Procter & Gamble

Founded in 1837, Procter & Gamble is a multinational consumer goods corporation headquartered in Cincinnati, Ohio. It offers a wide range of products for rooms, kitchens, laundry rooms, bathrooms, and personal care, with over 20 brands generating more than $1 billion each in annual global sales.

Uluc Ayik

CEO and Chairman of the Board Procter and Gamble Central Europe

Monica Boutchard

Vice President, Finance - ESG and Sustainability

Eva Ho

Brand Intern

44 past transactions

Detergenti

Corporate Round in 2025
Detergenti manufactures detergents, soaps, and cleaning products.

Mielle Organics

Acquisition in 2023
Mielle Organics is a haircare brand that emphasizes the use of high-quality, certified organic ingredients in its product formulations. The company specializes in a variety of skin and hair care products, including hair oils, shampoos, conditioners, hair vitamins, face serums, and face masks. These products are designed to promote healthier hair and skin through a blend of natural components such as herbs, amino acids, and minerals. Mielle Organics aims to provide consumers with access to a diverse range of chemical-free and natural products at competitive prices, catering to those seeking effective and safe personal care options.

Mielle Organics

Secondary Market in 2023
Mielle Organics is a haircare brand that emphasizes the use of high-quality, certified organic ingredients in its product formulations. The company specializes in a variety of skin and hair care products, including hair oils, shampoos, conditioners, hair vitamins, face serums, and face masks. These products are designed to promote healthier hair and skin through a blend of natural components such as herbs, amino acids, and minerals. Mielle Organics aims to provide consumers with access to a diverse range of chemical-free and natural products at competitive prices, catering to those seeking effective and safe personal care options.

Group Black

Corporate Round in 2022
Group Black is a technology company that develops marketing and advertising platforms. Its primary offering is designed to facilitate content delivery and promotion, aiming to address the pipeline problem by providing brands with diverse advertising channels.

TULA

Acquisition in 2022
TULA is a lifestyle brand established in 2013 by Dr. Roshini Raj, Ken Landis, and Dan Reich, focusing on empowering women to achieve healthier and more balanced lives through their beauty routines. The company emphasizes the importance of natural ingredients, utilizing Probiotic Technology to enhance skin health by promoting the balance of the skin microbiome. TULA's product line includes face cleansers, moisturizers, serums, anti-aging creams, eye care, and toners, all formulated with non-toxic ingredients to improve skin hydration and resilience. By harnessing the benefits of probiotics, TULA aims to create effective skincare solutions that not only enhance external beauty but also foster inner confidence.

OUAI

Acquisition in 2021
OUAI is a Los Angeles-based company specializing in the production and distribution of haircare and cosmetic products. The company offers a range of products, including shampoos and conditioners, and primarily sells its offerings through its online platform. With a focus on quality and accessibility, OUAI aims to provide effective haircare solutions to its customers.

Farmacy Beauty

Acquisition in 2021
Farmacy Beauty is a clean skincare brand headquartered in New York that specializes in the manufacture of cosmetic products. The company combines natural ingredients with modern technology to develop bioactive formulations that are free from irritants. Its product range includes cleansers, toners, serums, moisturizers, oils, masks, and creams, all designed to promote and maintain healthy skin. Through its commitment to clean beauty, Farmacy Beauty aims to provide effective skincare solutions while prioritizing the health and well-being of its customers.

Moodify

Series A in 2021
Moodify develops an AI-powered platform for designing fragrances. Harnessing advanced machine learning techniques and neuroscience research, Moodify enables brands to create scalable, compliant, and sustainable fragrance formulas efficiently.

Grin

Seed Round in 2021
Grin is a digital orthodontic platform that connects patients with local orthodontists through its mobile app. It offers remote monitoring and high-quality self-scans for various teeth straightening needs, providing convenient and accessible care.

THIS IS L

Acquisition in 2019
This Is L. Inc., founded in 2015 and headquartered in San Francisco, California, specializes in manufacturing and selling personal care products for women, including tampons, pads, liners, and condoms. The company operates primarily online, serving customers in the United States and Canada. This Is L. is committed to sourcing certified organic cotton for its menstrual products and natural rubber latex for condoms. Emphasizing social responsibility, the company follows a solidarity model, ensuring that for every product sold, one is made accessible to another woman or girl in need. As a certified B Corporation, This Is L. strives to enhance women's health and well-being while promoting accountability within the personal care industry. The company is on track to make over 200 million products available to women and girls globally.

