Proxy Ventures

Proxy Ventures, founded in 2013 and based in London, is a unique venture capital firm that focuses on rebranding the companies it invests in through its in-house design studio. Unlike traditional VC funds, Proxy Ventures is comprised of entrepreneurs who invest their own capital. The firm targets early-stage startups in sectors such as electronics, e-commerce, and technology, media, and telecommunications. With a strategy that emphasizes brand development, Proxy Ventures has successfully worked with companies like Supercell, Peak, and Currency Fair, aiming to enhance their market presence while providing financial support.

Miia Bovellan

Co-Founding Partner

Aapo Bovellan

Founding Partner

Isobel Rutherford

Partner

18 past transactions

Five Lives

Seed Round in 2022
Five Lives is a London-based digital therapeutics company focused on enhancing cognitive health through its innovative mobile app, Sharp. This platform is designed to help users measure and mitigate their risk of cognitive decline by promoting healthier lifestyle choices. By offering an engaging and user-friendly tool, Five Lives aims to facilitate earlier detection of dementia and empower individuals to take proactive steps in maintaining their brain health. The company’s mission is to enable users to lead longer, healthier, and more fulfilling lives by improving their overall cognitive well-being.

Playrmakr

Seed Round in 2017
Playrmakr operates an online soccer technology platform that connects and empowers fans of soccer worldwide. The platform serves as a community hub for soccer enthusiasts, facilitating engagement between fans and players. By offering a space for online soccer games, Playrmakr bridges the gap between fans and their favorite athletes, fostering a vibrant community where users can interact and enjoy the sport together. This innovative approach enhances the overall experience for soccer fans and promotes a shared passion for the game.

Fy!

Seed Round in 2016
Fy! is an AI-powered online marketplace specializing in art, home decor, and lifestyle products. The company offers a diverse range of items, including wall art, furniture, lighting, rugs, and various home accessories, all aimed at making stylish living more accessible. Fy! emphasizes quality and affordability, providing users with the opportunity to enhance their living spaces. The platform also features free shipping, ensuring a convenient shopping experience for customers looking to refresh their homes with unique and trendy decor.

Festicket

Series B in 2016
Festicket is an online platform that enables music fans to discover and book tickets and travel packages for music festivals worldwide. It provides a comprehensive service that includes festival tickets, accommodation, and travel arrangements, creating a seamless experience for users planning their festival trips. Operating as a two-sided marketplace, Festicket features over 1,000 music festivals across 40 countries and collaborates with a network of 2,000 suppliers to offer a variety of options. The platform also incorporates technology to assist event creators in managing, promoting, and selling their events, facilitating a hassle-free experience for both festival-goers and organizers.

CurrencyFair

Venture Round in 2016
CurrencyFair Ltd. is an online currency exchange and money remittance service based in Dublin, Ireland, with an additional office in Milsons Point, Australia. Established in 2009, the company operates a peer-to-peer marketplace that allows individuals and businesses to exchange currencies and transfer funds to bank accounts worldwide. Customers can send money by depositing funds into their CurrencyFair account, where they can exchange currencies at competitive rates and transfer the amount to recipients. The platform offers users the option to exchange immediately at favorable rates or to place orders for better rates, which can be matched with other users. CurrencyFair emphasizes security and compliance, maintaining segregated client accounts to ensure that customer funds are protected and not commingled with the company's own assets. The service is regulated by the Irish Financial Regulator, ensuring safeguards around client funds throughout the exchange and transfer process. CurrencyFair caters to a diverse clientele, including international students, business owners, foreign property owners, and overseas workers, providing a user-friendly and transparent money transfer experience.

Truly Experiences

Seed Round in 2016
Truly Experiences Ltd. is a London-based company that specializes in providing luxury gift experiences tailored for various occasions, including weddings, anniversaries, birthdays, and holidays such as Christmas and Valentine's Day. Established in 2012, the company offers a diverse range of gift categories, including drinks and tasting experiences, dining, spa and pampering services, tours, and travel. Additionally, Truly Experiences incorporates a bespoke concierge service to simplify the organization of events, ensuring a seamless experience for its customers.

8fit

Venture Round in 2016
8fit is a fitness application that aims to transform the way individuals maintain a healthy lifestyle. With over 20 million users globally, 8fit provides customized workout and meal plans tailored to personal fitness goals. The app offers a range of features, including at-home workouts that require no equipment, personalized meal plans, and tools for tracking weight and fitness progress. Recognizing the unique challenges people face on their fitness journeys, 8fit promotes a philosophy of progress over perfection, encouraging users to find sustainable solutions rather than quick fixes. By fostering an engaging and approachable experience, 8fit supports individuals in their pursuit of healthier and happier lives.

