POPSUGAR

POPSUGAR is a global lifestyle brand catering to women aged 18-40. It offers updates, trends, and tips across entertainment, fashion, parenting, fitness, food, and news, along with original video content and shopping experiences. POPSUGAR also enables brands to reach consumers through custom content solutions.
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Lisa Sugar

Co-Founder and Editor in Chief

11 past transactions

Cosmic

Acquisition in 2016
Cosmic is an innovative application designed to assist users in generating creative ideas for producing short videos, specifically tailored for platforms like TikTok and Instagram. By providing users with inspiration and tools for video creation, Cosmic aims to enhance the content generation process, making it easier for individuals and businesses to engage their audiences effectively. Additionally, Cosmic serves as a prominent commerce gateway that empowers retailers to sell their products across various platforms, thereby facilitating a seamless shopping experience. Through its dual focus on content creation and retail commerce, Cosmic positions itself as a valuable resource for both creators and retailers in the digital landscape.

Ontopic

Acquisition in 2015
Ontopic improves your workflow by filtering and synthesizing the digital firehose to decipher exactly the information you need to make stellar investment decisions. No more monitoring countless email alerts, feeds, and news sources. No more parsing irrelevant content by hand. They give you the qualitative insights that you need, in real time, without hassle.

Pict

Acquisition in 2014
Pict is a technology company that specializes in transforming ordinary photos into interactive, content-rich images that facilitate eCommerce. Through its web and mobile applications, Pict enables users to create shoppable and trackable photos, allowing consumers to instantly access detailed information about products. The company also maintains a web-content bank that enables brands to distribute monetizable images directly to publishers. Pict's innovative approach blends commerce with visual discovery, enhancing the shopping experience for fans, followers, and potential customers.

Circle of Moms

Acquisition in 2012
Circle of Moms is a parenting social network designed for mothers to connect, share experiences, and seek advice related to motherhood. The platform facilitates interactions among users, allowing them to form close-knit groups known as "circles" with trusted peers, like-minded individuals, or other members within their community. It features diverse public communities, including those focused on specific interests such as toddler care, recipe sharing, and money-saving tips, as well as groups organized by birth months for expectant and new mothers. Additionally, the "Moms Near Me" feature enables users to find local mothers, fostering connections around shared interests and local resources. Circle of Moms operates both as an independent social networking site and as a Facebook application, providing a comprehensive space for mothers to engage and support one another.

MyPerfectSale

Acquisition in 2010
MyPerfectSale, a startup that owns MyPerfectSale, which sends e-mail alerts to its members about the “latest sales for high-end designer apparel and accessories,“ as well as DesignerApparel, which aggregates designer items for sale on various sites around the pweb.

BookFresh

Acquisition in 2010
BookFresh is an online scheduling service designed specifically for small business owners, providing essential tools for appointment booking and management. As a leading provider in the appointments-as-leads sector, BookFresh offers solutions tailored to service professionals and brands, enhancing their operational efficiency. The company's software enables users to monitor sales trends, generate sales reports, prepare taxes, manage inventory, and oversee various transaction details such as names, quantities, and prices. Additionally, BookFresh provides enterprise services, APIs, and reseller solutions to online publishers targeting small and medium-sized businesses. Through its comprehensive platform, BookFresh supports small businesses in streamlining their scheduling processes and improving customer engagement.

FreshGuide

Acquisition in 2010
FreshGuide is an exclusive daily deals platform focused on women, offering significant discounts (50-90%) at curated local businesses. Each day, users can access a new offer from selected spas, restaurants, boutiques, and other relevant services.

Shopflick

Acquisition in 2009
Shopflick is an online video-shopping marketplace that enhances the shopping experience by allowing sellers to narrate the stories behind their products. The platform showcases a diverse array of unique merchandise from independent designers, boutiques, and manufacturers, including items with celebrity endorsements. Shopflick Studios collaborates with filmmakers to produce engaging videos that highlight the sellers and their offerings, as well as to create shows focused on trends, fashion, and style. The company specializes in a wide range of apparel, offering women's clothing such as dresses, jackets, and leggings, as well as men's clothing that includes shirts, coats, and denim. Shopflick is rapidly growing and is supported by experienced executives with backgrounds in major corporations.

Starbrand Media

Acquisition in 2008
StarBrand provides an online marketplace for a number of major television shows, allowing viewers to purchase the clothes and props they see on TV.

Coutorture Media

Acquisition in 2007
Coutorture Media operates an online fashion community, Coutorture.com, which serves as a hub for high-quality content from over 230 handpicked style websites and blogs. This platform offers news and insights on fashion, streetwear, beauty, and fragrances, enabling users to stay informed about recent trends in the industry. Additionally, Coutorture facilitates interaction between traditional media outlets, designers, retailers, and public relations firms with the broader new media style community.

ShopStyle

Acquisition in 2007
ShopStyle operates a leading global fashion and lifestyle shopping platform that connects influencers with brands and retailers. It offers a wide range of products including apparel, shoes, bags, beauty items, home decorating, and kids' products across localized sites in the US, UK, Japan, Canada, and Australia.
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