Walker and Company Brands

Acquisition in 2018
Walker and Company Brands is a manufacturer of health and beauty products tailored for both men and women, with a focus on serving the needs of people of color. The company offers a range of products, including shaving kits and hair care collections specifically designed for coarse and curly hair. Committed to consumer-centricity, Walker and Company aims to reinvent how its community learns about, purchases, and enjoys health and beauty products. By developing and testing products that address the unique needs of its customers, the company emphasizes exceptional customer service and a straightforward shopping experience.

First Aid Beauty

Acquisition in 2018
First Aid Beauty is a manufacturer of skincare products that focuses on providing everyday essentials and targeted solutions for various skin concerns. The company offers a diverse range of products, including cleansers, exfoliators, masks, moisturizers, serums, treatments, and body care items. Its formulations are designed to be free of harsh chemicals and known allergens, addressing issues such as aging, dryness, redness, eczema, acne, and sun protection. With an emphasis on luxurious textures, First Aid Beauty aims to deliver effective skincare solutions that cater to a wide array of skin types and conditions.

Pressbox

Acquisition in 2018
Pressbox offers convenient on-demand dry cleaning services. Customers can drop off laundry in secure lockers at various locations, initiate the process via text message, and receive notifications when their clothes are ready for pickup.

Merck

Acquisition in 2018
Merck is a German multinational chemical and pharmaceutical company founded in Darmstadt in 1668. It operates in three core segments: Life Science, supplying laboratory reagents, consumables and instruments; Electronics, providing specialty materials for semiconductor and display manufacturing; and Healthcare, developing and selling branded pharmaceuticals with notable focus in oncology, multiple sclerosis and fertility. The company serves customers worldwide across Europe, Africa, Asia, Oceania and Latin America. In the United States and Canada, the brand operates under a separate umbrella reflecting its historical separation from Merck & Co., which remains a separate entity outside Europe. Merck engages in global research, development, production and collaboration to bring new technologies and medicines to market.

Snowberry

Acquisition in 2018
Snowberry is a premium skincare company based in Auckland, New Zealand, founded by cosmetician Soraya Hendesi. The brand is distinguished by its commitment to creating anti-aging skincare products that are free from harmful ingredients such as petrochemicals, parabens, artificial coloring, silicones, and nanoparticles. Snowberry's formulations combine the best of nature and science, featuring an extensive array of active ingredients, including thirteen peptides, twelve super fruits, and twenty antioxidants. The product lineup encompasses a variety of skincare solutions, including body care, eye care, moisturizers, night care, and sunscreens. Snowberry emphasizes sustainability, offering carbon-neutral and cruelty-free products, and is dedicated to delivering effective skincare solutions without compromising on safety or environmental responsibility.

Native

Acquisition in 2017
Native provides wellness, cosmetic, and personal care products designed to create healthy and natural products. Their products include deodorants for men and women that are aluminum and paraben-free and fight odors and wetness.

Arbora & Ausonia

Acquisition in 2012
Arbora & Ausonia is a manufacturer and marketer of hygiene products, specializing in absorbent items for families, women, and children. The company offers a diverse range of products, including diapers, wipes, sanitary towels, panty liners, and adult incontinence products. Its primary focus is on serving the Spanish and Portuguese markets.

Amyris

Series D in 2010
Amyris is a biotechnology company that engineers microbes to produce sustainable alternatives to petroleum-based products. It focuses on creating high-value ingredients for clean health and beauty, flavor and fragrance markets, as well as pharmaceuticals. The company's technology platform enables it to convert plant sugars into various products, supporting industries such as cosmetics, fuels, and nutraceuticals.

Navigenics

Series C in 2010
Navigenics, Inc. specializes in personalized genetics testing and health counseling services aimed at educating individuals and their physicians about genetic predispositions. The company provides genetic information and analysis to empower clients to take proactive measures to prevent disease, facilitate early diagnosis, and effectively manage health conditions. Navigenics delivers its services through a network of medical centers and physicians, as well as employer wellness programs at leading corporations. By motivating individuals to act on their genetic insights, Navigenics seeks to enhance overall health outcomes and reduce the impact of potential diseases.

