Perwyn

Perwyn Advisors is a privately-funded investment firm established in 2013 and located in London, United Kingdom. The firm operates with an evergreen fund structure, providing it with flexibility in its investment approach. Perwyn focuses on development capital and buy-out opportunities in businesses generating between £10 million and £100 million in revenues. It aims to be the first round of private equity investment in its transactions. The firm invests primarily in the technology, services, healthcare, and food and ingredients sectors. Its team consists of a diverse mix of private equity professionals, operational managers, and family-office investors, enabling a comprehensive approach to investment.

Andrew Wynn

Founder and Managing Director

32 past transactions

HungryPanda

Series D in 2024
HungryPanda Limited is a food delivery platform that specializes in providing authentic Chinese cuisine and groceries, primarily serving Chinese communities living abroad. Founded in 2016 and based in Nottingham, United Kingdom, the company operates an online B2C platform accessible through web and mobile applications. HungryPanda lists a variety of Chinese restaurants and supermarkets, allowing customers to place orders and make payments conveniently. The platform is designed with user preferences in mind, ensuring a seamless experience. With a presence in over 60 major cities across countries such as the UK, France, Australia, New Zealand, the US, and Canada, HungryPanda has established itself as a global leader in its niche. The company's success is attributed to its strong operational efficiency, specialized focus on the needs of overseas Chinese, and an effective distribution system that enhances its food and retail ecosystem.

Rubel & Ménasché

Private Equity Round in 2024
Rubel & Ménasché is an industrial manufacturing firm based in Paris, France, that specializes in the supply of diamonds and luxury retail goods, particularly jewelry. The company focuses on the sale of small diamonds, specifically those smaller than one carat, and offers comprehensive support throughout the purchasing process. This includes expertise in selecting diamonds that meet the highest standards of symmetry and shape, ensuring that clients receive stones that comply with ideal proportions. Rubel & Ménasché aims to provide a service-oriented experience for its prestigious clients, enhancing their access to quality diamonds.

Crosta & Mollica

Private Equity Round in 2024
Crosta & Mollica is a grocery brand that specializes in producing authentic Italian bakery products and staples. The company offers a diverse range of items, including hand-topped sourdough pizzas, gelato, aperitivo snacks, and seasonal Italian classics. Additionally, Crosta & Mollica provides breakfast-ready fruit conserves, allowing consumers to explore and enjoy a variety of artisanal and regional Italian specialties. Through its carefully crafted products, the brand aims to bring the rich culinary heritage of Italy to a wider audience.

Iamproperty

Secondary Market in 2023
iamproperty is a provider of comprehensive real estate transaction services that assist estate agents in managing property auctions, conveyancing, compliance, and moving processes. The company specializes in the Modern Method of Auction (MMoA) and leverages technology-driven platforms to streamline transactions. By offering end-to-end solutions, iamproperty aims to reduce the time required for property transactions while enhancing security for both buyers and sellers. Their services encompass various aspects of the property market, ensuring that real estate professionals can operate efficiently and effectively.

Cruiseline

Acquisition in 2023
Cruiseline is an online travel agency that specializes in the cruise market, primarily serving Southern Europe and South America. The company provides a platform for customers to book cruise holidays, offering services such as ticketing and hotel reservations. Through its user-friendly websites and dedicated call centers, Cruiseline aims to deliver personalized service to enhance the customer experience in planning and booking their travels.

Secret Sales

Series B in 2023
Secret Sales LTD is an online retailer based in London, specializing in fashion products, accessories, footwear, and lifestyle items for both men and women. The company offers a diverse range of products including clothing, jewelry, homeware, and cosmetics. Originally incorporated as Noble Secret Ltd. in 2006, it rebranded to Secret Sales LTD in 2007. The company operates Secretsales.com, a digital marketplace that features a wide array of brands, from well-known fashion labels to exclusive boutique offerings, all at discounted prices. This platform allows consumers to access must-have fashion and sportswear items, as well as essential home goods and luxury cosmetics. By partnering with top brands and retailers, Secret Sales enables them to clear excess inventory while enhancing their market presence and customer base.

Datatonic

Private Equity Round in 2023
Datatonic, Ltd. is a consultancy firm based in London, with additional offices in Stockholm and Nyon. Established in 2011, the company specializes in cloud-based data engineering, machine learning, and analytics services tailored for the corporate sector. Datatonic helps organizations enhance their decision-making capabilities by leveraging the Modern Data Stack and MLOps. Their offerings include marketing analytics, cloud migration, and artificial intelligence solutions aimed at automating operations. By focusing on building robust cloud infrastructures, Datatonic empowers clients to gain deeper insights into consumer behavior, improve competitive positioning, and achieve operational efficiencies through high-impact analytics and machine learning applications. The firm has been recognized as a Google Cloud Partner of the Year multiple times, underscoring its expertise in harnessing cloud technology for business transformation.

