Rock River Capital Partners

Sift Healthcare specializes in applying data science to the healthcare payments landscape, utilizing machine learning and predictive analytics to enhance revenue cycle operations. The company focuses on reducing insurance denials and maximizing patient payments by providing critical insights that accelerate insurance payments and improve collections from patients. Through its HIPAA-compliant, cloud-based platform, Sift Healthcare captures and normalizes insurance claim and patient financial data, offering a centralized source of truth for healthcare payments. Its advanced decision support system enables healthcare organizations to monitor payer contracts, forecast payments, and manage risks effectively. Additionally, Sift Healthcare delivers integrated recommendations for denials management, payer assessment, patient collections, and patient acquisition, streamlining workflows and optimizing financial performance for healthcare providers.

AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck allows users to personalize content, embed and share presentations, and record individual slides with audio or video. The platform also offers features such as viewer analytics, secure document sharing, and real-time chat, making it suitable for various applications including education, sales, investor communications, board meetings, webinars, online training, thought leadership, and employee onboarding. This versatility positions AirDeck as a valuable tool for enhancing communication and engagement across different sectors.

Sift Healthcare specializes in applying data science to the healthcare payments landscape, utilizing machine learning and predictive analytics to enhance revenue cycle operations. The company focuses on reducing insurance denials and maximizing patient payments by providing critical insights that accelerate insurance payments and improve collections from patients. Through its HIPAA-compliant, cloud-based platform, Sift Healthcare captures and normalizes insurance claim and patient financial data, offering a centralized source of truth for healthcare payments. Its advanced decision support system enables healthcare organizations to monitor payer contracts, forecast payments, and manage risks effectively. Additionally, Sift Healthcare delivers integrated recommendations for denials management, payer assessment, patient collections, and patient acquisition, streamlining workflows and optimizing financial performance for healthcare providers.

ReadySet is a pioneering company that specializes in immersive 3D virtual reality software tailored for product manufacturers, retailers, and researchers. Its platform enables users to autonomously design, test, and implement retail solutions, facilitating a more effective retail experience. By leveraging advanced virtual reality technology, ReadySet allows companies to visualize and evaluate products and store layouts without the need for physical prototypes or launches. This innovative approach not only accelerates the development process but also enhances collaboration and provides valuable insights into market dynamics. The company's offerings include 3D product libraries and tools for digital store planning and market research, positioning ReadySet as a key player in transforming the retail landscape through virtual reality.

RoofMarketplace is a digital platform that facilitates the connection between insurance carriers, homeowners, and qualified roofing contractors. The marketplace offers homeowners access to vetted roofers, enabling them to receive cost-effective quotes for roofing projects. It streamlines the process by allowing contractors to bid on specific projects, thereby enhancing competition and transparency. Through RoofMarketplace, consumers can conduct the estimating, review, and selection processes entirely online, eliminating the need for phone calls or onsite meetings. This innovative approach benefits both homeowners and contractors, making roof replacement projects more efficient and accessible.

Kilter is a company that provides a personal fitness and wellness platform aimed at fostering healthy communities. It offers an inclusive approach for users to track their daily health and fitness activities, promoting a healthier lifestyle. The platform motivates users by enabling employers to contribute to employee-chosen charitable causes when wellness goals are achieved. Additionally, Kilter collaborates with gyms, exercise studios, and lifestyle boutiques to provide tailored deals based on user preferences and location. This comprehensive approach encourages individuals to lead balanced lives while also earning discounts on wellness-related services, such as massages, nutrition plans, and fitness apparel.

AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck allows users to personalize content, embed and share presentations, and record individual slides with audio or video. The platform also offers features such as viewer analytics, secure document sharing, and real-time chat, making it suitable for various applications including education, sales, investor communications, board meetings, webinars, online training, thought leadership, and employee onboarding. This versatility positions AirDeck as a valuable tool for enhancing communication and engagement across different sectors.

