RedBird Capital Partners, established in 2014, is a New York-based growth equity firm with additional offices in Dallas and other major cities. The firm specializes in investing in family-owned and founder-led businesses, providing transformational capital and strategic support to entrepreneurs. RedBird focuses on several industries, including media and entertainment, sports, consumer, and financial services. It typically invests between $30 million and $150 million per company, targeting businesses with EBITDA between $25 million and $50 million. The firm aims to make shared-control investments and may provide follow-on capital over time. RedBird manages approximately $9 billion in assets on behalf of global institutional and family office investors.
Founder, Chief Investment Officer and Managing Partner
David Castelblanco JD
Partner
Jake Cohen
Senior Associate
Dana Covo
Vice President
Mark Dowley
COO
Beau Duncan
Vice President
Taylor Elliott
Vice President
Eric Greenstein
Associate
David Grochow
CFO
Jeff Hirsh
Associate
Stephon Ho
Managing Director, Capital Partnerships
Irene Keskinen
Principal
Robert Klein
Partner
Kevin LaForce
Managing Director
Kyle Law
Senior Associate
Toby Lee
Vice President
Pravin Manglani
Partner
Katherine Maxwell
Vice President
Cade McNown
Managing Director, Capital Partnerships
Elizabeth Owen
Associate
Dean Pacinelli
Senior Associate
Michael Procaccino
Associate
Matt Robinson
Vice President
Noah Scholnick
Associate
Chase Shea
Associate
Dan Swift
Partner
Nelson Urdaneta
Associate
Dillon West
Vice President
Julia Wittlin
Partner
Marc Younan
Principal, Capital Partnerships
Mike Zabik
Partner
46 past transactions
iCreditWorks
Private Equity Round in 2025
iCreditWorks is a financial technology company that specializes in simplifying the dental loan process through a mobile application. The platform enables consumers to apply for loans easily using either a web browser or a mobile app. By facilitating direct communication via electronic means, iCreditWorks connects patients with lenders who provide funding for dental treatments at the point of care. This streamlined approach enhances the lending experience for both dental patients and providers, making it easier to navigate financing options for necessary dental work.
New Pluto Global
Private Equity Round in 2024
New Pluto Global offers a premium, creative-first destination for storytellers, committed to producing high-quality content, and will be positioned to increase profitability, nurture creator stability and independence, and allow for additional investment in growth areas.
Build A Rocket Boy
Series D in 2024
Build A Rocket Boy Ltd is a game development company based in Edinburgh, United Kingdom, with additional studios in Budapest. Founded in 2016 and originally known as Royal Circus Limited until its name change in 2018, the company focuses on creating open-world video games that feature customizable characters and multi-narrative storylines. Its games are designed to enhance the gaming experience through cooperative multiplayer modes, allowing players to engage in immersive virtual environments. The company provides a range of services including animation, art, coding, finance, information technology, marketing, production, technical design, and analytics, all aimed at delivering innovative gaming experiences.
Zelus Analytics
Series A in 2023
Zelus Analytics, Inc. is a company based in Austin, Texas, that specializes in developing a sports intelligence platform aimed at professional sports teams. Founded in 2019, the company leverages data analytics to enhance on-field performance and provide predictive performance analysis. Zelus Analytics offers solutions that address the unique challenges faced by professional sports franchises, enabling them to make informed decisions through detailed sports analysis. By partnering with an exclusive network of teams, Zelus Analytics positions itself as a leader in the sports intelligence sector, focusing on improving overall team performance through data-driven insights.
Parade
Venture Round in 2023
Parade operates a mobile marketplace designed for the long-haul trucking industry, focusing on enhancing freight brokerage and capacity management. The company's technology connects carriers seeking backhaul opportunities with shippers, streamlining the process of booking loads and improving efficiency. By notifying carriers when their freight schedules are at risk, Parade helps them avoid unnecessary storage fees and detention costs. The platform integrates with existing tools to facilitate carrier relationship management, availability tracking, and pricing strategies. Founded in 2015 and headquartered in San Francisco, California, Parade has established itself as a valuable resource for top freight brokerages looking to optimize their operations.
Go Rentals
Acquisition in 2023
Go Rentals offers car, luxury car, and SUV rentals, and airport pick up services 40 airports and 4-star hotels.
