Seidler Equity Partners
Seidler Equity Partners is a private equity firm based in California with an office in Marina Del Rey and an additional office in Sydney. It specializes in middle‑market investments in the United States and Australia, pursuing growth financing, industry consolidations, management buyouts, owner‑operator recapitalizations, and partner buyouts. The firm can take minority or majority stakes and frequently acts as a board‑level advisor to portfolio companies. It invests across industries including consumer products, manufacturing, healthcare, business services, specialty retail, health and fitness, specialty chemicals, medical devices, technology, industrials, and specialty distributors. Equity investments typically range from tens of millions to the low hundreds of millions, targeting enterprise values of about $25 million to $500 million, revenues of $15 million to $500 million, and EBITDA of $4 million to $60 million. The typical investment horizon is five to seven years, with capital provided in the form of equity, preferred equity, debt, or other securities.
Top Stages
Eric Kutsenda
Co-Founder, Managing Partner and Member of Executive Committee and Investment Committee
4 past transactions
Frida
Acquisition in 2020
Frida is a manufacturer of baby care products designed for newborns and their parents. The company offers a diverse range of items, including grooming kits, saline kits, snot spray, hygiene filters, and nail fillers. Additionally, Frida provides postpartum recovery and delivery kits, catering to the needs of new mothers. By focusing on essential childcare supplies, Frida aims to support parents in ensuring the well-being and health of their infants.
Rawlings Sporting Goods
Acquisition in 2018
Rawlings Sporting Goods Company, Inc. is a manufacturer and marketer of sporting goods, catering to professional athletes, national governing bodies, amateurs, and sports leagues both in the United States and internationally. Founded in 1887 and headquartered in Saint Louis, Missouri, with an additional office in Fenton, the company offers an extensive range of products across various sports, including baseball, basketball, football, and softball. Its product lines encompass gloves, wood and alloy bats, helmets, protective gear, baseballs, bags, and batting gloves. In addition, Rawlings provides apparel such as pants, outerwear, sideline gear, performance apparel, and compression socks, along with accessories like protective gear, eyewear, and treatment items. The company distributes its products through a network of dealers and online platforms, ensuring a wide reach for its offerings.
Hal Leonard
Acquisition in 2016
Hal Leonard is the world's largest music print publisher, offering a wide range of sheet music, songbooks, educational publications, reference books, DVDs, and CD-ROMs for various instruments.
LA Fitness
Venture Round in 2001
LA Fitness, established in Southern California in 1984, operates a chain of fitness clubs with a focus on enhancing the physical and emotional well-being of its diverse membership base. The company provides a wide range of amenities, including circuit training equipment, free weights, cardiovascular machines, and various fitness programs such as aerobics. Additionally, LA Fitness clubs feature swimming pools, whirlpools, saunas, steam rooms, and courts for racquetball and basketball. The company continually seeks innovative approaches to improve member experience, including the use of a dedicated app.
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