Rockwell Automation, Inc. is a leading provider of industrial automation and digital transformation solutions, headquartered in Milwaukee, Wisconsin. Founded in 1903, the company operates through two primary segments: Architecture & Software and Control Products & Solutions. The Architecture & Software segment offers a comprehensive range of automation and information platforms, including programmable automation controllers, visualization software, and human machine interfaces, aimed at enhancing operational productivity. The Control Products & Solutions segment provides a variety of motor starters, variable frequency drives, and electrical control devices, along with packaged power solutions and lifecycle services, such as consulting and support for digital transformation. Rockwell Automation serves diverse industries, including automotive, semiconductor, food and beverage, life sciences, and oil and gas, utilizing both independent distributors and a direct sales force to reach customers globally. Its flagship brands, Allen-Bradley and Rockwell Software, are recognized for their innovation and commitment to improving productivity and sustainability in industrial operations.
Chief Information Security Officer and Vice President
John Genovesi
Senior Vice President, Enterprise Accounts and Software
Christian Rothe
CFO, Finance and Senior Vice President
Past deals in Industrial Automation
RightHand Robotics
Corporate Round in 2025
RightHand Robotics, Inc. specializes in the manufacturing of robotic order-picking systems designed to enhance supply chain logistics and order fulfillment across various industries, including e-commerce, food handling, and flexible manufacturing. Founded in 2015, the company is headquartered in Cambridge, Massachusetts, with an additional office in Frankfurt, Germany. RightHand Robotics offers innovative solutions like the ReFlex SF, which features a 3D-printed palm equipped with advanced servos and compliant fingers, and the ReFlex TakkTile, a tactile sensor that aids in gentle object handling. Their technology enables robots to automatically grasp a wide range of items from bins and cases without the need for extensive data entry or parameter tuning, making their systems cost-effective and adaptable to changing business needs.
Elementary Robotics
Corporate Round in 2024
Elementary Robotics, Inc. specializes in manufacturing robots designed to assist humans in various industries, including electronics, automotive, medical, and consumer packaged goods. Founded in 2017 and headquartered in Pasadena, California, with additional offices in Mexico and Chicago, the company focuses on automating quality assurance and traceability processes in AI-assisted manufacturing. Its robots are equipped with advanced software, deep learning AI, and camera systems to capture visual data, enabling real-time decision-making and enhancing the efficiency of production lines. By integrating machine learning and computer vision, Elementary Robotics aims to create intelligent automation solutions that improve productivity and streamline workflows in manufacturing and logistics.
Claroty
Venture Round in 2024
Claroty Ltd. is an industrial cybersecurity company based in New York, established in 2014. It specializes in operational technology (OT) security, providing a platform that helps organizations protect and optimize their OT, IoT, and IIoT assets. Claroty's services focus on discovering critical data within industrial networks, including industrial control systems and supervisory control and data acquisition (SCADA) systems. The company's platform integrates seamlessly with existing infrastructure to deliver comprehensive cybersecurity controls, including visibility, threat detection, risk and vulnerability management, and secure remote access. This approach enables organizations to enhance the safety and reliability of their assets and networks while minimizing downtime and improving operational efficiency.
ZEDEDA
Series C in 2024
ZEDEDA, Inc. specializes in edge virtualization software that provides visibility, control, and security for IoT edge gateways, applications, and networks. Founded in 2016 and headquartered in Santa Clara, California, with additional offices in Bengaluru and Pune, the company offers a cloud-native platform that enables organizations to monitor, visualize, and secure real-time edge applications. Its Edge Quick Connect for Azure IoT Edge is a Software as a Service (SaaS) solution that facilitates the management and protection of IoT deployments through virtualization. ZEDEDA's offerings support various applications, including predictive analytics in renewable energy, digital transformation in the oil and gas sector, and industrial automation, allowing clients to maintain control over their edge data without being locked into specific vendors or solutions.
