Perwyn

Perwyn Advisors is a privately-funded investment firm established in 2013 and located in London, United Kingdom. The firm operates with an evergreen fund structure, providing it with flexibility in its investment approach. Perwyn focuses on development capital and buy-out opportunities in businesses generating between £10 million and £100 million in revenues. It aims to be the first round of private equity investment in its transactions. The firm invests primarily in the technology, services, healthcare, and food and ingredients sectors. Its team consists of a diverse mix of private equity professionals, operational managers, and family-office investors, enabling a comprehensive approach to investment.

Mathieu Antonini

Partner, Head of France and Southern Europe

32 past transactions

HungryPanda

Series D in 2024
HungryPanda is a food delivery and online marketplace that provides authentic Chinese cuisine and groceries to overseas Chinese communities. The platform, accessible via web, desktop, and mobile apps, lists participating Chinese restaurants and supermarkets and enables online ordering and payments. It supports merchant and consumer payments and delivers orders, forming an integrated food and retail ecosystem. Founded in 2016 and based in the United Kingdom, HungryPanda operates internationally with a broad footprint across multiple cities and countries, offering a one-stop solution for Chinese meals and groceries through a user-focused app and streamlined distribution network.

Rubel & Ménasché

Private Equity Round in 2024
Rubel & Ménasché is an industrial manufacturing firm based in Paris, France, that specializes in the retail of luxury goods and jewelry. The company is a supplier of diamonds, focusing on small stones under one carat. It manages the entire process from the purchase of diamonds to their sale, offering clients support through its expertise and service-oriented approach. This enables prestigious clients to access diamonds that meet specific criteria for symmetry and shape, ensuring compliance with ideal proportions.

Crosta & Mollica

Private Equity Round in 2024
Crosta & Mollica is a grocery brand that specializes in authentic Italian culinary products, focusing on artisanal and regional specialties. The company offers a diverse range of items, including hand-topped sourdough pizzas, gelato, aperitivo snacks, and seasonal Italian classics. Additionally, Crosta & Mollica provides breakfast-ready fruit conserves, allowing consumers to explore and enjoy the rich flavors and fine bakery items that Italy is renowned for. Through its commitment to quality and authenticity, the brand aims to bring the essence of Italian cuisine to a wider audience.

Iamproperty

Secondary Market in 2023
Iamproperty is a provider of comprehensive real estate transaction services aimed at serving estate agents. The company specializes in the Modern Method of Auction (MMoA), offering technology-driven solutions that streamline the property auction process. In addition to auction services, Iamproperty delivers tools for conveyancing, compliance, and other legal and financial preparations associated with real estate transactions. By integrating these services into a single platform, Iamproperty helps property professionals enhance transaction efficiency, reduce timelines, and improve security for both buyers and sellers in the property market.

Cruiseline

Acquisition in 2023
Cruiseline is a specialized online travel agency that focuses on the cruise market, primarily serving Southern Europe and South America. The company provides a platform for customers to conveniently book cruise holidays, offering services that include ticketing and hotel reservations. By combining its user-friendly websites with transactional call centers, Cruiseline delivers personalized service to enhance the customer experience in planning and purchasing cruise vacations.

Secret Sales

Series B in 2023
Secret Sales Ltd., established in London in 2006, operates as an online retailer specializing in discounted fashion products for women and men. Its offerings include clothing, accessories, footwear, denims, jewelry, underwear, cosmetics, and homeware from various brands. The company, formerly known as Noble Secret Ltd., changed its name to Secret Sales Ltd. in February 2007. In the same month, it received additional investment from 123Ventures and Partech VI alongside existing shareholders and founders.

Datatonic

Private Equity Round in 2023
Datatonic, Ltd. is a consultancy firm based in London, with additional offices in Stockholm and Nyon. Established in 2011, the company specializes in cloud-based data engineering, machine learning, and analytics services tailored for the corporate sector. Datatonic helps organizations enhance their decision-making capabilities by leveraging the Modern Data Stack and MLOps. Their offerings include marketing analytics, cloud migration, and artificial intelligence solutions aimed at automating operations. By focusing on building robust cloud infrastructures, Datatonic empowers clients to gain deeper insights into consumer behavior, improve competitive positioning, and achieve operational efficiencies through high-impact analytics and machine learning applications. The firm has been recognized as a Google Cloud Partner of the Year multiple times, underscoring its expertise in harnessing cloud technology for business transformation.

