Princeton Equity Group

Princeton Equity Group, LLC is a private equity firm established in 2019 and headquartered in Princeton, New Jersey, with an additional office in Dallas, Texas. The firm focuses on equity investments in the lower middle market, typically targeting companies with revenues between $10 million and $100 million. Princeton Equity Group specializes in buyouts, recapitalizations, and spinoffs, primarily investing in sectors such as business services, consumer, retail healthcare, financial services, and information services. The firm has a particular interest in franchise and multi-unit businesses, seeking to provide investments ranging from $20 million to over $100 million.

Alex Bouthillette

Senior Associate

Brandon Haire

Operating Partner

Alexander Harrison

Partner

Mike Hirsch

Senior Associate

Jack Nagle

Vice President

Philip Piro

Vice President

Michael Swackhamer

Principal

Joseph Trahan

Principal

James Nagle

Vice President

9 past transactions

Barry's Bootcamp

Private Equity Round in 2025
Barry's Bootcamp, LLC operates a chain of fitness studios specializing in high-intensity cardio and strength training workouts. Founded in 1998 and based in Sherman Oaks, California, the company has expanded its presence across various locations, including California, Florida, Massachusetts, New York, Tennessee, Norway, and the United Kingdom. Each session typically consists of 30 minutes on a treadmill followed by 30 minutes of strength training, all guided by expert instructors and accompanied by energetic music. In addition to its fitness services, Barry's Bootcamp also offers fitness clothing and merchandise for sale online.

Stretch Zone

Private Equity Round in 2023
Stretch Zone is a health, wellness, and fitness company.

International Franchise Professionals Group

Private Equity Round in 2022
The International Franchise Professionals Group (IFPG) is a membership-based franchise consulting network consisting of over 1,300 franchisors, franchise consultants, and vendor members. This organization assists aspiring business owners in navigating the complexities of identifying and investing in franchise opportunities. IFPG is committed to a mission centered on integrity, ethics, and collaboration, providing its members with resources and insights that facilitate informed decision-making in the franchise industry. By leveraging the collective expertise of its members, IFPG aims to empower clients in their journey toward successful franchise ownership.

Ellie Mental Health

Private Equity Round in 2022
Ellie Mental Health is a provider and franchisor of mental health services focused on individuals, couples, and families. The organization offers a range of therapeutic services, including teen and family therapy, medication management, psychological testing, and evaluation. Additionally, it provides specialized support for various mental health challenges such as anxiety disorders, bipolar disorder, and burnout. Services are available both in-office and in-home, making mental health care accessible to communities across Minnesota through online therapy options. By prioritizing client needs, Ellie Mental Health aims to facilitate wellness and support for those facing adjustment issues and other mental health concerns.

Five Star Franchising

Private Equity Round in 2021
Five Star Franchising is a management consulting firm that specializes in developing professionalized franchise systems within the home service industry. The company focuses on partnering with small businesses to transform them into mid-tier franchises, offering a structured approach to business expansion. By investing both venture and human capital, Five Star Franchising breaks down business operations into manageable components, facilitating growth and providing rewarding entrepreneurial opportunities for its franchise partners.

D1 Training

Private Equity Round in 2021
D1 Training specializes in athletic-based training, providing facilities designed for individuals of all ages. The company employs fundamental principles of athletic training, which encompass dynamic warm-ups, performance enhancement, strength programs, core conditioning, and cooldown routines. D1 Training offers a variety of age-specific programs, including rookie, developmental, prep, and adult training, aimed at assisting clients in reaching their sports and fitness objectives. This structured approach allows athletes and fitness enthusiasts to improve their performance and overall well-being.

Strickland Brothers 10 Minute Oil Change

Private Equity Round in 2021
Strickland Brothers 10 Minute Oil Change operates drive-thru automotive maintenance service centers that specialize in providing quick and efficient oil changes, typically completed in just ten minutes. The company aims to create a friendly and accommodating environment for customers while offering a range of services that include state inspections, emissions checks, tire inspection and replacement, as well as preventative maintenance. Strickland Brothers focuses on delivering high-quality service at affordable prices, ensuring that customer expectations are not only met but exceeded through innovative service standards.

Card My Yard

Private Equity Round in 2020
Card My Yard is a yard greeting company that provides celebratory installations for various occasions, including birthdays, anniversaries, graduations, homecomings, and proposals. Founded in Austin, Texas, in 2014, the company has expanded significantly and now operates over 300 franchise locations. Card My Yard specializes in creating personalized yard greetings, allowing clients to mark their special events in a unique and memorable way.
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