Plum Alley

Plum Alley is a New York-based venture capital firm founded in 2012 that offers a private investment membership for individuals, families, and organizations interested in direct investments in early-stage companies. The firm specializes in investing at the Series A level, typically allocating between $500,000 and $1.5 million as part of a syndicate. Plum Alley focuses on companies with gender-diverse founding teams that are developing advancements in technology and medical breakthroughs. The firm has a diverse investment strategy, targeting sectors such as smart hardware, connected networks, agriculture technology, digital health, and safety and security. As of November 2018, Plum Alley had successfully deployed nearly $12 million across 13 companies led by gender-diverse teams, while also providing members with curated investment opportunities and educational experiences in innovation and investing.

Avantika Daing

Managing Partner & General Partner

Deborah Jackson

General Partner

Andrea Turner Moffitt

General Partner

Ben Robbins

Associate

32 past transactions

AiFi

Series B in 2022
AiFi Inc. is a technology company based in Santa Clara, California, specializing in artificial intelligence-driven cashier-free solutions for retailers. Founded in 2016, AiFi develops software that utilizes sensor and camera networks to monitor shoppers as they navigate stores, allowing for seamless product selection and automated checkout processes. This technology not only enhances the shopping experience but also provides retailers with valuable insights into inventory management and consumer behavior. AiFi's innovative approach includes the creation of NanoStores, which are compact, modular automated retail environments that operate unstaffed around the clock. These NanoStores are designed to offer convenient shopping options in proximity to residential and commercial areas, making retail more accessible. AiFi's solutions have been successfully implemented by major retailers, demonstrating their effectiveness in modernizing the shopping experience.

Gameto

Series A in 2022
Gameto is a biotechnology company focused on addressing infertility and menopause-related challenges. Founded in 2020 and headquartered in New York, the firm employs a unique platform that utilizes proprietary combinations of transcription factors to create engineered ovarian cell lines. These cell lines are designed to replicate the functions of natural ovarian cells, allowing for the production and regulation of hormones essential for female reproductive health. By harnessing allogeneic human cellular derivatives, Gameto aims to develop therapeutic applications that can effectively treat conditions associated with accelerated ovarian aging and enhance assisted fertility options for women.

Helaina

Series A in 2021
Helaina builds better breast milk alternatives for the modern parent. It is dedicated to supporting parents with breastfeeding. It was founded in 2019 by Laura Katz and is headquartered in New York.

Mammoth Biosciences

Series D in 2021
Mammoth Biosciences, Inc. is a biotechnology company based in South San Francisco, California, founded in 2017. It specializes in developing advanced CRISPR solutions, including its proprietary DETECTR technology, which allows for the detection of specific nucleic acids in samples, aiding in diagnostics for various conditions such as bacterial infections, cancer, and viral infections. The company focuses on democratizing disease detection through accessible point-of-care tests that can simultaneously identify multiple health issues. Additionally, Mammoth offers CRISPR-Cas systems for genome editing, targeting therapeutic applications in immuno-oncology, autoimmune diseases, and liver diseases. Its innovative solutions are utilized across diverse sectors, including healthcare, agriculture, environmental monitoring, and biodefense. Co-founded by CRISPR pioneer Jennifer Doudna, Mammoth Biosciences is supported by notable institutional and individual investors, reflecting its commitment to harnessing CRISPR technology for significant advancements in life sciences.

Einride

Series B in 2021
Einride AB is a freight mobility company that specializes in the transportation of goods using innovative technologies. Founded in 2016 and headquartered in Stockholm, Sweden, with additional offices in Gothenburg and Palo Alto, Einride focuses on developing electric and autonomous logistics solutions. The company's flagship products include Einride Pods, which are electric trucks designed for transporting a variety of cargo, including pallets, timber, and perishable goods. Einride also provides clients with tools to plan, order, and track sustainable transport, aiming to redefine logistics through intelligent freight mobility solutions.

