Roku

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Nielsen-Advanced Video Advertising business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. This can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms.

Giraffic, Inc. specializes in video-on-demand streaming acceleration technology, which allows online content providers to deliver high-definition video and rich media with minimal interruptions. Founded in 2008 and based in Tel-Aviv, Israel, Giraffic's technology enables simultaneous data retrieval from multiple sources, effectively eliminating re-buffering during video playback. The company initially led the market in multimedia software acceleration, with its Adaptive Video Acceleration (AVA) technology enhancing the reliability of streaming services like Netflix. Following the acquisition of AVA technology by Roku, Giraffic shifted focus to the data cloud storage sector, developing its Distributed Adaptive Storage (DASS) platform. This platform supports distributed and hybrid cloud solutions and offers a consumer backup application designed to provide virtually infinite storage capabilities. Giraffic's innovations have allowed media companies and content distributors to enhance their services significantly, accelerating streaming speeds and reducing buffering challenges across various devices.

Frndly TV is a live streaming service that provides a subscription-based platform for entertainment programming at an affordable price of under $10 per month. The service is designed to deliver a variety of content, including shows, drama series, family programs, and inspirational content. Users can access this programming on multiple devices, such as computers, mobile phones, and tablets, in both live and on-demand formats. By focusing on family-friendly entertainment, Frndly TV aims to make quality programming accessible to a wide audience while maintaining affordability.