Service Provider Capital

Service Provider Capital is a venture capital firm established in 2014 and located in Golden, Colorado. The firm focuses on co-investing in seed and series A rounds, primarily in collaboration with institutional venture funds. It targets a diverse range of sectors, including artificial intelligence, machine learning, blockchain, cannabis, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and health. By concentrating on these industries, Service Provider Capital aims to support innovative companies at critical stages of their development.

Patrick Cerone

Managing Director

Ned Hill

Managing Director

Edward Hill

Managing Director

Galen Mason

Managing Director

Jody Shepherd

Co-Founder and Managing Director

Douglas Spear

Managing Director

Past deals in Marketplace

BoxedUp

Seed Round in 2024
BoxedUp is a subscription-based software company that provides equipment rental companies with the tools to establish online stores efficiently. Founded by three former Amazon employees, the platform leverages APIs and incorporates specialized features tailored for the rental industry. It streamlines essential functions such as equipment quoting, logistics, and inventory management, thereby facilitating growth for B2B suppliers. Additionally, BoxedUp operates an on-demand equipment rental marketplace that enables equipment owners to ship their products directly to customers. This platform allows clients to select rental dates, calculate pricing, check product availability, and manage shipping, effectively connecting customers with equipment owners.

Rook Capital

Seed Round in 2022
Rook Capital is a real estate marketplace based in Boulder, Colorado, founded in 2021. The company aims to enhance homeownership accessibility and address the challenges of home affordability. By connecting homeowners with investors, Rook Capital enables individuals to acquire homes while offering current homeowners affordable access to their equity. Its innovative platform simplifies the process of real estate investing, making it more convenient and accessible for a broader audience. Through these efforts, Rook Capital seeks to empower users to achieve homeownership and invest in real estate.

Elevent

Seed Round in 2021
Elevent is a marketplace that facilitates the planning and execution of both virtual and in-person experiences aimed at fostering trust and connection among teams and clients. The company specializes in providing a range of events focused on team building, client engagement, and remote celebrations, making it easier for organizations to create memorable experiences without the associated complexities. By allowing managers to easily select and book events and gifts, Elevent enhances employee engagement and strengthens client relationships through enjoyable and effective activities.

Pomp

Seed Round in 2021
Pomp is a technology-driven marketplace and vertical SaaS solution focused on empowering estheticians and med spas within the skincare industry. Established in 2020 and based in Denver, Colorado, Pomp addresses the unique needs of estheticians, who have historically been underrepresented in the beauty sector. The company's platform enables these professionals to manage client relationships beyond the treatment room by providing access to clinical-grade skincare products, free consultations, and tools for creating personalized at-home routines. By facilitating a comprehensive approach to skincare, Pomp helps estheticians enhance customer loyalty and achieve optimal results for their clients.

PunchListUSA

Seed Round in 2019
PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

PadSplit

Seed Round in 2019
PadSplit, Inc. is an Atlanta-based company founded in 2017 that specializes in affordable housing solutions through a house-sharing model. It operates a digital marketplace that enables property owners to convert single-family homes into multi-unit residences, offering individual rooms with shared common areas such as kitchens and bathrooms. By focusing on the workforce, PadSplit aims to provide affordable living options for low-income individuals, allowing them to save money and potentially improve their quality of life. The platform fosters collaboration among residents, property owners, and communities, ensuring that the incentives are aligned to make affordable housing more accessible in the private market. Through its innovative approach, PadSplit empowers users to transform their living situations while promoting shared living arrangements.

GoodBuy Gear

Seed Round in 2019
GoodBuy Gear is a managed marketplace focused on facilitating the buying and selling of second-hand baby and children's products. The company aims to provide parents with a safe and sustainable way to circulate quality-used items, including strollers, toys, backpacks, and cribs. Utilizing an algorithm to recommend pricing, GoodBuy Gear enhances the shopping experience by offering detailed photos and descriptions of products. This approach not only promotes efficiency in sales but also supports the broader goal of environmentally conscious consumerism by making it easier for families to engage in the secondhand market.