Bitwise Industries

Series B in 2021
Bitwise Industries Inc. is a technology ecosystem company based in Fresno, California, founded in 2013. It aims to advance the local technology landscape by focusing on education, software development, and collaborative workspaces. Through its Geekwise Academy, Bitwise offers accelerated coding programs designed to equip individuals of all backgrounds with essential technology skills, particularly targeting marginalized groups. The company also operates Shift3 Technologies, a custom software development firm that pairs experienced professionals with entry-level programmers to create software solutions. Additionally, Bitwise provides physical spaces for technologists and technology companies, including collaborative work environments and tech venues, fostering a community for innovation and growth. New projects, such as Bitwise|41 and Bitwise State Center Warehouse, are currently under development to further enhance its offerings.

Aclima

Series B in 2020
Aclima Inc. is a San Francisco-based company that designs and deploys environmental sensor networks to measure and analyze air pollution and greenhouse gases. Established in 2007, Aclima combines advanced sensor technology, climate science, enterprise software, and machine learning to deliver hyperlocal air quality data at a block-by-block resolution. Its solutions generate real-time streaming data that allows for the creation of high-resolution maps of emissions, covering various pollutants such as CO2, methane, and particulate matter. Aclima's technology is aimed at commercial and government sectors, providing actionable insights that help communities and industries manage their environmental impact. Recognized as a 2017 World Economic Forum Technology Pioneer and featured in the 2018 Global Cleantech 100, Aclima's mission focuses on improving public health and planetary well-being through enhanced environmental intelligence.

AiFi

Funding Round in 2020
AiFi Inc. is a technology company based in Santa Clara, California, specializing in artificial intelligence-driven cashier-free solutions for retailers. Founded in 2016, AiFi develops software that utilizes sensor and camera networks to monitor shoppers as they navigate stores, allowing for seamless product selection and automated checkout processes. This technology not only enhances the shopping experience but also provides retailers with valuable insights into inventory management and consumer behavior. AiFi's innovative approach includes the creation of NanoStores, which are compact, modular automated retail environments that operate unstaffed around the clock. These NanoStores are designed to offer convenient shopping options in proximity to residential and commercial areas, making retail more accessible. AiFi's solutions have been successfully implemented by major retailers, demonstrating their effectiveness in modernizing the shopping experience.

Diligent Robotics

Series A in 2020
Diligent Robotics Inc. is a company based in Austin, Texas, that specializes in developing and manufacturing hospital service robots. Incorporated in 2017, the company focuses on creating advanced robotic systems that assist clinical and nursing staff with logistical tasks, thereby allowing healthcare providers to dedicate more time to direct patient care. Their flagship product, Moxi, is designed to collaborate with human teams in dynamic environments, utilizing artificial intelligence to enhance its ability to adapt to various situations. By integrating these robotic assistants into healthcare settings, Diligent Robotics aims to improve patient satisfaction, quality of service, and overall safety in hospitals.

Mammoth Biosciences

Series B in 2020
Mammoth Biosciences, Inc. is a biotechnology company based in South San Francisco, California, founded in 2017. It specializes in developing advanced CRISPR solutions, including its proprietary DETECTR technology, which allows for the detection of specific nucleic acids in samples, aiding in diagnostics for various conditions such as bacterial infections, cancer, and viral infections. The company focuses on democratizing disease detection through accessible point-of-care tests that can simultaneously identify multiple health issues. Additionally, Mammoth offers CRISPR-Cas systems for genome editing, targeting therapeutic applications in immuno-oncology, autoimmune diseases, and liver diseases. Its innovative solutions are utilized across diverse sectors, including healthcare, agriculture, environmental monitoring, and biodefense. Co-founded by CRISPR pioneer Jennifer Doudna, Mammoth Biosciences is supported by notable institutional and individual investors, reflecting its commitment to harnessing CRISPR technology for significant advancements in life sciences.

Einride

Series A in 2019
Einride AB is a freight mobility company that specializes in the transportation of goods using innovative technologies. Founded in 2016 and headquartered in Stockholm, Sweden, with additional offices in Gothenburg and Palo Alto, Einride focuses on developing electric and autonomous logistics solutions. The company's flagship products include Einride Pods, which are electric trucks designed for transporting a variety of cargo, including pallets, timber, and perishable goods. Einride also provides clients with tools to plan, order, and track sustainable transport, aiming to redefine logistics through intelligent freight mobility solutions.

