Perwyn Advisors

Perwyn Advisors is a privately-funded investment firm established in 2013 and located in London, United Kingdom. The firm operates with an evergreen fund structure, providing it with flexibility in its investment approach. Perwyn focuses on development capital and buy-out opportunities in businesses generating between £10 million and £100 million in revenues. It aims to be the first round of private equity investment in its transactions. The firm invests primarily in the technology, services, healthcare, and food and ingredients sectors. Its team consists of a diverse mix of private equity professionals, operational managers, and family-office investors, enabling a comprehensive approach to investment.

Mathieu Antonini

Partner

Ravi Sharma

Partner

Andrew Wynn

Co-Founder and Managing Partner

22 past transactions

Secret Sales

Series B in 2023
Secret Sales is a distinctive online platform owned by LRG Online Ltd, founded in 2020 by Chris Griffin and Matt Purt. It has rapidly established itself as a leading destination for consumers seeking fashionable apparel, sportswear, home essentials, and luxury cosmetics at reduced prices. The platform collaborates with a diverse range of renowned global brands and exclusive boutique labels, offering substantial discounts on their products. By serving as a digital marketplace, Secret Sales enables top brands and retailers to efficiently manage their discount inventory while enhancing their brand reputation and expanding their customer base. The company has garnered attention for its growth in the discount fashion and beauty sector, positioning itself as a significant player in the market.

Datatonic

Private Equity Round in 2023
Datatonic is a consultancy firm specializing in cloud data engineering, machine learning, and analytics services for corporate clients. Founded in 2011 and headquartered in London, with additional offices in Stockholm and Nyon, Datatonic assists businesses in maximizing their data assets through innovative solutions. Their offerings encompass marketing analytics, cloud migration, and the application of artificial intelligence for automation and operational efficiency. By leveraging modern data stack technologies, Datatonic provides insights into consumer behavior, enhances competitive advantages, and promotes high-impact analytics use cases, enabling clients to establish a robust cloud foundation and unlock operational efficiencies.

KatKin

Series A in 2022
KatKin is a consumer goods company that offers an online-based platform that allows people to purchase and choose different kinds of cat food. The company is driven by its mission is to make it easy for everyone to feed cats properly. KatKin was founded in 2019 and headquartered in London, England.

SALESmanago

Private Equity Round in 2021
SALESmanago is a marketing automation platform founded in 2011 and based in Kraków, Poland. It serves a diverse clientele, including eCommerce, B2C, and B2B companies, providing tools for personalized marketing across various channels such as email, social media, online advertising, and mobile marketing. The platform leverages machine learning and artificial intelligence to optimize marketing funnels and analyze customer behavior, thereby enhancing lead generation and conversion rates. With over 10,000 customers in 40 countries, SALESmanago supports its users with dedicated specialists who assist in the design and implementation of marketing processes. The company also manages over 300 million email addresses and operates with a team of more than 250 employees across multiple global offices. Recognized as a top marketing automation solution, SALESmanago continues to innovate and redefine traditional marketing strategies to meet the evolving needs of its clients.

Lookiero

Series C in 2021
Lookiero is an online personal shopping service limited to female customers. It claims to have more than 250,000 registered users in France and Spain, though won't disclose the number of active users. On the platform, users indicate their size, tastes, and preferences, and then receive a package with five clothing items and accessories chosen for them. The customers are free to keep as many items as they want—although they get a 25 percent if they keep all five.

Secret Sales

Series A in 2021
Secret Sales is a distinctive online platform owned by LRG Online Ltd, founded in 2020 by Chris Griffin and Matt Purt. It has rapidly established itself as a leading destination for consumers seeking fashionable apparel, sportswear, home essentials, and luxury cosmetics at reduced prices. The platform collaborates with a diverse range of renowned global brands and exclusive boutique labels, offering substantial discounts on their products. By serving as a digital marketplace, Secret Sales enables top brands and retailers to efficiently manage their discount inventory while enhancing their brand reputation and expanding their customer base. The company has garnered attention for its growth in the discount fashion and beauty sector, positioning itself as a significant player in the market.

Jersey Telecom-Internet of things division

Acquisition in 2021
Jersey Telecom-Internet of things division is enabled and manages reliable and secure global connectivity.

Agilitas

Acquisition in 2020
Agilitas IT Solutions Limited specializes in providing inventory management solutions and technical services tailored for the enterprise hardware support market. The company offers a wide range of services including inventory management, installations, technical project guidance, technical training, and repair services. Agilitas manages spare parts inventories and delivers technical support to a diverse clientele across various sectors, including technology, telecoms, education, energy, pharmaceuticals, finance, media, retail, and transport. Founded in 1990 and based in Nottingham, United Kingdom, Agilitas was formerly known as Acal Enterprise Solutions Limited until it rebranded in February 2015. The company serves equipment manufacturers, third-party maintainers, and managed service providers, enhancing their service capabilities and improving service delivery to their customers.

Gousto

Venture Round in 2020
Gousto is a meal kit delivery service that supplies customers with fresh, organic, and seasonal ingredients in precise portions to prepare home-cooked meals. Founded in 2011 by Timo and James, the company addresses the challenges of busy lifestyles by offering a convenient way to access diverse recipes, which are developed by both professional chefs and passionate home cooks. Customers can select from a regularly updated menu of recipes online, with deliveries made weekly to their doorsteps. The service allows users to pause their subscriptions when needed, making it flexible for those with varying schedules. Initially introduced through market stalls, Gousto has since expanded to a comprehensive service that prioritizes quality and variety, moving away from the limitations of traditional supermarket ready-meals.