BacklotCars

Series A in 2018
BacklotCars is an online marketplace designed to streamline wholesale automotive transactions for auto dealers, finance companies, and rental car businesses. By eliminating the need for physical auctions, BacklotCars offers a platform that simplifies and enhances the transparency of vehicle sales. The company provides essential services including vehicle inspections, transportation logistics, and inventory financing, facilitating efficient transactions and enabling clients to directly access their end markets. Through its innovative approach, BacklotCars effectively supports the buying and selling of vehicles, thereby transforming traditional automotive commerce.

AVVAY

Seed Round in 2018
AVVAY, Inc. is a location scouting company headquartered in Franklin, Tennessee, that operates a marketplace for short-term rentals of commercial spaces across major U.S. cities, including Nashville, Dallas, Portland, Chicago, and Houston. Founded in 2015, AVVAY provides a web-based platform that facilitates the discovery and booking of a variety of creative locations, such as recording studios, photography sites, and event venues. The platform not only allows users to book spaces directly but also offers services through location scouting teams, making it easier for individuals and organizations engaged in creative projects to find suitable environments for their work at competitive prices.

Dapix

Seed Round in 2018
Dapix Inc., established in 2018 and based in Westminster, Colorado, specializes in designing and developing decentralized public blockchain technology. The company's core product is the FIO Protocol, an inter-wallet operability protocol that enhances usability within the blockchain ecosystem. This protocol enables seamless cross-chain transactions, utilizing a single memorable wallet name compatible with any wallet or exchange. Dapix aims to facilitate easier token and coin movement while integrating cross-chain counterparty metadata. Founded by experienced tech professionals and backed by prominent venture capital firms and angel investors, Dapix seeks to revolutionize blockchain usability.

The Mom Project

Seed Round in 2018
The Mom Project, Inc. is a digital marketplace that connects women, particularly mothers, with employment opportunities across various sectors, including marketing, finance, technology, and project management. Founded in 2015 and based in Cincinnati, Ohio, the company serves a community of over 500,000 individuals, including moms, dads, and allies, facilitating access to flexible work arrangements at both large corporations and small businesses. In addition to matching job seekers with employers, The Mom Project also provides insights and recommendations to companies on improving workplace conditions for women, aiming to foster a more supportive environment for mothers while redefining traditional career structures.

LandscapeHub

Seed Round in 2018
LandscapeHub is a digital B2B marketplace designed to connect buyers and suppliers within the landscaping industry. By aggregating inventory and pricing from quality suppliers across the country, LandscapeHub provides a centralized platform that enhances the procurement process for landscape materials. The marketplace enables users to increase efficiency, expand their networks, and gain valuable market insights, ultimately fostering improved operations for both buyers and suppliers. This one-stop-shop approach simplifies the purchasing experience, making it easier for landscape professionals to source the materials they need.

Truss

Series A in 2017
Truss Holdings, Inc. operates an online marketplace that simplifies the leasing process for small and medium-sized businesses seeking office, co-working, industrial, and retail spaces. Founded in 2016 and based in Deerfield, Illinois, its platform employs machine learning to match businesses with suitable properties, allowing users to virtually tour listings, compare prices, and manage lease documents seamlessly. The company offers dedicated brokers to support clients throughout the process, ensuring a smooth experience. Truss is noted for its commitment to price transparency, enabling business owners to compare costs of traditional office and co-working spaces effectively. Through its technology-driven approach, Truss provides a cost-effective solution for businesses looking to find the right space quickly and confidently.

Shinesty

Venture Round in 2017
Shinesty is a vintage clothing brand based in Boulder, Colorado, operating as an online retailer of apparel and accessories. The company specializes in providing an outlandish collection of retro clothing, including sunglasses, swimwear, pajamas, tops, bottoms, suits, underwear, dresses, and various accessories for both men and women. Shinesty's offerings cater to theme parties and costume events, allowing customers to shop online according to their preferences and the specific occasions they have in mind. The company was founded in 2013 and initially operated under the name Shinesty, LLC before changing its name to Shinesty, Inc. in June 2015.

