Samba TV

Samba TV is a company that specializes in streaming analytics, providing a platform that measures real-time viewership data across various media channels including broadcast, cable, and digital platforms. The company focuses on smart television technology and enhances its offerings through set-top boxes and connected devices. By delivering comprehensive data and analytics, Samba TV enables clients to improve content discovery and effectively address audience fragmentation across multiple screens. This capability positions the company as a valuable partner for its clients in navigating the evolving landscape of streaming services and connected devices, ultimately helping to strengthen the television business model and maintain its relevance to consumers.

Harman Bawa

Director, Strategy

Alvir Navin

SVP and Co-Founder

6 past transactions

Semasio

Acquisition in 2024
Semasio GmbH, founded in November 2010 and headquartered in Hamburg, Germany, specializes in user intelligence and targeting solutions for digital advertising. The company leverages statistical modeling and machine learning to assist marketers in profiling and targeting internet users effectively. Its offerings include Audience Targeting, Contextual Targeting, and Brand Fit Targeting, which utilize Natural Language Processing to analyze website content and create detailed user profiles. This enables clients, including global agency networks and advertisers, to identify specific target audiences and optimize their advertising strategies. Semasio's platform supports real-time advertising and provides tools for managing data ownership and transparency. With additional development centers in Denmark and Portugal, Semasio aims to enhance advertising efficiency while adhering to privacy standards.

Disruptel

Acquisition in 2022
Disruptel is a visually-aware artificial intelligence that understands image and video content. It enables people to ask questions about what they're watching and purchasing products that appear on-screen. Disruptel partners with streaming services, device manufacturers, and operating systems. The company was founded in 2017 and is headquartered in St Louis, Missouri.

Wove

Acquisition in 2019
Wove Technologies, Inc. is a San Francisco-based company founded in 2014 that specializes in developing customized software solutions aimed at enhancing inter-brand collaboration. It focuses on creating an AI-powered data ingestion engine and an email copilot specifically for the logistics industry, with products that streamline the management of tabular rate data and automate communication between freight forwarders and their customers. Wove also strives to build the largest network for marketing partnerships, allowing trusted brands to share access to each other's loyal customer bases while ensuring consumer privacy. By leveraging collaborative marketing strategies and data insights, Wove empowers brands to enhance their growth and marketing efforts. As of October 2019, Wove operates as a subsidiary of Samba TV.

Axwave

Acquisition in 2019
Axwave Inc. delivers single-source audience data using its proprietary ACR technology that passively collects personal media exposure. This media exposure data is overlapped with a user’s mobile device GPS and online behavior to understand the impact of TV and radio advertising. This real-time user data offers TV networks, marketers and media planners the opportunity to provide better user experiences while maximizing advertising and programming impact.

Screen6

Acquisition in 2018
Screen6 is an advertising services provider based in Amsterdam, Netherlands, that has developed a universal ID solution aimed at enhancing privacy for clients while allowing effective consumer targeting across multiple devices. The company's technology creates client-specific ID graphs, enabling marketers to retain control over their proprietary data without sharing it with outside sources. Screen6's approach focuses on building unique Private Graphs for each client, which are designed to comply with global privacy standards and maintain the integrity of client data. By identifying patterns in audience data, Screen6 facilitates comprehensive measurement of reach and frequency, cross-device attribution, and real-time management of advertising campaigns, providing clients with the tools necessary for effective targeting at scale.

Filmaster

Acquisition in 2015
Filmaster offers a cloud-based personalization and analytics platform tailored for the entertainment industry. The company assists cinema exhibitors and television service providers in rapidly capturing and analyzing user preferences, enabling them to gain insights into their audience. By delivering a comprehensive understanding of viewer behavior, Filmaster helps these businesses enhance audience engagement and increase ticket sales or viewership.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.