Evrnu

Series A in 2019
Evrnu, SPC, a textile-technology company, manufactures renewable fiber by recycling cotton garment waste. It engages in purifying cotton garment waste; converting it to a pulp; and extruding it as a new fiber for the creation of textiles. Evrnu, SPC was formerly known as Loopool, SPC. The company was founded in 2014 and is based in Seattle, Washington.

Node

Venture Round in 2019
Node, recently acquired by SugarCRM, fuels Sugar's time-aware CX platform to help businesses by automatically forecasting expected outcomes and highlighting previously unforeseen challenges and opportunities. Extending Sugar’s time-aware CX platform, Node’s AI technology adds the most coveted element of time—the future. The combined solution offers wide-ranging capabilities for sales, marketing, and service teams. Node enables users of business applications to see into the future. Powered by Artificial Intuition™ technology, Node is the first turnkey AI-as-a-service platform focused on powering predictable business outcomes, which enterprises can use to quickly and seamlessly build advanced AI into both customer-facing and internal applications without investing years and millions of dollars on risky AI experiments. Applications powered by Node can deliver predictions that enable users to make smarter connections and decisions about how to engage with customers, employees, investors, and partners. Node was founded by Google's youngest employee, Falon Fatemi, and it's renowned technology team includes the Godfather of Search, Louis Monier who created Alta Vista, and Michael Radovancevich former CTO of Taleo and OpenX. Node is backed by Mark Cuban, NEA, Avalon Ventures, and JetBlue Technology Ventures.

BioEclipse Therapeutics

Series A in 2019
BioEclipse Therapeutics is a clinical-stage oncology company that develops immuno-oncology therapeutics using its proprietary technology. Its mission is to improve clinical outcomes and the quality of life for all cancer patients and to be at the forefront of turning cancer into a curable disease. The company has harnessed a refined understanding of the human immune system, gaining insights into the reasons the body’s defense system so often turns a blind eye to the presence of cancerous cells and tumors. In response, BioEclipse Therapeutics pairs activated immune cells with an adapted oncolytic virus that selectively infects and kills malignant cells.

Bitwise Industries

Series A in 2019
Bitwise Industries Inc. is a technology ecosystem company based in Fresno, California, founded in 2013. It aims to advance the local technology landscape by focusing on education, software development, and collaborative workspaces. Through its Geekwise Academy, Bitwise offers accelerated coding programs designed to equip individuals of all backgrounds with essential technology skills, particularly targeting marginalized groups. The company also operates Shift3 Technologies, a custom software development firm that pairs experienced professionals with entry-level programmers to create software solutions. Additionally, Bitwise provides physical spaces for technologists and technology companies, including collaborative work environments and tech venues, fostering a community for innovation and growth. New projects, such as Bitwise|41 and Bitwise State Center Warehouse, are currently under development to further enhance its offerings.

One Concern

Series B in 2019
One Concern, Inc. is a technology company that provides an artificial intelligence-based platform designed to assist governments in preparing for and responding to natural disasters. The platform generates post-disaster damage maps through advanced predictive analytics and offers daily situational reports, along with planning and training modules. One Concern's Seismic Concern tool focuses on earthquake preparedness and response, while its broader capabilities address various natural disasters such as hurricanes, floods, and fires, as well as chronic issues like poverty and climate change. By integrating machine learning and hazard modeling, the company aims to enhance community resilience throughout the entire disaster lifecycle, including preparedness, mitigation, response, and recovery. Founded in 2015, One Concern is headquartered in Menlo Park, California, with an additional office in Tokyo, Japan.
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

KETOS

Series A in 2019
KETOS, Inc., founded in 2015 and headquartered in Milpitas, California, specializes in providing hardware and software analytics solutions for water management. The company offers industrial-grade hardware and an IoT communication framework, along with a software platform designed to deliver real-time data on water usage and flow. KETOS monitors essential water health parameters, including pH, dissolved solids, hardness, turbidity, and salinity, enabling users to assess both the quantity and quality of water efficiently. Through its innovative approach, KETOS addresses critical global challenges related to water efficiency and quality management.

