TalusHoldings

Talus Holdings is a diversified growth investment firm based in New York, specializing in Adtech and SaaS automation technologies. Founded in 2012 by the family office of John Fitzgibbons, the firm focuses on providing early-stage capital to entrepreneurs seeking to develop and manage businesses that deliver lasting value. Talus Holdings offers flexible financing, operational support, and executive training, leveraging its experience to help companies navigate current challenges while fostering future growth.

Tyler Hassen

Managing Partner

2 past transactions

Gumiyo

Acquisition in 2014
Gumiyo is a technology company that specializes in providing a cloud-hosted platform designed for the development, operation, and monetization of mobile sites and applications. Founded in 2006 and headquartered in Woodland Hills, California, Gumiyo serves a diverse range of industries, including traditional and digital publishing, broadcasting, automotive, real estate, and brand marketing. The company's platform empowers publishers and businesses to engage with consumers across various devices by utilizing authoring tools that support over 45,000 mobile sites, apps, and messaging programs. By integrating over 6,000 data sources from systems such as inventory management, content management, and customer relationship management, Gumiyo enables its clients to create and distribute customized mobile solutions to more than 150,000 small- and medium-sized businesses in a scalable and cost-effective manner. The platform also facilitates traffic generation from various offline and online advertising methods through innovative SMS text messaging solutions.

TraffIQ

Acquisition in 2013
TRAFFIQ is a digital media planning and buying platform established in 2006, with offices in New York, Virginia, and Columbia, Maryland. The company offers a self-service management platform designed to enhance the efficiency and control of advertisers and publishers over their media campaigns. TRAFFIQ provides a comprehensive suite of tools that streamline the media planning and buying process, facilitating negotiations and managing ad operations, including trafficking, tracking, optimization, reconciliation, and billing. The platform enables seamless communication and transactions between agencies, advertisers, and over 2,200 publishers globally, offering access to more than 100 billion daily impressions. TRAFFIQ operates on a commission-based model, where sellers pay a fixed percentage on ads sold, and advertisers only cover the cost of media. The company has experienced significant growth, doubling its staff and marketplace presence over the years, and has been recognized as one of America's Fastest Growing Companies.
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