Unreasonable Group

Greyparrot, the leader in AI waste analytics, is applying AI to globally scale recycling and save millions of tonnes of waste from landfills and incinerators. By providing deeper, more intelligent insights about waste stream composition and value, Greyparrot is helping the waste sector recover more value from waste processing lines and reduce the environmental impact of waste. The company’s waste intelligence platform, including Greyparrot Analyzer and Greyparrot Sync (API), reveals real-time insights on over 89 waste categories across seven layers of data, including financial value, brand, and GHG emissions, captured at multiple locations across a recycling facility. In 2024, Greyparrot analysed over 40 billion waste objects helping drive efficiency to save hundreds of thousands, to millions, of dollars per facility – while diverting millions of tonnes of waste away from landfills, oceans, and incinerators. Using Greyparrot insights, recycling professionals, plant builders, packaging producers, and FMCG brands can make decisions to help them increase recycling efficiency, comply with recycling regulations, and improve recyclable packaging design. Greyparrot is recognised as: • Global Cleantech 100 2024 • World Economic Forum “Tech Pioneer” 2021 • PWC “NetZero Future 50” 2022 • WIRED “Europe's 100 Hottest Startups” 2021 • CB Insights “Top 100 most promising AI company globally” 2021

Plant Prefab is a provider of custom single and multi-family home construction services. The company’s patented Plant Building System utilizes advanced digital modeling and fully customizable Plant Panels and Plant Modules to help contractors and developers build housing 20 to 50 percent faster than site-based methods. The system provides better quality control, design flexibility, and time, cost, and material efficiency than traditional on-site construction. With a mission to build a better world by design, Plant Prefab is the first housing prefabricator to announce a net zero goal and has achieved carbon-neutral operations since 2020.

Classcraft is an online educational RPG game. It helps teachers manage their classes and make lessons more engaging. The game is available for Android, iOS, OS X, Chrome, and Windows platforms. It was founded by Lauren Young, Devin Young, Shawn Young, and Devin Young.

Aflore is a financial services company empowering the un-banked of Colombia (65% of the population) to achieve financial goals. Aflore identifies and partners with trusted financial advisors within communities and mobilizes them with support and tools to distribute loans and financial products within their networks. The company was founded in 2012 and is headquartered in Bogota, Colombia.

SOKO is a manufacturing platform built using mobile technology to connect independent, distributed artisans to the global marketplace. Its technology suite and mobile app organize over 2300 independent, artisans throughout Kenya to manufacture their jewelry. It has created an efficient and demand-responsive virtual factory. Millenials and Gen Z consumers are constantly looking for brands that align with their values and are opting for brands that adopt sustained and measurable social impact. Its business model and BCorp certification validate and distinguish us from our competition. Its model also provides economic opportunity and financial inclusion for marginalized artisans who are now earning 4.8X more than an average Kenyan workshop. So, unlike centralized factory production, they are using technology to empower human capital, not displace it.

BuffaloGrid is a multi award-winning company with a mission to bring power and connect the next billion, helping frontier market smartphone users to use their phones more often and for more. We serve the billions of overlooked customers who with access to mobile digital services could improve their quality of life and business activities.

EFishery is an aquaculture technology startup that builds technology solutions from smart feeding to a cloud-based dashboard and data platform to help fish and shrimp farmers grow their businesses sustainably. EFishery solves the problem of one of the crucial and growing industries in the world: aquaculture. EFishery creates an ecosystem in which fish and shrimp farmers can easily boost productivity while also providing a more sustainable, safe, and equitable environment.

Paga is a mobile payment company. We are building an ecosystem to enable people to digitally send and receive money, and creating simple financial access for everyone. Our mission is to make it simple for one billion people to access and use money. Our first market is Nigeria where Paga is the leading mobile payment company.

