Velti

Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Menelaos Scouloudis

CEO

5 past transactions

Mobile Interactive Group

Acquisition in 2011
Mobile Interactive Group (MIG) is a prominent global provider of integrated mobile and digital communication services, recognized as one of the fastest-growing privately owned technology companies in the UK and EMEA. The company offers a diverse range of services, including mobile technology provision, mobile billing, messaging, mCommerce, advertising, and marketing. MIG specializes in the design, development, and publishing of mobile internet sites and applications, utilizing proprietary technology to enhance user experience. Its global platform, mVoy, facilitates brand engagement with consumers through various interactive solutions, such as mobile commerce, messaging campaigns, and social interactivity. MIG serves a wide array of sectors, including retail, entertainment, financial services, and government agencies, with a client base that features notable brands like New Look, M&S, O2, and ITV. Additionally, MIG holds the status of 'Preferred Developer Consultant' as selected by Facebook, further solidifying its reputation in the mobile technology landscape.

Air2Web

Acquisition in 2011
Launched in 1999, Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns and integrated mobile technology into strategic business applications for customer care. Acquired by Velti in 2011, Air2Web's tools and technology are now integrated into Velti's full-funnel mobile marketing platform. Velti's results-focused technology platform, coupled with Air2Web's mCRM solutions, allows marketers to harness the power of mobile to reach new customers, drive consideration with interactive mobile marketing strategies, accelerate consumer actions using meaningful data, and nurture customer relationships thru data-driven marketing programs. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.

Mobclix

Acquisition in 2010
Mobclix operates as a prominent mobile ad exchange network, offering an open marketplace platform and account management solutions tailored for app developers, advertisers, ad networks, and agencies. By providing a transparent environment, Mobclix enables developers to optimize their revenue and advertisers to enhance campaign performance. The platform offers significant advantages, including high effective cost per thousand impressions (eCPMs), streamlined management, and the ability to scale and improve performance. Advertisers benefit from precise targeting capabilities, a sophisticated bidding platform, and the opportunity to create interactive campaigns that reach mobile users instantly. Additionally, Mobclix focuses on real-time application analytics, yield optimization, and rich media advertising, while also promoting distribution and growth through social media channels. The company specifically targets users based on their location and the nature of the applications, maximizing revenue potential for iPhone developers.

Media Cannon

Acquisition in 2010
Media Cannon, Inc. is a company specializing in mobile advertising tools and technology. It focuses on enhancing the mobile marketing landscape by developing a comprehensive platform that improves the user experience for mobile internet users. The company offers a range of services, including trans-coding, support, and reporting, which facilitate the development, delivery, and evaluation of mobile advertising campaigns. Through its innovative solutions, Media Cannon aims to optimize mobile marketing efforts for its clients.

Ad Infuse

Acquisition in 2009
Ad Infuse specializes in mobile advertising solutions, providing a platform that enables organizations to manage advertisements effectively. The company focuses on dynamically inserting targeted ads during content delivery, ensuring that advertisements reach the audience at the most opportune moments. In addition to its advertising services, Ad Infuse offers a content publishing tool, further enhancing the capabilities for organizations looking to optimize their mobile advertising strategies.
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