VIXIO Regulatory Intelligence

Acquisition in 2022
VIXIO Regulatory Intelligence specializes in providing independent and authoritative insights into the complex landscape of regulatory developments, particularly in the payments and gambling sectors. The company offers a comprehensive platform that delivers in-depth news, legal analysis, and market commentary, catering to a diverse clientele that includes operators, regulators, technology providers, and law firms. By equipping regulatory and legal teams with actionable intelligence, VIXIO enables businesses to navigate regulatory risks effectively and identify new market opportunities. With a commitment to clarity and reliability, VIXIO stands as a trusted resource for organizations seeking to make informed decisions in a rapidly evolving regulatory environment.

Patchwork Health

Series B in 2022
Patchwork Health, founded in 2016 by NHS doctors Anas Nader and Jing Ouyang, is a healthcare workforce platform that addresses temporary staffing challenges within the NHS. The company connects vacant shifts with a marketplace of healthcare professionals, thereby enhancing fill rates for temporary positions. By facilitating direct connections between healthcare organizations and local staff banks, Patchwork Health not only optimizes staffing levels but also improves patient safety and the overall experience for healthcare workers. The platform ultimately aims to ensure that qualified professionals are available when needed, contributing to better patient care and significant cost savings for the NHS.

KatKin

Series A in 2022
KatKin is a producer of healthy and nutritious cat food focused on enhancing feline well-being through improved digestion, shiny coats, and increased energy. The company provides an online subscription service that delivers cat food made from real premium meat, which is steam-cooked to preserve its nutritional value and facilitate better digestion. By emphasizing natural ingredients and tailored meat content, KatKin aims to meet the unique nutritional needs of cats, enabling pet owners to provide high-quality nourishment for their pets.

European Sperm Bank

Acquisition in 2022
European Sperm Bank ApS, founded in 2004 and based in Copenhagen, Denmark, operates as a cryobank specializing in sperm storage and donation services for single mothers and couples worldwide. The organization is dedicated to assisting women in conceiving by providing a range of carefully selected sperm donors. To ensure high-quality sperm and enhance the chances of successful pregnancies, European Sperm Bank conducts extensive genetic testing that surpasses the requirements set by the EU Tissue directive. This commitment to quality and safety underscores the bank's mission to support individuals and couples in their journey to parenthood.

Gousto

Secondary Market in 2022
Gousto is a home meal kit service that delivers fresh, organic, and seasonal ingredients along with curated recipes directly to customers' doorsteps. Founded in 2011 by two friends, the company was born out of a desire to simplify home cooking by providing all the necessary ingredients in the right proportions, eliminating the need for multiple grocery trips. Each week, subscribers can choose from a selection of new recipes developed by a team of professional chefs, ensuring a diverse range of cuisines and styles. Customers have the flexibility to pause their subscription as needed, making it convenient for those with busy lifestyles. Gousto's approach combines quality with ease, enabling individuals and families to prepare delicious and healthy meals at home without the hassle of planning or shopping.

HungryPanda

Series D in 2021
HungryPanda Limited is a food delivery platform that specializes in providing authentic Chinese cuisine and groceries, primarily serving Chinese communities living abroad. Founded in 2016 and based in Nottingham, United Kingdom, the company operates an online B2C platform accessible through web and mobile applications. HungryPanda lists a variety of Chinese restaurants and supermarkets, allowing customers to place orders and make payments conveniently. The platform is designed with user preferences in mind, ensuring a seamless experience. With a presence in over 60 major cities across countries such as the UK, France, Australia, New Zealand, the US, and Canada, HungryPanda has established itself as a global leader in its niche. The company's success is attributed to its strong operational efficiency, specialized focus on the needs of overseas Chinese, and an effective distribution system that enhances its food and retail ecosystem.

SALESmanago

Private Equity Round in 2021
SALESmanago is an AI-driven commerce growth platform that specializes in customer data and omnichannel marketing automation. The company develops a comprehensive marketing automation system designed to deliver personalized experiences across various integrated marketing channels. By leveraging machine learning and artificial intelligence, SALESmanago enhances marketing funnels and integrates multiple systems to maximize the use of customer data. The platform also offers in-depth analytics to evaluate the effectiveness of marketing automation, facilitating lead generation, increasing conversion rates, and optimizing ongoing marketing processes. This enables businesses to effectively achieve their marketing and sales objectives.

