The Character Group
The Character Group plc specializes in the design, development, and international distribution of toys, games, and giftware. The company creates a variety of products based on popular television and cartoon characters, operating under well-known brand names such as Peppa Pig, Bluey, Pokémon, and My Little Pony. It conducts its business primarily in the United Kingdom, the Far East, and Scandinavia, with the majority of its revenue generated from the Far East. Through its subsidiary, Character Options, the company focuses on delivering innovative and engaging products to the global market.
PROXY A/S is both a wholesaler that markets leading brands, and a design house that develop products under license. Their relationships take many forms but all based on the close relationship with our established supply partners of market-leading brands.
Planet Superheroes
Seed Round in 2015
Planet Superheroes is a prominent character merchandising company in India, offering a diverse range of over 50 characters across more than 50 product categories. Founded by Jaineel Aga, Sumit Shah, and Karan Rai, who have backgrounds in Private Equity, Consulting, Retail, and Investment Banking, the company specializes in an online marketplace for superhero merchandise inspired by comic characters. The product lineup includes items such as sweatshirts, mobile cases, laptop skins, and home decor, allowing customers to purchase apparel and other goods featuring their favorite superheroes. Recently, Planet Superheroes has been recognized as a potential category leader by the ISPIRT Foundation and has been invited to showcase its offerings at The Surge Alpha Conference in Bangalore.
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