Alpine
Secondary Market in 2023
Société des Automobiles Alpine is a French manufacturing company that specializes in the production of racing and sports cars tailored for the motorsport industry. The company is known for its commitment to high-performance vehicles, including electric and exclusive models. Alpine also engages in various racing programs through its competition department, which includes initiatives for touring cars and rallying with its A110 model. The brand blends innovation and tradition in its offerings, aiming to meet the diverse needs of automotive enthusiasts and competitors alike.
RED 6
Series B in 2023
RED 6 Inc. is a company specializing in outdoor augmented reality solutions aimed at enhancing air combat training. Founded in 2017 and headquartered in Santa Monica, California, it has developed the Airborne Tactical Augmented Reality System (ATARS). This innovative system allows real pilots in actual aircraft to engage with synthetically generated enemy threats in real time, utilizing augmented reality visors and an AI-driven multiplayer network. The technology also incorporates biometric feedback loops to optimize training experiences. RED 6's solutions are designed to revolutionize military training applications, enabling enhanced readiness and operational effectiveness for armed forces worldwide. In addition to military applications, the technology holds potential for various industries, including entertainment, sports, and medicine.
EquipmentShare
Series E in 2023
EquipmentShare is a construction solutions provider focused on addressing industry challenges through innovative technology and equipment rental services. Founded in 2015, the company utilizes its cloud-connected platform, T3, which integrates telematics and machine hardware to provide construction and industrial companies with real-time insights into their jobsite operations. This enterprise suite of applications is compatible with various equipment brands, allowing fleet managers to monitor assets, prevent theft, and optimize machine utilization while facilitating maintenance and minimizing downtime. With a workforce of approximately 4,000 employees and 153 facilities, EquipmentShare is committed to delivering exceptional value to its customers and enhancing operational efficiency for construction professionals. The company's diverse locations include service yards, research and development sites, and dealerships, reflecting its response to the growing demand for both equipment and digital solutions in the construction industry.
EverPass Media
Private Equity Round in 2023
EverPass Media is a company that holds exclusive rights to distribute NFL Sunday Ticket to commercial establishments such as bars, restaurants, and hotels across the United States. Beginning with the 2023 NFL season, EverPass Media aims to provide these venues with access to NFL games, enabling them to showcase live broadcasts to their patrons. This service is designed to enhance the viewing experience in various commercial settings, allowing fans to enjoy the league's offerings from virtually anywhere in the country.
BLADE
Post in 2023
BLADE is a technology-powered, short-distance aviation company committed to reducing travel friction by enabling cost-effective air transportation alternatives. They leverage their technology to enable travelers to utilize and enjoy air travel. BLADE arranges on-demand charter and scheduled flights across a diverse accessible fleet of helicopters, jets, turboprops, and seaplanes. BLADE operates in New York City, Long Island and the Hamptons, Los Angeles, Boston, Washington DC, and many other locations.
Odie Pet Insurance
Series A in 2022
Odie Pet Insurance offers pet insurance services designed to provide flexible financial solutions for pet wellness. By collaborating with underwriters and carrier partners, the company creates a community-focused insurance product that is both accessible and affordable. Their policies cover unexpected accidents, illnesses, and emergencies, helping pet owners avoid the financial strain associated with unexpected veterinary expenses. Odie also emphasizes convenience through a technology-driven claims process, allowing for a streamlined experience in managing pet healthcare costs.
Credit Key
Venture Round in 2022
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.
Skydance Media
Private Equity Round in 2022
Skydance Media is a diversified media company founded in 2010 by David Ellison, dedicated to producing elevated and event-level entertainment for global audiences. The company specializes in creating motion pictures and is involved in various forms of media, including feature films, television, animation, gaming, and digital content. Skydance is committed to bringing immersive stories to life across multiple platforms, ensuring a wide range of entertaining experiences in various genres for viewers.
Talent Systems
Acquisition in 2022
Talent Systems is a technology solution provider for casting & auditioning to the film, tv, commercials, theater, & digital projects.