MDVIP

Acquisition in 2009
MDVIP Inc. is a healthcare organization founded in 2000 and headquartered in Boca Raton, Florida, that focuses on delivering personalized healthcare services through a membership-based model. By allowing primary care physicians to limit their practices to 600 patients, MDVIP enables a more individualized approach to healthcare, emphasizing preventive care and wellness. Members benefit from one-on-one coaching and support from MDVIP-affiliated doctors, who are equipped with resources to enhance their practice and improve patient care. The company's model seeks to address the challenges of traditional healthcare systems, such as long wait times and overextended physicians, thereby fostering better health outcomes for its members.

Ambi Pur

Acquisition in 2009
Ambi Pur is a leading global air care brand.

ZIRH

Acquisition in 2009
Zirh is a super-premium male grooming brand that focuses on providing high-quality skincare and shaving essentials specifically designed for men. The company offers a range of products, including shave cream, shave lotion, pre-shave oil, beard oil, aftershaves, and shaving kits. Zirh's products are available in high-end department stores, specialty outlets, and online, catering to a discerning clientele that values luxury in personal care.

The Art of Shaving

Acquisition in 2009
The Art of Shaving, LLC specializes in the development, production, and marketing of premium natural shaving and grooming products tailored for both men and women. The company's product line includes a variety of items such as shaving creams, pre-shave oils, after-shave balms, hair treatments, shaving soaps, and after-shave gels, as well as essential grooming accessories like shaving brushes and styptic pens. In addition to its product offerings, The Art of Shaving operates retail shops that provide barber services and aromatherapy skin treatments, enhancing the overall grooming experience for its customers.

A123 Systems

Series D in 2007
A123 Systems is a manufacturer of rechargeable lithium-ion batteries and battery systems, specializing in efficient power supply solutions for electronic devices. The company leverages advanced nanoscale materials, particularly its proprietary Nanophosphate electrode technology, which offers significant advantages in performance and cost. A123's cell and electrode designs result in lower costs per watt and watt-hour, while providing higher voltage compared to traditional long-life systems. This technology also contributes to a longer battery life, reducing overall lifecycle and system costs, thereby enhancing price-performance for clients. A123 Systems competes with other industry players such as Valence, Saft, and Lion Cells.

A123 Systems

Series C in 2007
A123 Systems is a manufacturer of rechargeable lithium-ion batteries and battery systems, specializing in efficient power supply solutions for electronic devices. The company leverages advanced nanoscale materials, particularly its proprietary Nanophosphate electrode technology, which offers significant advantages in performance and cost. A123's cell and electrode designs result in lower costs per watt and watt-hour, while providing higher voltage compared to traditional long-life systems. This technology also contributes to a longer battery life, reducing overall lifecycle and system costs, thereby enhancing price-performance for clients. A123 Systems competes with other industry players such as Valence, Saft, and Lion Cells.

DDFSkincare

Acquisition in 2007
DDF was created in 1991 it was a pioneering brand, one of the first retail skin care lines created by a top dermatologist

MarketTools

Series D in 2007
MarketTools, Inc., now part of MetrixLab BV, specializes in online marketing research software and services designed to help businesses understand their target customers effectively. The company offers a comprehensive suite of tools, including Survey Manager for building and analyzing online surveys, Panel Manager for managing research panels, and Community Manager for engaging online research communities. Its research solutions encompass brand, media, and advertising evaluations, innovation and shopper insights, as well as eBusiness performance assessments covering website usability and competitor benchmarking. Additionally, MarketTools provides customer experience management solutions tailored to various industries, including banking, insurance, and consumer goods, both in the United States and globally. The company aims to leverage advanced technology and research expertise to deliver valuable insights that drive informed business decisions.

The Gillette Company

Acquisition in 2005
Gillette Company specializes in the production and sale of personal care products for men. Founded in 1901 by King Camp Gillette, the company initially focused on safety razors and has since expanded its offerings to include a wide range of grooming essentials. Its product line features both power and manual razors, razor blades, shave gels, foams, creams, and a variety of skin care products such as aftershave lotions, UV moisturizers, and body washes. Additionally, Gillette provides antiperspirants and deodorants, catering to the hygiene and grooming needs of its customers. As a subsidiary of Procter & Gamble since 2005, Gillette continues to prioritize skin-friendly goods that enhance personal care and appearance.

Wella AG

Acquisition in 2003
Wella AG is a major German hair care company headquartered in Geneva, Switzerland.

