SWAT Equity Partners

SWAT Equity Partners is a New York-based venture capital firm established in 2015, specializing in growth capital for emerging consumer brands. The firm focuses on identifying and investing in early-stage companies across a broad range of sectors, including food and beverages, health and wellness, beauty and personal care, fashion, household products, pet products, and consumer technology. Founded by Mark Hauser, Sarah Foley, and Richard Kirshenbaum, SWAT Equity Partners aims to support breakthrough consumer companies by providing seed and Series A investments. The firm has made numerous investments in innovative brands over the years, reflecting its commitment to fostering the growth of entrepreneurial ventures in the consumer market.

Richard Kirshenbaum

Founding Partner

Brian Riordan

President, Managing Director and Partner

21 past transactions

Aerflo

Venture Round in 2024
Aerflo is a company engaged in the development of a transportable method for carbonating sparkling water. Currently operating in stealth mode, Aerflo is focused on creating innovative solutions that enhance the consumer experience in sparkling water consumption. By utilizing its unique carbonation technology, the company aims to offer a convenient and efficient way for individuals to enjoy freshly carbonated beverages.

Stix

Venture Round in 2022
Stix, LLC is a direct-to-consumer marketplace specializing in women's health products, particularly pregnancy and ovulation test kits designed for convenient home use. Founded in 2018 by Cynthia Plotch and Jamie Norwood, the company is headquartered in Philadelphia, Pennsylvania. Stix aims to eliminate the stigma surrounding the purchase of sensitive health products by offering a discreet shopping experience. The brand addresses the challenges women face, such as feelings of shame and high prices, by providing accessible and affordable options that resonate with their needs. By focusing on women's health, Stix seeks to empower women to take control of their reproductive health without the burden of societal judgment.

Dipsea

Series A in 2021
Dipsea is an audio storytelling platform based in San Francisco, California, that focuses on women's entertainment and sexual wellness. Founded in 2018, the company produces original content in the form of short, immersive audio stories designed to empower women to explore their sexuality in a comfortable and imaginative way. Dipsea's subscription-based application offers a unique collection of non-narrative guided audio stories, allowing listeners to access auditory erotica at their convenience. Through its innovative approach, Dipsea aims to enhance the experience of intimacy and self-discovery for its audience.

Stix

Seed Round in 2021
Stix, LLC is a direct-to-consumer marketplace specializing in women's health products, particularly pregnancy and ovulation test kits designed for convenient home use. Founded in 2018 by Cynthia Plotch and Jamie Norwood, the company is headquartered in Philadelphia, Pennsylvania. Stix aims to eliminate the stigma surrounding the purchase of sensitive health products by offering a discreet shopping experience. The brand addresses the challenges women face, such as feelings of shame and high prices, by providing accessible and affordable options that resonate with their needs. By focusing on women's health, Stix seeks to empower women to take control of their reproductive health without the burden of societal judgment.

Songclip (Audiobyte)

Venture Round in 2021
Songclip™ is a new licensed music format built specifically for texting, social posts, and quick communication. Songclip’s multi-patented networked product solution, the Songclip API, integrates seamlessly into social platforms, mobile apps, and virtual marketplaces to drive expression, monetization, and music streaming. Songclip operates the world’s foremost searchable library of 5-30 second meta-tagged music clips, in partnership with the music industry. For more information, visit songclip.com

Womaness

Seed Round in 2021
Womaness is an e-commerce platform that specializes in modern menopause products, aiming to transform the conversation around this natural life stage. The company offers a diverse range of feminine care items designed to address various symptoms associated with menopause, including hot flashes, sleep disturbances, and skin changes. Womaness emphasizes the importance of providing solutions that are free from harmful additives such as parabens, phthalates, sulfates, and hormones, ensuring that its products are vegan and gluten-free. In addition to its product offerings, Womaness fosters a supportive community that shares trusted advice and experiences, empowering women to navigate menopause with confidence and ease.

Frank Financial Aid

Venture Round in 2020
Frank’s online platform streamlines and simplifies the Free Application for Federal Student Aid (FAFSA®) application process. Its mission is to help students reach their greatest potential by getting the most value from their education. Frank aims to assist each student and help them get their maximum financial aid.