Mammoth Biosciences

Series A in 2018
Mammoth Biosciences, Inc. is a biotechnology company based in South San Francisco, California, founded in 2017. It specializes in developing advanced CRISPR solutions, including its proprietary DETECTR technology, which allows for the detection of specific nucleic acids in samples, aiding in diagnostics for various conditions such as bacterial infections, cancer, and viral infections. The company focuses on democratizing disease detection through accessible point-of-care tests that can simultaneously identify multiple health issues. Additionally, Mammoth offers CRISPR-Cas systems for genome editing, targeting therapeutic applications in immuno-oncology, autoimmune diseases, and liver diseases. Its innovative solutions are utilized across diverse sectors, including healthcare, agriculture, environmental monitoring, and biodefense. Co-founded by CRISPR pioneer Jennifer Doudna, Mammoth Biosciences is supported by notable institutional and individual investors, reflecting its commitment to harnessing CRISPR technology for significant advancements in life sciences.

Aclima

Series A in 2018
Aclima Inc. is a San Francisco-based company that designs and deploys environmental sensor networks to measure and analyze air pollution and greenhouse gases. Established in 2007, Aclima combines advanced sensor technology, climate science, enterprise software, and machine learning to deliver hyperlocal air quality data at a block-by-block resolution. Its solutions generate real-time streaming data that allows for the creation of high-resolution maps of emissions, covering various pollutants such as CO2, methane, and particulate matter. Aclima's technology is aimed at commercial and government sectors, providing actionable insights that help communities and industries manage their environmental impact. Recognized as a 2017 World Economic Forum Technology Pioneer and featured in the 2018 Global Cleantech 100, Aclima's mission focuses on improving public health and planetary well-being through enhanced environmental intelligence.

Shine

Series A in 2018
Shine is an award-winning self-care app and community for people with anxiety & depression. Our approach to wellness: It isn’t pricey, preachy, or privileged. We pride ourselves on being accessible, actionable, and non-shamey—we believe personal growth starts with accepting who you are today. Our members take care of their mental and emotional health daily with the freemium Shine app. It delivers a new motivational message and meditation each day, plus features a library of 500+ meditations to help them cope with specific feelings and situations. Our premium members also get real-time advice from other Shine members in our private Shine Squad digital community—it’s peer-to-peer support that reminds them they don’t have to go it alone. In just two years since launching, our app already has over 10,000 5-star reviews (1 in 3 call Shine “life-changing”), we were named one of the best self-care apps of 2018 by Apple, and we’ve seen that increased use of Shine is correlated with decreases in both anxiety and depression by up to 35%. Our team is awesome. Our community is incredible. Our movement is massive. And this is just the beginning.

BioEclipse Therapeutics

Seed Round in 2018
BioEclipse Therapeutics is a clinical-stage oncology company that develops immuno-oncology therapeutics using its proprietary technology. Its mission is to improve clinical outcomes and the quality of life for all cancer patients and to be at the forefront of turning cancer into a curable disease. The company has harnessed a refined understanding of the human immune system, gaining insights into the reasons the body’s defense system so often turns a blind eye to the presence of cancerous cells and tumors. In response, BioEclipse Therapeutics pairs activated immune cells with an adapted oncolytic virus that selectively infects and kills malignant cells.

Vyv

Venture Round in 2018
Vyv, formerly known as Vital Vio, Inc., designs and manufactures advanced lighting systems branded as VioSafe, focusing on antibacterial solutions. The company produces a range of products, including under cabinet lights, replacement bulbs, and various LED fixtures specifically designed to combat germs and enhance infection control in diverse settings. Its products are utilized in commercial environments such as hospitals, veterinary clinics, laboratories, schools, and food preparation facilities, among others. Vyv aims to protect people and spaces from harmful microorganisms by integrating antimicrobial properties into its lighting solutions. Founded in 2012 and headquartered in Troy, New York, the company has established partnerships with notable organizations, including Duke University and UCLA Health, and serves various sectors, including healthcare, food processing, and commercial industries.