AC Milan
Acquisition in 2022
AC Milan is a professional football club founded in 1899 and based in Milan, Italy. It competes in various championship leagues both in Italy and Europe, boasting an impressive record of achievements that includes 18 Italian League titles and 7 UEFA Champions League titles. The club is dedicated to promoting the physical, moral, and intellectual development of its members and supporters. It manages a range of sporting teams and offers services such as ticket sales, club membership programs, hospitality services, and merchandise. Through these offerings, AC Milan provides fans with unique entertainment experiences that foster social connections and a sense of community around the sport.
Air Mail
Series B in 2021
Air Mail is a digital weekly newspaper that functions as a newsletter agency, delivering a diverse range of news stories globally. The publication covers various topics, including politics, business, the environment, arts, literature, film and television, food, design, travel, architecture, society, fashion, and crime. Through its curated content, Air Mail aims to provide readers with exceptional storytelling, original reporting, and thoughtfully selected narratives, enhancing their understanding of contemporary issues and culture.
Dream Sports
Venture Round in 2021
Dream Sports is a prominent sports technology company based in Mumbai, India, known for its innovative brands, including Dream11, FanCode, DreamX, DreamSetGo, and DreamPay. Established in 2008 by Harsh Jain and Bhavit Sheth, the company aims to enhance the sports experience through various fan engagement platforms. Its flagship product, a fantasy sports platform, allows users to participate in fantasy cricket, football, kabaddi, basketball, hockey, and volleyball, where they can create teams and earn points based on real-life player performances. In addition to fantasy sports, Dream Sports offers avenues for content, commerce, experiences, merchandising, and events, aligning with its vision of "Make Sports Better." The company has consistently been recognized as one of the top workplaces in the sports tech industry since 2018.
Mythical Games
Series C in 2021
Mythical Games Inc. is a game technology studio founded in 2018 and based in Sherman Oaks, California, with an additional office in Seattle, Washington. The company develops blockchain-based games and aims to create a new generation of gaming experiences by enabling true ownership of digital assets, verifiable scarcity, and integrated secondary markets. Its flagship title, Blankos, is a casual multiplayer game where players can buy, trade, and sell their unique designs. Mythical Games also provides tools for content creators and brands, allowing them to customize and own game assets. By fostering a decentralized gaming ecosystem, the company brings players, developers, and content creators together, promoting personalized experiences and driving consumer adoption of distributed ledger technology through innovative gaming products.
The SpringHill Company
Private Equity Round in 2021
The SpringHill Company LLC is a media and entertainment firm based in Los Angeles, California, that specializes in brand development and management. Incorporated in 2020, it focuses on producing a diverse range of content, including feature films, television series, and digital media. The company consists of several divisions, notably SpringHill Entertainment, Uninterrupted, and The Robot Company, each contributing to its mission of creating compelling narratives. In addition to content creation, The SpringHill Company offers event management services and consultancy to media partners, aimed at delivering competitive and innovative solutions in storytelling across various platforms.
EquipmentShare
Series D in 2021
EquipmentShare is a construction solutions provider focused on addressing industry challenges through innovative technology and equipment rental services. Founded in 2015, the company utilizes its cloud-connected platform, T3, which integrates telematics and machine hardware to provide construction and industrial companies with real-time insights into their jobsite operations. This enterprise suite of applications is compatible with various equipment brands, allowing fleet managers to monitor assets, prevent theft, and optimize machine utilization while facilitating maintenance and minimizing downtime. With a workforce of approximately 4,000 employees and 153 facilities, EquipmentShare is committed to delivering exceptional value to its customers and enhancing operational efficiency for construction professionals. The company's diverse locations include service yards, research and development sites, and dealerships, reflecting its response to the growing demand for both equipment and digital solutions in the construction industry.
BETA Technologies
Series A in 2021
Beta Technologies specializes in the design and development of electric aircraft, including advanced flight control and electric propulsion systems, with a strong emphasis on clean aviation technology. The company aims to establish a new paradigm for transporting goods and people through its self-sufficient electric vertical takeoff and landing (eVTOL) aircraft ecosystem. This ecosystem is designed to meet human mobility needs while adhering to environmental principles. Additionally, Beta Technologies is working on a comprehensive electric transportation system that features net-zero, all-electric aircraft and a multimodal charging infrastructure to support various electric vehicles. The company also offers training programs for pilots and maintenance personnel, catering to clients in the cargo, passenger, and emergency response sectors, and enabling them to implement more efficient, cleaner, and faster transportation solutions.
