Perwyn

Perwyn is an entrepreneurial, privately-funded investment firm benefiting from an ‘evergreen’ fund structure that brings flexibility and differentiates us from our peers. Perwyn seek opportunities to invest in development capital and buy-out situations in businesses with £10-100 million in revenues and aim to be the first round of private equity investment in Perwyn deals. Perwyn team is a unique combination of private equity professionals, operational managers and family-office investors.

Mark Blower

Partner

Olle Davidsson

Associate

John Gallagher

Associate

Heinz Holsten

Partner

Ravi Sharma

Partner

Andrew Wynn

Founder & Managing Director

22 past transactions

Secret Sales

Series B in 2023
Secret Sales is a distinctive online platform owned by LRG Online Ltd, founded in 2020 by Chris Griffin and Matt Purt. It has rapidly established itself as a leading destination for consumers seeking fashionable apparel, sportswear, home essentials, and luxury cosmetics at reduced prices. The platform collaborates with a diverse range of renowned global brands and exclusive boutique labels, offering substantial discounts on their products. By serving as a digital marketplace, Secret Sales enables top brands and retailers to efficiently manage their discount inventory while enhancing their brand reputation and expanding their customer base. The company has garnered attention for its growth in the discount fashion and beauty sector, positioning itself as a significant player in the market.

Datatonic

Private Equity Round in 2023
Datatonic is a consultancy firm specializing in cloud data engineering, machine learning, and analytics services for corporate clients. Founded in 2011 and headquartered in London, with additional offices in Stockholm and Nyon, Datatonic assists businesses in maximizing their data assets through innovative solutions. Their offerings encompass marketing analytics, cloud migration, and the application of artificial intelligence for automation and operational efficiency. By leveraging modern data stack technologies, Datatonic provides insights into consumer behavior, enhances competitive advantages, and promotes high-impact analytics use cases, enabling clients to establish a robust cloud foundation and unlock operational efficiencies.

KatKin

Series A in 2022
KatKin is a consumer goods company that offers an online-based platform that allows people to purchase and choose different kinds of cat food. The company is driven by its mission is to make it easy for everyone to feed cats properly. KatKin was founded in 2019 and headquartered in London, England.

SALESmanago

Private Equity Round in 2021
SALESmanago is a marketing automation platform founded in 2011 and based in Kraków, Poland. It serves a diverse clientele, including eCommerce, B2C, and B2B companies, providing tools for personalized marketing across various channels such as email, social media, online advertising, and mobile marketing. The platform leverages machine learning and artificial intelligence to optimize marketing funnels and analyze customer behavior, thereby enhancing lead generation and conversion rates. With over 10,000 customers in 40 countries, SALESmanago supports its users with dedicated specialists who assist in the design and implementation of marketing processes. The company also manages over 300 million email addresses and operates with a team of more than 250 employees across multiple global offices. Recognized as a top marketing automation solution, SALESmanago continues to innovate and redefine traditional marketing strategies to meet the evolving needs of its clients.

Lookiero

Series C in 2021
Lookiero is an online personal shopping service limited to female customers. It claims to have more than 250,000 registered users in France and Spain, though won't disclose the number of active users. On the platform, users indicate their size, tastes, and preferences, and then receive a package with five clothing items and accessories chosen for them. The customers are free to keep as many items as they want—although they get a 25 percent if they keep all five.

Secret Sales

Series A in 2021
Secret Sales is a distinctive online platform owned by LRG Online Ltd, founded in 2020 by Chris Griffin and Matt Purt. It has rapidly established itself as a leading destination for consumers seeking fashionable apparel, sportswear, home essentials, and luxury cosmetics at reduced prices. The platform collaborates with a diverse range of renowned global brands and exclusive boutique labels, offering substantial discounts on their products. By serving as a digital marketplace, Secret Sales enables top brands and retailers to efficiently manage their discount inventory while enhancing their brand reputation and expanding their customer base. The company has garnered attention for its growth in the discount fashion and beauty sector, positioning itself as a significant player in the market.

Jersey Telecom-Internet of things division

Acquisition in 2021
Jersey Telecom-Internet of things division is enabled and manages reliable and secure global connectivity.

Agilitas IT Solutions

Acquisition in 2020
Business Services, Nec, Nsk

Gousto

Venture Round in 2020
Gousto is a meal kit delivery service that supplies customers with fresh, organic, and seasonal ingredients in precise portions to prepare home-cooked meals. Founded in 2011 by Timo and James, the company addresses the challenges of busy lifestyles by offering a convenient way to access diverse recipes, which are developed by both professional chefs and passionate home cooks. Customers can select from a regularly updated menu of recipes online, with deliveries made weekly to their doorsteps. The service allows users to pause their subscriptions when needed, making it flexible for those with varying schedules. Initially introduced through market stalls, Gousto has since expanded to a comprehensive service that prioritizes quality and variety, moving away from the limitations of traditional supermarket ready-meals.

