Service Provider Capital

Service Provider Capital is a venture capital firm established in 2014 and based in Colorado. The firm focuses on early-stage investments, notably seed-stage opportunities, and participates as a co-investor in Series A rounds led by institutional venture funds. Its portfolio interests span a broad range of technology sectors, including artificial intelligence, machine learning, blockchain, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, health, and cannabis.

Patrick Cerone

Managing Director

Brian Gordon JD

Managing Director

Edward Hill

Managing Director

Galen Mason JD

Managing Director - Midwest Fund I

Jody Shepherd

Founder / Managing Director

Past deals in Business Intelligence

Chief

Pre Seed Round in 2025
hief is the first and only predictive operations platform designed for B2B SaaS enterprises in their growth stage. Chief turns unprocessed data into useful insights by combining and scaling up machine learning and generative.

Data Quality Co-Op

Seed Round in 2024
Data Quality Co-op specializes in ensuring high-quality first-party data for businesses. It offers a data intelligence platform that delivers real-time metrics, tailored quality initiatives, and industry benchmarks, empowering clients to enhance operational efficiency and make informed decisions.

Mobly

Seed Round in 2024
Mobly is the first event-agnostic lead capture, enrichment and engagement app. Users can snap a photo of any attendee badge or business card, and have that person's contact info instantly enriched (25+ fields) and pushed to their CRM. THey can then follow up via text, email, phone or social from the app, and the activity actually logs back to the CRM. No card/badge? No problem. SImply search name + company in the search bar for the same result.

Dori

Seed Round in 2023
Founded in 2021, Dori operates a financial platform that streamlines private market transactions using AI-powered tools. It offers features such as document summarization, secure wire verification, and automated term sheet generation to enhance efficiency and security for venture capital teams.

RevenueBase

Seed Round in 2022
RevenueBase is a provider of a revenue database as a service, focused on delivering comprehensive and accurate data to help B2B companies effectively engage with prospects. Founded in May 2021 in Waltham, Massachusetts by Mark J. Feldman and Milenko Beslic, the company specializes in analyzing clients' go-to-market opportunities and supplying essential account and contact information through a user-friendly and continuously updated database. This enables business executives to access high-quality data that can be efficiently transformed into revenue growth.

Pendella

Seed Round in 2022
Founded in 2018, Pendella is a technology company that simplifies employee benefits. It offers an AI-powered platform providing instant life and disability insurance quotes, personalized recommendations, and seamless implementation for employers, HR systems, PEOs, brokers, and enrollment firms.

SupplyHive

Seed Round in 2021
SupplyHive is a software company specializing in supplier performance review. Its platform enables businesses to understand their suppliers better by measuring key performance indicators, identifying trends, and automating action plans using predictive analytics.

Highwing

Seed Round in 2020
Highwing, Inc. is an insurance technology company that specializes in developing an open data platform tailored for the commercial insurance industry. Founded in 2018 and based in Denver, Colorado, Highwing’s platform facilitates direct connectivity between brokers and carriers, enabling them to access and leverage insurance data analytics throughout the customer lifecycle. This innovative platform automates workflows and provides tools to enhance decision-making regarding customers, products, pricing, and risk management. By streamlining processes, Highwing aims to help brokers and carriers increase sales, improve operational efficiency, and enhance the overall customer experience without the need for additional personnel. The company, previously known as IMAgine Analytics, LLC, rebranded to Highwing, Inc. in October 2020.

Canopy

Seed Round in 2020
Canopy is a technology company that develops and operates an online platform designed for frontline sales managers. The platform provides insights into user data, facilitating a deep understanding of sales performance at the individual seller level. By utilizing data snapshotting, Canopy identifies key opportunities and potential risks, allowing managers to proactively address issues before they affect deals. The platform enhances decision-making, aids in tracking team performance, and supports effective coaching by providing managers with the necessary context to guide their sales representatives. Canopy's innovative approach aims to improve forecast accuracy and drive strategic changes, ultimately enabling clients to achieve consistent success within their sales teams. Founded in 2019 and based in Indianapolis, Indiana, the company was previously known as Loupe Software, Inc.