Fenway Sports Group
Private Equity Round in 2021
Fenway Sports Group (FSG) is a global sports and marketing company, founded in 2004, with a diversified portfolio of clients including elite international brands and athletes. FSG owns and operates two iconic sports clubs: the Boston Red Sox and Liverpool Football Club. The company's business includes sports marketing, partnership sales, event management, and consulting, creating memorable experiences for fans and visitors.
Aquarian Holdings IV
Pre Seed Round in 2020
Aquarian Holdings is a diversified holding company based in New York, focusing on investments across various sectors, particularly in insurance and financial services. The firm engages in principal investment activities, targeting high-potential companies and providing both debt and equity capital solutions. In addition to its primary focus areas, Aquarian Holdings has interests in asset management, real estate, and technology, leveraging its collective experience to meet the strategic objectives of its partners and portfolio companies.
Aquarian Holdings IV
Private Equity Round in 2020
Aquarian Holdings is a diversified holding company based in New York, focusing on investments across various sectors, particularly in insurance and financial services. The firm engages in principal investment activities, targeting high-potential companies and providing both debt and equity capital solutions. In addition to its primary focus areas, Aquarian Holdings has interests in asset management, real estate, and technology, leveraging its collective experience to meet the strategic objectives of its partners and portfolio companies.
Toulouse Football Club
Acquisition in 2020
Toulouse Football Club is a professional football club based in Toulouse, France. It competes in Ligue 1, the top division of French football, and participates in various regional, national, and international tournaments. The club offers fans the opportunity to attend and enjoy live soccer matches, contributing to the local sports culture and community engagement.
Nifty Games
Series A in 2020
Nifty Games Inc. is a San Francisco-based company founded in 2018 that specializes in designing and developing mobile sports games. The company focuses on creating quick-session, head-to-head sports games that cater to a diverse audience of sports fans, ranging from casual players to dedicated enthusiasts. Nifty Games aims to deliver innovative and competitive gaming experiences by partnering with major sports licenses and leveraging support from prominent investors in the industry. Through its offerings, Nifty Games provides an engaging platform for fans to enjoy short-session arcade-style gameplay on mobile devices.
XFL Football League
Venture Round in 2020
The XFL Football League is a professional football league designed to provide fast-paced and engaging entertainment for fans. It will feature eight teams with 40-man active rosters and a 10-week regular season, culminating in two semifinal playoff games and a championship match. The league emphasizes innovative gameplay elements, such as reduced play stoppages and simplified rules, to enhance the viewing experience. Additionally, the XFL is committed to player welfare by implementing a health, wellness, and safety program tailored to the needs of modern athletes. Each game aims to create a high-profile event atmosphere, attracting tens of thousands of fans and fostering a closer connection between players and spectators.
TierPoint
Private Equity Round in 2020
TierPoint, LLC is a national provider of information technology and data center services headquartered in St. Louis, Missouri. Founded in 2010, the company emerged from the strategic combination of several respected data centers and IT solution providers. TierPoint offers a range of services including colocation, cloud computing, and managed IT services, with a focus on Infrastructure-as-a-Service (IaaS) that encompasses public, private, multi-tenant, and hybrid deployments. The company also provides disaster recovery and backup services, as well as managed security and professional services. TierPoint serves various industries such as education, healthcare, finance, and technology, ensuring secure and reliable solutions for hosting critical services. With a broad network of data centers across multiple states, TierPoint is well-equipped to meet diverse customer needs.
Skydance Media
Funding Round in 2020
Skydance Media is a diversified media company founded in 2010 by David Ellison, dedicated to producing elevated and event-level entertainment for global audiences. The company specializes in creating motion pictures and is involved in various forms of media, including feature films, television, animation, gaming, and digital content. Skydance is committed to bringing immersive stories to life across multiple platforms, ensuring a wide range of entertaining experiences in various genres for viewers.