Decibel

Series B in 2020
Decibel Insight Limited provides an online platform that analyzes user behavior on websites and apps, enabling enterprise businesses to enhance customer experience at every digital touchpoint. The company offers a comprehensive suite of customer experience and behavioral analytics tools, which include visitor session replay, advanced heatmaps, form analytics, conversion funnels, and performance reports. Leveraging machine learning, Decibel's technology processes a wide range of behavioral metrics, capturing detailed insights into user interactions. Its solutions, available through both on-premise and SaaS deployments, cater to various industries, including ecommerce, finance, media, and travel. Established in 2013 and based in London, with additional offices in Denver and Boston, Decibel serves prominent brands like Lego, General Motors, and British Airways, helping them identify opportunities to improve customer experiences and foster collaboration within their organizations.

Gousto

Series G in 2020
Gousto is a meal kit delivery service that supplies customers with fresh, organic, and seasonal ingredients in precise portions to prepare home-cooked meals. Founded in 2011 by Timo and James, the company addresses the challenges of busy lifestyles by offering a convenient way to access diverse recipes, which are developed by both professional chefs and passionate home cooks. Customers can select from a regularly updated menu of recipes online, with deliveries made weekly to their doorsteps. The service allows users to pause their subscriptions when needed, making it flexible for those with varying schedules. Initially introduced through market stalls, Gousto has since expanded to a comprehensive service that prioritizes quality and variety, moving away from the limitations of traditional supermarket ready-meals.

Miss Group

Acquisition in 2020
Miss Group AB is an international web hosting company that provides a comprehensive range of hosting-related services to customers across the globe. Founded in 2014 and headquartered in Stockholm, Sweden, with additional offices in various countries including the United Kingdom, the United States, Canada, Mexico, Spain, Bulgaria, and India, Miss Group specializes in web hosting, domain registration, email management, VPS, SSL certificates, SEO tools, web security, dedicated servers, and site builder services. The company also operates an auction site for domains and websites in the Nordic countries and offers a white-label reseller program, enabling users to establish their own hosting businesses. Additionally, Miss Group runs an international affiliate network focused on performance marketing in web hosting and related categories, aiming to support small and medium-sized enterprises in establishing their online presence effectively.

Gousto

Series F in 2019
Gousto is a meal kit delivery service that supplies customers with fresh, organic, and seasonal ingredients in precise portions to prepare home-cooked meals. Founded in 2011 by Timo and James, the company addresses the challenges of busy lifestyles by offering a convenient way to access diverse recipes, which are developed by both professional chefs and passionate home cooks. Customers can select from a regularly updated menu of recipes online, with deliveries made weekly to their doorsteps. The service allows users to pause their subscriptions when needed, making it flexible for those with varying schedules. Initially introduced through market stalls, Gousto has since expanded to a comprehensive service that prioritizes quality and variety, moving away from the limitations of traditional supermarket ready-meals.

Isla Délice

Acquisition in 2018
Isla Délice is the provider of halal processed meat.

Everflow

Private Equity Round in 2018
Everflow Limited is a UK-based company established in 2015, specializing in the provision of water and sewerage services to small and medium enterprises (SMEs). Located in Billingham, the company focuses on delivering tailored solutions to meet the specific needs of its clients in the water supply sector.

Uinsure

Private Equity Round in 2018
Uinsure is a b2b general insurance provider.

Lowe Rental

Acquisition in 2018
Lowe Refrigeration specialising in fridge rental and freezer rentals throughout the world for exhibitions, retail and events.

Freshcut Foods

Acquisition in 2018
Freshcut Foods producing all manner of bespoke cooked and raw ready-to-eat vegetables and carbohydrates.

Feel Good Group

Private Equity Round in 2018
Feel Good Group operators of its kind tanning stores.

Vouchercloud

Acquisition in 2018
Since launching in February 2010, the vouchercloud app has had over 5 Million downloads and is available in UK, DE, NL, SA, MT and IE. The mobile voucher platform has been embraced by some of the top national brands such as Debenhams, Gap, Pizza Hut, PizzaExpress and Strada as well as 1000's of local businesses. vouchercloud is one of the first mobile applications to have a direct financial benefit to the consumer. This clearly measurable gain presents an opportunity for generating ongoing incremental revenues. The GPS location-based app is also supported by a bespoke online merchants' dashboard, which will transform the way in which discounts are promoted throughout the UK and Europe. Developed over 12 months by IDL, the web-based merchant dashboard allows any business, whether a major international corporate chain or your favourite local family-run bistro to instantly upload their own branded offer directly to their target customer's mobile and the vouchercloud site, a tailor-made promotion which they can then track and control. This is an instant and highly flexible direct advertising platform. The vouchercloud website is a portal for every kind of saving of interest to the end user. Under the motto of "live more, spend less," the site gives users a choice of platforms to receive their preferred money-saving offers: either via their mobile, printable vouchers or online voucher codes. The site also presents a sizeable added revenue opportunity from voucher codes. The response from merchants to the vouchercloud proposition has been exceptional. We have already secured over 2000 brand relationships across multiple verticals.

Sumo Digital

Acquisition in 2016
Sumo is a world-class, award-winning game developer with seven UK studios in Sheffield, Nottingham, Newcastle, Leamington Spa, Warrington, The Chinese Room in Brighton, and Red Kite Games in Leeds, along with our India studio in Pune.

Mr. Mallo

Acquisition in 2015
Mr. Mallo is a manufacturer of chocalates.
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