Service Provider Capital

Everee, Inc. is a payroll management platform based in Salt Lake City, Utah, that provides software as a service (SaaS) tailored for small and medium-sized businesses. Founded in 2018, Everee offers a comprehensive payroll solution that includes features such as automatic payroll runs, employee onboarding, and simplified manager verifications to minimize errors. Its innovative offerings, such as Pay Your Way and Pay On Demand, grant employees the flexibility to choose their pay dates and access their earned wages whenever needed, without incurring additional costs. The platform also includes an embedded timeclock and a mobile application, streamlining payroll tasks and improving efficiency for organizations.

Pura Scents, Inc. specializes in the development and marketing of smart fragrance dispensers designed for home use. Founded in 2015 and based in Orem, Utah, the company offers a plug-in device that accommodates two fragrances simultaneously and allows users to control scent intensity, as well as the color and brightness of the unit, via a mobile app. This innovative approach enables homeowners to create scheduled fragrance releases and conserve scent when not at home, as the device operates only when it detects presence. Users can also activate scents remotely through their mobile devices, ensuring their spaces are inviting upon arrival. Pura sells its products through wholesalers and online channels, combining modern technology with home fragrance solutions.

Cake Technologies, Inc. is a company based in Provo, Utah, that has developed a unique mobile browser designed to enhance the user experience. Founded in 2016, the browser allows users to navigate web content by swiping through search results, rather than the traditional method of tapping back and forth between links and pages. This innovative approach enables users to search across various categories and services, retrieving a diverse array of results, including images, videos, news, and shopping options. Cake Technologies also offers customization features, allowing users to select their preferred search engine and reorder favorite sites within specific categories to receive personalized search results. By launching this mobile-centric browser, Cake Technologies aims to compete with established players like Safari, Chrome, and Firefox by providing a faster and more intuitive browsing experience.

Cake Technologies, Inc. is a company based in Provo, Utah, that has developed a unique mobile browser designed to enhance the user experience. Founded in 2016, the browser allows users to navigate web content by swiping through search results, rather than the traditional method of tapping back and forth between links and pages. This innovative approach enables users to search across various categories and services, retrieving a diverse array of results, including images, videos, news, and shopping options. Cake Technologies also offers customization features, allowing users to select their preferred search engine and reorder favorite sites within specific categories to receive personalized search results. By launching this mobile-centric browser, Cake Technologies aims to compete with established players like Safari, Chrome, and Firefox by providing a faster and more intuitive browsing experience.

Hit Labs is a technology company that develops applications designed to connect people to those who will help them succeed in school, in work, and in life.

Numetric, Inc. develops cloud-based software for traffic safety analytics solutions for the transportation industry. The software provides data services, which include collecting data, analysis, and sharing of data. Its products include Traffic Safety Suite which provides crash query, network screening, safety analysis, and workbooks; and Design Suite, which provides asset query and project design. The company also offers services, such as implementation, training, dedicated customer manager, data preparation, data structuring, and data management services. Numetric, Inc. was formerly known as Teratek LLC. The company was founded in 2014 and is based in Draper, Utah.

SaltStack is a developer of an event-driven automation platform that assists enterprise IT operations, SecOps, and DevOps teams in managing and securing software-defined environments. Founded in 2012 to support the Salt open source project, SaltStack offers solutions for configuration management, security compliance, and intelligent orchestration across hybrid cloud, network, IoT, and application environments. The platform enables organizations to automate complex cloud management tasks with speed and flexibility, catering to cloud builders, data center operators, and enterprise IT organizations seeking scalable control and threat-aware security compliance.

SilverVue, Inc. is a healthcare software company based in Sandy, Utah, founded in 2012. It specializes in developing innovative solutions to enhance patient engagement and virtual care. The company offers SilverSearch, a directory application that assists patients in selecting transitional care providers, and SilverCare, a comprehensive software platform that includes a provider dashboard for patient monitoring and care coordination. Additionally, SilverCare features an application for patients that provides reminders, instructions, secure messaging, and integration with wearable devices. SilverVue serves a diverse clientele, including healthcare providers, payers, and patients, with a focus on improving patient outcomes and satisfaction while reducing healthcare costs. In October 2018, SilverVue was acquired by Mingle Analytics, Inc.

Blyncsy, Inc. is a data solutions provider based in Salt Lake City, Utah, founded in 2014. The company specializes in deploying Blyncs sensors in various environments, including ski resorts and college campuses, to capture real-time movement data of people and connected devices. This data is processed through Blyncsy's analytics platform, which offers insights into various public infrastructure aspects, such as parking availability and public transit demand. Additionally, Blyncsy offers a contact tracing product named Mercury, designed to assist universities in managing contagion tracking. By delivering actionable insights, Blyncsy aims to enhance urban efficiency, improve traffic flow, and contribute to environmental sustainability.

