Spin Master is a prominent children's entertainment company operating within the global toy industry, which exceeds $100 billion. The company specializes in creating, designing, manufacturing, and marketing a diverse range of products, including toys, games, and digital entertainment aimed at children. Spin Master's offerings are categorized into four main areas: outdoor and action toys, infant and preschool products, dolls and plush items, as well as activities, games, and puzzles. The company has cultivated brand recognition through successful original properties such as Paw Patrol, Rusty Rivets, and Bakugan. Additionally, Spin Master has pursued a strategic acquisition approach to expand its market presence, acquiring established brands like Rubik's, Swimways, and Melissa & Doug. With a global footprint that includes over 30 offices, Spin Master continues to innovate and adapt to the evolving landscape of children's entertainment.
Melissa & Doug, LLC is a manufacturer of educational toys and children's products aimed at fostering creativity and imagination in young children. Founded in 1988 and based in Wilton, Connecticut, with an additional office in Manhattan, New York, the company offers a diverse range of products including active play and outdoor toys, arts and crafts, developmental toys, dolls, games, puzzles, and stuffed animals. Melissa & Doug's products cater to infants, toddlers, and children up to 8 years old, with a focus on enhancing cognitive skills and providing engaging play experiences. The company sells its items through various retail channels, including independent stores, big-box retailers, and e-commerce platforms, ensuring accessibility to families worldwide.
Hexbug
Acquisition in 2023
Hexbug is a manufacturer and retailer specializing in autonomous and remote-controlled robotic toys aimed at providing children with a positive introduction to robotics. The company offers a diverse range of over 100 products, including battle bots, mechanical bugs, hexmods, junk bots, and VEX robotics. By focusing on engaging and educational play experiences, Hexbug seeks to inspire interest in technology and engineering among young users.
4D Brands International
Acquisition in 2022
4D Brands International is a Toronto-based company that specializes in the development of puzzle models. The company offers a unique line of 3D and 4D model construction kits, allowing customers to create detailed replicas of iconic historical landmarks, pop culture items, and movie memorabilia. By focusing on innovation in puzzle design, 4D Brands International aims to enhance the building experience for enthusiasts and collectors alike.
Nørdlight Games
Acquisition in 2022
Nørdlight Games is a game development studio focused on creating high-quality mobile games. The company employs a data-driven analytic approach to enhance player experiences and ensure the development of engaging digital content. With a commitment to responsibility towards players, employees, and the broader community, Nørdlight aims to establish itself as a leader in the next generation of game studios.
Tiny Rebel Games
Seed Round in 2022
We are Petaverse Network. Our aim is simple but robust - we are building an open standard for digital pets. An interoperable data solution for creating infinite virtual companions to be by your side, across the metaverse. Pets to bond with, who will learn, evolve, and behave based on their specific 'DNA' and the interactions you have with them. Soon, we will be helping people to adopt their first digital pets and take them into the first of many experiences they will be able to have with virtual companion. Embracing the wonders of #web3 we invite partnership with other creators across the metaverse.
Petaverse
Pre Seed Round in 2022
Petaverse is a platform that enables users to create and interact with virtual pet companions in the metaverse. By leveraging advanced technologies such as artificial intelligence, extended reality, and non-fungible tokens, Petaverse aims to establish an open standard for cross-chain, interoperable pets. This innovative network allows users to adopt digital pets and engage in diverse experiences with them, fostering a unique form of companionship in a virtual environment. The Petaverse Network provides an infinite array of possibilities for users, enhancing the overall experience of pet ownership in a digital context.
Rubik's Brand
Acquisition in 2020
Rubik's Brand Limited, based in London, United Kingdom, specializes in designing, manufacturing, and selling the iconic Rubik's Cube, a popular puzzle toy that promotes cognitive development and creative thinking for both children and adults. In addition to the traditional Rubik's Cube, the company also provides promotional cubes and sells its products through distributors and online channels, catering to customers in the United Kingdom and internationally. Founded in 1980, Rubik's Brand Limited has evolved over the years and became a subsidiary of Spin Master Corp in 2021. The company is recognized for its contribution to brain development through engaging and challenging puzzles.
Gund
Acquisition in 2018
GUND, Inc. is a prominent manufacturer of soft and huggable plush toys and gift products, founded in 1898 and based in Edison, New Jersey. The company is recognized as one of the most trusted toy brands in the U.S., known for its iconic "Gotta Getta GUND" campaign that resonates with multiple generations. GUND's diverse product range includes plush toys, puppets, dolls, slippers, key chains, and various accessories, appealing to a wide audience. The company distributes its products through a network of retailers, including gift shops, specialty stores, toy outlets, and online platforms, reaching customers in the United States, Canada, Europe, Japan, Australia, and South America. As of 2018, GUND operates as a subsidiary of Spin Master Corp.
Marbles: The Brain Store
Acquisition in 2017
Marbles: The Brain Store is a specialty retailer focused on providing a diverse range of brain-building products, including games, puzzles, books, and educational toys. The store is designed to offer a hands-on shopping experience for families, allowing customers to explore and try unique items that promote cognitive development. Through interactive in-store experiences and online product demonstrations, Marbles helps individuals of all ages enhance critical thinking, memory, coordination, visual perception, and word skills. The emphasis on high-quality and engaging products positions Marbles as a destination for those seeking to nurture their mental acuity in an enjoyable manner.
Swimways Corp
Acquisition in 2016
Swimways Corp. is a privately owned manufacturer based in Virginia Beach, Virginia, specializing in leisure and recreational water products. The company is dedicated to enhancing leisure time through innovative and high-quality products, distributing items in over 20,000 storefronts. Swimways markets three distinct consumer brands: SwimWays®, Kelsyus®, and COOP®. The company offers a wide range of products including floats, water toys, swim aids, and sporting goods designed for pool and beach activities. With a strong commitment to water safety, Swimways has been providing swim training products for over 40 years, helping children learn this essential life skill through its SwimWays Swim Steps™ line. Additionally, Swimways has partnered with Operation Smile since 2007, contributing nearly $1 million in donations through the sale of Swim Steps products, underscoring its commitment to social responsibility.
Moca Loca Cafe
Acquisition in 2016
Moca Loca Cafe Co is a company that specializes in creating digital toys and playful products for children. The focus of the business is to stimulate children's imagination and creativity through a range of engaging digital games. By designing products from the perspective of children, Moca Loca Cafe Co emphasizes the importance of play without rules or boundaries, allowing kids to explore and express themselves freely. The company celebrates the diversity and uniqueness of children's experiences, providing them with a platform to engage in imaginative play that resonates with their world.
Think Dirty
Pre Seed Round in 2013
Think Dirty Inc. is a Toronto-based company that has developed a mobile application designed to help consumers understand the ingredients in cosmetics and personal care products. The app enables users to quickly learn about potentially harmful substances by scanning product barcodes or searching for them directly. It consolidates information from various reputable sources, including government lists of banned chemicals, peer-reviewed studies, and guidelines from health organizations, which culminates in a score reflecting the safety of each product. By providing clear information on product ingredients and safer shopping alternatives, Think Dirty empowers consumers to make informed choices regarding their health and the environment.
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