Vow To Be Chic

Venture Round in 2017
Vow To Be Chic offers designer bridesmaid dress & Little White Dress rentals online, bringing cost savings and convenience to the bridesmaid experience. The total cost of being a bridesmaid averages $1,700, not to mention the countless hours spent planning and attending various events. Spending a few hundred dollars to buy a bridesmaid dress that will be worn only once is a source of tension between brides and bridesmaids. Coordinating dress selection, fitting, and purchasing for multiple bridesmaids located across the country also poses significant challenges.

ThinkCERCA

Series B in 2017
ThinkCERCA is an award-winning education technology company that focuses on developing critical thinking skills through argumentative writing for students in grades 4-12. Its personalized literacy platform is utilized by educators in all 50 states and 130 countries, making it a significant player in global education. The company has established partnerships with notable educational leaders, including Follett Corporation, and has received recognition from prominent publications such as The Atlantic and EdSurge. ThinkCERCA was a finalist for the 2016 SIAA CODiE Awards in multiple categories and has been highlighted by Common Sense's Graphite as one of the leading tools in educational technology. The company also received a grant from the Bill & Melinda Gates Foundation in 2013, underscoring its commitment to enhancing literacy education.

Tinkergarten

Series A in 2017
Tinkergarten, Inc. is dedicated to providing outdoor play-based learning classes and activities for children aged 18 months to 8 years. Founded in 2014 and headquartered in Northampton, Massachusetts, the company connects families with local leaders who facilitate activity-based classes designed to foster essential developmental skills in a natural setting. Tinkergarten's approach emphasizes the importance of early childhood education in outdoor environments, allowing children to learn through play while enabling parents to engage actively in their children's learning journeys. By creating a network of community leaders, Tinkergarten aims to elevate the quality of early education and support parents in raising healthy, confident, and capable children.

Markable Creators(Markable AI)

Venture Round in 2017
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Cordex Systems

Series A in 2017
Cordex Systems designs and manufactures a cardiovascular diagnostic device. Its product includes the Cordex EnDys System is a diagnostic tool that provides both early detection and ongoing monitoring of cardiovascular disease by measuring endothelial dysfunction.

EpiBone

Convertible Note in 2016
EpiBone, Inc. is a biotechnology company focused on developing innovative solutions for bone reconstruction. Founded in 2013 and based in Brooklyn, New York, EpiBone employs a unique process that begins with a scan of the patient's bone defect, using the patient's own stem cells to create a personalized, living bone graft. This graft is cultivated in a custom bioreactor, allowing for the growth of a defect-specific autologous-like bone. EpiBone's technology aims to enhance skeletal repair and improve bone formation and regeneration, offering significant advantages such as precise defect repair and reduced surgical complexity. This approach addresses the needs of over 900,000 patients who undergo bone-related surgeries annually, aiming for quicker recovery times and minimizing complications associated with traditional foreign body implants.

Tinkergarten

Seed Round in 2016
Tinkergarten, Inc. is dedicated to providing outdoor play-based learning classes and activities for children aged 18 months to 8 years. Founded in 2014 and headquartered in Northampton, Massachusetts, the company connects families with local leaders who facilitate activity-based classes designed to foster essential developmental skills in a natural setting. Tinkergarten's approach emphasizes the importance of early childhood education in outdoor environments, allowing children to learn through play while enabling parents to engage actively in their children's learning journeys. By creating a network of community leaders, Tinkergarten aims to elevate the quality of early education and support parents in raising healthy, confident, and capable children.

Talent Sonar

Series A in 2016
TalentSonar merged with TalVista which helps companies manage unconscious bias for improved diversity hiring with redacted resume review, job description optimization, and structured interviews.

Trustify

Seed Round in 2015
Trustify, Inc. operates an on-demand technology platform that helps to connect and hire private investigators in the United States. The company offers real-time observation and digital monitoring services. It also provides services in the areas of background checks, social and digital media analysis, and real-time observations for staffing; finding witnesses, serving papers, locating assets, and collecting evidence for law; and workman's compensation, scene investigation, liability, witness identification, property and casualty, recorded statements, surveillance, subrogation potential, fact of loss, and SIU support services for insurance businesses. The company was incorporated in 2015 and is based in Arlington, Virginia.
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