305 Fitness

Venture Round in 2019
305 Fitness, Inc. is a fitness company that operates dance cardio workout centers, providing a unique blend of dance moves, sports drills, conditioning exercises, and high-intensity interval training. Established in 2012 and headquartered in New York, the company features classes that include sprint intervals, sculpting segments, and stretch cool down sessions, often accompanied by live DJs to enhance the experience. In addition to its flagship studios, 305 Fitness has expanded its reach with locations in the District of Columbia, Massachusetts, California, and Illinois. The brand also allows certified instructors to license its workouts, enabling them to teach in various rented spaces, gyms, and outdoor settings, which fosters a sense of community and personal expression among participants.

Zeel

Series B in 2019
Zeel is a service that provides on-demand massage therapy, allowing customers to book high-quality massages from licensed and vetted therapists at their homes, hotels, workplaces, or events. Founded in 2012 and launching its app in 2013, Zeel offers massages with a range of options including Swedish, deep tissue, prenatal, sports, and couples massages, available seven days a week, with appointments that can be scheduled as soon as one hour in advance or up to a month ahead. Customers can conveniently book services through the Zeel app for both iOS and Android devices, paying a fixed price that includes tax and gratuity. All massage therapists are thoroughly vetted, licensed, insured, and trained by Zeel to ensure a high standard of service. In 2013, Zeel introduced Massage Zeelot, a subscription service that provides customers with monthly in-home massages at a discounted rate, along with a free professional massage table.

Knix Wear

Series A in 2019
Knix Wear Inc. is a Toronto-based company that designs and manufactures women's underwear and bras. Founded in 2013, the brand offers a range of intimate apparel, including bikinis, boyshorts, thongs, high-rise underwear, and sports bras. Knix focuses on creating human-centric products, such as lightweight anti-chafing shorts, wireless bras that combine style and support, and overnight period protection. The company primarily sells its products online, catering to the needs of modern women.

Thirstie

Series A in 2019
Thirstie, Inc. is a technology company based in New York that specializes in e-commerce solutions for the beverage alcohol industry. Established in 2015, Thirstie's platform integrates directly with liquor brands' websites, allowing for seamless online ordering without redirecting customers to third-party sites. By partnering with numerous licensed retailers, Thirstie facilitates rapid delivery of alcoholic products to consumers in 20 markets within an hour and offers shipping across most locations in the United States within three days. The company's enterprise solution empowers liquor brands to provide direct-to-consumer experiences while ensuring compliance with the three-tier system, enhancing visibility into consumer insights and analytics. Thirstie has gained recognition from major media outlets as a leading alcohol delivery platform in the United States and Canada.

Hatch Collection

Series A in 2018
Hatch Collection LLC is a New York-based company that specializes in manufacturing and marketing maternity wear. Founded in 2011, it offers a diverse range of products including tops, dresses, bottoms, jumpsuits, knitwear, denim, activewear, outerwear, intimate and sleepwear, and swimwear. In addition to clothing, Hatch Collection provides beauty products such as belly masks, belly oils, nipple and lip creams, hair oils, leg and foot relief sprays, and ginger anti-nausea remedies. The brand focuses on creating chic and comfortable wardrobe essentials designed for women to wear before, during, and after pregnancy, emphasizing beauty and style throughout all stages of life.

Repurpose

Series A in 2018
Repurpose, Inc. is a consumer packaged goods company based in Los Angeles, California, specializing in the development and manufacturing of disposable and compostable tableware made from plant-based materials. Founded in 2011, the company offers a range of products, including plates, cups, bowls, utensils, and cutlery, designed as eco-friendly alternatives to traditional plasticware. Repurpose's products are marketed directly to consumers and are available through various grocery and retail outlets across the United States. By focusing on durable and compostable materials, Repurpose aims to reduce plastic waste and promote healthier, sustainable choices for both individuals and businesses. The company is committed to expanding its product line to include additional items such as trash and sandwich bags, further enhancing its mission of providing guilt-free renewable alternatives.

Naadam

Series A in 2018
Naadam Inc. is an American clothing company based in New York, founded in 2013, that specializes in affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items like blankets and robes. The company is committed to sustainability and ethical sourcing, ensuring that its cashmere products are made from organic materials without toxic chemicals. Naadam's manufacturing processes are designed to create garments that not only become softer over time but also enhance the comfort of everyday living. Additionally, the company engages in environmental initiatives, including anti-desertification programs and clean energy-powered factories, reflecting its dedication to protecting the planet. Naadam distributes its products through an online platform and retail locations, catering to a diverse customer base seeking durable and stylish cashmere apparel.