Stones2milestones is on a mission to ‘Create a Nation of Readers’, gifting children the will and skill to read in English. - Freadom is a parent app designed for children aged 3 to 9 to learn to read in English - it provides busy parents with a ready, carefully curated collection of stories, language honing activities, monthly reading competitions, and daily positive news matched to their kids’ reading levels. - Built on 7.5 years of primary and secondary research, it first locates the users reading level and then navigates them to the desired level, basis a proprietary reading scale developed by Stones2Milestones. The aim is to encourage family bonding over time spent reading together from an early age, which studies have found to be the most effective way of nurturing a lifelong reading habit. - We use an AI-ready recommendation engine to match users to the most relevant content. Detailed data collection allows us to share regular traction reports for all content on Freadom and customise content for users. - The organisation is in research partnership for impact evaluation with the Human-Centred AI division at Stanford University (Prof. Susan Athey) and IIM Calcutta (Prof. Aditi Bhutoria). - Freadom goes out to parents of 1,00,000 children. - Content partners associated with Freadom include leading book publishers like Harper Collins, Penguin Random House, Champak, Worldreader. - Freadom was featured on Apple App Store as 'Apps we Love', won first prize at GMC Calibrator for EdTech startups in December 2018, was awarded Best Startup-Innovation by CL Educate in January 2019.

Eneza Education, a.k.a. MPrep, was founded in 2011 by Kenyan teachers and educators serious about making technology useful for their students. From the rural areas of Nyanza to Wajir Town and the Mombasa Coast, Kenyan teachers united to create the content of our initial Class 7 and Class 8 study tool. We wanted a tool that combined the best of great teaching practices: scaffolded assessments, direct feedback, and high engagement. And we wanted to make sure ALL kids had access to our system. What better way to start than with a simple SMS-based system?

BuffaloGrid is a multi award-winning company with a mission to bring power and connect the next billion, helping frontier market smartphone users to use their phones more often and for more. We serve the billions of overlooked customers who with access to mobile digital services could improve their quality of life and business activities.

SOKO is a manufacturing platform built using mobile technology to connect independent, distributed artisans to the global marketplace. Its technology suite and mobile app organize over 2300 independent, artisans throughout Kenya to manufacture their jewelry. It has created an efficient and demand-responsive virtual factory. Millenials and Gen Z consumers are constantly looking for brands that align with their values and are opting for brands that adopt sustained and measurable social impact. Its business model and BCorp certification validate and distinguish us from our competition. Its model also provides economic opportunity and financial inclusion for marginalized artisans who are now earning 4.8X more than an average Kenyan workshop. So, unlike centralized factory production, they are using technology to empower human capital, not displace it.

SOKO is a manufacturing platform built using mobile technology to connect independent, distributed artisans to the global marketplace. Its technology suite and mobile app organize over 2300 independent, artisans throughout Kenya to manufacture their jewelry. It has created an efficient and demand-responsive virtual factory. Millenials and Gen Z consumers are constantly looking for brands that align with their values and are opting for brands that adopt sustained and measurable social impact. Its business model and BCorp certification validate and distinguish us from our competition. Its model also provides economic opportunity and financial inclusion for marginalized artisans who are now earning 4.8X more than an average Kenyan workshop. So, unlike centralized factory production, they are using technology to empower human capital, not displace it.

Olist is an SMB commerce enabler ecosystem that specializes in the fields of logistics and capital. Commerce has changed and platforms like shopify, amazon, meli, alibaba and their peers are more and more relevant to our economy throughout the globe. This movement triggered a new generation of enablers to support small businesses navigate in such rich and fragmented ecosystem. Olist is leading the way as the #1 commerce enabler for SMBs in Brazil, now expanding globally. The company started with a single core connecting merchants to marketplaces and evolved to a complete ecosystem of integrated products in 3 dimensions. (1) Commerce: (a) Olist Store is the leading solution to sell on marketplaces; (b) Olist Shops is our ecommerce solution, mobile first, natively connected to social media, present in 180 countries. (2) Logistics: Olist Pax is a leading cloud based logistics and fulfillment network provider operating in Brazil. (3) Capital: Olist Credit and Olist Pay.