The Character Group
The Character Group plc specializes in the design, development, and international distribution of toys, games, and giftware. The company creates a variety of products based on popular television and cartoon characters, operating under well-known brand names such as Peppa Pig, Bluey, Pokémon, and My Little Pony. It conducts its business primarily in the United Kingdom, the Far East, and Scandinavia, with the majority of its revenue generated from the Far East. Through its subsidiary, Character Options, the company focuses on delivering innovative and engaging products to the global market.
Top Stages
2 past transactions
PROXY
Acquisition in 2018
PROXY A/S is both a wholesaler that markets leading brands, and a design house that develop products under license. Their relationships take many forms but all based on the close relationship with our established supply partners of market-leading brands.
Planet Superheroes
Seed Round in 2015
Planet Superheroes is India's leading character merchandising company, offering a wide range of over 50 popular superhero characters across various categories such as apparel, accessories, and home decor. Founded by experienced entrepreneurs Jaineel Aga, Sumit Shah, and Karan Rai, the company curates these products under one online marketplace. Planet Superheroes has been recognized for its potential, selected to be mentored by ISPIRT Foundation and invited to exhibit at The Surge Alpha Conference in Bangalore.
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