Proxy Ventures

Proxy Ventures, founded in 2013 and based in London, is a unique venture capital firm that focuses on rebranding the companies it invests in through its in-house design studio. Unlike traditional VC funds, Proxy Ventures is comprised of entrepreneurs who invest their own capital. The firm targets early-stage startups in sectors such as electronics, e-commerce, and technology, media, and telecommunications. With a strategy that emphasizes brand development, Proxy Ventures has successfully worked with companies like Supercell, Peak, and Currency Fair, aiming to enhance their market presence while providing financial support.

Aapo Bovellan

Founding Partner

Miia Bovellan

Co-Founding Partner

Gernot Preslmayer

Partner

Isobel Rutherford

Partner

18 past transactions

Five Lives

Seed Round in 2022
Five Lives is a London-based digital therapeutics company focused on enhancing brain health through its innovative mobile application, Sharp. The platform is designed to assist users in measuring and managing their cognitive health, ultimately aiming to reduce the risk of cognitive decline. By providing an engaging and user-friendly tool, Five Lives empowers individuals to adopt healthier lifestyles, thereby improving their overall well-being and extending their quality of life. This proactive approach aims to facilitate earlier detection of dementia and promote long-term cognitive health for users.

Playrmakr

Seed Round in 2017
Playrmakr is a rapidly growing online soccer technology platform that connects and empowers fans of soccer, the world's most popular sport. The company operates a gaming community platform designed to bridge the gap between soccer enthusiasts and their idols. By providing an online network, Playrmakr enables fans and players to engage with one another, fostering a sense of community through interactive online soccer games. This platform enhances the experience of soccer fans by facilitating connections and interactions with both peers and professional players.

Fy!

Seed Round in 2016
Fy! is an AI-powered online marketplace specializing in art, home decor, and lifestyle products. The company offers a diverse range of items, including wall art, furniture, lighting, rugs, and various home accessories, all aimed at making stylish living more accessible. Fy! emphasizes quality and affordability, providing users with the opportunity to enhance their living spaces. The platform also features free shipping, ensuring a convenient shopping experience for customers looking to refresh their homes with unique and trendy decor.

Festicket

Series B in 2016
Festicket is an online platform that enables music fans to discover and book tickets and travel packages for music festivals worldwide. It provides a comprehensive service that includes festival tickets, accommodation, and travel arrangements, creating a seamless experience for users planning their festival trips. Operating as a two-sided marketplace, Festicket features over 1,000 music festivals across 40 countries and collaborates with a network of 2,000 suppliers to offer a variety of options. The platform also incorporates technology to assist event creators in managing, promoting, and selling their events, facilitating a hassle-free experience for both festival-goers and organizers.

CurrencyFair

Venture Round in 2016
CurrencyFair Ltd. is an online currency exchange and money remittance service based in Dublin, Ireland, with an additional office in Milsons Point, Australia. Established in 2009, the company operates a peer-to-peer marketplace that allows individuals and businesses to exchange currencies and transfer funds to bank accounts worldwide. Customers can send money by depositing funds into their CurrencyFair account, where they can exchange currencies at competitive rates and transfer the amount to recipients. The platform offers users the option to exchange immediately at favorable rates or to place orders for better rates, which can be matched with other users. CurrencyFair emphasizes security and compliance, maintaining segregated client accounts to ensure that customer funds are protected and not commingled with the company's own assets. The service is regulated by the Irish Financial Regulator, ensuring safeguards around client funds throughout the exchange and transfer process. CurrencyFair caters to a diverse clientele, including international students, business owners, foreign property owners, and overseas workers, providing a user-friendly and transparent money transfer experience.

Truly Experiences

Seed Round in 2016
Truly Experiences Ltd. is a London-based company that specializes in providing luxury gift experiences for a wide range of occasions. Established in 2012, it offers a diverse selection of gift categories including drinks and tasting experiences, dining, spa and pampering, as well as tours and travel. The company's offerings cater to various events such as weddings, anniversaries, birthdays, and holidays, making it a versatile choice for thank you gifts, retirement presents, and celebrations like Christmas and Valentine's Day. Additionally, Truly Experiences includes a bespoke concierge service to simplify the planning process for customers, ensuring a seamless experience in organizing memorable events.

8fit

Venture Round in 2016
8fit is a fitness application that aims to transform users' health and wellness journeys by offering personalized solutions. With a user base of over 20 million worldwide, the app provides custom workout plans that can be performed at home without the need for equipment, as well as tailored meal plans. By incorporating tools for weight tracking and progress monitoring, 8fit supports individuals in achieving their unique fitness goals. The company recognizes the challenges people face in their pursuit of health and emphasizes a balanced approach that prioritizes sustainable habits over quick fixes. By fostering an engaging and approachable environment, 8fit helps users navigate their paths to healthier lifestyles.