FarmLead

Series A in 2017
FarmLead Resources Ltd. is a digital marketplace designed to enhance the buying and selling of grain, connecting farmers with verified buyers across North America. Founded in 2013 and based in Ottawa, Canada, the company operates in key agricultural regions including Alberta, Saskatchewan, Manitoba, and Ontario. Through its online platform and mobile application, FarmLead offers various services such as market research, grain testing, and price visibility, which help reduce brokerage fees and risks for farmers. The marketplace promotes efficiency, transparency, and equality within the grain industry, enabling farmers to negotiate better deals while allowing buyers to conveniently find the grain they need in their preferred locations.

Kidizen

Series A in 2017
Kidizen is a Minneapolis-based company established in 2010, operating an online peer-to-peer marketplace specifically for parents to buy and sell pre-loved children's clothing, gear, toys, accessories, and more. Its platform connects mothers nationwide, enabling them to create personal storefronts, earn money, find desired styles for their kids, and engage with other moms through shared experiences and interests. Kidizen offers an iOS and Android application for convenient buying, selling, and communication among users. The company's product range caters to girls, boys, toddlers, and babies.

PartySlate

Seed Round in 2017
PartySlate is an online marketplace designed to inspire and assist individuals planning various types of events by connecting them with top event professionals, vendors, and venues globally. The platform serves as a hub for discovering unique party ideas, identifying local vendors and venues, and assembling event teams. Event professionals utilize PartySlate to expand their businesses, network with industry peers, and attract more clients. Users can share multimedia content from events, gain recognition through a distinctive crediting system, and showcase their work via detailed profiles. Since its inception in 2016, over 25,000 leading venues, planners, and vendors have contributed more than 2 million photos of real weddings, corporate events, and celebrations to the platform.

Borrowed & Blue

Series A in 2016
Borrowed & Blue, Inc. is a wedding planning company founded in 2011 and based in Charlottesville, Virginia. The company offers an online platform that assists couples in imagining, planning, and booking their weddings. Users can explore a wide array of resources, including collections of real weddings, to help them plan their special day. Borrowed & Blue connects couples with various wedding vendors, including photographers, florists, caterers, and bridal shops, allowing for a comprehensive planning experience. The platform has gained popularity for destination weddings in locations such as Hawaii, Tampa Bay, and New Orleans, and caters to diverse wedding styles ranging from traditional to outdoor ceremonies. In addition to its website, Borrowed & Blue offers an iOS mobile application to facilitate wedding planning on the go. In January 2018, Borrowed & Blue was acquired by Zola, Inc.

Rentable

Series A in 2016
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Cribspot

Seed Round in 2016
Cribspot operates an online platform facilitating off-campus housing solutions for college students in Ann Arbor, Columbus, and East Lansing areas. Founded in 2013 and headquartered in Detroit, Michigan, the company connects students with apartment rentals via virtual tours and floorplans. Additionally, Cribspot offers comprehensive property management services for owners, including marketing, online leasing and payment processing, tenant screening, maintenance, accounting, and turnover services. The platform is accessible via a mobile application for iOS and Android devices.

ClearVoice

Venture Round in 2016
ClearVoice, Inc. is a content marketing platform that facilitates the connection between brands, agencies, and freelance content creators. Founded in 2014 and headquartered in Phoenix, Arizona, the company provides tools for businesses to develop engaging content for various channels, including blogs, social media, and marketing automation. Its platform grants access to a network of content strategists, expert writers, and editors, allowing for the production of scalable and high-quality content tailored to specific needs. ClearVoice aims to enhance content creation efficiency and effectiveness, ultimately helping enterprises improve their marketing returns. As of February 2019, ClearVoice operates as a subsidiary of Fiverr International Limited.

TaskEasy

Series A in 2014
TaskEasy, Inc. is a Software-as-a-Service platform that simplifies home and property maintenance for customers across the United States. Founded in 2011 and headquartered in Salt Lake City, Utah, the company connects property owners with contractors for services such as lawn mowing, snow removal, and pool cleaning. Its platform facilitates the entire service process, including communication, pricing, scheduling, payment, and dispute resolution, making it easier for users to manage their maintenance needs. TaskEasy is notable for pioneering a nationwide service fulfillment model in the home exterior maintenance sector, ensuring fair pricing and quality service for homeowners, property managers, and contractors. This innovative approach allows contractors to efficiently manage their business operations through a user-friendly interface, eliminating the burdens of advertising, bidding, and billing.
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