Verve Industrial Protection
Acquisition in 2023
Verve Industrial Protection specializes in addressing the cybersecurity challenges faced by operational technology (OT) environments. With over 25 years of experience in industrial controls engineering, the company offers a vendor-agnostic OT security management and orchestration platform designed to deliver comprehensive security solutions for its clients. Founded in 1994, originally as Rkneal Engineering, Verve has completed over 1,000 automation and control system projects, including migrations, upgrades, and legacy system conversions. Their engineers possess extensive expertise with major distributed control systems (DCS), programmable logic controllers (PLC), and supervisory control and data acquisition (SCADA) systems. Verve's cybersecurity suite simplifies the management of industrial control systems, enabling Fortune 500 companies to streamline their cybersecurity workflows and ensure compliance while safeguarding against potential threats. The firm prides itself on a strong customer-centric approach, reflected in its impressive 97% client retention rate.
OTTO Motors
Acquisition in 2023
OTTO Motors, a subsidiary of Clearpath Robotics Inc., specializes in designing and developing autonomous mobile robots for material handling in manufacturing facilities and warehouses. Founded in 2015 and based in Kitchener, Canada, the company offers two primary products: the OTTO 100, which handles human-scale payloads like boxes and carts, and the OTTO 1500, designed for larger loads such as pallets and racks. These self-driving vehicles utilize infrastructure-free navigation to ensure safe and efficient transportation in dynamic production environments, with applications spanning various industries, including automotive, medical devices, aerospace, and logistics. OTTO Motors combines proprietary hardware, software, and services to enhance operational excellence for its customers.
Clearpath Robotics
Acquisition in 2023
Clearpath Robotics Inc. specializes in designing and manufacturing self-driving vehicles for various industrial applications. Founded in 2009 and based in Kitchener, Canada, the company provides a range of autonomous solutions, including robotic utility vehicles, unmanned ground vehicles, and heavy load transporters, as well as specialized unmanned aerial and surface vessels. Clearpath's offerings extend to components such as sensors, manipulators, and controllers, as well as services in systems design, navigation, and industrial support. The company's technology aims to enhance the efficiency and safety of material transport in factories and warehouses, allowing for seamless integration into existing workflows without the need for significant infrastructure changes. Clearpath serves over 500 innovative brands worldwide through its industrial and research divisions, Clearpath Robotics and OTTO Motors.
READY Robotics
Corporate Round in 2023
READY Robotics Corp., founded in 2016 and headquartered in Baltimore, Maryland, specializes in developing ForgeOS, an innovative industrial operating system designed for robotics and automation. This platform utilizes patented technology to enable manufacturers to deploy and manage robots and automation systems through a standardized suite of low-code applications. ForgeOS is particularly suited for high-mix, low-volume manufacturing environments, which have traditionally posed challenges for automation. The system allows operators to control and program a wide range of robotic devices and industrial automation equipment from major brands through a single interface, minimizing the need for extensive training. By connecting to hundreds of robot models and thousands of industrial devices, READY Robotics enhances productivity and streamlines operations in complex manufacturing settings.
ZEDEDA
Series B in 2022
ZEDEDA, Inc. specializes in edge virtualization software that provides visibility, control, and security for IoT edge gateways, applications, and networks. Founded in 2016 and headquartered in Santa Clara, California, with additional offices in Bengaluru and Pune, the company offers a cloud-native platform that enables organizations to monitor, visualize, and secure real-time edge applications. Its Edge Quick Connect for Azure IoT Edge is a Software as a Service (SaaS) solution that facilitates the management and protection of IoT deployments through virtualization. ZEDEDA's offerings support various applications, including predictive analytics in renewable energy, digital transformation in the oil and gas sector, and industrial automation, allowing clients to maintain control over their edge data without being locked into specific vendors or solutions.
Claroty
Series E in 2021
Claroty Ltd. is an industrial cybersecurity company based in New York, established in 2014. It specializes in operational technology (OT) security, providing a platform that helps organizations protect and optimize their OT, IoT, and IIoT assets. Claroty's services focus on discovering critical data within industrial networks, including industrial control systems and supervisory control and data acquisition (SCADA) systems. The company's platform integrates seamlessly with existing infrastructure to deliver comprehensive cybersecurity controls, including visibility, threat detection, risk and vulnerability management, and secure remote access. This approach enables organizations to enhance the safety and reliability of their assets and networks while minimizing downtime and improving operational efficiency.
Dragos
Series D in 2021
Dragos is an industrial cybersecurity company specializing in protecting critical infrastructure worldwide. It develops software that provides real-time visibility into Industrial Control Systems (ICS) and Operational Technology (OT) networks, enabling early detection of threats and proactive mitigation strategies. The company's solutions are optimized for emerging technologies like the Industrial Internet of Things (IIoT), serving clients across power and water utilities, energy, and manufacturing sectors to enhance their overall security posture.