Lookiero

Series C in 2021
Lookiero is an online personal shopping service exclusively for women, operating in France and Spain with over 250,000 registered users. The platform allows users to specify their size, tastes, and preferences, after which they receive a package containing five curated clothing items and accessories. Utilizing algorithms, Lookiero matches customer profiles with a database of personal stylists to ensure a tailored shopping experience. Customers have the option to keep as many items as they like, with an incentive of a 25 percent discount if they choose to keep all five items. This model aims to provide a convenient and personalized online shopping experience for women.

Secret Sales

Series A in 2021
Secret Sales LTD is an online retailer based in London, specializing in fashion products, accessories, footwear, and lifestyle items for both men and women. The company offers a diverse range of products including clothing, jewelry, homeware, and cosmetics. Originally incorporated as Noble Secret Ltd. in 2006, it rebranded to Secret Sales LTD in 2007. The company operates Secretsales.com, a digital marketplace that features a wide array of brands, from well-known fashion labels to exclusive boutique offerings, all at discounted prices. This platform allows consumers to access must-have fashion and sportswear items, as well as essential home goods and luxury cosmetics. By partnering with top brands and retailers, Secret Sales enables them to clear excess inventory while enhancing their market presence and customer base.

Jersey Telecom-Internet of things division

Acquisition in 2021
Jersey Telecom-Internet of things division is enabled and manages reliable and secure global connectivity.

Agilitas IT Solutions

Acquisition in 2020
Agilitas IT Solutions Limited specializes in inventory management solutions and technical services tailored to the enterprise hardware support market. The company offers a range of services, including inventory management, installations, technical advice, training, and repair services. Agilitas manages spare parts inventories and provides technical support to clients across various sectors, including technology, telecoms, education, energy, pharmaceuticals, finance, media, retail, and transport. Its client base consists of equipment manufacturers, third-party maintainers, infrastructure providers, and managed services companies, both in the United Kingdom and internationally. Founded in 1990 and based in Nottingham, the company was previously known as Acal Enterprise Solutions Limited before rebranding in February 2015.

Gousto

Venture Round in 2020
Gousto is a home meal kit service that delivers fresh, organic, and seasonal ingredients along with curated recipes directly to customers' doorsteps. Founded in 2011 by two friends, the company was born out of a desire to simplify home cooking by providing all the necessary ingredients in the right proportions, eliminating the need for multiple grocery trips. Each week, subscribers can choose from a selection of new recipes developed by a team of professional chefs, ensuring a diverse range of cuisines and styles. Customers have the flexibility to pause their subscription as needed, making it convenient for those with busy lifestyles. Gousto's approach combines quality with ease, enabling individuals and families to prepare delicious and healthy meals at home without the hassle of planning or shopping.

Medallia Digital Experience Analytics

Series B in 2020
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

Gousto

Series G in 2020
Gousto is a home meal kit service that delivers fresh, organic, and seasonal ingredients along with curated recipes directly to customers' doorsteps. Founded in 2011 by two friends, the company was born out of a desire to simplify home cooking by providing all the necessary ingredients in the right proportions, eliminating the need for multiple grocery trips. Each week, subscribers can choose from a selection of new recipes developed by a team of professional chefs, ensuring a diverse range of cuisines and styles. Customers have the flexibility to pause their subscription as needed, making it convenient for those with busy lifestyles. Gousto's approach combines quality with ease, enabling individuals and families to prepare delicious and healthy meals at home without the hassle of planning or shopping.

Miss Group

Acquisition in 2020
Miss Group is an international web hosting company that caters primarily to small and medium enterprises. It offers a comprehensive range of services, including web hosting, virtual private servers, dedicated servers, domain registration, site building, search engine optimization tools, and web security. The company also provides a white-label reseller program, allowing users to establish their own hosting businesses. Additionally, Miss Group operates an international affiliate network focused on performance marketing, further enhancing its service offerings and market reach. By delivering these diverse solutions at competitive prices, Miss Group enables organizations to efficiently conduct their online business.

Gousto

Series F in 2019
Gousto is a home meal kit service that delivers fresh, organic, and seasonal ingredients along with curated recipes directly to customers' doorsteps. Founded in 2011 by two friends, the company was born out of a desire to simplify home cooking by providing all the necessary ingredients in the right proportions, eliminating the need for multiple grocery trips. Each week, subscribers can choose from a selection of new recipes developed by a team of professional chefs, ensuring a diverse range of cuisines and styles. Customers have the flexibility to pause their subscription as needed, making it convenient for those with busy lifestyles. Gousto's approach combines quality with ease, enabling individuals and families to prepare delicious and healthy meals at home without the hassle of planning or shopping.

