PubMatic

PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

Rajeev Goel

Co-Founder and CEO

Tim Rogers

Vice President, Commerce Media

4 past transactions

Martin

Acquisition in 2022
Martin Inc, based in Cincinnati, Ohio, specializes in providing an artificial intelligence-driven marketing platform tailored for small and medium-sized businesses. The company focuses on enhancing digital marketing efforts on social media platforms while offering timely response services to engage with customers effectively. Through its innovative solutions, Martin aims to support businesses in navigating the complexities of digital marketing and improving their online presence.

Mocean Mobile

Acquisition in 2014
The Mocean Mobile platform offers publishers, mobile ad networks and app stores a vast array of easy-to-use tools, analytics, and is integrated with most mobile rich media providers in the industry. This means your sales teams can sell cutting-edge, higher CPM mobile advertising campaigns and your ad ops team can easily traffic and report activity. Mocean Mobile is also integrated with over 30 third party mediation partners, to ensure any unsold inventory is generating you revenue. Headquartered in New York City and with offices in Boston, San Francisco and London, the experienced team at Mocean Mobile is helping some of the biggest content producers all over the world maximize revenue through mobile.

MobiPrimo Technologies

Acquisition in 2012
MobiPrimo Technologies specializes in the mobile ecosystem, focusing on providing technology and solutions that cater to the evolving demands of this sector. The company has recognized significant shifts in the industry, such as the influence of smartphones and the rise of app-based distribution, which have transformed how consumers and developers interact. MobiPrimo develops mobile platform software, including web-based collaboration tools for messaging backup and cloud storage services. The firm aims to support enterprise clients in enhancing productivity while ensuring data security, addressing the growing need for robust mobile applications among telecom carriers and businesses. With a commitment to leveraging its expertise, MobiPrimo assists customers in defining mobility strategies, product roadmaps, and market penetration plans, ultimately helping them capitalize on current and future trends while minimizing deployment and support costs.

ReviNet

Acquisition in 2011
ReviNet specializes in advertising network optimization services aimed at online publishers. The company offers software solutions that help manage and enhance relationships with multiple advertising networks. By providing tools that streamline the advertising process, ReviNet enables publishers to maximize their revenue potential while efficiently navigating the complexities of ad network management.
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