Service Provider Capital

BoxedUp is a subscription-based software platform designed to assist equipment rental companies in establishing online stores efficiently. Founded by three former Amazon employees, the platform leverages APIs and rental-specific features to enhance equipment quoting, logistics, and inventory management, facilitating business growth for B2B suppliers. Additionally, BoxedUp operates an on-demand equipment rental marketplace that enables equipment owners to ship their products directly to customers. Through this platform, clients can choose rental dates, calculate pricing, check product availability, and arrange shipping, thereby fostering connections between customers and equipment owners.

Rook Capital is a real estate marketplace based in Boulder, Colorado, founded in 2021. The company aims to broaden homeownership and address issues of home affordability by connecting homeowners with investors. Rook Capital's platform offers innovative financial solutions that facilitate affordable access to equity for current homeowners, enabling them to leverage their property investments. By simplifying the process of real estate investing, Rook Capital makes it accessible to a wider audience, helping users achieve their goal of owning a home.

Elevent operates a marketplace that facilitates the connection between service providers and companies to create engaging virtual and in-person experiences. The platform specializes in team-building activities, client engagement initiatives, and remote celebrations, simplifying the event planning process. By allowing managers to easily select, book, and manage various events and gifts, Elevent enhances employee engagement and strengthens client relationships. The company's focus is on delivering memorable experiences that foster trust and connections within organizations.

Pomp is a technology-driven marketplace and vertical SaaS solution focused on supporting estheticians and customers in the skincare sector. Founded in 2020 and based in Denver, Colorado, Pomp offers a virtual platform that empowers estheticians and medical spas to manage and enhance client relationships beyond traditional treatments. The platform provides access to clinical-grade skincare products, free consultations with professional estheticians, and tools for creating personalized at-home skincare routines. This approach not only enables customers to achieve optimal skincare results but also fosters long-term loyalty, addressing the needs of a historically overlooked profession in the beauty industry.

PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

GoodBuy Gear operates a managed marketplace focused on the resale of secondhand baby and children's products. The platform facilitates the circulation of quality-used items, such as strollers, toys, backpacks, and cribs, allowing parents to shop and sell with ease and confidence. By utilizing an algorithm to recommend pricing and featuring detailed photos and descriptions, GoodBuy Gear enhances the buying and selling experience. The company aims to promote sustainability in the marketplace by providing a legitimate avenue for parents, brands, and retailers to engage in the exchange of gently used children's products, thereby supporting both environmental responsibility and economic savings for families.

BacklotCars operates an online marketplace that simplifies wholesale automotive transactions for auto dealers, finance companies, and rental car businesses. By offering vehicle inspections, transportation, and inventory finance services, the company eliminates the need for physical auctions, allowing clients to transact and liquidate their inventory directly. This approach enhances transparency and efficiency in the automotive wholesale market.

AVVAY, Inc. is a location scouting company that operates a marketplace for short-term rentals of commercial spaces across several major cities, including Nashville, Dallas, Portland, Chicago, and Houston. Founded in 2015 and based in Franklin, Tennessee, AVVAY provides a web-based platform that allows users to find and book various venues such as recording studios, photography locations, and event spaces. The platform is designed to facilitate the needs of creative professionals by offering direct booking options and support from location scouting teams, ensuring access to affordable and suitable locations for a range of projects and events.

The Mom Project, Inc. is a digital marketplace that connects women, particularly mothers, with employment opportunities across various sectors, including marketing, finance, technology, and project management. Founded in 2015 and based in Cincinnati, Ohio, the company serves a community of over 500,000 individuals, including moms, dads, and allies, facilitating access to flexible work arrangements at both large corporations and small businesses. In addition to matching job seekers with employers, The Mom Project also provides insights and recommendations to companies on improving workplace conditions for women, aiming to foster a more supportive environment for mothers while redefining traditional career structures.

LandscapeHub is a digital B2B marketplace that connects buyers and suppliers in the landscaping industry through a centralized online platform. By aggregating inventory and pricing from quality suppliers across the country, LandscapeHub enhances efficiency and fosters network building among participants. The platform provides valuable market insights, enabling users to streamline the procurement process for landscaping materials. This approach allows buyers to access a comprehensive selection of products in one convenient location, thereby improving operational efficiencies for nursery and landscape supply distributors.