Oura

Seed Round in 2015
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Paptic

Seed Round in 2015
Paptic is a manufacturing company focused on creating innovative, wood-based materials that serve as sustainable alternatives to traditional paper and plastic products. By developing renewable and recyclable bags, Paptic addresses the pressing issue of plastic waste accumulation in the environment. The company’s products combine the eco-friendly properties of paper with the practical functionality of plastics, allowing customers to meet their everyday needs while contributing to a more sustainable environment.

Faralong.com

Seed Round in 2015
Feralong AS is an online travel booking platform headquartered in Estonia, specializing in guided tours and adventure holidays across various global destinations, including Ecuador, the Galapagos Islands, Peru, and several countries in Africa and Asia. The platform offers a curated selection of high-quality, full-service tour packages sourced from trusted local operators, ensuring a positive user experience through direct online sales. Faralong also features a partner program that empowers local travel businesses worldwide by providing them with an optimized and scalable digital platform to effectively reach a global clientele. The company's focus is on delivering affordable tour booking services while facilitating direct connections between travelers and a diverse range of travel services.

Another Place

Seed Round in 2015
Another Place Productions Limited is a London-based mobile game studio established in 2013 by former developers of the acclaimed 'Fable' franchise. The company focuses on creating free-to-play mobile games that allow users to customize their characters with various costumes, including samurai, pirate, panda, and dragon themes. Their debut game, 'Dragon Finga,' has garnered over three million downloads, demonstrating their commitment to delivering engaging and high-quality gaming experiences. Another Place aims to innovate within the mobile gaming sector by leveraging the expertise of its small, dedicated team and the support of experienced advisors and investors, including Initial Capital and Connect Ventures, who have a track record of guiding successful studios in the industry. The company continues to develop new projects, striving to redefine the fantasy game genre.

Ministry of Games - MOG

Seed Round in 2015
Ministry of Games is a mobile game development studio that designs and develops games focused on experience. It aims to bring RPGs to mobile platforms. The company is backed by Initial Capital, Index Ventures, Sunstone Capital, Proxy Ventures, Henric Suuronen, Markus Pasula, and Tekes. Ministry of Games was founded in 2014 and is based in Helsinki, Finland.

myHealthPal

Seed Round in 2015
MyHealthPal is a health management platform designed to assist individuals with long-term health conditions in effectively managing their health. The platform captures and visualizes important health data, converting it into actionable insights for patients, their families, healthcare providers, and researchers. By focusing on five key components—empowering patients to take control of their health, tracking symptoms and conditions, keeping loved ones informed, connecting with healthcare experts, and fostering support among peers—MyHealthPal creates a reliable support structure that enhances the management of chronic illnesses. This innovative approach aims to improve the overall health experience for individuals and their support networks.

Zen-Me

Seed Round in 2014
Zen-Me is an innovative technology brand focused on creating personal sensors that bridge the gap between physical and digital experiences. By capturing live experiences, these sensors enable users to create personalized virtual simulations and stream them to their followers. This approach allows Zen-Me to offer a unique blend of consumer electronics and software services, enhancing the way individuals interact with their environments and share experiences in real-time. The company's commitment to high-tech solutions is underscored by its emphasis on secrecy, positioning it as a forward-thinking player in the technology market.

Peak

Seed Round in 2014
Brainbow (now Peak) was founded in 2012 by a Physics PhD and Amazon, EA/Playfish and Google alumni. The company's mission is to reinvent how they consume and ‘play’ with knowledge - making it a more enjoyable experience and building healthy habits. Peak is brain training redesigned for the mobile you. Improve your cognitive skills and build healthy training habits with fun but challenging games, goals and workouts

Frill

Seed Round in 2014
Frill specializes in producing frozen smoothies that serve as a healthier alternative to traditional ice cream. Their products are made from whole fruits, vegetables, and natural ingredients, without the addition of dairy or sugar. This focus on wholesome ingredients allows Frill to offer light, gluten-free desserts that are not only nutritious but also versatile. Consumers can enjoy Frill's offerings in various ways, including as frozen treats, thawed mousse, breakfast bowls, or blended into smoothies. The company encourages creativity by providing recipe inspiration on its social media platforms.

Uplause

Angel Round in 2012
Uplause Ltd. is a Finnish company founded in 2009, specializing in the development and marketing of interactive entertainment, particularly in the realm of sports fan engagement. The company's core offering, the Uplause Engagement System, is a patented technology designed to enhance crowd engagement in stadiums, providing real-time interactive experiences for fans. This innovative platform eliminates the need for traditional crowd prompts by delivering authentic, game-based content that reflects the live atmosphere of sporting events. Uplause empowers teams and brands to track and analyze fan participation and energy throughout games, thereby enhancing the overall spectator experience. With a growing global presence, Uplause has established partnerships with top sports teams and brands, making it a key player in the emerging field of event marketing and interactive advertising. By the end of 2015, the company reached an estimated audience of 30 million fans worldwide.
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