Playtika Holding Corp is a game developer focused on creating innovative mobile gaming experiences that transform the gaming landscape. The company is known for popular titles such as Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. Playtika employs advanced technologies in live operations, data analytics, and performance marketing to enhance its game offerings. It generates revenue primarily through the sale of virtual items associated with its online games. With a strong presence in the USA, as well as in EMEA and APAC regions, Playtika provides its games on both mobile and web-based platforms, leveraging a proprietary technology platform to support its diverse portfolio.
Executive Vice President and Global Head of Communications
17 past transactions
Superplay
Acquisition in 2024
Superplay is a game development studio focused on creating and publishing social games for web and mobile platforms. The company specializes in the development of engaging online multiplayer games that foster competition and provide memorable experiences for players. By prioritizing exciting gameplay, Superplay aims to enhance the gaming experience and connect players through its innovative offerings.
Innplay Labs
Acquisition in 2023
Innplay Labs is a mobile game development studio that specializes in creating engaging and customizable arcade games. By leveraging technology and proprietary tools, the company focuses on delivering exciting game experiences that cater to the preferences of gamers. Its offerings aim to provide entertainment for individuals seeking enjoyable gameplay during their leisure time.
Youda Games Holding B.V
Acquisition in 2023
Youda Games Holding B.V. is a mobile app developer company which has developed apps like Governor of poker
Ace Games
Corporate Round in 2022
Ace Games is a game development studio based in Istanbul, Turkey, founded in 2020. The company focuses on creating mobile games for the smartphone app marketplace, aiming to provide accessible entertainment for players of all ages. Their offerings include a variety of engaging experiences such as colorful puzzles, farming simulations, and adventure explorations, allowing users from around the world to enjoy diverse gaming experiences.
Flick Games
Seed Round in 2022
Flick Games is a London-based company that specializes in developing an online and mobile platform for card games, particularly focusing on a unique solitaire game. The platform emphasizes artistic designs and visual appeal, targeting artists and art enthusiasts. In addition to traditional gameplay, Flick Games incorporates NFT gaming options, allowing players to potentially earn money while enjoying their gaming experience. This innovative approach aims to create a new genre-defining card game that blends creativity with entertainment.
Ludeo
Series A in 2022
Ludeo is a venture-backed startup established in 2021, focused on transforming the video game industry through its innovative playable social media platform. This platform allows gamers to interact with short-form content that combines video and gaming, creating an engaging experience where users can both watch and play. Ludeo employs advanced neuroscience models and cognitive AI to analyze players' skills, helping them enhance their gaming performance. The company has successfully raised $42 million in funding from prominent media and gaming investors, including Playtika, LG, and Samsung Next. Through its unique approach, Ludeo aims to redefine how gamers discover and engage with gaming content.
ProDrops
Seed Round in 2022
ProDrops is a platform designed for gamers that facilitates engagement with their favorite gaming icons both in-game and through social media. It focuses on the development of collection and trading card games specifically tailored for the gaming and eSports communities. By providing a space for gamers to interact with their idols beyond traditional social media and streaming platforms, ProDrops enables gaming content creators to diversify their revenue streams while enhancing the overall gaming experience.
Kooply
Seed Round in 2022
Kooply is a mobile gaming development platform that connects players, creators, and developers within a mobile-centric community. The platform enables creators to develop games collaboratively, leveraging support from a community of gamers and developers. By addressing key industry challenges such as game development, art, monetization, and distribution, Kooply aims to foster innovation and enhance the gaming experience for all participants. The company's focus on building a next-generation gaming environment reflects its commitment to advancing the gaming industry through community-driven initiatives.
JustPlay.LOL
Acquisition in 2022
JustPlay.LOL is a game studio and video game developer located in Ramat Gan, Israel, established in 2019. The company specializes in creating lite eSports games and focuses on developing multiplayer experiences for players. With its commitment to innovation in the gaming industry, JustPlay.LOL aims to engage a diverse audience through its game offerings.
Spring Games
Seed Round in 2022
Spring Games is a mobile game developer located in Tel-Aviv, specializing in the creation of interactive multiplayer online games. The company focuses on merging virtual adventures with real-life rewards, providing gamers with an engaging eSports experience that goes beyond traditional gaming. By designing, developing, and publishing innovative games, Spring Games aims to redefine the gaming landscape and enhance player engagement through unique rewards systems.
Ludeo
Seed Round in 2021
Ludeo is a venture-backed startup established in 2021, focused on transforming the video game industry through its innovative playable social media platform. This platform allows gamers to interact with short-form content that combines video and gaming, creating an engaging experience where users can both watch and play. Ludeo employs advanced neuroscience models and cognitive AI to analyze players' skills, helping them enhance their gaming performance. The company has successfully raised $42 million in funding from prominent media and gaming investors, including Playtika, LG, and Samsung Next. Through its unique approach, Ludeo aims to redefine how gamers discover and engage with gaming content.
Reworks
Acquisition in 2021
Reworks publishes mobile apps that combine lifestyle content and social gaming, such as Redecor, which blends interior home design with social gaming.
Seriously
Acquisition in 2019
Seriously Digital Entertainment Ltd. is a mobile game developer founded in 2013, with headquarters in Helsinki, Finland, and an additional office in Los Angeles, California. The company specializes in creating engaging mobile games for iOS and Android platforms, focusing on building global entertainment franchises that resonate with users. Seriously combines a talented creative team with a mobile-first approach to develop immersive brands, exemplified by their popular title "Best Fiends." The company enhances the gaming experience through animated content, characters, stories, and music, allowing players to enjoy a variety of online games. As of August 2019, Seriously operates as a subsidiary of Playtika Ltd.
Supertreat
Acquisition in 2019
Supertreat GmbH is a mobile games developer based in Graz, Austria. The company specializes in creating solitaire games, a popular genre within the competitive mobile gaming market. Its flagship app, "Solitaire - Grand Harvest," has gained significant attention among users. Supertreat operates as a subsidiary of Playtika Ltd, leveraging its parent company's resources to enhance its gaming offerings.
Wooga
Acquisition in 2018
Wooga GmbH, established in 2009, is a leading developer of story-driven casual games for mobile devices. Headquartered in Berlin, Germany, with an additional office in Tokyo, Japan, the company employs over 250 people from diverse backgrounds. Wooga creates high-quality, free-to-play games with engaging narratives, available on major app stores and platforms like Facebook. As of 2018, Wooga operates as a subsidiary of Playtika Ltd.
Jelly Button Games
Acquisition in 2017
Jelly Button Games Ltd. is a mobile gaming company based in Tel-Aviv, Israel, specializing in the design and development of multiplayer free-to-play games. Founded in 2011, the company focuses on creating original game experiences that cater to the fast-growing mobile gaming market. Jelly Button aims to enhance social interactions through its casual, multi-player, and cross-platform gaming applications, allowing users to engage in gaming anywhere and anytime. The company values player feedback to ensure its offerings meet the expectations and desires of the gaming community. As of October 2017, Jelly Button operates as a subsidiary of Playtika Ltd.
Big Blue Parrot
Acquisition in 2015
Big Blue Parrot Ltd. is a mobile game development company based in Tel Aviv, Israel, founded in 2009. It specializes in creating social games that connect users with their friends, allowing them to engage and play together through its application platform. The company focuses on developing poker video games for Android and iOS devices, ensuring quality offerings at competitive prices. In addition to game development, Big Blue Parrot provides customer relationship management tools, as well as techniques for personalization and monetization, enhancing the overall user experience. Since 2015, it has operated as a subsidiary of Playtika Ltd.
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