Princeton Equity Group

Princeton Equity Group, LLC is a private equity firm established in 2019 and headquartered in Princeton, New Jersey, with an additional office in Dallas, Texas. The firm focuses on equity investments in the lower middle market, typically targeting companies with revenues between $10 million and $100 million. Princeton Equity Group specializes in buyouts, recapitalizations, and spinoffs, primarily investing in sectors such as business services, consumer, retail healthcare, financial services, and information services. The firm has a particular interest in franchise and multi-unit businesses, seeking to provide investments ranging from $20 million to over $100 million.

Kennealey, Douglas L.

Co-Founder and Managing Partner

Philip A. Piro

Vice President

Joseph Trahan

Vice President

James A. Waskovich

Managing Partner

4 past transactions

The International Franchise Professionals Group (IFPG) is a membership-based franchise consulting network with more than 1,300 franchisors, franchise consultants and vendor members. Together, IFPG members guide aspiring business owners through the process of identifying and investing in franchise businesses. IFPG's purpose-driven mission is based on integrity, ethics and collaboration.

Ellie Mental Health

Private Equity Round in 2022
Ellie Mental Health provides teen and family therapy, medication management, psychological testing and evaluation, ARMHS & CTSS, embedded programming & organizational mental health support, and additional services both in-office and in-home. They can serve communities across minnesota via online therapy and medication management services.

Strickland Brothers 10 Minute Oil Change

Private Equity Round in 2021
Strickland Brothers offers 10 minute, drive-thru, pressure-free oil changes, state inspections, and maintenance services. Their mission is to exceed the expectations of every customer by setting and meeting service standards that are innovative and centered

Card My Yard

Private Equity Round in 2020
Card My Yard is a yard greeting company for all occasions including anniversaries, birthdays, graduation, homecomings, and proposals. The company has grown to over 300+ franchise locations since it started in Austin, Texas in 2014.
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