PunchListUSA

Seed Round in 2019
PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

Transitiv

Seed Round in 2019
Transitiv, Inc. is a company that operates a multi-channel marketing platform designed to unify and manage customer data for businesses. Founded in 2017 and headquartered in Atlanta, Georgia, Transitiv provides comprehensive services that include data management, customer data analysis, personalized ad messaging, and analytics. The platform enables businesses to monitor key performance metrics, such as click-through rates and consumer feedback, producing insight-based reports that enhance marketing effectiveness. By leveraging its technology, Transitiv helps digital marketers understand consumer preferences, optimize marketing campaigns, and ultimately drive better decision-making and improved performance within brand networks.

Aurora Insight

Series A in 2019
Aurora Insight, Inc., located in Washington, D.C., specializes in providing comprehensive insights into wireless connectivity and radio spectrum. The company offers a dynamic map that serves as a reliable resource for understanding the availability of spectrum and existing wireless infrastructure. By analyzing radio frequency environments, Aurora Insight enables organizations to optimize their wireless deployments and make informed business decisions. Its focus on delivering accurate and detailed information positions it as a key player in the telecommunications industry, addressing the growing need for enhanced connectivity solutions.

Klearly

Seed Round in 2019
Klearly offers a SaaS-based marketing analytics platform for B2B revenue teams, including sales, marketing, and customer success. The platform uses data science and machine learning to analyze customer behavior, track product sales, and monitor the impact of marketing campaigns to provide actionable guidance on which accounts to prioritize and which activities to pursue to drive future revenue. By focusing on predictive insights rather than vanity metrics, Klearly helps teams optimize engagement and improve ROI across go-to-market efforts.

Flowhub

Series A in 2019
Flowhub is a Denver-based company specializing in cannabis retail software. It offers a unified platform for compliance, point-of-sale transactions, inventory tracking, and business intelligence data, enabling dispensaries to streamline operations, enhance consumer experiences, and simplify regulatory compliance.

Hello Alice

Series A in 2019
Hello Alice is a FinTech platform that provides access to credit, loans, grants, and business planning services for small business owners, enterprise customers, and business networks. It operates a multi-channel platform that guides entrepreneurs by connecting them with funding programs, networks, mentorship, events, tools, and resources through machine-learning matching. The company partners with government agencies and institutions to help SMBs grow and increase revenues. Founded in 2017 by Carolyn Rodz and Elizabeth Gore, Hello Alice is headquartered in Houston, Texas.

Hyperia

Seed Round in 2019
Hyperia develops an AI-powered platform for corporate communications and meetings. Its flagship product, People+, transcribes and records meetings for peer-to-peer collaboration, transforming conversations into searchable insights.

Sideqik

Series A in 2019
Sideqik Inc., established in 2011 and headquartered in Atlanta, Georgia, specializes in developing business intelligence platforms tailored for influencer marketing. Its platform facilitates brands' connection with consumers by identifying suitable influencers and quantifying the return on investment (ROI) of these collaborations. Sideqik is renowned as the first enterprise solution to offer such comprehensive insights into influencer marketing, enabling businesses to understand their brand's performance across various demographic factors.

CamoAg

Series A in 2019
CamoAg specializes in agricultural intelligence and operational management solutions. It leverages advanced technologies to empower agribusinesses, enabling them to optimize operations, gain data-driven insights, and make informed decisions that promote growth and sustainability.

LandscapeHub

Seed Round in 2018
LandscapeHub is a digital B2B marketplace designed to connect buyers and suppliers within the landscaping industry. By aggregating inventory and pricing from quality suppliers across the country, LandscapeHub provides a centralized platform that enhances the procurement process for landscape materials. The marketplace enables users to increase efficiency, expand their networks, and gain valuable market insights, ultimately fostering improved operations for both buyers and suppliers. This one-stop-shop approach simplifies the purchasing experience, making it easier for landscape professionals to source the materials they need.

