcastle, Leamington Spa, Warrington, The Chinese Room in Brighton, and Red Kite Games in Leeds, along with our India studio in Pune.

Gousto

Venture Round in 2020
Food and recipe provider

Uinsure

Private Equity Round in 2018
Uinsure is a b2b general insurance provider.

Feel Good Group

Private Equity Round in 2018
Feel Good Group operators of its kind tanning stores.