Starting Line

Founded in 2018, Starting Line is a venture capital firm based in Chicago, Illinois. It specializes in early-stage investments, focusing on consumer startups that aim to democratize access to technologies and experiences for the majority of Americans.

Ezra Galston

Managing Partner

Scott Holloway

Partner

Haley Zollo

Partner

39 past transactions

Mesa

Seed Round in 2024
Mesa is a company focused on making homeownership more affordable and rewarding for consumers. By offering a rewards program, it incentivizes customers to earn benefits for every dollar they spend on their homes. Mesa aims to enhance the financial experience of homeowners, providing them with a platform that not only supports their purchasing decisions but also helps them realize the value of their investments. Through its innovative approach, the company seeks to transform the traditional homeownership landscape by integrating rewards and financial incentives into the process.

Pinch

Seed Round in 2024
Pinch operates on-demand cosmetic injection platform for cosmetic procedures, offering consultation, scheduling, and booking at home, office, or hotel, with medically trained nurse practitioners for convenience and privacy. Pinch offers a convenient, non-invasive approach to beauty, focusing on clinical data and proven treatments, suitable for both humans and pets.

iAsk Ai

Seed Round in 2024
iAsk is an AI search engine that delivers the fastest and most accurate responses in seconds, making it an attractive option for users looking for a more intuitive and user-friendly search experience. We are committed to continuous growth and development, striving to become an exciting contender in our field. At iAsk.Ai, the search engine has advanced from simple keyword-matching systems to an advanced AI that comprehends users' needs. It delivers relevant information to help users easily address simple or complex questions.

Birdwatch

Seed Round in 2024
Birdwatch is a home maintenance platform that offers affordable repairs, preventative maintenance, and renovation advice to homeowners for a monthly fee. It aims to provide equal access to safe, dignified homeownership and build intergenerational wealth.

NorthStar Care

Seed Round in 2023
NorthStar Care is an innovative virtual alcohol rehabilitation service that aims to provide comprehensive treatment for individuals struggling with alcohol use disorder. By leveraging advanced technologies such as virtual reality, telehealth, data science, and genetics, NorthStar Care enhances clinical outcomes and offers a more effective treatment experience. The company's compassionate approach seeks to eliminate common barriers associated with traditional therapy, such as judgment and stigma, allowing patients to receive care in the privacy of their own homes. This methodology not only addresses the clinical aspects of recovery but also focuses on improving overall well-being, helping patients achieve better sleep, reduced cravings, and improved control over their alcohol consumption.

Boom

Seed Round in 2023
Boom offers an online platform that simplifies rent payments by allowing users to pay with credit or debit cards, bank transfers, and digital wallets. The service aims to provide a flexible and rewarding experience for tenants, enabling them to manage their rent payments according to their schedules. By integrating various payment methods, Boom enhances convenience and accessibility for users while facilitating timely rent transactions.

Hedge

Seed Round in 2023
Hedge is a financial technology company that focuses on creating an inclusive, multiplayer brokerage platform aimed at empowering historically disenfranchised communities to build intergenerational wealth. The company offers a collaborative investment experience for individual and group investing in US exchange-listed equities, ETFs, options, cryptocurrencies, and other digital assets. By providing engaging educational resources and community-based learning opportunities, Hedge enables users to connect, collaborate, and make informed financial decisions together. This innovative approach seeks to address systemic poverty and wealth inequality, fostering a supportive environment for users to grow their financial futures collectively.

Classet

Seed Round in 2022
Classet automates time-consuming recruiting tasks using voice AI. Its platform enables recruiters to focus on building relationships and helping candidates succeed by automating screening processes, scheduling interviews effortlessly, and facilitating faster hiring of top talent.

Frank Innovations

Venture Round in 2022
Frank Innovations is a developer of SAAS products designed to streamline used car acquisition for independent car dealers. The company was founded in 2020 and is headquartered in King of Prussia, Pennsylvania.

Attain

Series B in 2022
Attain, founded by a team of data and ad tech veterans, provides access to millions of consumers' consented purchase data marketers can use to precisely target audiences, gather insights and measure performance.

Fondue

Seed Round in 2022
Fondue operates a mobile application that transforms refunds into a growth channel for its business clients in the e-commerce and retail sectors. The platform processes refunds instead of discount codes, empowering consumers to select incentives they value most, thereby facilitating customer re-engagement and reconversion for businesses.

B+J Studios

Series A in 2022
B+J Studios is a 0 to 1 builder studio developing world class blockchain-based solutions for mainstream consumer and institutional-grade use cases. Fortune 500 brands and creators can leverage B+J Studios' technology across experiential, commerce, content, and gaming to connect with users in digital and physical environments. Founded by Jordan Prince and Bartosz Lipiński, two software engineers hailing from Solana Labs and Citadel, B+J Studios is onboarding billions into crypto through blockchain based infrastructure that prioritizes a seamless user and customer experience.

