Mobile Interactive Group
Acquisition in 2011
Mobile Interactive Group (MIG) is a prominent global provider of integrated mobile and digital communication services, recognized as one of the fastest-growing privately owned technology companies in the UK and EMEA. The company offers a diverse range of services, including mobile technology provision, mobile billing, messaging, mCommerce, advertising, and marketing. MIG specializes in the design, development, and publishing of mobile internet sites and applications, utilizing proprietary technology to enhance user experience. Its global platform, mVoy, facilitates brand engagement with consumers through various interactive solutions, such as mobile commerce, messaging campaigns, and social interactivity. MIG serves a wide array of sectors, including retail, entertainment, financial services, and government agencies, with a client base that features notable brands like New Look, M&S, O2, and ITV. Additionally, MIG holds the status of 'Preferred Developer Consultant' as selected by Facebook, further solidifying its reputation in the mobile technology landscape.
Air2Web
Acquisition in 2011
Founded in 1999, Air2Web provides companies with tools and technology designed to promote products, enhance customer service efficiency, and facilitate mobile transactions. Over the years, Air2Web has successfully launched numerous mobile marketing campaigns and integrated mobile technology into customer care applications. In 2011, the company was acquired by Velti, and its solutions are now part of Velti's comprehensive mobile marketing platform. This integration allows marketers to leverage mobile strategies to attract new customers, foster engagement through interactive marketing, accelerate consumer actions with actionable data, and strengthen customer relationships through data-driven marketing initiatives.
Mobclix
Acquisition in 2010
Mobclix operates as a prominent mobile ad exchange network, offering an open marketplace platform and account management solutions tailored for app developers, advertisers, ad networks, and agencies. By providing a transparent environment, Mobclix enables developers to optimize their revenue and advertisers to enhance campaign performance. The platform offers significant advantages, including high effective cost per thousand impressions (eCPMs), streamlined management, and the ability to scale and improve performance. Advertisers benefit from precise targeting capabilities, a sophisticated bidding platform, and the opportunity to create interactive campaigns that reach mobile users instantly. Additionally, Mobclix focuses on real-time application analytics, yield optimization, and rich media advertising, while also promoting distribution and growth through social media channels. The company specifically targets users based on their location and the nature of the applications, maximizing revenue potential for iPhone developers.
Media Cannon
Acquisition in 2010
Media Cannon, Inc. is a company focused on developing mobile advertising tools and technology. It offers a comprehensive platform designed to enhance mobile marketing services and improve the user experience for mobile internet users. The company specializes in creating tools for mobile campaign development, delivery, and evaluation, as well as providing transcoding, support, and reporting services. Through its innovative solutions, Media Cannon aims to streamline mobile advertising processes and deliver effective marketing strategies tailored for the mobile landscape.
Ad Infuse
Acquisition in 2009
Ad Infuse specializes in providing mobile advertising solutions, focusing on dynamic ad insertion at the point of content delivery. The company offers a mobile advertisement management platform and content publishing tools to organizations, enabling them to deliver targeted ads effectively.