VIXIO Regulatory Intelligence

Acquisition in 2022
VIXIO provides independent, authoritative intelligence on global regulatory developments within the payments and gambling industries. It helps businesses make informed decisions to mitigate risk and capitalize on new opportunities.

Patchwork Health

Series B in 2022
Patchwork Health, founded in 2016 by NHS doctors Anas Nader and Jing Ouyang, offers a digital workforce platform that connects healthcare workers directly with local staff banks. The system matches vacant shifts with a growing marketplace of clinicians, improving temporary staffing fill rates and patient safety while reducing costs for the NHS. By streamlining the recruitment process, it enhances the experience for both workers and patients, ensuring that qualified staff are available when needed.

KatKin

Series A in 2022
KatKin produces high-quality cat food focused on nutrition and digestion. It offers an online subscription service featuring real premium meat that is steam-cooked to preserve nutritional value, promoting healthy digestion, shiny coats, and improved energy.

European Sperm Bank

Acquisition in 2022
European Sperm Bank is an international cryobank and fertility service provider that stores and supplies donor sperm to prospective mothers and couples. Founded in 2004 and based in Copenhagen, Denmark, the company operates internationally to facilitate conception and offers related fertility services. It conducts extensive genetic testing that exceeds requirements of the EU Tissue Directive, and maintains rigorous quality screening of available donors to support women and couples pursuing parenthood.

Gousto

Secondary Market in 2022
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.

HungryPanda

Series D in 2021
HungryPanda is a food delivery and online marketplace that provides authentic Chinese cuisine and groceries to overseas Chinese communities. The platform, accessible via web, desktop, and mobile apps, lists participating Chinese restaurants and supermarkets and enables online ordering and payments. It supports merchant and consumer payments and delivers orders, forming an integrated food and retail ecosystem. Founded in 2016 and based in the United Kingdom, HungryPanda operates internationally with a broad footprint across multiple cities and countries, offering a one-stop solution for Chinese meals and groceries through a user-focused app and streamlined distribution network.

SALESmanago

Private Equity Round in 2021
SALESmanago is an AI-powered commerce growth platform that integrates a customer data platform with omnichannel marketing automation and analytics, enabling a unified view of customer data and interactions. The software applies machine learning to personalize experiences across native and integrated marketing channels, unifies data from multiple sources, and provides analytics on automation performance to support lead generation, conversion growth, and ongoing optimization of marketing programs.

Lookiero

Series C in 2021
Lookiero is an online personal shopping service for women. Users share their size, tastes, and preferences, then receive a box with five curated clothing items and accessories. They can keep all or some pieces; keeping all grants them a 25% discount.

Secret Sales

Series A in 2021
Secret Sales Ltd., established in London in 2006, operates as an online retailer specializing in discounted fashion products for women and men. Its offerings include clothing, accessories, footwear, denims, jewelry, underwear, cosmetics, and homeware from various brands. The company, formerly known as Noble Secret Ltd., changed its name to Secret Sales Ltd. in February 2007. In the same month, it received additional investment from 123Ventures and Partech VI alongside existing shareholders and founders.

Jersey Telecom-Internet of things division

Acquisition in 2021
Jersey Telecom-Internet of things division is enabled and manages reliable and secure global connectivity.

Agilitas IT Solutions

Acquisition in 2020
Agilitas IT Solutions Limited, established in 1990 and headquartered in Nottingham, UK, specializes in inventory management solutions and technical services for the enterprise hardware support market. The company offers a range of services, including inventory management, installations, technical support, training, test and repair services, and parts and systems sales. Agilitas caters to a diverse client base, serving technology sector businesses such as equipment manufacturers, third-party maintainers, and managed services providers. Its solutions span various industries, including technology and telecoms, education, energy, pharmaceuticals, finance, government, media, retail, and transport. Formerly known as Acal Enterprise Solutions, the company changed its name to Agilitas IT Solutions in 2015.

Gousto

Venture Round in 2020
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.

Medallia Digital Experience Analytics

Series B in 2020
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

Gousto

Series G in 2020
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.

Miss Group

Acquisition in 2020
Miss Group is an international hosting group providing a range of hosting services for individuals and small and medium enterprises. The company offers web hosting, virtual private servers, domain registration, site building tools, and domain management, along with search engine optimization tools and web security solutions. It serves the SME market with affordable pricing and scalable options, and it operates additional programs such as a white-label reseller program that enables partners to offer hosting under their own brands, as well as a performance marketing focused affiliate network. Through its portfolio of services, Miss Group aims to support online presence and digital operations for businesses seeking reliable, integrated hosting and related digital services.

