Validity
Validity, Inc. is a software company that specializes in data integrity and compliance solutions, primarily through its Software-as-a-Service platform. Founded in 2018 and headquartered in Boston, Massachusetts, Validity offers a range of tools aimed at simplifying data management for professionals. Key products include BriteVerify, which provides real-time email and contact verification; DemandTools, a toolkit for managing CRM data such as duplicates and lead processing; and DupeBlocker, which prevents data duplication at the source. Additionally, the company offers GridBuddy, which enhances CRM data management and adoption, and Return Path, ensuring email deliverability. Validity also features Trust Assessments, allowing users to evaluate data quality and identify areas for improvement. With a commitment to helping organizations manage their data efficiently, Validity supports better decision-making and customer engagement across various industries. The company has offices in multiple locations, including Tampa, Florida; Millbrae, California; and international offices in Sydney, Paris, São Paulo, and London.
Litmus
Acquisition in 2025
Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters.
MailCharts
Acquisition in 2022
Mailcharts is a revolutionary tool for email marketers.
250ok is the premier email analytics and deliverability platform, driving advanced insights into performance, sender reputation, fraud protection (DMARC), and consumer engagement. Don't send more mail, send better mail.
AppBuddy
Acquisition in 2019
AppBuddy is a company focused on improving business process efficiency through its specialized platforms. Founded by a team of technologists, AppBuddy leverages its extensive experience in developing applications on the Force.com platform to enhance the user experience of Salesforce. The company offers a range of add-ons that address common user challenges, including opportunity management, account planning, and forecasting accuracy. By integrating data and simplifying processes, AppBuddy aims to facilitate better interactions across systems, ultimately supporting businesses in achieving their operational goals.
Return Path
Acquisition in 2019
Return Path is a specialized provider of email marketing solutions, established in 1999 and headquartered in New York, with additional offices in various global locations including Denver, Toronto, London, and Sydney. The company focuses on helping clients optimize their email marketing campaigns through its comprehensive platform, which delivers valuable data and insights. By collaborating with leading email service providers, Return Path enables marketers to enhance their email deliverability, ensuring that their messages reach a larger audience. This strategic approach allows clients to increase engagement and drive revenue, ultimately elevating their email marketing programs to achieve better results.
BriteVerify
Acquisition in 2018
BriteVerify is the industry leader in email verification and delivers the industry's simplest, fastest and most affordable real-time email verification platform. Designed for any company that builds and maintains an email marketing database, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses, a process that can significantly reduce marketing campaign ROI and damage a company's sender reputation. BriteVerify requires no contracts, no set up fees and with no monthly minimum, customers only to pay for what they use.
CRMfusion
Acquisition in 2018
CRMfusion Inc. develops software solutions focused on data cleansing and maintenance for Salesforce users. Founded in 2000 and based in Keswick, Canada, the company offers a suite of tools including DemandTools, which helps administrators clean duplicate records directly within Salesforce; PeopleImport, a Windows-based application that simplifies data importation while automatically deduplicating incoming data; and DupeBlocker, a real-time duplicate prevention tool. These applications empower organizations to manage their data effectively, ensuring higher data quality and integrity. CRMfusion was rebranded from Glenn Wilson Consulting in 2004 and has been a subsidiary of Validity, Inc. since May 2018, continuing to provide essential data quality solutions to clients worldwide.
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