PubMatic

PubMatic, Inc. is a leading provider of cloud infrastructure for real-time programmatic advertising transactions, headquartered in Redwood City, California. Founded in 2006, the company offers an extensive suite of solutions that facilitate digital advertising, including PubMatic Cloud, an adaptable platform as a service, and various tools for header bidding and in-app bidding. The platform supports a diverse range of ad formats across multiple devices, including mobile, desktop, and connected television. PubMatic's publisher-first approach allows advertisers to access premium inventory at scale while helping publishers optimize ad fill rates and maximize revenue. With a global infrastructure that processes nearly one trillion ad impressions monthly, PubMatic plays a crucial role in connecting consumers, content, and brands in the evolving landscape of digital advertising. The company operates 12 offices and nine data centers worldwide, reflecting its commitment to data and technology innovation in the programmatic advertising industry.

Rajeev Goel

Co-Founder and CEO

Tim Rogers

Vice President, Commerce Media

4 past transactions

Martin

Acquisition in 2022
Martin Inc, based in Cincinnati, Ohio, specializes in providing an artificial intelligence-driven marketing platform tailored for small and medium-sized businesses. The company focuses on enhancing digital marketing efforts on social media platforms while offering timely response services to engage with customers effectively. Through its innovative solutions, Martin aims to support businesses in navigating the complexities of digital marketing and improving their online presence.

Mocean Mobile

Acquisition in 2014
The Mocean Mobile platform offers publishers, mobile ad networks and app stores a vast array of easy-to-use tools, analytics, and is integrated with most mobile rich media providers in the industry. This means your sales teams can sell cutting-edge, higher CPM mobile advertising campaigns and your ad ops team can easily traffic and report activity. Mocean Mobile is also integrated with over 30 third party mediation partners, to ensure any unsold inventory is generating you revenue. Headquartered in New York City and with offices in Boston, San Francisco and London, the experienced team at Mocean Mobile is helping some of the biggest content producers all over the world maximize revenue through mobile.

MobiPrimo Technologies

Acquisition in 2012
MobiPrimo Technologies specializes in developing mobile platform software and is dedicated to enhancing the mobility ecosystem. The company recognizes the rapid evolution of mobile technology, marked by significant innovations like the iPhone and the emergence of open-source platforms such as Android. MobiPrimo focuses on providing solutions that empower both enterprise and consumer applications, helping clients navigate the complexities of mobility with a strong emphasis on productivity and data security. The company's expertise extends to defining mobility strategies, crafting product roadmaps, and optimizing market penetration, ensuring that clients leverage current and future trends effectively. With a commitment to serving as a valuable partner, MobiPrimo Technologies aims to facilitate success for its customers through its deep domain knowledge and experience in the mobile sector.

ReviNet

Acquisition in 2011
ReviNet is a company that specializes in optimizing advertising networks for online publishers. It offers software solutions designed to manage and enhance relationships with multiple ad networks, ensuring that publishers can maximize their advertising revenue. By providing tools that streamline the advertising process, ReviNet enables clients to achieve greater efficiency and effectiveness in their online advertising efforts. The focus on optimization allows publishers to navigate the complexities of ad networks more successfully, resulting in improved performance and profitability. Overall, ReviNet is dedicated to supporting online publishers in their quest for better advertising outcomes.
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