Gousto

Series F in 2019
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.

Isla Délice

Acquisition in 2018
Isla Délice specializes in the production of processed meat products that adhere to halal dietary laws. Their product range includes sausages, frozen foods, and pre-cooked meals, offering customers convenient and affordable food options.

Everflow Water

Private Equity Round in 2018
Everflow Limited, founded in 2015 and based in Billingham, United Kingdom, specializes in providing water and wastewater management services to small and medium enterprises (SMEs). The company focuses on delivering clean freshwater and managing unwanted wastewater through technology-driven systems. Everflow offers competitive tariff rates tailored to the size of each business, helping clients to minimize their water costs while also reducing their environmental impact. By switching their water and sewerage services, Everflow aims to enhance operational efficiency for SMEs in the region.

Uinsure

Private Equity Round in 2018
Uinsure is an insurtech company that offers home, landlord, and non-standard insurance. It operates as an insurance agency in Manchester, England, with a technology platform that sources quotes from a panel of UK insurers in seconds via quick questionnaires, enabling advisers to present clients with genuine choice, competitive products, and simplified documentation.

Lowe Rental

Acquisition in 2018
Lowe Rental is a global provider of refrigeration rental services, specializing in fridge and freezer rentals for various applications, including exhibitions, retail, and events. The company caters to a diverse clientele, ranging from individual customers to large corporate brands, by offering a comprehensive range of products such as commercial displays, refrigeration units, catering equipment, cold rooms, and temporary kitchens. This extensive inventory enables clients in industries like food service to meet their refrigeration needs effectively, regardless of location or scale.

Freshcut Foods

Acquisition in 2018
Specializes in producing a wide range of customized cooked and raw ready-to-eat vegetables and carbohydrates.

Feel Good Group

Private Equity Round in 2018
Feel Good Group operators of its kind tanning stores.

Vouchercloud

Acquisition in 2018
Since launching in February 2010, the vouchercloud app has had over 5 Million downloads and is available in UK, DE, NL, SA, MT and IE. The mobile voucher platform has been embraced by some of the top national brands such as Debenhams, Gap, Pizza Hut, PizzaExpress and Strada as well as 1000's of local businesses. vouchercloud is one of the first mobile applications to have a direct financial benefit to the consumer. This clearly measurable gain presents an opportunity for generating ongoing incremental revenues. The GPS location-based app is also supported by a bespoke online merchants' dashboard, which will transform the way in which discounts are promoted throughout the UK and Europe. Developed over 12 months by IDL, the web-based merchant dashboard allows any business, whether a major international corporate chain or your favourite local family-run bistro to instantly upload their own branded offer directly to their target customer's mobile and the vouchercloud site, a tailor-made promotion which they can then track and control. This is an instant and highly flexible direct advertising platform. The vouchercloud website is a portal for every kind of saving of interest to the end user. Under the motto of "live more, spend less," the site gives users a choice of platforms to receive their preferred money-saving offers: either via their mobile, printable vouchers or online voucher codes. The site also presents a sizeable added revenue opportunity from voucher codes. The response from merchants to the vouchercloud proposition has been exceptional. We have already secured over 2000 brand relationships across multiple verticals.

Sumo Digital

Acquisition in 2016
Sumo Group is an award-winning game developer with multiple studios across the UK, including locations in Sheffield, Nottingham, Newcastle, Leamington Spa, Warrington, Brighton, and Leeds, as well as a studio in Pune, India. The company specializes in providing comprehensive creative development and co-development services for the video game and entertainment industries. Its offerings encompass visual concept design, pre-production, development, user-interface design, and post-release support, catering to a diverse range of projects within the gaming sector.

Mr. Mallo

Acquisition in 2015
Mr. Mallo is a confectionery manufacturer based in Wetteren, Belgium, specializing in a diverse array of marshmallow products. The company offers sugar-free, vegan, kosher, and halal options, as well as marshmallows coated with pork and beef gelatine. Mr. Mallo produces these confectioneries in various shapes, flavors, and packaging to cater to different consumer preferences. Its products are supplied to supermarkets, specialist confectionery shops, drugstores, and wholesalers, ensuring a broad availability of quality marshmallows in the market.
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