Plex Systems
Acquisition in 2021
Plex Systems is a prominent provider of cloud-based smart manufacturing solutions designed specifically for discrete manufacturers. The company's Smart Manufacturing Platform integrates various functionalities, including enterprise resource planning (ERP), manufacturing execution systems (MES), supply chain planning, and Industrial Internet of Things (IoT) capabilities. By connecting suppliers, machines, personnel, and systems, Plex enables organizations to automate their business processes, improve operational efficiency, and enhance product quality. The platform also facilitates real-time data access, allowing clients to track program activities and manage their manufacturing operations effectively. Through its innovative approach, Plex Systems empowers manufacturers to drive transformation and adapt to the evolving demands of the market.
Claroty
Series D in 2021
Claroty Ltd. is an industrial cybersecurity company based in New York, established in 2014. It specializes in operational technology (OT) security, providing a platform that helps organizations protect and optimize their OT, IoT, and IIoT assets. Claroty's services focus on discovering critical data within industrial networks, including industrial control systems and supervisory control and data acquisition (SCADA) systems. The company's platform integrates seamlessly with existing infrastructure to deliver comprehensive cybersecurity controls, including visibility, threat detection, risk and vulnerability management, and secure remote access. This approach enables organizations to enhance the safety and reliability of their assets and networks while minimizing downtime and improving operational efficiency.
ZEDEDA
Series A in 2021
ZEDEDA, Inc. specializes in edge virtualization software that provides visibility, control, and security for IoT edge gateways, applications, and networks. Founded in 2016 and headquartered in Santa Clara, California, with additional offices in Bengaluru and Pune, the company offers a cloud-native platform that enables organizations to monitor, visualize, and secure real-time edge applications. Its Edge Quick Connect for Azure IoT Edge is a Software as a Service (SaaS) solution that facilitates the management and protection of IoT deployments through virtualization. ZEDEDA's offerings support various applications, including predictive analytics in renewable energy, digital transformation in the oil and gas sector, and industrial automation, allowing clients to maintain control over their edge data without being locked into specific vendors or solutions.
Oylo
Acquisition in 2020
Oylo is an OT cybersecurity service company completely focused on protecting critical processes and automated Industrial Control Systems.
ASEM
Acquisition in 2020
ASEM provides a complete range of Industrial PCs (IPCs), Human-Machine Interface (HMI) hardware and software, remote access capabilities, and secure Industrial IoT gateway solutions.
PTC
Post in 2018
PTC Inc. is a US-based company founded in 1985 that specializes in developing and supporting product lifecycle management (PLM) software solutions and related services. The company provides high-end computer-assisted design software, such as Creo, and PLM software like Windchill, in addition to Internet of Things and augmented reality industrial solutions. PTC serves a diverse array of industries, including manufacturing, publishing, services, government, and life sciences. With a workforce of over 6,000 professionals, PTC caters to more than 28,000 customers globally, with a significant portion of its revenue generated from North America and Europe.
Claroty
Series B in 2018
Claroty Ltd. is an industrial cybersecurity company based in New York, established in 2014. It specializes in operational technology (OT) security, providing a platform that helps organizations protect and optimize their OT, IoT, and IIoT assets. Claroty's services focus on discovering critical data within industrial networks, including industrial control systems and supervisory control and data acquisition (SCADA) systems. The company's platform integrates seamlessly with existing infrastructure to deliver comprehensive cybersecurity controls, including visibility, threat detection, risk and vulnerability management, and secure remote access. This approach enables organizations to enhance the safety and reliability of their assets and networks while minimizing downtime and improving operational efficiency.
MAVERICK Technologies
Acquisition in 2016
MAVERICK Technologies LLC is a systems integrator specializing in industrial automation, enterprise integration, and strategic manufacturing solutions for clients in various sectors, including food and beverage, oil and gas, chemical processing, and life sciences. Founded in 1999 and headquartered in Columbia, Illinois, the company offers a comprehensive range of services, including process automation, control system design, regulatory compliance, and advanced process control services. MAVERICK also provides enterprise integration solutions encompassing manufacturing execution systems, data management, and quality management. Additionally, the firm delivers strategic manufacturing solutions focused on productivity improvements, energy efficiency, and plant safety. With a technology-agnostic approach, MAVERICK has experience with multiple platforms, ensuring tailored solutions for clients. The company operates numerous locations across the United States and serves as a main automation contractor, offering technical staffing services and comprehensive support in automation and controls. MAVERICK Technologies operates as a subsidiary of Rockwell Automation Inc.