Isla Délice

Acquisition in 2018
Isla Délice is a company specializing in halal processed meat products. It offers a variety of items, including sausages, frozen foods, halal meals, and pre-cooked dishes. The company's focus on halal foods allows it to cater to a specific market segment, providing customers with instant and convenient meal options at competitive prices. Through its diverse range of offerings, Isla Délice aims to meet the dietary needs of those seeking halal-certified food products.

Everflow Water

Private Equity Round in 2018
Everflow Limited, founded in 2015 and based in Billingham, United Kingdom, specializes in providing water and wastewater management services to small and medium enterprises (SMEs). The company focuses on delivering clean freshwater while efficiently managing the disposal of wastewater. Utilizing technology-driven systems, Everflow aims to offer its clients cost-effective solutions tailored to their specific business needs, thereby helping them reduce both water expenses and environmental impact.

Uinsure

Private Equity Round in 2018
Uinsure is an insurtech company based in Manchester, England, specializing in home, landlord, and non-standard insurance services. The company utilizes a market-leading technology platform that efficiently sources insurance quotes from a panel of insurers across the UK. This platform is designed to streamline the process for insurance advisers, allowing them to provide clients with a variety of competitive product options through a quick and straightforward set of questions. Uinsure aims to enhance the insurance purchasing experience by simplifying documentation and ensuring timely access to quotes.

Lowe Rental

Acquisition in 2018
Lowe Rental is a global provider of refrigeration rental services, specializing in fridge and freezer rentals for various applications, including exhibitions, retail, and events. The company caters to a diverse clientele, ranging from individual customers to large corporate brands, by offering a comprehensive range of products such as commercial displays, refrigeration units, catering equipment, cold rooms, and temporary kitchens. This extensive inventory enables clients in industries like food service to meet their refrigeration needs effectively, regardless of location or scale.

Freshcut Foods

Acquisition in 2018
Freshcut Foods specializes in producing a variety of cooked and raw ready-to-eat vegetables and carbohydrate products. The company caters to food manufacturers, retailers, food-to-go services, and foodservice operators by offering custom food solutions, including roasted, char-grilled, and blanched items. This approach allows clients to address the growing demand for healthy food options while minimizing operational complexity. Freshcut Foods aims to meet diverse customer requirements and enhance the convenience of meal preparation across various sectors.

Feel Good Group

Private Equity Round in 2018
Feel Good Group operators of its kind tanning stores.

Vouchercloud

Acquisition in 2018
Since launching in February 2010, the vouchercloud app has had over 5 Million downloads and is available in UK, DE, NL, SA, MT and IE. The mobile voucher platform has been embraced by some of the top national brands such as Debenhams, Gap, Pizza Hut, PizzaExpress and Strada as well as 1000's of local businesses. vouchercloud is one of the first mobile applications to have a direct financial benefit to the consumer. This clearly measurable gain presents an opportunity for generating ongoing incremental revenues. The GPS location-based app is also supported by a bespoke online merchants' dashboard, which will transform the way in which discounts are promoted throughout the UK and Europe. Developed over 12 months by IDL, the web-based merchant dashboard allows any business, whether a major international corporate chain or your favourite local family-run bistro to instantly upload their own branded offer directly to their target customer's mobile and the vouchercloud site, a tailor-made promotion which they can then track and control. This is an instant and highly flexible direct advertising platform. The vouchercloud website is a portal for every kind of saving of interest to the end user. Under the motto of "live more, spend less," the site gives users a choice of platforms to receive their preferred money-saving offers: either via their mobile, printable vouchers or online voucher codes. The site also presents a sizeable added revenue opportunity from voucher codes. The response from merchants to the vouchercloud proposition has been exceptional. We have already secured over 2000 brand relationships across multiple verticals.

Sumo Digital

Acquisition in 2016
Sumo Group is an award-winning game developer with multiple studios across the UK, including locations in Sheffield, Nottingham, Newcastle, Leamington Spa, Warrington, Brighton, and Leeds, as well as a studio in Pune, India. The company specializes in providing comprehensive creative development and co-development services for the video game and entertainment industries. Its offerings encompass visual concept design, pre-production, development, user-interface design, and post-release support, catering to a diverse range of projects within the gaming sector.

Mr. Mallo

Acquisition in 2015
Mr. Mallo is a confectionery manufacturer located in Wetteren, Belgium, specializing in a diverse range of marshmallow products. The company offers sugar-free, vegan, kosher, and halal marshmallows, as well as those coated with pork and beef gelatin. Mr. Mallo produces these marshmallows in various shapes and flavors, catering to the needs of supermarkets, specialist confectionery shops, drugstores, and wholesalers. With a commitment to quality, Mr. Mallo provides its clients with a wide selection of marshmallow products that appeal to different dietary preferences and consumer demands.
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