Selected Investments

Selected Investments is a venture capital firm established in 2020 and based in Florence, Italy. The firm focuses on investing in innovative, technology-driven companies with significant growth potential, primarily targeting seed and early-stage ventures. With a long-term investment horizon, Selected Investments provides not only capital but also strategic support and high-value services in areas such as corporate finance and mergers and acquisitions.

Mario Bartolini

CEO and Board Member

Mauricio Murillo

Managing Director

3 past transactions

Seares

Venture Round in 2025
Seares is a company focused on advancing the nautical market through innovative mooring systems, with its flagship product being Seadamp. This system is designed to absorb and dissipate the movements of moored boats, ensuring stability and comfort. Seadamp features a robust structure that protects its internal components from the corrosive effects of seawater, resulting in enhanced durability and minimal maintenance requirements over time. The company emphasizes sustainability, utilizing eco-friendly oils and durable materials like steel and aluminum, which contribute to its low environmental impact. By providing a progressive and silent damping action, Seares' solutions significantly reduce boat swaying, enhancing the overall boating experience for users.

Aryel

Seed Round in 2023
Aryel is a software-as-a-service platform that specializes in augmented reality marketing solutions, enabling brands and creative agencies to design engaging and immersive advertising campaigns. Through an intuitive drag-and-drop interface, users can easily create and distribute campaigns using a media-agnostic ad tag. Aryel’s offerings include product visualization, print media integration, packaging features, and gamification, allowing brands to enhance their marketing efforts across various channels. The platform also provides tools for measuring campaign goals and conversions, facilitating connections with widely used marketing tools, and supporting brands in analyzing and scaling their marketing initiatives throughout the customer journey.

Seares

Seed Round in 2020
Seares is a company focused on advancing the nautical market through innovative mooring systems, with its flagship product being Seadamp. This system is designed to absorb and dissipate the movements of moored boats, ensuring stability and comfort. Seadamp features a robust structure that protects its internal components from the corrosive effects of seawater, resulting in enhanced durability and minimal maintenance requirements over time. The company emphasizes sustainability, utilizing eco-friendly oils and durable materials like steel and aluminum, which contribute to its low environmental impact. By providing a progressive and silent damping action, Seares' solutions significantly reduce boat swaying, enhancing the overall boating experience for users.
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