PopSugar
POPSUGAR is a global women’s lifestyle brand that delivers inspiring and informative content across various categories, including entertainment, fashion, beauty, fitness, food, parenting, and news. Founded in April 2006 by a team that includes Andy Moss and Lisa Sugar, the company is headquartered in San Francisco, California, with additional offices in Chicago, London, Los Angeles, and New York. POPSUGAR targets women aged 18 to 40, offering original video series, live event coverage, and personalized celebrity and expert interviews. The brand enhances its media offerings by creating branded content and custom solutions that allow advertisers to connect with their audiences through diverse formats such as display, video, and mobile. By combining data, technology, and storytelling, POPSUGAR aims to empower women worldwide to look good, feel good, and do good.
Cosmic
Acquisition in 2016
Cosmic is an innovative application designed to assist users in generating creative ideas for producing short videos, specifically tailored for platforms like TikTok and Instagram. Additionally, Cosmic serves as a prominent commerce gateway, enabling retailers to sell their products across various channels. By combining these functionalities, Cosmic supports both individual content creators and businesses in maximizing their outreach and engagement in the competitive social media landscape.
Ontopic
Acquisition in 2015
Ontopic improves your workflow by filtering and synthesizing the digital firehose to decipher exactly the information you need to make stellar investment decisions. No more monitoring countless email alerts, feeds, and news sources. No more parsing irrelevant content by hand. They give you the qualitative insights that you need, in real time, without hassle.
PICT is a technology platform that transforms ordinary photos into interactive, eCommerce-enabled images. By utilizing PICT's web and mobile applications, users can create shoppable and trackable photos that enhance product discovery. The platform allows brands to effectively blend commerce with visual content, enabling fans and potential customers to instantly learn about the products featured in the images. Additionally, PICT operates a web-content bank that facilitates the direct release of monetizable images to publishers, further streamlining the process for brands to engage with their audience.
Circle of Moms
Acquisition in 2012
Circle of Moms is a parenting social network dedicated to connecting mothers through shared experiences, advice, and community support. The platform allows users to form close-knit groups, referred to as "circles," where they can exchange stories and tips related to motherhood. It features various public communities tailored to specific interests, such as Toddler Moms and Recipe Swap, as well as groups organized by birth month for expectant and new mothers. Users can also create custom communities to suit their needs. Additionally, the "Moms Near Me" feature helps mothers connect with others in their local area, facilitating discussions about local events, resources, and recommendations. Circle of Moms operates both as a standalone social networking site and as a Facebook application, providing a versatile platform for mothers to engage and share.
MyPerfectSale
Acquisition in 2010
MyPerfectSale, a startup that owns MyPerfectSale, which sends e-mail alerts to its members about the “latest sales for high-end designer apparel and accessories,“ as well as DesignerApparel, which aggregates designer items for sale on various sites around the pweb.
BookFresh
Acquisition in 2010
BookFresh is an online scheduling service designed for small business owners, specializing in appointment booking and related solutions. The platform provides tools that enable service professionals and brands to manage their appointments efficiently. Additionally, BookFresh offers APIs and enterprise services to online publishers targeting small and medium-sized businesses. The software allows users to monitor sales trends, generate sales reports, manage inventory, and handle essential details such as names, quantities, and prices. BookFresh aims to simplify the appointment process while providing valuable insights into sales history and digital receipts.
FreshGuide
Acquisition in 2010
FreshGuide offers exclusive daily deals at premier local establishments, providing substantial discounts ranging from 50% to 90% off. Unlike typical coupon-based savings, FreshGuide curates a selection of high-quality experiences, showcasing a new offer each day from a carefully chosen group of restaurants, spas, boutiques, and fitness centers. The platform caters to a diverse range of interests, including dining, wellness, and retail, ensuring that customers have access to valuable opportunities to explore and enjoy the best that their local area has to offer.
Shopflick
Acquisition in 2009
Shopflick is an online video-shopping marketplace that enhances the shopping experience by allowing sellers to narrate the story behind their products. The platform showcases a diverse range of unique merchandise from independent designers, boutiques, manufacturers, and celebrity-associated brands. Through its initiative, Shopflick Studios, the company collaborates with filmmakers to produce engaging videos that highlight sellers and their offerings, as well as to create shows focused on trends, fashion, and style. Shopflick's product range includes women's clothing such as coats, dresses, and leggings, alongside men's apparel including jackets, sweaters, and shirts. As a rapidly growing venture-backed company, Shopflick is led by experienced executives with backgrounds in prominent organizations.
Starbrand Media
Acquisition in 2008
StarBrand provides an online marketplace for a number of major television shows, allowing viewers to purchase the clothes and props they see on TV.
Coutorture Media
Acquisition in 2007
Coutorture Media operates an online fashion community that encompasses over 230 curated style websites and blogs, providing a comprehensive hub for fashion, streetwear, beauty, and fragrance content. Coutorture.com serves as a central platform, delivering insightful and high-quality information about current trends in fashion and lifestyle. The network of sites is carefully selected by editors to ensure a strong commitment to editorial integrity. In addition to its community platform, Coutorture Media collaborates with traditional media outlets, designers, fashion retailers, and public relations firms, facilitating their engagement with the broader new media style community.
ShopStyle
Acquisition in 2007
ShopStyle, Inc. operates a social shopping website that specializes in apparel, home decor, and children's products in the United States and Europe. The platform features a wide range of clothing options, including athletic wear, bridal attire, dresses, and accessories, as well as a variety of bags and shoes. Additionally, it provides beauty products such as skincare, makeup, and hair care items. ShopStyle also showcases home goods, including furniture, décor, and kitchen essentials. Founded in 2006 and based in San Francisco, ShopStyle has expanded its reach with localized sites in multiple countries, including the UK, Japan, Canada, and Australia. The company connects brands and retailers with influencers, utilizing advanced technology and data to enhance customer engagement and drive sales. Initially a subsidiary of PopSugar, ShopStyle is now part of Ebates, Inc.
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