Rock River Capital Partners

Sift Healthcare specializes in enhancing healthcare payments through advanced data science, utilizing machine learning and predictive analytics to address key challenges in the revenue cycle. The company's solutions aim to reduce insurance denials, optimize patient payment collections, and streamline revenue cycle operations. By capturing and normalizing insurance claim and patient financial data in a HIPAA-compliant, cloud-based database, Sift provides healthcare organizations with a centralized source of information. This enables effective monitoring of payer contracts and supports the development of informed workflows. Additionally, Sift Healthcare offers integrated recommendations for managing denials, assessing payers, and improving patient collections and acquisition, ultimately helping organizations forecast payments and mitigate financial risks.

AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents intended for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck's platform allows users to personalize their content, embed and share presentations, and record individual slides with audio and video. It also offers features such as viewer analytics, secure document sharing, and real-time chat, making it a versatile tool for various applications, including education, sales, investor relations, board meetings, webinars, online training, thought leadership, and employee onboarding.

Sift Healthcare specializes in enhancing healthcare payments through advanced data science, utilizing machine learning and predictive analytics to address key challenges in the revenue cycle. The company's solutions aim to reduce insurance denials, optimize patient payment collections, and streamline revenue cycle operations. By capturing and normalizing insurance claim and patient financial data in a HIPAA-compliant, cloud-based database, Sift provides healthcare organizations with a centralized source of information. This enables effective monitoring of payer contracts and supports the development of informed workflows. Additionally, Sift Healthcare offers integrated recommendations for managing denials, assessing payers, and improving patient collections and acquisition, ultimately helping organizations forecast payments and mitigate financial risks.

ReadySet is a developer of immersive 3D virtual reality software tailored for product manufacturers, retailers, and researchers. The platform enables users to autonomously design, test, and implement retail solutions, facilitating a more effective retail experience. By leveraging advanced virtual reality technology, ReadySet allows companies to bring their ideas to life, enhancing collaboration and speeding up the process of gaining insights into product performance. This innovative approach supports in-store planning and market research, allowing users to realistically evaluate products without the need for physical launches. The company's offerings include 3D product libraries and digital store planning tools, contributing to improved decision-making and increased sales in the retail sector.

RoofMarketplace is an online platform that streamlines the roof replacement process for both homeowners and insurance carriers. It connects homeowners with vetted roofing contractors, allowing them to access multiple quotes for their roofing projects. The platform facilitates a transparent experience by enabling contractors to bid on specific jobs, which helps consumers efficiently estimate, review, and select roofing services without the need for phone calls or onsite meetings. By offering a centralized marketplace, RoofMarketplace aims to provide cost-effective solutions for roof replacements while ensuring a smooth and straightforward process for all parties involved.

Kilter is a personal fitness and wellness platform that promotes healthy living by allowing users to track their daily health and fitness activities. The platform fosters community engagement by enabling employers to contribute to causes selected by employees when they achieve their wellness goals. Kilter offers tailored deals to gyms, exercise studios, and lifestyle boutiques based on individual user preferences and locations. This approach not only motivates users to adopt healthier lifestyles but also provides them with discounts on services such as massage, nutrition, and fitness apparel. Through its inclusive model, Kilter aims to cultivate healthier communities and encourage sustained wellness practices.

AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents intended for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck's platform allows users to personalize their content, embed and share presentations, and record individual slides with audio and video. It also offers features such as viewer analytics, secure document sharing, and real-time chat, making it a versatile tool for various applications, including education, sales, investor relations, board meetings, webinars, online training, thought leadership, and employee onboarding.

Socialeads, Inc. is a technology company based in Milwaukee, Wisconsin, that specializes in artificial intelligence software designed for financial services firms and their advisors. Founded in 2018, the platform leverages machine learning and data science to analyze social media data, helping users identify potential clients within their personal and professional networks. By examining social media content for context, life events, and personality traits, Socialeads provides actionable insights directly to users' devices. The platform employs natural language processing to interpret the meaning and context of social media interactions, enabling advisors to determine the most suitable individuals to engage with for business opportunities. Through its AI-driven chatbots and notification systems, Socialeads delivers timely and relevant data, enhancing the ability of financial advisors to connect with the right prospects effectively.

