Seidler Equity Partners
Seidler Equity Partners, established in 1992, is a private equity firm headquartered in Marina Del Rey, California, with an additional office in Sydney, Australia. The firm specializes in investing in middle market, emerging growth, and mature companies across various industries, including consumer products, manufacturing, business services, healthcare, and specialty chemicals. Seidler focuses on growth financing, management buyouts, and recapitalizations, typically investing between $15 million to $200 million in companies with enterprise values ranging from $25 million to $500 million. The firm takes minority or majority equity positions, often serving as a board-level advisor, and holds investments for five to seven years. Seidler Equity Partners does not invest in start-up companies or those with excessive debt obligations.
Top Stages
Eric Kutsenda
Co-Founder, Managing Partner and Member of Executive Committee and Investment Committee
4 past transactions
Frida
Acquisition in 2020
Frida is a manufacturer of baby care products designed for newborns and their parents. The company offers a diverse range of items, including grooming kits, saline kits, snot spray, hygiene filters, and nail fillers. Additionally, Frida provides postpartum recovery and delivery kits, catering to the needs of new mothers. By focusing on essential childcare supplies, Frida aims to support parents in ensuring the well-being and health of their infants.
Rawlings Sporting Goods
Acquisition in 2018
Rawlings Sporting Goods Company, Inc. is a manufacturer and marketer of sporting goods, catering to professional athletes, national governing bodies, amateurs, and sports leagues both in the United States and internationally. Founded in 1887 and headquartered in Saint Louis, Missouri, with an additional office in Fenton, the company offers an extensive range of products across various sports, including baseball, basketball, football, and softball. Its product lines encompass gloves, wood and alloy bats, helmets, protective gear, baseballs, bags, and batting gloves. In addition, Rawlings provides apparel such as pants, outerwear, sideline gear, performance apparel, and compression socks, along with accessories like protective gear, eyewear, and treatment items. The company distributes its products through a network of dealers and online platforms, ensuring a wide reach for its offerings.
Hal Leonard
Acquisition in 2016
Hal Leonard Corporation is the largest music print publisher globally, specializing in the production of sheet music, songbooks, and educational materials. The company creates and publishes a wide range of products, including band and choral arrangements, instructional guides, and reference books for various instruments such as guitar, piano, and drums. Hal Leonard serves a diverse clientele across multiple countries, including Australia, Belgium, China, Germany, the Netherlands, and India, offering both print and digital formats. Additionally, the company produces instructional DVDs and CD-ROMs to support music education.
LA Fitness
Venture Round in 2001
LA Fitness, established in Southern California in 1984, operates a chain of fitness clubs with a focus on enhancing the physical and emotional well-being of its diverse membership base. The company provides a wide range of amenities, including circuit training equipment, free weights, cardiovascular machines, and various fitness programs such as aerobics. Additionally, LA Fitness clubs feature swimming pools, whirlpools, saunas, steam rooms, and courts for racquetball and basketball. The company continually seeks innovative approaches to improve member experience, including the use of a dedicated app.
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