Rock River Capital Partners

Sift Healthcare employs data science and machine learning to enhance healthcare payment processes. It integrates predictive analytics to reduce insurance denials, maximize patient payments, and optimize revenue cycle operations. The company offers insights to accelerate insurance payments, minimize denials, increase collections, monitor payer contracts, and drive smarter workflows.

AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck allows users to personalize content, embed and share presentations, and record individual slides with audio or video. The platform also offers features such as viewer analytics, secure document sharing, and real-time chat, making it suitable for various applications including education, sales, investor communications, board meetings, webinars, online training, thought leadership, and employee onboarding. This versatility positions AirDeck as a valuable tool for enhancing communication and engagement across different sectors.

Sift Healthcare employs data science and machine learning to enhance healthcare payment processes. It integrates predictive analytics to reduce insurance denials, maximize patient payments, and optimize revenue cycle operations. The company offers insights to accelerate insurance payments, minimize denials, increase collections, monitor payer contracts, and drive smarter workflows.

ReadySet specializes in immersive 3D VR software for product manufacturers, retailers, and researchers. Its platform enables autonomous design, testing, and implementation of retail solutions, facilitating collaborative planning and market research.

RoofMarketplace is a digital platform that facilitates the connection between insurance carriers, homeowners, and qualified roofing contractors. The marketplace offers homeowners access to vetted roofers, enabling them to receive cost-effective quotes for roofing projects. It streamlines the process by allowing contractors to bid on specific projects, thereby enhancing competition and transparency. Through RoofMarketplace, consumers can conduct the estimating, review, and selection processes entirely online, eliminating the need for phone calls or onsite meetings. This innovative approach benefits both homeowners and contractors, making roof replacement projects more efficient and accessible.

Kilter is a wellness platform that encourages daily health and fitness activities. It incentivizes users by allowing employers to donate to employee-chosen causes when they meet their daily wellness goals.

AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck allows users to personalize content, embed and share presentations, and record individual slides with audio or video. The platform also offers features such as viewer analytics, secure document sharing, and real-time chat, making it suitable for various applications including education, sales, investor communications, board meetings, webinars, online training, thought leadership, and employee onboarding. This versatility positions AirDeck as a valuable tool for enhancing communication and engagement across different sectors.

Socialeads, Inc. is a technology company that specializes in artificial intelligence software designed for the financial services sector. Founded in 2018 and headquartered in Milwaukee, Wisconsin, Socialeads provides a platform that leverages machine learning and data science to analyze social media networks. This platform helps financial advisors and companies identify potential clients by assessing the size, depth, and value of their personal and professional connections. By utilizing natural language processing, Socialeads interprets social media content to uncover insights about individuals' behaviors, sentiments, and life events, enabling users to strategically engage with the right prospects at the right time. Additionally, the platform features AI chatbots and notification systems, delivering actionable data directly to users’ devices.

Sift Healthcare employs data science and machine learning to enhance healthcare payment processes. It integrates predictive analytics to reduce insurance denials, maximize patient payments, and optimize revenue cycle operations. The company offers insights to accelerate insurance payments, minimize denials, increase collections, monitor payer contracts, and drive smarter workflows.

Smartcare Software, Inc. is a company that develops a comprehensive digital health platform designed specifically for home care providers. Founded in 2013 and based in Eau Claire, Senegal, Smartcare leverages advanced technologies such as machine learning and automation to address critical challenges in home healthcare, particularly staffing and retention. The platform offers a suite of tools that enable caregivers to deliver high-quality care while enhancing patient engagement and satisfaction. By organizing, optimizing, and simplifying care delivery processes, Smartcare aims to improve outcomes for both caregivers and patients. The company's solutions support home care providers across the United States and North America, making it a pivotal player in the home care industry.

Tixora is a technology company that simplifies bus ticketing operations. It offers an online mobile platform allowing users to search for and purchase tickets from various providers, while providing analytics and back-office tools for organizations to manage fares and gain insights into riders.

AIQ Solutions is a medical device company based in Madison, Wisconsin, that develops quantitative imaging platforms for assessing cancer lesions. Founded in 2015 by researchers from the University of Wisconsin Carbone Cancer Center, the company builds software and hardware that automatically localizes every lesion on molecular imaging studies and calculates standardized uptake value metrics to measure disease burden and treatment response. Its flagship products include the Quantitative Total Bone Imaging (QTBI) device, which provides detailed insight into metastatic bone disease from prostate or breast cancer, and the Quantitative Total Marrow Imaging (QTMI) system, which evaluates marrow heterogeneity and response to therapy. The QTxI platform received FDA 510(k) clearance in 2018 and is licensed to the Wisconsin Alumni Research Foundation. AIQ Solutions serves oncologists, radiologists, nuclear medicine physicians, and pharmaceutical companies, aiming to improve patient outcomes and reduce healthcare costs.

Pure Oxygen Labs is a technology and services company that specializes in mobile deep linking and mobile search optimization. The company offers a cloud-based platform, URLgenius, that gives marketers control over whether a link opens an app or a mobile website, enabling seamless transitions between channels and devices. Its services include mobile SEO, page speed optimization, mobile-first indexing, advanced conversion analysis, and voice search analysis, supported by deep domain expertise. The platform is designed to help online retailers and other businesses engage users and improve conversions on mobile devices across apps and mobile sites. It supports deep linking strategy, implementation, optimization, and monitoring, and it can be integrated with existing investments in mobile apps, mobile websites, analytics, and attribution. By routing traffic between applications and websites, Pure Oxygen Labs aims to enhance the mobile consumer experience and drive engagement across marketing channels.

Spin Live is a company based in Madison, Wisconsin, that operates an online shopping game platform designed for brands and influencers to host live-streamed shopping events. Through its application, users can participate in these virtual shopping parties, competing for cash prizes and securing deals on featured products. Additionally, the platform allows users to raise money for charitable causes. Originally founded in 2016 as Gravy Live, Inc., the company rebranded to Spin Live, Inc. in March 2020.