Proxy Ventures

Proxy Ventures is the world's first venture capital company rebranding all the companies it invests in, via its London-based in-house design studio. Brands developed by Proxy include Supercell, Peak and Currency Fair. They are not a traditional VC fund, they are a private company built by entrepreneurs investing their own funds.

Miia Bovellan

Founding Partner

Aapo Bovellan

Founding Partner

Gernot Preslmayer

Founding Partner and Creative Director

Isobel Rutherford

Partner

17 past transactions

PLAYRMAKR

Seed Round in 2017
PLAYRMAKR operates a fast growing online soccer technology platform, uniting and empowering global fans of the world's most popular sport.

Fy!

Seed Round in 2016
Fy! is an AI-powered art, home, and living marketplace developing an online shopping platform to offer home accessories. It provides a range of products including wall art, home accessories, furniture, lighting, rugs, mats, and other lifestyle items at a reasonable price.

Festicket

Series B in 2016
Festicket empowers music fans with a seamless service to discover and book tickets and travel packages for music festivals worldwide. The platform offers an end-to-end experience for music travelers, an efficient two-sided marketplace for 1,000+ music festivals across 40 different countries, and a network of 2,000 suppliers for accommodation and travel packages.

CurrencyFair

Venture Round in 2016
CurrencyFair allows individuals and businesses to exchange currencies and send funds to bank accounts worldwide. It uses a unique person-to-person online marketplace to facilitate currency exchange between users, in a simple and anonymous fashion. CurrencyFair's customers can exchange currency using a three step process. 1) Funds in the currency to be sold are sent by the customer to the corresponding CurrencyFair bank account. When received by CurrencyFair, they are credited to the users individual CurrencyFair account and made available for exchanging. 2) Available funds in a users account can at any time be exchanged by the user into another currency using the corresponding marketplace (for example GBP to EUR). 3) Funds received from marketplace exchanges are available to be sent out to a bank account as instructed online by the customer. Each currency exchange marketplace (for example GBP to EUR) gives the customer a choice: exchange immediately at the best rate available (usually no worse than 0.5% from the interbank rate, and sometimes better than the interbank rate), or place an order at a better exchange rate and wait to be matched off by another customer exchanging on the opposite market (for example EUR to GBP). Funds that are placed unmatched on the marketplace are aggregated by rate, and may be matched in part or in full at any time. Unmatched orders can be cancelled or amended at any time. All exchanges are anonymous - the customer only deals with CurrencyFair. CurrencyFair is regulated by the Irish Financial Regulator as an Authorised Payments Institution under the European Payment Services Regulations 2009. Authorised Payment Institutions (as opposed to Small Payments Institutions) are required to provide safeguards around client funds during the exchange and transfer process. CurrencyFair maintains segregated client accounts, and client funds are never commingled with CurrencyFair's own money. This means that in the unlikely event of CurrencyFair encountering difficulties in operation, all client funds remain ring-fenced and would be returned to customers, not used to settle CurrencyFair's obligations.

Truly Experiences

Seed Round in 2016
Truly is a gift marketplace offering countless gift experiences. Truly is a provider of luxury experiences from across the globe designed for every event and occasion. This service is also combined with a bespoke concierge service designed to take the stress out of organizing an event. The company was founded in 2012 and is headquartered in London, England.

8fit

Venture Round in 2016
8fit is a app that helps to build healthy habits for life with simple solutions. 8fit supports more than 20 million users worldwide on their individual journeys to healthier, happier lives. They push for progress over perfection, choose the best solution over the quick fix, and enjoy the journey to your healthiest mind and body yet. They understand the obstacles people face on their fitness journey. It isn’t easy, and there’s no “one size fits all” way to find lifelong health. That’s why they are building an engaging and approachable way for people to achieve their personal fitness goals.

Oura

Seed Round in 2015
Oura develops a smart ring that collects data on various biometrics to support health and wellness. The device tracks sleep, readiness, and activity levels, which users can monitor through the Oura app. It employs sensors to measure heart rate, sleep cycles, and overall activity. The company operates in the health and wellness industry.

