Samba TV

Samba TV is a company that specializes in streaming analytics, providing a platform that measures real-time viewership data across various media channels including broadcast, cable, and digital platforms. The company focuses on smart television technology and enhances its offerings through set-top boxes and connected devices. By delivering comprehensive data and analytics, Samba TV enables clients to improve content discovery and effectively address audience fragmentation across multiple screens. This capability positions the company as a valuable partner for its clients in navigating the evolving landscape of streaming services and connected devices, ultimately helping to strengthen the television business model and maintain its relevance to consumers.

Harman Bawa

Director, Strategy

Alvir Navin

SVP and Co-Founder

6 past transactions

Semasio

Acquisition in 2024
Semasio GmbH, founded in 2010 and headquartered in Hamburg, Germany, specializes in user intelligence and targeting solutions for digital advertising. The company leverages statistical modeling and machine learning to provide a platform that helps marketers build detailed user profiles and identify target groups. Semasio's offerings include Audience Targeting, Contextual Targeting, and Brand Fit Targeting, utilizing Natural Language Processing to analyze website content and create comprehensive profiles for both websites and users. This enables clients, including global agency networks and advertisers, to strategically address specific audiences and optimize their advertising efforts. Additionally, Semasio's technology allows for precise control over the contextual placements of online advertising content, ensuring relevance and efficiency. With development centers in Denmark and Portugal, Semasio is dedicated to enhancing the effectiveness of programmatic advertising in a privacy-conscious environment.

Disruptel

Acquisition in 2022
Disruptel is a company specializing in visually-aware artificial intelligence that leverages computer vision and natural language processing to understand image and video content. Founded in 2017 and headquartered in St. Louis, Missouri, Disruptel develops a cloud platform that provides a voice-enabled interface for users to interact with on-screen content. This innovative technology allows individuals to ask questions about what they are viewing and facilitates the purchase of products that appear in videos. Disruptel collaborates with streaming services, device manufacturers, and operating systems to enhance customer experiences and streamline access to relevant information.

Wove

Acquisition in 2019
Wove Technologies, Inc. is a San Francisco-based company founded in 2014 that specializes in developing customized software solutions aimed at enhancing inter-brand collaboration. It focuses on creating an AI-powered data ingestion engine and an email copilot specifically for the logistics industry, with products that streamline the management of tabular rate data and automate communication between freight forwarders and their customers. Wove also strives to build the largest network for marketing partnerships, allowing trusted brands to share access to each other's loyal customer bases while ensuring consumer privacy. By leveraging collaborative marketing strategies and data insights, Wove empowers brands to enhance their growth and marketing efforts. As of October 2019, Wove operates as a subsidiary of Samba TV.

Axwave

Acquisition in 2019
Axwave Inc. is a media technology company based in Palo Alto, California, that specializes in developing innovative mobile applications designed to enhance content discovery. Founded in 2012, the company's flagship product, GSOUND, allows users to identify movies, music, and television shows through a simple audio recording. Utilizing proprietary Automatic Content Recognition (ACR) technology, Axwave passively collects audience data on media exposure and correlates it with users' mobile GPS and online behavior. This comprehensive data set delivers valuable insights to TV networks, marketers, and media planners, enabling them to optimize advertising and programming strategies. By monitoring content occurrences across various platforms, including live TV, DVR, On-Demand services, and radio, Axwave aims to improve user experiences and maximize the effectiveness of media engagement. As of August 2019, Axwave operates as a subsidiary of Free Stream Media Corp.

Screen6

Acquisition in 2018
Screen6 is an advertising services provider based in Amsterdam, Netherlands, that has developed a universal ID solution aimed at enhancing privacy for clients while allowing effective consumer targeting across multiple devices. The company's technology creates client-specific ID graphs, enabling marketers to retain control over their proprietary data without sharing it with outside sources. Screen6's approach focuses on building unique Private Graphs for each client, which are designed to comply with global privacy standards and maintain the integrity of client data. By identifying patterns in audience data, Screen6 facilitates comprehensive measurement of reach and frequency, cross-device attribution, and real-time management of advertising campaigns, providing clients with the tools necessary for effective targeting at scale.

Filmaster

Acquisition in 2015
Filmaster offers a cloud-based personalization and analytics platform tailored for the entertainment industry. The company assists cinema exhibitors and television service providers in rapidly capturing and analyzing user preferences, enabling them to gain insights into their audience. By delivering a comprehensive understanding of viewer behavior, Filmaster helps these businesses enhance audience engagement and increase ticket sales or viewership.
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