One Team Partners
Private Equity Round in 2019
One Team Partners is a sports marketing company that specializes in assisting athletes in maximizing the value of their name, image, and likeness rights. By leveraging their expertise and industry connections, One Team Partners helps athletes secure lucrative endorsement deals, sponsorship opportunities, and other commercial partnerships. With a focus on optimizing brand partnerships and revenue streams, the company aims to empower athletes to capitalize on their personal brand and achieve financial success both during and after their professional sports careers.
Obra Capital
Private Equity Round in 2019
Obra Capital is a financial company that offers a range of services, including credit, insurance, consulting, wealth management, and asset management. It specializes in insurance-linked strategies, particularly focusing on longevity-contingent risk. Through a fundamental, bottom-up approach, Obra Capital analyzes investment opportunities to generate absolute and risk-adjusted returns. The company provides insights into longevity-based assets, which can be evaluated, analyzed, and priced when aggregated into diversified pools, helping clients make informed decisions in the asset management landscape.
Obra Capital
Acquisition in 2019
Obra Capital is a financial company that offers a range of services, including credit, insurance, consulting, wealth management, and asset management. It specializes in insurance-linked strategies, particularly focusing on longevity-contingent risk. Through a fundamental, bottom-up approach, Obra Capital analyzes investment opportunities to generate absolute and risk-adjusted returns. The company provides insights into longevity-based assets, which can be evaluated, analyzed, and priced when aggregated into diversified pools, helping clients make informed decisions in the asset management landscape.
Compass Datacenters
Private Equity Round in 2019
Compass Datacenters specializes in designing and constructing data centers tailored to meet the specific needs of enterprise clients, SaaS providers, cloud computing companies, and service providers. The company offers build-to-order services, featuring a patented architecture that ensures scalability, low cost of ownership, and rapid deployment times. By providing extensive customization options, Compass enables its customers to efficiently address their unique data center requirements.
Tally Energy Services
Venture Round in 2017
Tally Energy Services is an oilfield services technology company that specializes in providing tailored solutions for shale producers in North America. The company operates an integrated portfolio of services designed for oil and gas wells, which includes directional drilling, completions, and artificial lifts. These services enable precise placement of wellbores, effective formation stimulation, and efficient reservoir production, allowing clients to optimize recovery and manage operational costs. Tally Energy aims to grow its business through a buy-and-build strategy, focusing on opportunities for growth, consolidation, and differentiation in the oilfield services market.
Compass Datacenters
Private Equity Round in 2017
Compass Datacenters specializes in designing and constructing data centers tailored to meet the specific needs of enterprise clients, SaaS providers, cloud computing companies, and service providers. The company offers build-to-order services, featuring a patented architecture that ensures scalability, low cost of ownership, and rapid deployment times. By providing extensive customization options, Compass enables its customers to efficiently address their unique data center requirements.
Four Corners Petroleum
Venture Round in 2016
Four Corners Petroleum is an independent oil and gas company based in Colorado, specializing in the acquisition, operation, and development of crude oil and natural gas assets, primarily in the Permian Basin. The company is staffed by a team of experienced industry professionals who are skilled in identifying and efficiently developing high-impact projects. Four Corners Petroleum focuses on creating value through technical excellence, leveraging its expertise in managing a diverse range of assets, including conventional and unconventional resources, as well as enhanced oil recovery. The company aims to optimize production, stabilize declines, and enhance economic efficiencies for its partners.
TierPoint
Private Equity Round in 2016
TierPoint, LLC is a national provider of information technology and data center services headquartered in St. Louis, Missouri. Founded in 2010, the company emerged from the strategic combination of several respected data centers and IT solution providers. TierPoint offers a range of services including colocation, cloud computing, and managed IT services, with a focus on Infrastructure-as-a-Service (IaaS) that encompasses public, private, multi-tenant, and hybrid deployments. The company also provides disaster recovery and backup services, as well as managed security and professional services. TierPoint serves various industries such as education, healthcare, finance, and technology, ensuring secure and reliable solutions for hosting critical services. With a broad network of data centers across multiple states, TierPoint is well-equipped to meet diverse customer needs.
N3
Venture Round in 2015
N3 is an outsourced sales and marketing execution firm that provides cloud-based services designed to enhance business growth. Headquartered in Atlanta, with additional offices around the world, N3 employs a technology-enabled sales framework that integrates digital marketing, lead generation, inside sales, and custom analytics. The company's approach focuses on converting digital interest into long-term customer engagement through a customer-centric selling strategy. N3 also offers services in cloud migration, sales platform integration, and marketing automation, enabling businesses to effectively leverage their marketing efforts and drive sales success.
