Princeton Equity Group

Princeton Equity Group, LLC, established in 2019, is a private equity firm headquartered in Princeton, New Jersey, with an additional office in Dallas, Texas. The firm specializes in buyout, recapitalization, and spinoff investments, focusing on lower middle market businesses with revenues between $10 million and $100 million. Princeton Equity Group primarily invests in the business services, consumer, retail, healthcare, financial services, and information services sectors, with a preference for franchise and multi-unit companies. The firm typically invests between $20 million to $100+ million per transaction.

Alex Bouthillette

Senior Associate

Rob Finn

Partner

Brandon Haire

Operating Partner

Alexander Harrison

Partner

Mike Hirsch

Senior Associate

Dominic Iannelli

Associate

Doug Kennealey

Co-Founder and Managing Partner

Avi Kwestel

Senior Associate

Jack Nagle

Vice President

Philip Piro

Principal

Michael Swackhamer

Principal

Joseph Trahan

Principal

Jeremy Wright

Operating Partner

James Nagle

Vice President

9 past transactions

Barry's Bootcamp

Private Equity Round in 2025
Barry's Bootcamp, LLC operates a chain of fitness studios specializing in high-intensity cardio and strength training workouts. Established in 1998 and headquartered in Sherman Oaks, California, the company has expanded its presence to locations across California, Florida, Massachusetts, New York, Tennessee, as well as internationally in Norway and the United Kingdom. Each session typically consists of 30 minutes of treadmill work followed by 30 minutes of strength training, all guided by expert instructors in an energetic atmosphere. In addition to its fitness services, Barry's Bootcamp also markets a range of fitness clothing and merchandise through its online platform.

Stretch Zone

Private Equity Round in 2023
Stretch Zone is a health, wellness, and fitness company.

International Franchise Professionals Group

Private Equity Round in 2022
The International Franchise Professionals Group (IFPG) is a membership-based franchise consulting network that consists of over 1,300 members, including franchisors, franchise consultants, and vendor members. The organization focuses on assisting aspiring business owners in identifying and investing in franchise opportunities. Through its collaborative approach, IFPG members provide valuable guidance and insights into various franchise brands, helping clients navigate the complexities of franchise ownership. The company operates with a strong commitment to integrity and ethics, ensuring that members and clients engage in transparent and responsible business practices.

Ellie Mental Health

Private Equity Round in 2022
Ellie Mental Health is a provider and franchisor of mental health services focused on individuals, couples, and families. The company offers a comprehensive range of services, including teen and family therapy, medication management, psychological testing and evaluation, and various therapeutic programs designed to address issues such as anxiety disorders, bipolar disorder, and burnout. In addition to in-office sessions, Ellie Mental Health provides convenient online therapy and medication management, allowing them to serve communities throughout Minnesota. Their mission is to make mental wellness accessible by delivering tailored support and consulting services that address a variety of mental health challenges.

Five Star Franchising

Private Equity Round in 2021
Five Star Franchising is a management consulting firm that specializes in developing professionalized franchise systems within the home service industry. The company focuses on partnering with small businesses to transform them into mid-tier franchises, offering a structured approach to business expansion. By investing both venture and human capital, Five Star Franchising breaks down business operations into manageable components, facilitating growth and providing rewarding entrepreneurial opportunities for its franchise partners.

D1 Training

Private Equity Round in 2021
D1 Sports Training is a company that specializes in athletic-based training for individuals of all ages. It operates training facilities designed to promote physical fitness and enhance athletic performance. By implementing core principles of athletic training, D1 provides a structured approach that encompasses dynamic warm-ups, performance enhancement series, strength programs, core conditioning, and cool-down routines. The company offers a range of age-based programs, categorized as rookie, developmental, preparatory, and adult, to cater to diverse fitness needs and help clients achieve their sports and fitness objectives.

Strickland Brothers 10 Minute Oil Change

Private Equity Round in 2021
Strickland Brothers is a provider of quick and efficient automotive maintenance services, specializing in 10-minute drive-thru oil changes. The company aims to create a friendly and accommodating environment for its customers while offering a range of services that include state inspections, emission checks, tire inspection and replacement, as well as preventative maintenance. Strickland Brothers focuses on exceeding customer expectations by implementing innovative service standards that prioritize convenience and affordability.

Card My Yard

Private Equity Round in 2020
Card My Yard is a yard greeting company that provides celebratory yard signage for various occasions, including anniversaries, birthdays, graduations, homecomings, and proposals. Founded in 2014 in Austin, Texas, the company has expanded its reach to over 300 franchise locations across the country, focusing on creating personalized and festive experiences for customers. By specializing in the installation of customized yard greetings, Card My Yard aims to enhance celebrations with visually appealing displays that bring joy and recognition to life's special moments.
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