Automation Control Products
Acquisition in 2016
Automation Control Products (ACP) was founded in 1999. Prior to that, we were system integrators. Project after project, we realized the benefit that thin client technology offered by reducing points of failure across the plant floor. ACP is a global leader in the automation industry that provides full-feature centralized thin client and Remote Desktop Server management software. Our unique platform offers powerful centralized solutions for the modern factory by simplifying management of applications and visual resources.
MagneMotion
Acquisition in 2016
MagneMotion, Inc. specializes in the development and manufacturing of linear synchronous motor (LSM) products and systems that cater to assembly automation, material handling, and transportation needs. The company offers a range of LSM propulsion and control systems, including heavy-duty solutions for transporting various loads, such as gantry systems and elevators. MagneMotion also provides custom designs that incorporate different radius turns and advanced features like magnetic levitation and inductive power transfer. It serves a diverse clientele, including military and government agencies, consumer products companies, and automation systems integrators. Founded in 1996 and based in Devens, Massachusetts, MagneMotion has established itself as a leader in innovative linear motor solutions and collaborates with prominent organizations, including Siemens Healthcare Diagnostics. The company operates as a subsidiary of Rockwell Automation Inc. since 2016.
Jacobs Automation
Acquisition in 2013
Jacobs Automation LLC is a developer of intelligent track motion control technology. Jacobs Automation, Inc., based in Erlanger, Ky., is known for its innovative and leading-edge iTRAK technology. The company’s focus is developing reliable and sustainable solutions for the automation industry.
Lektronix
Acquisition in 2011
Lektronix is a provider of automation-repair services focused on the industrial sector. The company specializes in the repair, maintenance, and supply of spare parts for various industrial automation products, including logic controllers, electric motor drives, industrial computers, and computerized numerical control equipment. In 2011, Lektronix was acquired by Rockwell Automation, enhancing its capabilities and reach within the automation industry.
Hiprom
Acquisition in 2011
Hiprom, founded in 1997, is a company specializing in automation and engineering services, particularly within the mining, metals, and minerals sectors. As an authorized provider of Allen Bradley automation products, Hiprom has established a strong partnership with Rockwell Automation, serving as a Platinum Distributor and a member of their support and solution programs. This collaboration enables Hiprom to access a global support network and stay informed about the latest industry developments. The company offers systems integration services, designing control systems for conveyor systems, pipelines, pump stations, and compressors. Additionally, Hiprom develops GPS position and time source modules for GSM cell module platforms. Their concentrated focus on specific automation products has allowed them to cultivate a high level of expertise and gain a competitive edge in the market.
Rutter Hinz
Acquisition in 2009
Rutter Hinz has engineering expertise in industrial automation, process control and power distribution, specifically for the oil and gas industry, in addition to the pipeline, utility, mining, forestry and food and beverage sectors.
Incuity Software
Acquisition in 2008
Incuity Software, Inc., founded in 2004 and based in Mission Viejo, California, specializes in business intelligence software tailored for manufacturing enterprises. The company focuses on the design, development, and marketing of industrial automation database solutions and data analysis software. With a team that has extensive experience in the field, Incuity Software aims to empower manufacturers with tools that enhance operational efficiency and data-driven decision-making.
Pavilion Technologies
Acquisition in 2007
Pavilion Technologies is an enterprise optimization solutions company that specializes in model-based software for the manufacturing industry. It offers advanced process control, production optimization, and environmental compliance solutions to various sectors, including financial services and industrial manufacturing. The company leverages its software platform, Pavilion8, to provide intelligent solutions that enable businesses to utilize their information assets effectively, facilitating automatic and informed decision-making. With a focus on real-time environmental management, Pavilion Technologies serves a diverse range of industries worldwide.
ICS Triplex
Acquisition in 2007
ICS Triplex, a leading global supplier of critical control and safety solutions to process industries. With 40 years of experience, ICS Triplex develops, delivers and maintains advanced products and solutions for high availability, fault-tolerant applications in process industry segments worldwide.
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