PetPlate

Seed Round in 2018
PetPlate, Inc. is a New York-based company that provides a direct-to-consumer subscription service for fresh-cooked dog meals. Founded in 2015, the company focuses on delivering nutritionally balanced meals made from real food, formulated by veterinary nutritionists. PetPlate's meals are cooked in a dedicated facility and utilize cold-pressure technology to eliminate harmful bacteria while preserving nutrition. The meals are custom-portioned, flash-frozen to maintain freshness, and packaged in pre-portioned, resealable, microwavable, and recyclable containers, allowing pet owners to easily serve nutritious food to their dogs either straight from the fridge or warmed up.

Supergoop

Series B in 2018
Supergoop, LLC is a skincare brand focused exclusively on sun protection, offering a diverse range of products designed to provide ultraviolet (UV) protection. Founded in 2007 and headquartered in San Antonio, Texas, the company’s product lineup includes sunscreen mousse, serum, CC cream, mineral setting powder, anti-aging eye cream, and lip balm for facial use, as well as hand cream, mineral sunscreen mist, and body butter for body care. The brand also caters to children with specialized lip balms and sunscreens. In addition, Supergoop manufactures mineral-based products and travel-friendly options. Its products are available for purchase online and in various retail stores.

Foodstirs

Series A in 2018
Foodstirs, LLC is a Santa Monica-based company that specializes in providing food crafting kits and healthy entrée recipes designed to engage children in learning basic cooking skills. The company offers a variety of products through its Junk-Free Bakery, which include lower-sugar and USDA organic baking kits, mixes, and ready-made treats such as donuts, muffins, and brownies. By focusing on better-for-you sweet baked goods, Foodstirs aims to foster connections among families through the joy of baking. Their offerings are available online, allowing consumers to either bake these treats themselves or enjoy them ready-to-eat.

Powerful

Series B in 2018
Powerful Foods, LLC is a food and beverage company based in Miami, Florida, that specializes in producing high-protein yogurts, drinks, and oatmeal. Founded in 2013, the company aims to offer healthier alternatives to traditional snacks by using natural and organic ingredients. Its product lineup includes various yogurt flavors such as strawberry, vanilla bean, key lime, and banana, as well as drinks like chocolate, vanilla maple, and coconut. Additionally, Powerful Foods offers oatmeal options including maple and brown sugar, apple cinnamon, and banana. The company distributes its products online and through grocery and specialty stores in the United States, Ireland, and other international markets, promoting an active and healthy lifestyle for its consumers.

Guideboat

Series B in 2017
Guideboat, Inc. is a manufacturer based in Mill Valley, California, specializing in vintage boats and a diverse range of apparel and boating essentials. The company offers a variety of products including life jackets, anchors, and other boating goods, as well as clothing for men and women, which features outerwear, shirts, knits, sweaters, pants, and accessories such as ties, bags, jewelry, and footwear. Guideboat emphasizes authenticity in its offerings, sourcing 99.5% of its products from the United States and Europe, ensuring that each item reflects its country of origin. Additionally, the company provides tools and gear like axes and knives, along with camp home products such as blankets and lighting. Guideboat's online platform allows customers in the United States to access its carefully curated selection of boating products and apparel. Since its incorporation in 2012, the company has maintained a commitment to quality and craftsmanship.

Supergoop

Series A in 2016
Supergoop, LLC is a skincare brand focused exclusively on sun protection, offering a diverse range of products designed to provide ultraviolet (UV) protection. Founded in 2007 and headquartered in San Antonio, Texas, the company’s product lineup includes sunscreen mousse, serum, CC cream, mineral setting powder, anti-aging eye cream, and lip balm for facial use, as well as hand cream, mineral sunscreen mist, and body butter for body care. The brand also caters to children with specialized lip balms and sunscreens. In addition, Supergoop manufactures mineral-based products and travel-friendly options. Its products are available for purchase online and in various retail stores.

Banza

Series A in 2016
Banza LLC is a food manufacturer based in Detroit, Michigan, that specializes in producing and wholesaling chickpea pasta. Founded in 2014, the company offers a variety of pasta shapes, including penne, rotini, shells, and elbows, aimed at providing nutritious comfort food alternatives. Banza's products are designed to be high in protein and fiber, allowing consumers to enjoy their favorite meals without compromising on health. The pasta is available in approximately 8,000 retail locations across the United States, including major stores such as Target, Kroger, and Whole Foods. Banza has received notable recognition, being featured in prominent publications like The New York Times and Bon Appetit, and has been celebrated as one of TIME Magazine's 25 Best Inventions of the Year.
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