TUNE

TUNE, Inc. is a Seattle-based company that specializes in developing a cloud-based platform for managing marketing partnerships across mobile and web channels. The TUNE Partner Marketing Platform offers flexible solutions for building and optimizing partner programs, enabling marketers to enhance performance and mitigate risks. The company's services include migration, onboarding, development, and consulting, all aimed at maximizing return on investment through comprehensive performance marketing and attribution analytics. TUNE's clientele includes a diverse range of notable brands, and it has established strategic partnerships with various industry players to enhance its offerings. Founded in 2009 and formerly known as HasOffers, TUNE operates as a subsidiary of Perseus Operating Group.

Crystal DiCarlo

Vice President of Finance

6 past transactions

optimob

Acquisition in 2018
Optimob is a provider of automation and optimization technology designed for ad networks and publisher management. The company offers tools that enable performance marketers to optimize ad network traffic and automate click optimization. This technology helps marketers reduce costs, detect and block unwanted traffic, and communicate real-time optimizations to publishers. By streamlining processes, Optimob allows ad networks to enhance their performance, scale operations more quickly, and achieve immediate cost efficiencies.

Artisan Mobile

Acquisition in 2015
Artisan Mobile is a mobile software provider based in Philadelphia, Pennsylvania, founded in 2010. The company specializes in a mobile application management platform that allows developers to implement application changes and publish them instantly to users. Artisan Mobile's technology supports marketers by enabling them to analyze user behavior, create targeted segments, and engage users through personalized push notifications and in-app messages. This functionality enhances mobile engagement and significantly boosts return on investment for mobile marketing efforts. Additionally, the platform offers tools for user analysis and testing different application designs, allowing for personalized user experiences without the need for coding or resubmission to app stores.

Appfuel

Acquisition in 2015
Appfuel, founded in 2012 by Andrew Boos, Alfred Kam, and Rex Kim, is a cross-promotion platform designed to facilitate mobile app distribution. Based in San Francisco, California, Appfuel enables application developers to manage their marketing efforts through a single unified account. The platform assists developers in targeting specific audiences, exchanging programmatic ad recommendations, and hosting sponsored recommendations, thereby enhancing the visibility and reach of their applications. As of June 30, 2015, Appfuel functions as a subsidiary of Tune, Inc.

MobileDevHQ

Acquisition in 2014
MobileDevHQ is an enterprise organic app marketing platform that offers mobile marketers with app store optimization (ASO) solutions. The platform enables app marketers to analyze and optimize the app store presence of an app, track an app’s relevant search ranking queries in an app store, discover top chart rankings, analyze keywords, and receive daily email updates. It helps them increase organic downloads in iStore and Google Play. MobileDevHQ was launched in February 2012 and its operations are based in Washington, United States.

MobileAds

Seed Round in 2014
MobileAds, formerly known as RichmobileAds, operates an online mobile advertising platform that transforms traditional ad units into interactive "mini websites" featuring embedded apps. These apps incorporate various components such as social media, e-commerce, coupon systems, maps, and videos, enhancing user engagement. The platform allows advertising networks and website owners to create customized ad solutions, enabling them to offer more effective advertising options to their clients. This capability helps website owners secure higher advertising rates while providing advertisers with immediate and actionable results from their campaigns. By making ads more social and engaging, MobileAds improves the overall efficiency of mobile advertising.

Adconnect

Acquisition in 2012
AdConnect.com is a service of AdJungle, Inc. which was incorporated in the State of California in 1999. Founded by the same team that created EPage.com Classifieds and AdJungle.com (among other sites), AdConnect.com is dedicated to providing the highest level of service to their customers, AdConnect was created to affordable allow anyone to offer a full service classifieds or auction site to their users. Because AdConnect hosts the service, you do not have to worry about platform compatibility, merchant accounts, customer support, training, server uptime, bandwidth costs, or the time to set up and fiddle with a software package. Your time is free to do what is really important, promote your own Web site and make money. There are no time consuming future upgrades to worry about, because with AdConnect you will always have the latest version of the software. Sites can be configured and operational in a matter of minutes. It only takes (at most) a few hours to fully set up a site with custom pricing and categories.
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