True Wind Capital Management

True Wind is a San Francisco-based private equity firm, focused on investing in high-quality technology companies with strong management teams and attractive growth prospects. Their founders have invested over $10 billion of equity public and private transactions and have 50 combined years of experience building successful companies in a variety of industries, geographies, economic cycles, and transaction types. They target investments in which we can partner directly with management teams and support their pursuit of market leadership with their cross-sector operational expertise, deep network, and strategic insight. This cross-sector investment history provides a diverse set of experiences and skills, which they leverage and focus within a disciplined technology practice.

Rufina Adams

CFO

William Heldfond

Principal

8 past transactions

Sterling Capital Brokers

Private Equity Round in 2022
SCB is Canada's largest independent benefit consulting firm that specializes in servicing high-growth small-to-medium size businesses. SCB offers its clients comprehensive benefit consulting and customized plan management technology services which provides rapid and bespoke solutions to its client base.

W Energy Software

Private Equity Round in 2022
W Energy Software is the new standard in oil and gas accounting software. The company’s cloud-based or on-premises fully-integrated software suite provides the best end-to-end solution on the market.

Transflo

Private Equity Round in 2021
Transflo develops software applications and services that deliver mobility, acceleration, and intelligent business processes to the transportation industry. The company provides real-time communications to fleets, brokers, and commercial vehicle drivers. Its mobile and cloud-based technologies digitize almost 500 million shipping documents each year, representing approximately $54 billion in freight bills. Organizations throughout its client and partner network use the solution suite to improve efficiency, improve cash flow, and reduce costs. Transflo is headquartered in Tampa, Florida.

E-emphasys Technologies

Private Equity Round in 2021
e-Emphasys is a global IT solutions company, providing industry-specific ERP software to Dealerships and Rental companies of heavy equipment for the construction, mining, forestry, material handling, and agriculture industries. In today’s connected world, e-Emphasys provides a unified view of company data to simplify customer experiences, while improving operational efficiency, and creating significant increases in bottom-lines. -Emphasys has a proven track record of ensuring success for Equipment Dealerships and Rental companies, by helping them achieve profitable growth. e-Emphasys combines excellent business and operational support systems. Its demonstrated service delivery platform and consulting resources with deep industry expertise are helping customers overcome their biggest business challenges – with its end-to-end business solutions enabling customers to increase revenue faster than industry averages.

Viking Cloud

Funding Round in 2020
Viking Cloud specializes in cybersecurity and compliance services tailored primarily for the restaurant, food service, and retail sectors. The company focuses on helping organizations of various sizes identify risks and maintain compliance with industry standards. By providing real-time insights into an organization's cyber risk landscape and compliance status, Viking Cloud enables its clients to effectively address security challenges. With over two decades of experience, the company leverages expert engineering and consulting teams to deliver comprehensive solutions that enhance security and foster compliance, ultimately supporting clients in building trust with their customers and reducing risk exposure.

Dealer Spike

Acquisition in 2018
Dealer Spike is a digital advertising company. They provide services for traffic to the showroom, by phone, and on the internet. Their customers' inquiries are addressed through phone, email, and online applications.

Pegasus TransTech

Private Equity Round in 2018
Pegasus TransTech is a computer software company specializing in document management services.

ARI Network Services

Acquisition in 2017
ARI Network Services, Inc. ("ARI" or the "Company") is a leader in creating, marketing, and supporting software, software as a service ("SaaS") and data as a service ("DaaS") solutions that enhance revenue and reduce costs for our customers. Our innovative, technology?enabled solutions connect the community of consumers, dealers, distributors, and manufacturers to help our customers efficiently service and sell more whole goods, parts, garments, and accessories ("PG&A") worldwide in selected vertical markets that include automotive tire and wheel, powersports, outdoor power equipment, marine, and white goods. We estimate that more than 22,000 equipment dealers, 140 manufacturers, and 195 distributors worldwide leverage our technology to drive revenue, gain efficiencies and increase customer satisfaction
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