TalusHoldings

Talus Holdings is a diversified growth investment firm based in New York, specializing in Adtech and SaaS automation technologies. Founded in 2012 by the family office of John Fitzgibbons, the firm focuses on providing early-stage capital to entrepreneurs seeking to develop and manage businesses that deliver lasting value. Talus Holdings offers flexible financing, operational support, and executive training, leveraging its experience to help companies navigate current challenges while fostering future growth.

Tyler Hassen

Managing Partner

2 past transactions

Gumiyo

Acquisition in 2014
Gumiyo is a technology company that provides a cloud-hosted platform designed to connect publishers and businesses with consumers across various devices. Founded in 2006 and headquartered in Woodland Hills, California, Gumiyo offers authoring tools that support over 45,000 mobile sites, applications, and messaging programs for publishers, media companies, and software vendors globally. The platform integrates more than 6,000 data sources, including inventory and content management systems, to facilitate the creation and distribution of private label mobile solutions for over 150,000 small- and medium-sized businesses. Operating in diverse sectors such as traditional and digital publishing, broadcast media, automotive, real estate, and local business marketing, Gumiyo also enables sellers to develop unique mobile homepages and drive traffic through various advertising mediums, enhancing the mobile marketplace experience for buyers and sellers alike.

TraffIQ

Acquisition in 2013
TRAFFIQ is a digital media planning and buying platform established in 2006, with offices located in New York, Virginia, and Columbia, Maryland. The platform serves both advertisers and publishers by offering a self-service management system that enhances efficiency and cost-effectiveness while providing complete control over budgets and campaign management. TRAFFIQ streamlines media planning and buying through a comprehensive suite of tools that facilitate negotiations, centralized ad operations, trafficking, tracking, optimization, reconciliation, and billing, all within its platform. The marketplace offers over 100 billion daily impressions from 2,200 publishers, catering to more than 400 agencies and advertisers. TRAFFIQ operates without upfront costs or hidden fees, charging sellers a fixed commission on ads sold and allowing advertisers to pay solely for media costs. The platform has gained recognition for its innovative approach and was recently ranked #50 on the Inc. 500 list of America's Fastest Growing Companies.
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