Majority Strategies
Venture Round in 2015
Majority Strategies LLC is a political consulting firm based in Jacksonville, Florida, established in 1995. The company focuses on providing marketing services that enhance awareness, persuasion, and activation for political candidates, public advocacy initiatives, and corporate brands. Majority Strategies specializes in a variety of advertising mediums, including direct mail, television, radio, digital platforms, and mobile marketing. It serves a diverse clientele, including presidential, senatorial, and congressional campaigns, as well as state parties, national committees, trade associations, and Super PACs. The firm utilizes its extensive experience and data-driven insights to identify key audiences and craft emotionally impactful advertising, ultimately helping clients achieve their desired outcomes across all 50 states.
Lifeline Capital Management
Venture Round in 2015
The Lifeline Program® is a life settlement provider in Tucker, Georgia. Founded in 1989, our company assists seniors and their families by purchasing unwanted or underperforming life insurance policies for a cash settlement. The Lifeline Program® actively partners with insurance agencies and broker dealers to establish life settlement business lines.
Zenith Shipping
Venture Round in 2015
Zenith Shipping is a shipping platform investing on a ship-by-ship basis in product tankers and dry bulk vessels in partnership with a shipping industry veteran with whom RedBird has maintained a 30+ year relationship at multiple levels.
Aethon Energy Management
Venture Round in 2015
Aethon Energy Management, established in 1990 and headquartered in Dallas, Texas, is a private investment firm specializing in direct investments in North American onshore oil and gas assets. The firm targets underappreciated properties where it can enhance value through lower risk development and operational improvements, leveraging its proprietary technical expertise. With a proven track record that spans multiple energy cycles, Aethon has consistently achieved strong returns by adhering to a disciplined investment approach. This commitment to value creation has positioned Aethon as a notable player within the energy sector.
On Location Experiences
Venture Round in 2015
On Location Experiences is a prominent player in the premium experiential hospitality sector, focusing on providing official access and curated experiences for major sports and entertainment events. The company partners with over 150 rightsholders, including the NFL, NCAA, and the PGA of America, to offer exclusive hospitality services at significant events such as the Super Bowl, NCAA Final Four, and various music festivals. On Location's diverse operations encompass several renowned entities, including Anthony Travel, the largest provider of collegiate sports travel management; CID Entertainment, a leader in live music hospitality; and Kreate Inc., a full-service creative and production firm. Additionally, PrimeSport facilitates direct access to major events, while Steve Furgal's International Tennis Tours specializes in creating exceptional tennis experiences. Through its extensive network and expertise, On Location Experiences sets a new standard in the industry for both corporate clients and fans seeking immersive event experiences.
TierPoint
Private Equity Round in 2014
TierPoint, LLC is a national provider of information technology and data center services headquartered in St. Louis, Missouri. Founded in 2010, the company emerged from the strategic combination of several respected data centers and IT solution providers. TierPoint offers a range of services including colocation, cloud computing, and managed IT services, with a focus on Infrastructure-as-a-Service (IaaS) that encompasses public, private, multi-tenant, and hybrid deployments. The company also provides disaster recovery and backup services, as well as managed security and professional services. TierPoint serves various industries such as education, healthcare, finance, and technology, ensuring secure and reliable solutions for hosting critical services. With a broad network of data centers across multiple states, TierPoint is well-equipped to meet diverse customer needs.
Telegraph Media Group
Telegraph Media Group, established in 1855 by Colonel Arthur B. Sleigh, is one of the largest media publishing companies in the UK. Known for its flagship publication, the Daily Telegraph, which is the UK's best-selling quality newspaper, the company rebranded itself from The Daily Telegraph to Telegraph Media Group in 2006 to reflect its expansion into technology and diverse media platforms. With a significant online presence, Telegraph.co.uk ranks among the leading news websites in the UK and has extended its coverage globally. The company, which launched Europe’s first online news portal in 1994, continues to be a prominent player in the print media industry, offering a range of publishing services for newspapers and magazines, and catering to a wide audience, including job seekers.
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