Oura

Seed Round in 2015
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Paptic

Seed Round in 2015
Paptic is a manufacturing company focused on creating innovative, wood-based renewable and recyclable products that aim to replace traditional paper and plastic materials. By developing plastic bags that merge the renewability and recyclability of paper with the functional benefits of plastics, Paptic addresses critical global environmental challenges, particularly the accumulation of plastic waste. The company's products enable customers to pursue sustainable practices without compromising their everyday needs for plastic bags.

Faralong.com

Seed Round in 2015
Feralong AS is an online travel booking platform headquartered in Estonia, specializing in guided tours and adventure holidays across various global destinations, including Ecuador, the Galapagos Islands, Peru, and several countries in Africa and Asia. The platform offers a curated selection of high-quality, full-service tour packages sourced from trusted local operators, ensuring a positive user experience through direct online sales. Faralong also features a partner program that empowers local travel businesses worldwide by providing them with an optimized and scalable digital platform to effectively reach a global clientele. The company's focus is on delivering affordable tour booking services while facilitating direct connections between travelers and a diverse range of travel services.

Another Place

Seed Round in 2015
Another Place Productions Limited is a London-based mobile game studio established in 2013 by former developers of the acclaimed 'Fable' franchise. The company focuses on creating free-to-play mobile games that allow users to customize their characters with various costumes, including samurai, pirate, panda, and dragon themes. Their debut game, 'Dragon Finga,' has garnered over three million downloads, demonstrating their commitment to delivering engaging and high-quality gaming experiences. Another Place aims to innovate within the mobile gaming sector by leveraging the expertise of its small, dedicated team and the support of experienced advisors and investors, including Initial Capital and Connect Ventures, who have a track record of guiding successful studios in the industry. The company continues to develop new projects, striving to redefine the fantasy game genre.

Ministry of Games - MOG

Seed Round in 2015
Ministry of Games is a mobile game development studio that designs and develops games focused on experience. It aims to bring RPGs to mobile platforms. The company is backed by Initial Capital, Index Ventures, Sunstone Capital, Proxy Ventures, Henric Suuronen, Markus Pasula, and Tekes. Ministry of Games was founded in 2014 and is based in Helsinki, Finland.

myHealthPal

Seed Round in 2015
myHealthPal is a health management platform specifically designed for individuals with long-term health conditions, empowering them to take control and effectively manage their health. The platform excels in capturing and visualizing data, thereby transforming raw information into actionable insights for patients, families, healthcare providers, and researchers. It incorporates five essential components to enhance patient engagement: monitoring symptoms and conditions, providing updates to loved ones, connecting users with healthcare experts, and fostering a community that supports individuals facing similar challenges. By creating a reliable support structure, myHealthPal aims to promote a sense of control and confidence in managing health conditions.

Zen-Me

Seed Round in 2014
Zen-Me is a technology company specializing in the development of personal sensors that bridge the gap between physical and digital experiences. Their innovative sensors are designed to capture live experiences, transforming them into personalized virtual simulations. These simulations can be streamed to followers, allowing users to share their real-time activities in an immersive digital format. The company's focus is on enhancing consumer electronics with a complementary software service, creating a unique blend of hardware and digital experiences.

Peak

Seed Round in 2014
Brainbow (now Peak) was founded in 2012 by a Physics PhD and Amazon, EA/Playfish and Google alumni. The company's mission is to reinvent how they consume and ‘play’ with knowledge - making it a more enjoyable experience and building healthy habits. Peak is brain training redesigned for the mobile you. Improve your cognitive skills and build healthy training habits with fun but challenging games, goals and workouts

Frill

Seed Round in 2014
Frill is a producer of frozen desserts, offering an alternative to traditional ice cream. Their products are crafted solely from whole fruits, vegetables, and natural ingredients, devoid of dairy or added sugars. Frill's versatility extends beyond simple consumption; it can be thawed for use in various recipes such as mousse, breakfast bowls, smoothies, and raw cheesecakes. The company aims to provide a healthier option for dessert lovers, promoting light, gluten-free, and nutritious food choices.

Uplause

Angel Round in 2012
Uplause Ltd. is a company based in Helsinki, Finland, founded in 2009, that specializes in developing and marketing interactive entertainment and social games. It is a pioneer in the fan engagement and interactive event advertising sectors, with a global reach that has connected with an estimated 30 million fans. Uplause's core product, the Uplause Engagement System, is a patented technology designed to enhance crowd engagement in stadiums by creating a dynamic atmosphere through real-time fan participation, eliminating the reliance on simulated crowd noise. The platform allows sports teams and brands to track and analyze fan energy and engagement during events, providing valuable insights for game day presentations and sponsorship activations. Uplause has built a diverse client base that includes top teams and brands worldwide, positioning itself as a leader in the evolving landscape of sports marketing and fan interaction.
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