Truss Holdings, Inc. operates an online marketplace that simplifies the leasing process for small and medium-sized businesses seeking office, co-working, industrial, and retail spaces. Founded in 2016 and based in Deerfield, Illinois, its platform employs machine learning to match businesses with suitable properties, allowing users to virtually tour listings, compare prices, and manage lease documents seamlessly. The company offers dedicated brokers to support clients throughout the process, ensuring a smooth experience. Truss is noted for its commitment to price transparency, enabling business owners to compare costs of traditional office and co-working spaces effectively. Through its technology-driven approach, Truss provides a cost-effective solution for businesses looking to find the right space quickly and confidently.

FarmLead Resources Ltd. is a digital marketplace designed to enhance the buying and selling of grain, connecting farmers with verified buyers across North America. Founded in 2013 and based in Ottawa, Canada, the company operates in key agricultural regions including Alberta, Saskatchewan, Manitoba, and Ontario. Through its online platform and mobile application, FarmLead offers various services such as market research, grain testing, and price visibility, which help reduce brokerage fees and risks for farmers. The marketplace promotes efficiency, transparency, and equality within the grain industry, enabling farmers to negotiate better deals while allowing buyers to conveniently find the grain they need in their preferred locations.

Kidizen, Inc. operates a peer-to-peer resale marketplace that enables parents in the United States to buy and sell pre-loved clothing, gear, toys, and accessories for children. Founded in 2010 and based in Minneapolis, Minnesota, the platform allows parents, particularly mothers, to create storefronts, earn money, and connect with one another through shared experiences and styles. Kidizen offers a mobile application for iOS and Android that facilitates communication, purchasing, and selling of children's items. The marketplace is designed to be trustworthy and environmentally friendly, allowing users to easily list items without incurring listing fees, thus promoting sustainability while helping parents find the latest trends for their children. The company was previously known as Itizen, LLC before rebranding to Kidizen, Inc. in May 2014.

PartySlate is a digital marketplace designed to assist individuals in planning various events, including weddings, corporate gatherings, and social celebrations. The platform connects users with leading event professionals, vendors, and venues both nationally and internationally. Users can explore a vast array of unique party ideas and browse portfolios of event planners, caterers, photographers, and more. Since its establishment in 2016, PartySlate has seen significant engagement, with over 25,000 venues, planners, and vendors sharing more than 2 million photos of actual events. This content-rich platform not only inspires users but also serves as a portfolio-sharing tool for professionals in the event industry, allowing them to showcase their work and connect with potential clients.

Borrowed & Blue, Inc. is a wedding content marketplace that assists couples in imagining, planning, and booking their weddings. Founded in 2011 and based in Charlottesville, Virginia, the platform allows users to browse collections of real weddings, connect with various vendors, and plan their special occasions. Couples can find a wide range of services, including photographers, florists, catering, hair and makeup, cinematographers, and bridal shops. Popular wedding destinations featured on the platform include Hawaii, Tampa Bay, Florida Keys, Phoenix, Miami, and New Orleans, with various wedding styles such as outdoor, black-tie, traditional, and coastal. The company also offers an iOS mobile application for efficient wedding planning. In January 2018, Borrowed & Blue was acquired by Zola, Inc.

Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.

TaskEasy, Inc. operates a Software-as-a-Service platform that connects property owners with contractors for various home and property maintenance services, including lawn mowing, snow removal, and pool cleaning. Founded in 2011 and based in Salt Lake City, Utah, the company simplifies the process of hiring service providers by facilitating communication, pricing, scheduling, payment, and dispute resolution. The platform is designed to streamline exterior maintenance, making it as convenient as online shopping. TaskEasy serves a diverse clientele, including homeowners, renters, property managers, and contractors across the United States. By establishing fair market prices and ensuring quality service, TaskEasy enhances the experience for both customers and service providers while eliminating traditional barriers such as advertising and bidding.