RSTLSS

Seed Round in 2022
RSTLSS is a developer of a digital fashion label that allows individuals to freely and fluidly express their identity. The company's platform gives artists, brands, and influencers the freedom and access to create and sell multiverse fashion through an engaging, gamified experience. It also grows crypto-native brands and onboards traditional internet protocols (IPs) into the metaverse via curated non-fungible token (NFT) drops, allowing them to create and monetize wearables and merchandise in the metaverse while maintaining complete control over their visual identities.

Protégé

Seed Round in 2022
Protégé operates a talent discovery platform that connects aspiring individuals with industry experts. Its mission is to democratize access to opportunities by providing feedback and mentorship chances, enabling talents to bypass traditional gatekeepers.

Frank Innovations

Venture Round in 2022
Frank Innovations is a developer of SAAS products designed to streamline used car acquisition for independent car dealers. The company was founded in 2020 and is headquartered in King of Prussia, Pennsylvania.

Ryze

Pre Seed Round in 2022
Ryze is a fintech and crypto-focused company that develops a cryptocurrency investment platform to help members grow and protect their wealth. Its technology analyzes real-time market data and makes investment decisions aligned with users' custom risk profiles, enabling automated investing, portfolio diversification, and live portfolio tracking, with the aim of optimizing returns.

soona

Series B in 2022
Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

Beni

Pre Seed Round in 2022
Founded in 2021 by Sarah Pinner and Celine Mol, Beni is a browser extension that aggregates resale listings from various marketplaces. It simplifies secondhand shopping by allowing users to discover pre-loved items more easily while browsing their favorite brands online.

Path

Series A in 2021
Path is an SEC Registered Investment Advisor that allows anyone to access automated crypto portfolios. After completing a suitability assessment, Path builds your portfolio and manages it for you. You can also buy, hold, and swap cryptos directly from the app. Regulated, safe, trusted. The company was founded in 2019 and is headquartered in Chicago, Illinois.

Umamicart

Seed Round in 2021
Umamicart is an online grocery delivery service based in New York, founded by Andrea Xu. The company specializes in providing a curated selection of Asian products and ingredients, including fresh vegetables, fruits, meats, tofu, seafood, noodles, rice, and a variety of pantry staples. In addition to staple items, Umamicart offers recipe inspirations and occasion-specific kits designed for cooking activities such as holiday meals, DIY sushi nights, hotpot gatherings, and dumpling-making. By focusing on Asian groceries, Umamicart enables consumers to conveniently access a diverse range of ingredients essential for preparing authentic Asian dishes, all delivered directly to their homes.

Pikup

Seed Round in 2021
Pikup, developed by Runerra Technologies Inc., operates an online platform that facilitates commerce through a hyperlocal, peer-to-peer marketplace. Incorporated in 2018 and based in Minnetonka, Minnesota, the platform leverages community traffic to connect neighbors who are already traveling within a neighborhood with shoppers in need of specific items. By matching these individuals, Pikup enhances convenience for consumers while also providing merchants with valuable data from each transaction once an order is completed. This innovative approach not only enables shoppers to obtain necessary items efficiently but also fosters community interaction and offers merchants an opportunity to engage with their local market more effectively.

Attain

Series A in 2021
Attain, founded by a team of data and ad tech veterans, provides access to millions of consumers' consented purchase data marketers can use to precisely target audiences, gather insights and measure performance.

Unchained Capital

Series A in 2021
Unchained Capital is a cryptocurrency financial services company that provides cash loans secured by digital assets and also offers secure custody solutions for bitcoin. Founded in 2016 and based in Austin, Texas, the company enables long-term holders to borrow against their crypto holdings without selling, using multi-signature cold storage to safeguard assets. Its offerings include bitcoin-backed loans, multisignature vaults, and other bitcoin-related financial services designed to help clients maximize liquidity while maintaining control of their keys. By combining secure custody with crypto-backed lending and related services, Unchained Capital supports asset retention and value extraction for cryptocurrency investors.

soona

Series A in 2021
Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

Upcraft

Seed Round in 2021
Upcraft is a company that specializes in AI-driven sales optimization, providing a platform designed to enhance lead and client engagement through the use of AI agents. By leveraging artificial intelligence, Upcraft aims to streamline the sales process and improve interactions between businesses and their clients. The company's focus on optimizing sales performance positions it as a valuable tool for organizations looking to increase efficiency and productivity in their operations.