Omadi, Inc. offers cloud-based software solutions tailored for the transportation, towing, recovery, security, and field service industries. The company's platform enables users to track, analyze, and enhance employee productivity while minimizing paperwork. Its towing software provides tools for managing various business aspects, including employee and vehicle tracking, financial oversight, and client relationship management. Users can create reports, automate notifications for towing events, and control operations remotely. Additionally, Omadi offers mobile management software that features custom reporting, alerts, and forms specifically designed for the vehicle recovery sector. Founded in 2013 in Provo, Utah, Omadi evolved from the founder's need for effective management software for his private property impound company, leading to the development of a customizable platform that has since expanded into multiple markets.

ClientSuccess is a customer success platform that empowers B2B SaaS companies to proactively manage post-sales customer relationships, measure customer health, maximize customer retention and growth, and drive a culture of customer success. It provides a holistic approach to managing success throughout the customer lifecycle as well as provides insights, customer analytics, and best practices that enhance the client’s company. The company also provides SuccessScore, a solution that represents the holistic health of customers; and SuccessCycle, an application that provides the framework to define, manage, and measure success throughout the entire customer lifecycle. In addition, it offers renewal management application that allows users to track customer subscriptions; customer engagement solutions; and application to helps users mitigate risk or identify opportunities for expansion and growth; an application that helps clients in tracking key contacts, users, and executive sponsors within the organization; Support View application that integrates with customer support tools to CRM, support, social, and communication platforms; and customized scorecard to track the progress of each customer. ClientSuccess was founded in 2014 and is based in Lehi, Utah.

DirectScale, Inc. is a software as a service (SaaS) provider that specializes in solutions for direct sales organizations, enabling them to effectively manage various corporate functions. Founded in 2013 and located in Lindon, Utah, DirectScale offers a customizable platform that facilitates sales and commission tracking, data analysis, downline management, messaging, training, and e-commerce management. The platform is designed to empower users by allowing them to configure and administer their software without relying on external development, which can be costly. Its intuitive interface supports both mobile and desktop use, enhancing communication among teams and providing tools to promote sales and drive business growth. DirectScale primarily targets larger direct sales companies, helping them scale their operations efficiently.

Qzzr is a platform that specializes in creating interactive content, including quizzes, polls, and lists, aimed at enhancing audience engagement for major brands such as ESPN, LinkedIn, HubSpot, Red Bull, and Marriott. Launched in 2014, Qzzr provides tools that allow businesses to create personalized quizzes which capture user interests and attention. This functionality not only helps brands increase exposure and conversions but also offers valuable insights into customer behavior. In the previous year, Qzzr's tools were utilized by over 358 million individuals, highlighting the platform's widespread impact and effectiveness in generating leads and enriching customer profiles for informed product recommendations.

Owlet Baby Care Inc. is a company that develops and manufactures innovative monitoring products designed to track the vital signs of sleeping infants. Founded in 2012 and based in Lehi, Utah, Owlet offers the Owlet Smart Sock, a device that monitors an infant's heart rate and oxygen levels, alerting parents if there are any concerns. The Owlet Baby Monitor provides real-time data on a child's vital signs through a compatible app for iOS and Android devices, giving parents peace of mind. The company's product range also includes the Owlet Cam, which transforms smartphones into high-definition baby monitors, and the Owlet Monitor Duo, which combines the features of the Smart Sock with the Cam. Additionally, the Owlet Dream Lab offers resources to help parents establish healthy sleep habits for their children. Owlet's commitment to enhancing parental confidence through technology is reflected in its diversified product portfolio.

Simplus is a Platinum Salesforce partner specializing in quote-to-cash implementations. It provides enterprise-wide digital transformation through advisory, implementation, change management, custom configuration, and managed services.

Consensus, Inc. offers a Software-as-a-Service application that streamlines B2B sales by facilitating agreement among stakeholders within the buying group. Its interactive demo automation platform personalizes video and document presentations, allowing each stakeholder to engage with the solution in a relevant manner. This approach effectively reduces sales cycles and enhances close rates. The company's Demolytics dashboard provides valuable analytics, enabling clients to identify and engage the entire buying committee by tracking their interests and interactions with the demo content. By using this platform, organizations across various sectors, including financial services, medical device manufacturing, and technology in the amusement park industry, can achieve faster purchase decisions compared to traditional sales methods. Founded in 2013 and headquartered in American Fork, Utah, Consensus was previously known as DemoChimp Inc. and rebranded in April 2016.

Molio is a full-digital brand building agency that specializes in launching brands with an online video at the core. Molio has recently launched an innovation partnership with Astro Studios called AM:LABS to originate, co-create and validate new brands. It was founded in 2014 and headquartered in Salt Lake City, Utah.

TaskEasy, Inc. operates a Software-as-a-Service platform that connects property owners with contractors for various outdoor maintenance services, including lawn mowing, snow removal, and pool cleaning. Founded in 2011 and based in Salt Lake City, Utah, the company simplifies the process of hiring contractors by facilitating communication, pricing, scheduling, payment, and dispute resolution. TaskEasy's platform is designed to make exterior maintenance as straightforward as online shopping, catering to homeowners, renters, property managers, and contractors across the United States. By establishing fair market prices and ensuring quality service, TaskEasy serves as a significant player in the home maintenance sector, enabling contractors to efficiently manage their businesses from digital devices while reducing traditional costs associated with advertising, bidding, and billing.