Paptic

Seed Round in 2015
Paptic is manufacturing company that revolutionizes environmental new material, wood-based renewable and recyclable products replacing paper and plastic.

Faralong.com

Seed Round in 2015
Faralong.com provides the best digital market place for well-tested and praised products from the travel industry. We've picked high-quality, full-service tour packages from trusted local operators with great user experience and supportive tools and pricing. Faralong.com’s partner programme offers local travel businesses around the world a well optimized and scalable digital platform to reach global clients in the most effective and modern manners possible.

Another Place

Seed Round in 2015
Another Place is a London based, free-to-play mobile game studio founded by some of the guys that brought you the award winning ‘Fable’ franchise. They see it as their mission to deliver fun and engaging games of the highest possible quality to your mobile phone and tablet. They believe the best games come from small teams who are willing to take risks and innovate and, after the success of their debut project ‘Dragon Finga’ which has achieved over 3 million downloads, they are returning to their roots with a genre defining fantasy game. They are not on this journey alone. They have some fantastic Advisors and Investors who support their business. Their VC investors are Initial Capital and Connect Ventures. Both bring huge experience in social, mobile and free-to-play having guided similar studios, such as Space Ape Games, Supercell, Hutch Games and Supersolid to success.

Ministry of Games - MOG

Seed Round in 2015
Ministry of Games is a mobile game development studio that designs and develops games focused on experience. It aims to bring RPGs to mobile platforms. The company is backed by Initial Capital, Index Ventures, Sunstone Capital, Proxy Ventures, Henric Suuronen, Markus Pasula, and Tekes. Ministry of Games was founded in 2014 and is based in Helsinki, Finland.

MyHealthPal

Seed Round in 2015
Take control + help others myHealthPal is a powerful digital companion that enables people with long-term health conditions to take control and manage their condition. It captures and visualises data, transforming information into knowledge for patients, family, doctors, and research. A reliable support structure for managing your health condition is crucial to making you feel in control. myHealthPal is based on five important building blocks that enable patients to take control and help others: ○ Taking control of your health ○ Tracking your symptoms and conditions ○ Keeping your loved ones in the know ○ Connecting with experts ○ Helping others going through the same

Zen-Me

Seed Round in 2014
Zen-Me is a new hi-tech brand shrouded in secrecy.

Peak

Seed Round in 2014
Brainbow (now Peak) was founded in 2012 by a Physics PhD and Amazon, EA/Playfish and Google alumni. The company's mission is to reinvent how they consume and ‘play’ with knowledge - making it a more enjoyable experience and building healthy habits. Peak is brain training redesigned for the mobile you. Improve your cognitive skills and build healthy training habits with fun but challenging games, goals and workouts

Frill

Seed Round in 2014
Frill is the perfect alternative to ice cream - made simply from whole fruits, vegetables and natural ingredients; nothing more, nothing less. Each scoop is packed full of mouth-watering goodness. The versatility of Frill means that it's not just a healthy alternative to ice cream, you can thaw it to create a mousse, breakfast bowls, stir it into a smoothie, bake raw cheesecakes and much more. Find inspiration and recipes here and on our social media pages.

Uplause

Angel Round in 2012
Number one global player and pioneer in emerging fan engagement and interactive event advertising space with exposure to an estimated 30mm fans globally by the end of 2015. Core product, Uplause Engagement System, is a patented technology for stadia crowd engagement and entertainment. A dynamic home stadium atmosphere with rising crowd noise levels in key moments is an important ingredient in winning games. Through the integration of the Uplause system we are eliminating the need for widely used video file crowd prompts, which only simulate the noise levels of live sports audiences. Our solution provides fans content built on an advanced game engine platform to provide real time engagement-no faking it! Uplause also allows teams to track and analyze data points connected to fan energy and participation through out the whole football game or event. Uplause has established a global client base working with top teams and brands around the world.
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