Seidler Equity Partners
Seidler Equity Partners, established in 1992, is a private equity firm headquartered in Marina Del Rey, California, with an additional office in Sydney, Australia. The firm specializes in investing in middle market, emerging growth, and mature companies across various industries, including consumer products, manufacturing, business services, healthcare, and specialty chemicals. Seidler focuses on growth financing, management buyouts, and recapitalizations, typically investing between $15 million to $200 million in companies with enterprise values ranging from $25 million to $500 million. The firm takes minority or majority equity positions, often serving as a board-level advisor, and holds investments for five to seven years. Seidler Equity Partners does not invest in start-up companies or those with excessive debt obligations.
Frida is a manufacturer of baby care products designed for newborns and their parents. The company offers a diverse range of items, including grooming kits, saline kits, snot spray, hygiene filters, and nail fillers. Additionally, Frida provides postpartum recovery and delivery kits, addressing various needs for both infants and mothers. Their product line aims to support parents in managing the challenges of childcare with practical and effective solutions.
Rawlings Sporting Goods
Acquisition in 2018
Rawlings Sporting Goods Company, Inc. is a manufacturer and marketer of sporting goods, catering to professional athletes, national governing bodies, amateurs, and sports leagues both in the United States and internationally. The company offers a diverse range of products for baseball, basketball, football, and softball, including gloves, wood and alloy bats, helmets, protective gear, baseballs, bags, and batting gloves. In addition to these, Rawlings produces apparel such as pants, outerwear, sideline gear, performance apparel, and compression socks, as well as a variety of accessories including protective gear, eyewear, and treatment accessories. The company sells its products through dealers and online platforms. Founded in 1887 and headquartered in Saint Louis, Missouri, Rawlings continues to be a significant player in the sporting goods industry.
Hal Leonard
Acquisition in 2016
Hal Leonard Corporation is the largest music print publisher globally, specializing in the production of sheet music, songbooks, and educational materials. The company creates and publishes a wide range of products, including band and choral arrangements, instructional guides, and reference books for various instruments such as guitar, piano, and drums. Hal Leonard serves a diverse clientele across multiple countries, including Australia, Belgium, China, Germany, the Netherlands, and India, offering both print and digital formats. Additionally, the company produces instructional DVDs and CD-ROMs to support music education.
LA Fitness
Venture Round in 2001
LA Fitness, established in Southern California in 1984, operates a chain of fitness clubs primarily across California. The company is dedicated to improving the physical and emotional wellbeing of its diverse membership base. LA Fitness facilities are equipped with a variety of amenities, including circuit training equipment, free weights, cardiovascular machines, and a range of aerobic programs. Members also have access to swimming pools, whirlpools, saunas, steam rooms, and courts for racquetball and basketball. Additionally, the LA Fitness app serves as a digital extension of its mission to support members in their fitness journeys.
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