Zoro Card

Seed Round in 2020
Zoro Card is a company that specializes in creating money management software designed to facilitate cashless transactions and enhance credit scores. Their platform allows users to pay off debts and loans efficiently, with the added benefit of improving their credit standing over time. This enables users to qualify for low-interest loans more easily. The software includes a debit card feature specifically for managing regular bills, fees, or debt payments, ensuring that users can maintain financial stability while building their credit history.

Unchained Capital

Seed Round in 2020
Unchained Capital is a cryptocurrency financial services company that provides cash loans secured by digital assets and also offers secure custody solutions for bitcoin. Founded in 2016 and based in Austin, Texas, the company enables long-term holders to borrow against their crypto holdings without selling, using multi-signature cold storage to safeguard assets. Its offerings include bitcoin-backed loans, multisignature vaults, and other bitcoin-related financial services designed to help clients maximize liquidity while maintaining control of their keys. By combining secure custody with crypto-backed lending and related services, Unchained Capital supports asset retention and value extraction for cryptocurrency investors.

Airvet

Series A in 2020
Airvet is a telemedicine platform for pet care that connects pet owners with veterinarians for virtual appointments and real-time communication. The service enables general health checks, medical and behavioral questions, and follow-ups through live video, audio, and chat, improving access to veterinary care and strengthening the continuity of care between clinics and clients. Founded in 2018, Airvet is based in California, with a focus on delivering convenient, affordable veterinary consultations and supporting clinics in expanding patient engagement and revenue opportunities.

Clyde

Series A in 2020
Clyde operates a product lifecycle platform designed to enhance businesses' profitability and service quality. Its platform connects businesses, insurers, and customers, empowering insurers with access to online and in-store sales data and enabling customers to maximize the value of their purchases.

Attain

Seed Round in 2020
Attain, founded by a team of data and ad tech veterans, provides access to millions of consumers' consented purchase data marketers can use to precisely target audiences, gather insights and measure performance.

soona

Seed Round in 2020
Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

Zoro Card

Pre Seed Round in 2019
Zoro Card is a company that specializes in creating money management software designed to facilitate cashless transactions and enhance credit scores. Their platform allows users to pay off debts and loans efficiently, with the added benefit of improving their credit standing over time. This enables users to qualify for low-interest loans more easily. The software includes a debit card feature specifically for managing regular bills, fees, or debt payments, ensuring that users can maintain financial stability while building their credit history.

Truman's

Seed Round in 2019
Truman's Inc., established in 2019 and headquartered in Louisville, Kentucky, specializes in manufacturing and selling non-toxic cleaning products aimed at reducing plastic waste and environmental impact. The company offers a range of products, including Everything and the Kitchen Sink, Floors Truly, More Shower to You, and The Glass is Always Cleaner, all designed for effective household cleaning. Truman's emphasizes sustainability by providing concentrate-filled cartridges that can be mixed with water in reusable bottles, thereby minimizing single-use plastic bottles and shipping waste. Through its online platform, Truman's Inc. reaches consumers directly, promoting a cleaner and healthier home environment.

Made In Cookware

Seed Round in 2019
Made In Cookware is a premium American cookware brand that designs, manufactures, and distributes a variety of kitchen products, including frying pans, saucepans, sauté pans, stock pots, and accessories. Founded in 2016 and based in Boston, Massachusetts, the company focuses on providing high-quality cookware at affordable prices through a direct-to-consumer e-commerce platform. Made In aims to become the preferred kitchen brand for modern cooks, particularly targeting Millennials across diverse culinary categories.

Clyde

Seed Round in 2018
Clyde operates a product lifecycle platform designed to enhance businesses' profitability and service quality. Its platform connects businesses, insurers, and customers, empowering insurers with access to online and in-store sales data and enabling customers to maximize the value of their purchases.

Cameo

Series A in 2018
Cameo is a platform enabling fans to book personalized video shoutouts from their favorite public figures. It partners with thousands of talent across various categories, facilitating unique interactions for special occasions.

Unchained Capital

Seed Round in 2018
Unchained Capital is a cryptocurrency financial services company that provides cash loans secured by digital assets and also offers secure custody solutions for bitcoin. Founded in 2016 and based in Austin, Texas, the company enables long-term holders to borrow against their crypto holdings without selling, using multi-signature cold storage to safeguard assets. Its offerings include bitcoin-backed loans, multisignature vaults, and other bitcoin-related financial services designed to help clients maximize liquidity while maintaining control of their keys. By combining secure custody with crypto-backed lending and related services, Unchained Capital supports asset retention and value extraction for cryptocurrency investors.

Cameo

Seed Round in 2018
Cameo is a platform enabling fans to book personalized video shoutouts from their favorite public figures. It partners with thousands of talent across various categories, facilitating unique interactions for special occasions.

Every Media

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