Sift Healthcare specializes in enhancing healthcare payments through advanced data science, utilizing machine learning and predictive analytics to address key challenges in the revenue cycle. The company's solutions aim to reduce insurance denials, optimize patient payment collections, and streamline revenue cycle operations. By capturing and normalizing insurance claim and patient financial data in a HIPAA-compliant, cloud-based database, Sift provides healthcare organizations with a centralized source of information. This enables effective monitoring of payer contracts and supports the development of informed workflows. Additionally, Sift Healthcare offers integrated recommendations for managing denials, assessing payers, and improving patient collections and acquisition, ultimately helping organizations forecast payments and mitigate financial risks.

SMARTcare Software, Inc. is a provider of a comprehensive digital health platform designed for home care agencies. Established in 2013 and based in Eau Claire, Senegal, the company focuses on enhancing caregiver access to essential tools needed for effective care delivery. By utilizing machine learning, gamification, and advanced automation, SMARTcare addresses challenges in staffing and retention within the home healthcare sector. The platform promotes best practices in care while improving engagement and satisfaction for both patients and caregivers. It organizes, optimizes, and simplifies the care delivery process, ultimately aiming to enhance outcomes for home care providers across the United States and North America.

Tixora operates an online mobile ticketing platform that allows customers to search for and purchase bus tickets quickly and easily through its website and mobile app. The platform simplifies ticketing operations for both large and small organizations, facilitating fare management and providing valuable insights into rider behavior through advanced analytics and back-office tools. Tixora aims to enhance the accessibility and affordability of transportation services, making it easier for users to find and buy tickets with just a few clicks.

AIQ Solutions, Inc. specializes in the development of medical devices and software solutions aimed at the quantitative assessment of lesions related to complex diseases, primarily cancer. The company's clinical decision support platform analyzes medical imaging data to identify and quantify all lesions in cancer patients, tracking changes post-treatment. AIQ Solutions offers innovative products such as quantitative total bone imaging (QTBI), which provides insights into metastatic bone disease, and quantitative total marrow imaging (QTMI), which assesses disease heterogeneity and treatment response in bone marrow. Founded in 2015 and based in Madison, Wisconsin, the company emerged from the University of Wisconsin Translational Imaging Research Program, with its founders possessing extensive experience in drug development and clinical trials. AIQ Solutions has received FDA 510(k) clearance for its QTxI platform, reinforcing its commitment to enhancing patient management and outcomes in oncology. Its products serve oncologists, radiologists, nuclear medicine physicians, and pharmaceutical companies.

Pure Oxygen Labs, Inc. is a technology and services company specializing in mobile deep linking and search optimization. Founded in 2011 and headquartered in New York, the company offers URLgenius, a cloud-based platform that allows marketers to manage how links open applications versus mobile websites. Pure Oxygen Labs provides a range of services, including mobile SEO, page speed optimization, mobile-first indexing, advanced conversion analysis, and voice search analysis. With its patented technology and expertise, the company aims to enhance the mobile consumer experience for online retailers and other businesses by driving engagement and conversion across mobile apps and websites. Marketers benefit from campaign-level control over their mobile strategies, enabling effective use of existing investments in mobile technologies and analytics.

Spin Live, Inc. is a company that operates an online platform designed for brands and influencers to host live-streamed shopping events, referred to as shopping parties. Founded in 2016 and based in Madison, Wisconsin, the platform offers an engaging and interactive mobile format that enhances the shopping experience by allowing users to compete for cash prizes and secure deals on featured products. Additionally, Spin Live facilitates charitable fundraising through its events, making the shopping experience not only entertaining but also socially impactful. The company was previously known as Gravy Live, Inc. before rebranding in March 2020.