Startle

Startle specializes in enhancing customer experiences for retail and hospitality brands through innovative music and digital solutions. The company offers a comprehensive range of services, including background music, interactive music, DJ mixes, digital signage, quiz systems, loyalty programs, music profiling, managed licensing, professional installations, and creative services. By integrating multiple products from its diverse catalogue, Startle empowers businesses to optimize their venues and engage customers effectively. The company emphasizes the importance of education, guiding clients in leveraging these tools to create memorable experiences and drive customer loyalty.
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Adam Castleton

CEO

2 past transactions

Visual ID

Acquisition in 2024
Visual ID is a cloud technology company based in Ireland that specializes in digital asset management solutions aimed at industries with extensive user networks, such as franchisees, sales teams, and brokers. The company provides an integrated platform that streamlines workflow management and enhances the production of promotional materials, including in-store signage, posters, and digital content for social media and e-marketing. By offering a user-friendly online interface, Visual ID empowers clients to efficiently manage marketing assets while reducing costs and improving brand consistency. The platform enables collaboration, storage, and personalized distribution of marketing materials, significantly decreasing design costs and expediting responses to market opportunities. As an independent supplier, Visual ID maintains impartiality with respect to the creative content and intellectual property rights of its clients, positioning itself as a market leader in digital asset management solutions. Founded by Pier Kuipers and David McDonnell, Visual ID is dedicated to providing effective and compliant marketing outputs across various digital channels.

Coadunatio

Acquisition in 2016
Coadunatio Limited is a London-based company founded in 2013 that specializes in developing digital signage and interactive content solutions. It provides an engaging nationwide pub quiz tailored for the UK pub industry, allowing individuals and teams to participate and answer questions in a competitive format. The company's offerings aim to enhance customer engagement by increasing footfall, dwell time, and overall spending in venues. As of October 2016, Coadunatio operates as a subsidiary of Virtual Jukebox Ltd.
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