ValueFirst

Octane.in is a marketing technology company that specializes in providing an advanced email, SMS, and web marketing platform. The company offers software solutions and customized technological tools designed to meet the specific needs of its clients. Utilizing automated messaging, bots, and analytics, Octane.in's cross-channel communication platform is tailored to align organizations with consumer life cycles and journeys. This approach aims to enhance the digital engagement of Indian organizations, helping them achieve greater value from their marketing efforts.

The broad vision of the platform is to become Google for e-commerce. Instead of the me-too approach of "price comparison" websites which just list prices from a number of e-commerce sites, our focus is on providing the most relevant and customized list of products, so that the user actually finds what she is looking for. We are replicating the offline model of a shopping assistant at a mall - from a few inputs like price range, choice of brand, and some other choices, she whittles down the product set to a handful of items from which the buyer can make a comfortable choice. Similarly, our aim is not to throw 1000 search results for a query, but to limit it to a relevant yet manageable set. Our searchbox is designed to accept the most generic search term like "brown handbags" or "green jeans for girls", and results can be further narrowed down using category, brand and price filters.

Gingersoft Media operates mGinger, an innovative opt-in permission-based mobile marketing platform based in India. The company specializes in delivering targeted advertisements to consumers who have voluntarily registered for the service. During registration, users specify their commercial interests, preferred frequency of ads, convenient time slots for receiving them, and demographic details. This personalized approach allows mGinger to send advertisements tailored to individual preferences, including offers, deals, discounts, vouchers, and news, all delivered via SMS. Additionally, consumers benefit from monetary incentives for each ad they receive, as well as for ads received through their referrals, extending up to two levels. This model not only engages consumers effectively but also fosters a network-driven advertising ecosystem.

Cellnext Solutions Limited is a technology company based in New Delhi, India, that specializes in mobile connectivity and value-added services for mobile operators, media companies, and content providers. Founded in 2000, the company offers a diverse range of products, including CellPAY, a platform facilitating mobile payments, and CellMONEY, an electronic pre-paid voucher system. Its services include Wizone, a web-based application for managing text messaging, and cellPUSH for high-volume outgoing messages. Additionally, Cellnext provides the Cellxpress shortcode platform to capture incoming messages and enhance mobile content sales. The company also features a global messaging engine, cellDIAL for IVR content services, and a mobile authentication platform designed for financial institutions. Other notable offerings include the Cellworld Mobile Mall for product discovery, cellPAPER for multimedia publishing, and CellTRUST for product authentication and CRM solutions. Cellnext Solutions has established itself as a key player in the mobile services sector, catering to various industries, and enhancing digital connectivity for businesses and consumers alike.