Samba TV

Samba TV is a company that specializes in streaming analytics, providing a platform that measures real-time viewership data across various media channels including broadcast, cable, and digital platforms. The company focuses on smart television technology and enhances its offerings through set-top boxes and connected devices. By delivering comprehensive data and analytics, Samba TV enables clients to improve content discovery and effectively address audience fragmentation across multiple screens. This capability positions the company as a valuable partner for its clients in navigating the evolving landscape of streaming services and connected devices, ultimately helping to strengthen the television business model and maintain its relevance to consumers.

Harman Bawa

Director, Strategy

Alvir Navin

Co-Founder, COO and Board Member

6 past transactions

Semasio

Acquisition in 2024
Semasio GmbH, founded in 2010 and headquartered in Hamburg, Germany, specializes in user intelligence and targeting solutions for digital advertising. The company leverages statistical modeling and machine learning to provide a platform that helps marketers build detailed user profiles and identify target groups. Semasio's offerings include Audience Targeting, Contextual Targeting, and Brand Fit Targeting, utilizing Natural Language Processing to analyze website content and create comprehensive profiles for both websites and users. This enables clients, including global agency networks and advertisers, to strategically address specific audiences and optimize their advertising efforts. Additionally, Semasio's technology allows for precise control over the contextual placements of online advertising content, ensuring relevance and efficiency. With development centers in Denmark and Portugal, Semasio is dedicated to enhancing the effectiveness of programmatic advertising in a privacy-conscious environment.

Disruptel

Acquisition in 2022
Disruptel, established in 2017 and based in St Louis, Missouri, specializes in developing a cloud-based platform that recognizes content within images and videos. This platform, powered by voice-enabled AI utilizing computer vision and natural language processing, allows users to query visual content, purchase products seen on-screen, and enhances customer experience for partnered streaming services, device manufacturers, and operating systems.

Wove

Acquisition in 2019
Wove Technologies, Inc. is a software development company based in San Francisco, California, established in 2014. Formerly known as TapFwd, the company specializes in creating customized software solutions that facilitate collaboration between brands. Wove is focused on building an extensive network for marketing partnerships, allowing trusted brands to access each other's customer bases while maintaining consumer privacy. The company is also developing an AI-powered data ingestion engine and an email copilot specifically for the logistics industry. Its initial product streamlines the digitization of tabular rate data sources, significantly reducing the time required for data ingestion, while the email copilot automates the creation of requests for quotes and correspondence between freight forwarders and their clients. As of October 2019, Wove operates as a subsidiary of Samba TV.

Axwave

Acquisition in 2019
Axwave Inc. is a media technology company based in Palo Alto, California, that specializes in developing innovative mobile applications designed to enhance content discovery. Founded in 2012, the company's flagship product, GSOUND, allows users to identify movies, music, and television shows through a simple audio recording. Utilizing proprietary Automatic Content Recognition (ACR) technology, Axwave passively collects audience data on media exposure and correlates it with users' mobile GPS and online behavior. This comprehensive data set delivers valuable insights to TV networks, marketers, and media planners, enabling them to optimize advertising and programming strategies. By monitoring content occurrences across various platforms, including live TV, DVR, On-Demand services, and radio, Axwave aims to improve user experiences and maximize the effectiveness of media engagement. As of August 2019, Axwave operates as a subsidiary of Free Stream Media Corp.

Screen6

Acquisition in 2018
Screen6 is an Amsterdam-based provider of advertising services that has developed an innovative universal ID solution aimed at enhancing privacy and data integrity for its clients. The company’s technology operates independently to create unique client-specific ID graphs, enabling marketers to effectively reach consumers across multiple devices while maintaining control over their proprietary data. Unlike other solutions that rely on deterministic data sharing, Screen6’s approach utilizes probabilistic data within strict silos, ensuring that each client's Private Graph remains distinct and secure. This future-proof technology is designed to adapt to the evolving landscape of connected devices and media usage, allowing clients to measure reach and frequency comprehensively, gain insights into cross-device attribution, and manage campaigns in real-time. Screen6 integrates directly with digital advertising companies, prioritizing global privacy standards and the integrity of client data throughout its operations.

Filmaster

Acquisition in 2015
Filmaster is a company that offers cloud-based personalization and analytics solutions tailored for the entertainment industry. Its software enables cinema exhibitors and television service providers to effectively capture and analyze user preferences. By delivering a comprehensive understanding of audience behavior, Filmaster assists clients in driving incremental admissions and viewership. This focus on user analytics positions Filmaster as a valuable partner in enhancing audience engagement within the evolving landscape of film and television.
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