Service Provider Capital

Nurture Life provides subscription-based, ready-to-eat meals for babies, toddlers, and kids, delivered weekly to families. Meals are chef-crafted and nutritionally balanced by pediatric dietitians, using organic ingredients to meet evolving dietary needs while expanding young palates and introducing new flavors and textures. The approach emphasizes quality sourcing, convenient delivery, and a strong focus on helping parents provide healthy meals. Based in Chicago and founded in 2015, Nurture Life aims to offer reliable, nutritious options that support age-appropriate nutrition and peace of mind for families.

GoodBuy Gear is a managed marketplace focused on facilitating the buying and selling of second-hand baby and children's products. The company aims to provide parents with a safe and sustainable way to circulate quality-used items, including strollers, toys, backpacks, and cribs. Utilizing an algorithm to recommend pricing, GoodBuy Gear enhances the shopping experience by offering detailed photos and descriptions of products. This approach not only promotes efficiency in sales but also supports the broader goal of environmentally conscious consumerism by making it easier for families to engage in the secondhand market.

Mac & Mia, Inc. is an online retailer specializing in children's clothing and accessories for newborns to six-year-olds. Founded in 2014 and headquartered in Delaware, the company offers a personalized at-home shopping experience that eliminates the challenges of traditional retail. Mac & Mia's platform features boutique and specialty clothing curated by style experts, with each item hand-selected to align with individual family preferences. This approach allows parents to build stylish and high-quality wardrobes for their children while saving time, enabling them to focus more on family activities. In addition to clothing, Mac & Mia also offers gift cards to enhance the shopping experience.

Owlet Baby Care Inc. is a company based in Lehi, Utah, founded in 2012, that specializes in the development and manufacturing of innovative monitoring solutions for infants. Its flagship product, the Owlet Smart Sock, is a proactive health monitor that tracks a baby's heart rate and oxygen levels while sleeping, sending alerts to parents if any concerning changes occur. The company also offers the Owlet Cam, which transforms smartphones into high-definition baby monitors, and the Owlet Monitor Duo, which combines the features of both the Smart Sock and the Cam. Additionally, Owlet provides the Owlet Dream Lab, an online program aimed at helping parents cultivate healthy sleep habits for their infants. By offering real-time data and insights, Owlet Baby Care aims to enhance parental confidence and peace of mind regarding their child's health and well-being.