ValueFirst

Octane.in is a marketing technology company that specializes in providing an advanced email, SMS, and web marketing platform. The company offers software solutions and customized technological tools designed to meet the specific needs of its clients. Utilizing automated messaging, bots, and analytics, Octane.in's cross-channel communication platform is tailored to align organizations with consumer life cycles and journeys. This approach aims to enhance the digital engagement of Indian organizations, helping them achieve greater value from their marketing efforts.

The broad vision of the platform is to become Google for e-commerce. Instead of the me-too approach of "price comparison" websites which just list prices from a number of e-commerce sites, our focus is on providing the most relevant and customized list of products, so that the user actually finds what she is looking for. We are replicating the offline model of a shopping assistant at a mall - from a few inputs like price range, choice of brand, and some other choices, she whittles down the product set to a handful of items from which the buyer can make a comfortable choice. Similarly, our aim is not to throw 1000 search results for a query, but to limit it to a relevant yet manageable set. Our searchbox is designed to accept the most generic search term like "brown handbags" or "green jeans for girls", and results can be further narrowed down using category, brand and price filters.

Gingersoft Media operates mGinger, a pioneering mobile marketing platform in India that focuses on permission-based advertising. This service allows consumers to receive targeted advertisements on their mobile phones, specifically tailored to their interests and demographic information. Users opt into this platform by registering and specifying their preferences, including the maximum number of ads they wish to receive daily and preferred time slots. In return for engaging with the advertisements, consumers earn monetary incentives both for the ads received directly and for those shared within their referral network. mGinger provides a variety of promotional content, such as offers, deals, discounts, and news, delivered via SMS, ensuring that advertisements align with the users' interests and convenience.

Cellnext Solutions Limited is a provider of mobile connectivity and value-added services, catering to mobile operators, media companies, and content providers. Based in New Delhi, India, the company offers a range of products including Wizone, a web-based application for managing text messages, and cellPUSH for sending high-volume outgoing messages. Its Cellxpress platform captures incoming messages on short access numbers, while the Global Messaging Engine focuses on providing access numbers to users. Additionally, Cellnext provides cellPAY, a mobile payment platform that facilitates transactions via mobile phones, and CellMONEY, an electronic pre-paid voucher system. Other offerings include cellDIAL for interactive voice response services, a multimedia messaging platform called cellPAPER, and CellTRUST, a product authentication and customer relationship management tool. Since its founding in 2000, Cellnext has developed extensive solutions to enhance mobile transactions and communication for various sectors.