Ski Solutions

Cycling for Softies Limited specializes in offering cycling holidays in France, providing a comprehensive service that includes accommodation, breakfasts, evening meals, bike hire, and luggage transfers. Founded in 1981 and headquartered in London, the company emphasizes a personalized travel experience, featuring crafted itineraries and expert local guides to enhance the journey for its clients. As of October 2015, Cycling for Softies operates as a subsidiary of Ski Solutions Limited, focusing on creating memorable cycling experiences in picturesque destinations across France.

BSpoke Tours Limited is a travel and tourism company based in London, United Kingdom, founded in 2014. The company specializes in a range of holiday services, including cycling tours across Austria, Croatia, France, Germany, Italy, and Slovenia. It also offers bike and boat tours in France and Italy, as well as walking holidays in Austria, Germany, Italy, Portugal, and Slovenia. Additionally, BSpoke Tours provides short break services for walkers and hikers in Germany, Austria, Slovenia, and Croatia. Alongside its travel offerings, the company also arranges accommodation and food services for its clients, ensuring a comprehensive travel experience. BSpoke Tours operates as a subsidiary of Ski Solutions Limited.

IfYouTravel is an online travel booking platform focused on becoming Europe's leading specialist and activity travel business. The company operates several niche travel segments, including ifyouski.com for winter sports, ifyougolf.com for golf enthusiasts, ifyoudive.com for diving, and ifyouexplore.com for adventure travel. A fifth platform, Waxed.com, caters specifically to extreme skiers and snowboarders. Established in May 2000 through the merger of three prominent winter sports travel companies, IfYouTravel has expanded its reach across multiple European markets, with offices in key cities such as London, Paris, and Munich. In August of the previous year, it strengthened its position by acquiring the German winter sports leader Skigebiete.net. The company is backed by Europatweb, which focuses on developing high-potential Internet-related enterprises. The leadership team includes Michael Liebreich, a former member of the British Olympic ski team, and Francesca Ecsery-Merrens, who has extensive experience in travel marketing and business development.