TUNE

TUNE, Inc. is a Seattle-based company that specializes in developing a cloud-based platform for managing marketing partnerships across mobile and web channels. The TUNE Partner Marketing Platform offers flexible solutions for building and optimizing partner programs, enabling marketers to enhance performance and mitigate risks. The company's services include migration, onboarding, development, and consulting, all aimed at maximizing return on investment through comprehensive performance marketing and attribution analytics. TUNE's clientele includes a diverse range of notable brands, and it has established strategic partnerships with various industry players to enhance its offerings. Founded in 2009 and formerly known as HasOffers, TUNE operates as a subsidiary of Perseus Operating Group.

Crystal DiCarlo

Vice President of Finance

6 past transactions

optimob

Acquisition in 2018
Optimob is a provider of automation and optimization technology designed for ad networks and publisher management. The company offers tools that enable performance marketers to optimize ad network traffic and automate click optimization. This technology helps marketers reduce costs, detect and block unwanted traffic, and communicate real-time optimizations to publishers. By streamlining processes, Optimob allows ad networks to enhance their performance, scale operations more quickly, and achieve immediate cost efficiencies.

Artisan Mobile

Acquisition in 2015
Artisan Mobile is a mobile software provider based in Philadelphia, Pennsylvania, founded in 2010. The company specializes in a mobile application management platform that allows developers to implement application changes and publish them instantly to users. Artisan Mobile's technology supports marketers by enabling them to analyze user behavior, create targeted segments, and engage users through personalized push notifications and in-app messages. This functionality enhances mobile engagement and significantly boosts return on investment for mobile marketing efforts. Additionally, the platform offers tools for user analysis and testing different application designs, allowing for personalized user experiences without the need for coding or resubmission to app stores.

Appfuel

Acquisition in 2015
Appfuel is a mobile app cross-promotion platform founded in 2012 and based in San Francisco, California. Originally known as AppSpree, the company provides application developers with a unified account to facilitate audience targeting, programmatic ad recommendations, and hosting sponsored recommendations. As of June 30, 2015, Appfuel operates as a subsidiary of Tune, Inc. The platform aims to streamline mobile app distribution, enhancing the ability for developers to reach their target users effectively. The founders of Appfuel include Andrew Boos, Alfred Kam, and Rex Kim.

MobileDevHQ

Acquisition in 2014
MobileDevHQ is an enterprise organic app marketing platform that offers mobile marketers with app store optimization (ASO) solutions. The platform enables app marketers to analyze and optimize the app store presence of an app, track an app’s relevant search ranking queries in an app store, discover top chart rankings, analyze keywords, and receive daily email updates. It helps them increase organic downloads in iStore and Google Play. MobileDevHQ was launched in February 2012 and its operations are based in Washington, United States.

MobileAds

Seed Round in 2014
MobileAds, formerly known as RichmobileAds, operates an online mobile advertising platform that enhances traditional advertising by embedding applications into ad units, effectively transforming them into interactive "mini websites." These integrated apps feature various elements such as social media components, e-commerce functionalities, coupon systems, maps, and videos, allowing for a richer advertising experience. MobileAds offers a private-label ad creator tailored for advertising platforms and networks, enabling website owners to improve their ad offerings and achieve higher advertising rates. This innovative approach ensures that advertisers receive immediate results from their spending by making ads more social, engaging, and actionable.

Adconnect

Acquisition in 2012
AdConnect.com is a service of AdJungle, Inc. which was incorporated in the State of California in 1999. Founded by the same team that created EPage.com Classifieds and AdJungle.com (among other sites), AdConnect.com is dedicated to providing the highest level of service to their customers, AdConnect was created to affordable allow anyone to offer a full service classifieds or auction site to their users. Because AdConnect hosts the service, you do not have to worry about platform compatibility, merchant accounts, customer support, training, server uptime, bandwidth costs, or the time to set up and fiddle with a software package. Your time is free to do what is really important, promote your own Web site and make money. There are no time consuming future upgrades to worry about, because with AdConnect you will always have the latest version of the software. Sites can be configured and operational in a matter of minutes. It only takes (at most) a few hours to fully set up a site with custom pricing and categories.
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