Socialeads, Inc. is a technology company that specializes in artificial intelligence software designed for the financial services sector. Founded in 2018 and headquartered in Milwaukee, Wisconsin, Socialeads provides a platform that leverages machine learning and data science to analyze social media networks. This platform helps financial advisors and companies identify potential clients by assessing the size, depth, and value of their personal and professional connections. By utilizing natural language processing, Socialeads interprets social media content to uncover insights about individuals' behaviors, sentiments, and life events, enabling users to strategically engage with the right prospects at the right time. Additionally, the platform features AI chatbots and notification systems, delivering actionable data directly to users’ devices.

Sift Healthcare specializes in applying data science to the healthcare payments landscape, utilizing machine learning and predictive analytics to enhance revenue cycle operations. The company focuses on reducing insurance denials and maximizing patient payments by providing critical insights that accelerate insurance payments and improve collections from patients. Through its HIPAA-compliant, cloud-based platform, Sift Healthcare captures and normalizes insurance claim and patient financial data, offering a centralized source of truth for healthcare payments. Its advanced decision support system enables healthcare organizations to monitor payer contracts, forecast payments, and manage risks effectively. Additionally, Sift Healthcare delivers integrated recommendations for denials management, payer assessment, patient collections, and patient acquisition, streamlining workflows and optimizing financial performance for healthcare providers.

Smartcare Software, Inc. is a company that develops a comprehensive digital health platform designed specifically for home care providers. Founded in 2013 and based in Eau Claire, Senegal, Smartcare leverages advanced technologies such as machine learning and automation to address critical challenges in home healthcare, particularly staffing and retention. The platform offers a suite of tools that enable caregivers to deliver high-quality care while enhancing patient engagement and satisfaction. By organizing, optimizing, and simplifying care delivery processes, Smartcare aims to improve outcomes for both caregivers and patients. The company's solutions support home care providers across the United States and North America, making it a pivotal player in the home care industry.

Tixora is a developer of an online mobile ticketing platform that aims to simplify the ticketing process for transportation services. The company allows customers to search for and purchase bus tickets quickly and conveniently through its website and mobile application. Tixora's platform provides organizations with tools to manage fares and gain insights into rider behavior through advanced analytics and back-office functionalities. This enables both large and small transportation providers to deliver cost-effective services, enhancing the overall customer experience in the ticketing process.

AIQ Solutions, Inc. is a Madison, Wisconsin-based company that specializes in designing and developing medical devices and software solutions aimed at the quantitative assessment of lesions associated with complex diseases, particularly cancer. Established in 2015, the company offers a clinical decision support platform that analyzes medical imaging data to identify and quantify cancer lesions, evaluating changes post-treatment. Its key products include quantitative total bone imaging (QTBI), which provides insights into metastatic bone disease, and quantitative total marrow imaging (QTMI), which assesses heterogeneity and treatment response in bone marrow. AIQ Solutions primarily serves oncologists, radiologists, nuclear medicine physicians, and pharmaceutical companies. The company leverages patented methodologies developed from extensive research and funding, enhancing the evaluation of treatment responses and ultimately improving patient outcomes while aiming to reduce healthcare costs.

Pure Oxygen Labs, Inc. is a technology and services company specializing in mobile deep linking and search optimization. Founded in 2011 and headquartered in New York, the company offers URLgenius, a cloud-based platform that enables marketers to manage how links direct users to applications or mobile websites. This platform is designed to enhance existing investments in mobile apps and websites, providing campaign-level control over user engagement across various marketing channels. In addition to deep linking, Pure Oxygen Labs provides a range of services, including mobile SEO, page speed optimization, mobile-first indexing, advanced conversion analysis, and voice search analysis. With its patented technology and expertise, the company aims to improve the mobile consumer experience for online retailers and other businesses by driving engagement and conversion on mobile devices.

Spin Live is a company based in Madison, Wisconsin, that operates an online shopping game platform designed for brands and influencers to host live-streamed shopping events. Through its application, users can participate in these virtual shopping parties, competing for cash prizes and securing deals on featured products. Additionally, the platform allows users to raise money for charitable causes. Originally founded in 2016 as Gravy Live, Inc., the company rebranded to Spin Live, Inc. in March 2020.