Decibel

Series B in 2020
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

Gousto

Series G in 2020
Gousto is a meal kit delivery service that supplies customers with fresh, organic, and seasonal ingredients in precise portions to prepare home-cooked meals. Founded in 2011 by Timo and James, the company addresses the challenges of busy lifestyles by offering a convenient way to access diverse recipes, which are developed by both professional chefs and passionate home cooks. Customers can select from a regularly updated menu of recipes online, with deliveries made weekly to their doorsteps. The service allows users to pause their subscriptions when needed, making it flexible for those with varying schedules. Initially introduced through market stalls, Gousto has since expanded to a comprehensive service that prioritizes quality and variety, moving away from the limitations of traditional supermarket ready-meals.

Miss Group

Acquisition in 2020
Miss Group AB is an international web hosting company founded in 2014, with its headquarters in Stockholm, Sweden, and additional offices in various countries including the United Kingdom, the United States, Canada, Mexico, Spain, Bulgaria, and India. The company specializes in providing a comprehensive range of hosting services, including web hosting, domain registration, virtual private servers (VPS), dedicated servers, email management, SSL certificates, SEO tools, web security, and site building. Miss Group also operates an auction site for domains in the Nordic countries and offers a white-label reseller program, enabling users to establish their own hosting businesses. Additionally, the company has an international affiliate network focusing on performance marketing within the web hosting and domain registration sectors. Miss Group aims to support small and medium enterprises in establishing their online presence by delivering competitive pricing and quality customer support.

Gousto

Series F in 2019
Gousto is a meal kit delivery service that supplies customers with fresh, organic, and seasonal ingredients in precise portions to prepare home-cooked meals. Founded in 2011 by Timo and James, the company addresses the challenges of busy lifestyles by offering a convenient way to access diverse recipes, which are developed by both professional chefs and passionate home cooks. Customers can select from a regularly updated menu of recipes online, with deliveries made weekly to their doorsteps. The service allows users to pause their subscriptions when needed, making it flexible for those with varying schedules. Initially introduced through market stalls, Gousto has since expanded to a comprehensive service that prioritizes quality and variety, moving away from the limitations of traditional supermarket ready-meals.

Isla Délice

Acquisition in 2018
Isla Délice is the provider of halal processed meat.

Everflow

Private Equity Round in 2018
Everflow Limited is a UK-based company established in 2015, specializing in the provision of water and sewerage services to small and medium enterprises (SMEs). Located in Billingham, the company focuses on delivering tailored solutions to meet the specific needs of its clients in the water supply sector.

Uinsure

Private Equity Round in 2018
Uinsure is a b2b general insurance provider.

Lowe Rental

Acquisition in 2018
Lowe Rental specializes in refrigeration rental services for various sectors, including exhibitions, retail, and food service industries. The company provides a range of equipment, including fridge and freezer rentals, commercial displays, catering equipment, cold rooms, and temporary kitchens. Lowe Rental caters to both individual customers and large corporate brands, enabling them to meet their refrigeration needs for international business events and exhibitions. Through its comprehensive offerings, the company supports clients in fulfilling their refrigeration requirements across diverse locations and scales.

Freshcut Foods

Acquisition in 2018
Freshcut Foods specializes in producing a variety of cooked and raw ready-to-eat vegetables and carbohydrate products. The company caters to food manufacturers, retailers, food-to-go services, and foodservice operators by offering custom food solutions, including roasted, char-grilled, and blanched items. This approach allows clients to address the growing demand for healthy food options while minimizing operational complexity. Freshcut Foods aims to meet diverse customer requirements and enhance the convenience of meal preparation across various sectors.

Feel Good Group

Private Equity Round in 2018
Feel Good Group operators of its kind tanning stores.

Vouchercloud

Acquisition in 2018
Since launching in February 2010, the vouchercloud app has had over 5 Million downloads and is available in UK, DE, NL, SA, MT and IE. The mobile voucher platform has been embraced by some of the top national brands such as Debenhams, Gap, Pizza Hut, PizzaExpress and Strada as well as 1000's of local businesses. vouchercloud is one of the first mobile applications to have a direct financial benefit to the consumer. This clearly measurable gain presents an opportunity for generating ongoing incremental revenues. The GPS location-based app is also supported by a bespoke online merchants' dashboard, which will transform the way in which discounts are promoted throughout the UK and Europe. Developed over 12 months by IDL, the web-based merchant dashboard allows any business, whether a major international corporate chain or your favourite local family-run bistro to instantly upload their own branded offer directly to their target customer's mobile and the vouchercloud site, a tailor-made promotion which they can then track and control. This is an instant and highly flexible direct advertising platform. The vouchercloud website is a portal for every kind of saving of interest to the end user. Under the motto of "live more, spend less," the site gives users a choice of platforms to receive their preferred money-saving offers: either via their mobile, printable vouchers or online voucher codes. The site also presents a sizeable added revenue opportunity from voucher codes. The response from merchants to the vouchercloud proposition has been exceptional. We have already secured over 2000 brand relationships across multiple verticals.

Sumo Group

Acquisition in 2016
Sumo Group is a prominent game developer based in the UK, operating seven studios across various cities including Sheffield, Nottingham, Newcastle, Leamington Spa, Warrington, Brighton, and Leeds, as well as a studio in Pune, India. The company specializes in providing comprehensive creative development and co-development services tailored for the video game and entertainment sectors. Their offerings encompass a wide range of services, from visual concept design and pre-production to full game development, user-interface design, and ongoing post-release support. Sumo Group is recognized for its award-winning contributions to the gaming industry.

Mr. Mallo

Acquisition in 2015
Mr. Mallo is a manufacturer of chocalates.
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