The Craftory

Founded in 2018, The Craftory is a global investment fund focused on cause-driven consumer goods brands. It provides early stage and growth capital to emerging companies in sectors such as beauty, health, food, household, and personal care.

Jon Lunetta

Partner and Investor

Thiago Rodrigues

Senior Partner and Investor

Elio Sceti

Co-Founder and Chairman

Jamie Swango

Craft Partner

20 past transactions

Needed

Series A in 2023
Needed is a pregnancy nutrition and education company that supports nourishment before, during, and after pregnancy. It offers prenatal vitamins and supplements, along with education and community resources to help mothers and babies achieve optimal health. The company provides practitioner-supported and mama-centric products through direct sales to consumers and via a network of health practitioners, including doctors, doulas, and nutritionists. Founded in 2017 and based in Los Angeles.

AllPlants

Venture Round in 2023
AllPlants Ltd. is a London-based company established in 2016 that specializes in preparing and delivering vegan meal packages across the United Kingdom. The company offers a diverse menu featuring dishes from Asian, Italian, and Middle Eastern cuisines. AllPlants focuses on providing convenient, healthy, and sustainable meal options, with its frozen meals being handmade to ensure essential nutrients are preserved. The company is committed to environmentally friendly practices, utilizing packaging that is 100% recyclable, partly compostable, and mostly reusable. By delivering these carefully crafted meals directly to customers' doorsteps, AllPlants aims to promote a plant-based lifestyle that benefits both individuals and the planet.

Edgard & Cooper

Venture Round in 2023
Edgard & Cooper is a Belgian company that specializes in producing natural and nutritious pet food for dogs and cats. Founded in 2014 and based in Kortrijk, the company offers a range of products, including dry and wet foods, treats, and fresh meats, all crafted from high-quality ingredients such as protein-rich chicken, fruits, and vegetables. Edgard & Cooper emphasizes the importance of balanced nutrition, creating recipes that are less processed compared to traditional pet foods. Additionally, the company prioritizes sustainability by using biodegradable materials for its packaging, reflecting a commitment to both pet health and environmental responsibility.

NotCo

Series D in 2022
Founded in 2015, NotCo specializes in developing plant-based alternatives to animal-derived products such as mayonnaise, milk, yogurt, dressings, and desserts. Utilizing artificial intelligence, the company creates food systems that mimic the taste and functionality of their animal-based counterparts.

Moss.Earth

Series A in 2022
MOSS operates a digital environmental platform based in São Paulo, Brazil, focusing on the purchase, storage, and offsetting of carbon credits. Established in 2020, the company initially concentrated on the Amazon rainforest, successfully developing innovative approaches to promote sustainability. MOSS aims to tackle global warming by providing users with the means to contribute to environmental preservation through its digitally-driven processes. By sourcing and selling carbon credits, MOSS facilitates efforts to mitigate climate change and foster sustainable actions, ultimately striving for a significant global impact.

AllPlants

Series B in 2021
AllPlants Ltd. is a London-based company established in 2016 that specializes in preparing and delivering vegan meal packages across the United Kingdom. The company offers a diverse menu featuring dishes from Asian, Italian, and Middle Eastern cuisines. AllPlants focuses on providing convenient, healthy, and sustainable meal options, with its frozen meals being handmade to ensure essential nutrients are preserved. The company is committed to environmentally friendly practices, utilizing packaging that is 100% recyclable, partly compostable, and mostly reusable. By delivering these carefully crafted meals directly to customers' doorsteps, AllPlants aims to promote a plant-based lifestyle that benefits both individuals and the planet.

Freddie's Flowers

Series A in 2021
Freddie's Flowers specializes in delivering fresh, seasonal flowers directly to customers' doorsteps. Operating on a subscription basis with customizable options, the company prioritizes sustainability by using eco-friendly packaging and has achieved carbon-neutral certification.

Kadenwood

Series B in 2021
Kadenwood is a privately-held consumer products lifestyle company that specializes in cannabidiol (CBD) products aimed at establishing CBD as a trusted and safe option within the mainstream wellness market. The company is committed to quality by utilizing vertically-integrated CBD farming practices, allowing for the production of THC-free CBD oil from seed to shelf. Kadenwood's product offerings include sports creams, roll-ons, oil drops, pet health products, and organic hot teas, all of which comply with farm-bill regulations. Through its focus on quality and innovation, Kadenwood seeks to redefine the CBD industry and promote wellness among its consumers.

Seed Health

Series A in 2021
Seed Health is a biotechnology company focused on therapeutics, consumer health innovations, and environmental solutions grounded in microbial sciences. It collaborates with academic researchers to advance discoveries in microbiology and develops health supplements that employ live biotherapeutics, combining probiotics and prebiotics to support digestive health, skin health, heart health, and micronutrient synthesis.