P&G-Clairol

Acquisition in 2001
P&G-Clairol, Inc. makes hair color products in the United States. The company offers permanent, demi-permanent, and semi-permanent hair colors.

Reflect.com

Series B in 2000
Reflect.com your state-of-the-art skin care, hair care and cosmetic products don't exist until you create them.

Instill

Venture Round in 2000
Instill Corporation specializes in providing spend intelligence solutions tailored for the foodservice industry. Founded in 1993 and headquartered in San Mateo, California, the company automates the collection of transactional and process-oriented data from its customers' trading partners through its supply chain information services. Instill offers a comprehensive suite of hosted applications designed to assist clients in managing essential business processes, including trade and food spend management, quality and regulatory compliance, promotion management, procurement, food safety, as well as vendor and product management. Its services cater to foodservice manufacturers, operators, and distributors, helping them optimize their operations and improve their overall efficiency.

Plumtree Software

Venture Round in 2000
Plumtree Software specializes in the development and marketing of software solutions designed for deploying web applications. The company's flagship product, the Enterprise Web Suite, integrates various technologies, including portal, content management, collaboration, integration, and search functionalities. Central to its offerings is the Corporate Portal, which serves as a framework for applications, facilitating the creation of virtual community workspaces and ensuring a unified web environment. Additionally, Plumtree provides a Collaboration Server that allows users to work together online, managing tasks, projects, and document sharing. The Content Server handles the publication and administration of web content, while the Search Server enables comprehensive indexing and searching of all accessible materials. The Studio Server offers tools for portal managers to create application components without coding, and the Web Services Integration technologies connect the portal to enterprise systems. Plumtree Software also delivers deployment and support services, consulting, and training, distributing its products through a direct sales force and various partners globally. Founded in 1996, the company is based in San Francisco, California, and operates as a subsidiary of Oracle Corp.

yet2.com

Venture Round in 2000
yet2.com provides intellectual property consulting and licensing services to world-class clients around the globe. Yet2.com Inc. and its online marketplace were founded in 1999 to promote Open Innovation, with original investments from Siemens, Bayer, Honeywell, DuPont, Procter & Gamble, Caterpillar, and NTT Leasing. The privately held company has offices in the United States, Europe, and Japan. The web site now has over 120,000 registered marketplace users including many of the Fortune 500 and over 16,000 smaller technology companies. In addition to its core team, yet2.com has created a wide network of Open Innovation partners covering many of the technology-rich countries around the world as well as relationships with open innovation organizations, technical expert networks, SME networks, technical magazines, online technical communities, and technology brokers. These provide market-wide access to technologies and needs in countries such as Russia, China, India, Korea, Brazil, South Africa, Japan, the US, and the EU.

Recovery Engineering

Acquisition in 1999
Recovery Engineering, Inc. designs, develops, manufactures, and markets small- scale drinking water systems.

Reflect.com

Series A in 1999
Reflect.com your state-of-the-art skin care, hair care and cosmetic products don't exist until you create them.

The Iams Company

Acquisition in 1999
The Iams Company, Inc. is a popular brand name for dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Inc worldwide.

Tambrands

Acquisition in 1997
Tambrands Inc., along with its subsidiaries, manufactures and markets menstrual tampons, under the TAMPAX brand.

Avon - Giorgio Beverly Hills

Acquisition in 1994
Avon - Giorgio Beverly Hills is a provider of fragrance products.

Noxell Corporation

Acquisition in 1989
Noxell Corporation manufactures and markets perfumes, colognes, cosmetic, and toiletry products under CoverGirl brand name.

Richardson-Vicks

Acquisition in 1985
Richardson-Vicks is a provider of Pantene, Oil of Olay, Vidal Sassoon and Clearasil products.

The Folgers Coffee Company

Acquisition in 1963
The Folgers Coffee Company is a prominent manufacturer of packaged coffee products targeted at the retail grocery market. It offers a diverse range of coffee options, including ground coffee, instant coffee, and single-use pods, catering to various consumer preferences. The product lineup includes decaffeinated, cappuccino, and flavored coffees, along with different roast types, such as mild, medium, and dark. Through its extensive offerings, Folgers aims to meet the needs of coffee drinkers, ensuring a wide variety of choices for consumers.

Thomas Hedley

Acquisition in 1930
The Thomas Hedley Co. was a British company based in Newcastle upon Tyne manufacturing soap and candles.
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