CaliberMind

Seed Round in 2018
CaliberMind provides a B2B customer data platform for revenue marketers that integrates data, enables marketing attribution, engagement scoring, funnel insights, and churn analysis to optimize sales and marketing outcomes. Positioned as a buyer intelligence solution, the platform helps organizations leverage their sales, marketing, and customer data to improve productivity, engagement, and revenue through features such as account engagement, chain-based attribution, and marketing workflow automation, and by linking data across touchpoints to inform pipeline decisions and identify churn risk.

SaaSOptics

Series A in 2018
SaaSOptics, LLC is a cloud-based subscription management solution provider that caters to B2B software-as-a-service and subscription-based businesses. Founded in 2009 and based in Peachtree Corners, Georgia, the company offers a comprehensive platform that streamlines financial operations, including subscription invoicing, payments, revenue recognition, and analytics. SaaSOptics enables businesses to manage their subscription and order processes effectively, providing critical insights and performance metrics that support growth at various stages. Its services are designed to eliminate reliance on spreadsheets, allowing companies to enhance their financial reporting and operational efficiency. SaaSOptics serves clients across the United States, Canada, and Europe.

Reconstruct

Seed Round in 2017
Reconstruct offers predictive computer vision data analytics software for construction projects. Its platform manages data collection from drones, fixed cameras, or mobile devices, visualizes images aligned with BIM models, and reports risk locations to enable proactive planning. Founded in 2016, Reconstruct is headquartered in Menlo Park, California.

Bonsai

Series A in 2017
Bonsai offers an AI platform that empowers enterprises to build and deploy intelligent systems. By completely automating the management of complex machine learning libraries and algorithms, Bonsai enables enterprises to program AI models that improve system control and enhance real-time decision support. Businesses use these models today to increase automation and improve operational efficiency of industrial systems including robotics, manufacturing, supply chain, logistics, energy and utilities. Based in Berkeley, CA, Bonsai is backed by leading investors including NEA, Microsoft Ventures, ABB, Samsung NEXT and Siemens.

Groundspeed Analytics

Series A in 2017
Groundspeed Analytics develops software that automates data processing in commercial insurance. Its platform uses machine learning to analyze documents like submissions, loss runs, and policy documents, empowering users to improve financial performance by identifying profitable risks.

Aclaimant

Seed Round in 2017
Aclaimant is a Chicago-based provider of an enterprise incident management platform for workplace incidents. The platform supports reporting, management, documentation, and analysis of incidents, enabling employees, employers, and insurance carriers to use a shared dashboard to track users, incidents, and related reports. It aims to expedite incident resolution and reduce the cost of risk by capturing actionable information and coordinating real-time communication among involved parties. The company serves staffing firms, elder care and nursing facilities, small and mid-sized businesses and municipalities, as well as insurance brokers, carriers, and third-party administrators. Founded in 2013, Aclaimant focuses on helping organizations save time and money on incident and claim management while improving safety.

Ascent360

Seed Round in 2017
Founded in 2013 and headquartered in Golden, Colorado, Ascent360 is a software company specializing in cloud-based multi-channel communication solutions. Its platform transforms customer data into actionable insights to drive revenue growth and enhance customer engagement.

SyncHR

Series A in 2015
SyncHR is a leader in cloud-based Human Capital Management (HCM) technology, designed specifically for mid-sized companies. Founded in 2010, the company offers a comprehensive application that integrates Core HR, benefits, payroll, and reporting into a single platform. Its patented technology streamlines complex HCM processes, enhancing productivity and delivering significant economic value. SyncHR's software automates key functions such as employee lifecycle management, ensuring data accuracy and facilitating effective workforce management. The company is distinguished by its commitment to rapid implementation and superior customer service, providing an intuitive user experience for both employees and administrators. By centralizing interrelated data, SyncHR enables organizations to easily access, control, and analyze critical information.
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