Hippeas

Secondary Market in 2021
Hippeas is a brand launched in June 2016 that specializes in organic chickpea puffs, aiming to revolutionize the global snacking market. Created by Green Park Brands, Hippeas offers a range of nutritious snacks that are gluten-free, vegan, kosher, and non-GMO. The product lineup includes various flavors such as barbecue, sriracha, nacho, and white cheddar, catering to health-conscious consumers seeking alternatives to traditional snacks. By prioritizing health and flavor, Hippeas encourages a shift in snacking habits while promoting a socially responsible brand narrative focused on positive change.

Moss.Earth

Seed Round in 2021
MOSS operates a digital environmental platform based in São Paulo, Brazil, focusing on the purchase, storage, and offsetting of carbon credits. Established in 2020, the company initially concentrated on the Amazon rainforest, successfully developing innovative approaches to promote sustainability. MOSS aims to tackle global warming by providing users with the means to contribute to environmental preservation through its digitally-driven processes. By sourcing and selling carbon credits, MOSS facilitates efforts to mitigate climate change and foster sustainable actions, ultimately striving for a significant global impact.

Edgard & Cooper

Series B in 2020
Edgard & Cooper is a Belgian company that specializes in producing natural and nutritious pet food for dogs and cats. Founded in 2014 and based in Kortrijk, the company offers a range of products, including dry and wet foods, treats, and fresh meats, all crafted from high-quality ingredients such as protein-rich chicken, fruits, and vegetables. Edgard & Cooper emphasizes the importance of balanced nutrition, creating recipes that are less processed compared to traditional pet foods. Additionally, the company prioritizes sustainability by using biodegradable materials for its packaging, reflecting a commitment to both pet health and environmental responsibility.

DYPER

Venture Round in 2020
DYPER Inc. is a manufacturer and subscription-based delivery service for eco-friendly, plant-based diapers and related products. Founded in 2015 and headquartered in Scottsdale, Arizona, DYPER specializes in bamboo-based diapers that are designed to be absorbent, soft, and free from harmful chemicals, prints, and scents. The company also offers a range of additional products, including briefs, wipes, creams, and bags. DYPER's diapers are made from responsibly sourced materials, featuring a micro-perforation design and packed in oxo-biodegradable bags, which contribute to reducing microplastics in the environment. With a commitment to sustainability, DYPER products can be composted at home or through commercial composters where available.

NotCo

Series C in 2020
Founded in 2015, NotCo specializes in developing plant-based alternatives to animal-derived products such as mayonnaise, milk, yogurt, dressings, and desserts. Utilizing artificial intelligence, the company creates food systems that mimic the taste and functionality of their animal-based counterparts.

Pharmapacks

Convertible Note in 2020
Pharmapacks is an e-commerce company based in Islandia, New York, specializing in health and beauty products. Established in 2010 as a brick-and-mortar pharmacy, the company has evolved into a comprehensive online marketplace that offers a wide range of items, including multivitamins, nutritional supplements, personal care, and pet care products. Through its proprietary technology platform, Pharmapacks provides logistics, fulfillment, marketing, and sales solutions to brands, enabling them to reach consumers directly via its website and partner platforms such as Amazon, Walmart.com, and eBay. The company also serves as a launchpad for emerging brands, granting select lesser-known products access to its extensive e-commerce infrastructure and consumer base, thereby enhancing their visibility and sales potential.

Dropps

Venture Round in 2020
Dropps is a consumer brand offering plastic-free, plant-based cleaning products with zero-waste packaging. The company develops biobased formulations that deliver effective cleaning while reducing environmental impact, avoiding animal testing, and using repurposed cardboard packaging. Its product range includes household cleaners and a line of sensitive-skin baby products, all shipped directly to customers. Dropps emphasizes safer, environmentally responsible solutions for families and aims to make sustainable cleaning convenient and affordable.

Ruby Love

Series A in 2019
Ruby Love designs and sells specialized undergarments that protect women from leaks and stains during menstruation and incontinence. Its product line includes leak‑proof panties, bladder‑incontinence underwear, period swimsuits, functional undergarments, and period bodysuits. The core technology, PantyProp, features a smart, angled absorbent organic cotton gusset that captures flow immediately, preventing front, back, or side leaks. The garments can be worn alone or with additional pads, depending on flow level. By combining ergonomic design with proprietary absorbent materials, Ruby Love aims to keep women comfortable and confident during periods and unexpected discharge.

TomboyX

Series B in 2019
TomboyX is a Seattle-based retail clothing company founded in 2012, specializing in gender-neutral apparel, particularly undergarments. The company offers a diverse range of products, including underwear, bras, boxers, trunks, shorts, swimsuits, and sleepwear. TomboyX is committed to inclusivity, providing apparel designed to fit a variety of body shapes and sizes, enabling individuals to express their personal style without labels. With a focus on comfort, quality, and fit, TomboyX aims to cater to the needs of all customers in their quest for stylish and functional clothing.

NotCo

Series B in 2019
Founded in 2015, NotCo specializes in developing plant-based alternatives to animal-derived products such as mayonnaise, milk, yogurt, dressings, and desserts. Utilizing artificial intelligence, the company creates food systems that mimic the taste and functionality of their animal-based counterparts.
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