PubMatic

PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

Rajeev Goel

Co-Founder and CEO

Tim Rogers

Vice President, Commerce Media

3 past transactions

Mocean Mobile

Acquisition in 2014
The Mocean Mobile platform offers publishers, mobile ad networks and app stores a vast array of easy-to-use tools, analytics, and is integrated with most mobile rich media providers in the industry. This means your sales teams can sell cutting-edge, higher CPM mobile advertising campaigns and your ad ops team can easily traffic and report activity. Mocean Mobile is also integrated with over 30 third party mediation partners, to ensure any unsold inventory is generating you revenue. Headquartered in New York City and with offices in Boston, San Francisco and London, the experienced team at Mocean Mobile is helping some of the biggest content producers all over the world maximize revenue through mobile.

MobiPrimo Technologies

Acquisition in 2012
MobiPrimo Technologies ('Primo' Adj: 'the first', 'most essential') as the name suggests MobiPrimo has singular focus on mobility ecosystem and is committed to become the finest provider of technology and solutions in the mobility ecosystem. Mobile ecosystem is evolving at a faster pace than ever before. Just in last couple of years, a major paradigm shift has happened. * iPhone has redefined rules of game for the smart phone industry and have clearly demonstrated that software is bigger differentiator than the hardware * AppStore based distribution of mobile applications has created new avenues for third party developers as well as software companies to reach out to consumers directly * Android has made open source mobile platform a reality in so much more compelling form * Connected applications are everywhere. Social networking has become mainstream for mobile solutions * Telecom carriers are focusing on increasing ARPU with 3G penetration and newer higher speed protocols in offering such as 4G, LTE, WiMAX. Moreover, they are focusing on creating differentiation with their own branded mobile applications * Mobile phones running 1GHz+ processors are just around the corner * Enterprise customers are adopting mobility with clearly defined focus on increased productivity without compromising on security of data * NetBooks have become a reality. Kindle, iPad are creating a whole new opportunity space for multiple players. The gap between laptops and mobile phones is reducing at much higher pace * MobiPrimo team has been active part of this paradigm change. This makes MobiPrimo team unique and true value added partner in the true sense to all its customers. MobiPrimo's key focus is making sure that our customers are successful by utilizing our deep domain expertise and experience with carrier grade, enterprise class as well as consumer applications. We have impressive track record of helping our customers in defining mobility strategy, product roadmap, monetization as well market penetration strategy so that the current and future market trends are utilized in the best possible manner with reduced deployment and support cost.

ReviNet

Acquisition in 2011
ReviNet provides advertising network optimization services to online publishers.
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