Validity

Validity, Inc. is a software company specializing in data integrity and compliance solutions, designed to assist organizations in managing their data effectively. The company offers a range of Software-as-a-Service products, including BriteVerify for email and contact verification, DemandTools for CRM data management, and DupeBlocker for real-time deduplication. Other offerings include PeopleImport for data imports, GridBuddy for simplifying CRM data management, and Return Path for ensuring email deliverability. Validity's Trust Platform provides tools for ongoing data quality assessments and insights into data management practices, helping users maintain and improve their data integrity. Founded in 2018 and headquartered in Boston, Massachusetts, Validity serves a global clientele, with offices in multiple countries, and has established itself as a leader in data quality solutions, empowering organizations to make informed decisions and enhance customer engagement.

2 past transactions

250ok

Acquisition in 2020
250ok is the premier email analytics and deliverability platform, driving advanced insights into performance, sender reputation, fraud protection (DMARC), and consumer engagement. Don't send more mail, send better mail.

BriteVerify

Acquisition in 2018
BriteVerify is the industry leader in email verification and delivers the industry's simplest, fastest and most affordable real-time email verification platform. Designed for any company that builds and maintains an email marketing database, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses, a process that can significantly reduce marketing campaign ROI and damage a company's sender reputation. BriteVerify requires no contracts, no set up fees and with no monthly minimum, customers only to pay for what they use.
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