VMG Partners

Auxia is a composable AI-based platform that assists businesses in accelerating product-led growth. It provides a comprehensive suite of tools designed to enhance product development, customer engagement, and monetization strategies. The platform enables users to create and deploy hyper-personalized campaigns and growth experiments by utilizing machine learning models that adapt to individual user actions and preferences. Auxia's innovative approach allows companies to activate and retain customers effectively, helping them achieve measurable results and sustained growth over time. Additionally, it empowers businesses to build and launch quality products and experiences without the need for coding, thereby simplifying the development process.

Claim is a social shopping application designed to enhance brand discovery through an engaging and interactive user experience. The platform allows brands to invest directly in customer acquisition by offering weekly promotional events known as Drops, which cater primarily to Gen Z consumers. Users can earn cash-back, gain exclusive access to events, and receive free merchandise while shopping at their preferred brands. Additionally, Claim facilitates a unique social aspect by enabling customers to share benefits with friends through gifting and trading rewards, thereby creating a community-driven shopping experience.

Zitcha is a retail media platform that enables retailers to effectively monetize their digital media assets, including websites, social media, and in-store channels. The company revolutionizes the media landscape by integrating various digital ecosystems and technologies, allowing retailers to leverage their owned assets for targeted audience engagement. By offering an intelligent and efficient platform, Zitcha simplifies the process for suppliers to reach their desired audiences, ultimately driving revenue growth for both retailers and their partners. Through its innovative approach, Zitcha aims to transform the retail media environment and enhance results for its clients.

Nowsta, Inc. is a technology company that offers an all-in-one software solution designed to optimize the management of hourly and event-based workforces. Founded in 2014 and headquartered in Brooklyn, New York, the platform provides essential tools for scheduling, time tracking, and financial management, enabling employers to effectively oversee their hourly staff. By integrating advancements in machine learning and payment technologies, Nowsta aims to enhance communication and streamline payment processes for hourly wage employees. The company's innovative approach seeks to transform workforce management, making it easier for businesses to operate efficiently and support their employees.

Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Rinsed is a provider of customer relationship management software tailored specifically for the car wash industry. Established in 2019 and based in New York, the company focuses on subscription management tools that address the unique needs of car wash operators. Rinsed supports over 1 million subscribers for major car wash groups, facilitating a transition to subscription models that enhance customer interactions. The software offers data-driven insights and marketing tools that help car wash businesses engage with customers, optimize pricing, and streamline their operations. By addressing the challenges faced by car wash operators, Rinsed aims to improve overall service quality and operational efficiency in the industry.

Treat AI is a customer acquisition platform designed for e-commerce brands, providing a comprehensive database that enables businesses to manage customer interactions and behaviors effectively. The platform consolidates customer data into a unified view, allowing marketers to access individual customer profiles and analyze their activities. Utilizing artificial intelligence, Treat generates personalized videos, images, and content tailored to specific customers. This capability empowers brands to experiment with targeted marketing strategies and quickly identify customer segments based on real-time behavior, ultimately enhancing customer engagement and driving sales.

Mantra Health is a digital mental healthcare company focused on providing tailored mental health solutions for university students. Through its proprietary Collaboration Portal, Mantra develops integrated telemental health programs that enhance clinical outcomes and streamline access to care for institutions of varying sizes. The platform includes features such as psychiatric care, free online assessments, scheduled initial video consultations, and personalized care plans, ensuring that students receive effective treatment in a comfortable and accessible manner. By prioritizing the unique mental health needs of students, Mantra Health aims to improve overall well-being and support academic success.

Maev, Inc. is a dog wellness company based in New York, established in 2018. The company specializes in manufacturing nutrition-rich foods and supplements for dogs, including raw food bowls, vitamin bars, and bone broth made from human-quality ingredients. Maev aims to address the dietary needs of dogs based on their breed, age, weight, activity level, and lifestyle by offering food diet consultancy services. Through an online platform, it provides a subscription model for its daily bowls, enabling dog owners to ensure their pets receive holistic nutrition. Maev is committed to promoting the well-being of urban dogs and fostering a supportive community for dog owners.

Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Expedock, Inc. is a technology company based in Palo Alto, California, specializing in freight document processing solutions for the logistics and freight forwarding sector. The company develops an AI-driven platform that automates the handling of essential shipping documents, such as airway bills, bills of lading, and invoices. By leveraging artificial intelligence and digital technology, Expedock's software streamlines the clearance of shipment paperwork, significantly reducing the need for manual data extraction and entry. This innovation not only enhances efficiency but also decreases turnaround times for logistics companies, facilitating smoother communication within the international cargo supply chain.

Afresh Technologies designs AI-powered supply chain software for fresh groceries. The platform forecasts item-level demand for perishable goods and provides data-driven recommendations to optimize inventory and procurement, reduce waste, maximize freshness, and improve margin. It covers warehouse and store-level inventory, pricing, markdowns, and omnichannel visibility, enabling retailers to manage perishable categories across stores. Founded in 2017 and based in San Francisco, Afresh serves grocers and wholesalers aiming to optimize perishables with machine learning, ingesting millions of data points to inform replenishment decisions and allocation across the distribution network.

Founded in 2018, Milk Moovement is a Canadian software company specializing in dairy supply chain management. It offers a cloud-based platform that tracks milk pick-ups, monitors production, and provides actionable intelligence to optimize processes and maximize profitability.

Redbud Brands is a brand development studio that specializes in creating and scaling innovative consumer companies, particularly in the premium consumer packaged goods sector. The company collaborates with visionary founders and executives to develop disruptive brands that prioritize 'better-for-you' products. Redbud Brands offers a comprehensive platform that includes access to capital, a shared services network featuring experienced executives, and strategic relationships with retailers, distributors, and suppliers. This approach empowers entrepreneurs to launch and grow impactful brands that aim to make a positive contribution to society while achieving sustainable business success.

The Good Face Project, Inc. is a cosmetic product review company based in La Jolla, California, established in 2017. It operates a unique platform that combines artificial intelligence with a comprehensive database of cosmetic ingredients, providing detailed analyses of product labels and screening for efficacy and toxicity. The company offers personalized skincare recommendations to consumers, promoting transparency and safety in beauty and personal care products. Additionally, The Good Face Project provides tools for brands, retailers, and manufacturers to develop compliant and effective products, ensuring they meet necessary standards and align with consumer values. Its innovative approach aims to enhance the decision-making process for all stakeholders in the cosmetic industry.

Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDA regulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification.

K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

Mantra Health is a digital mental healthcare company focused on providing tailored mental health solutions for university students. Through its proprietary Collaboration Portal, Mantra develops integrated telemental health programs that enhance clinical outcomes and streamline access to care for institutions of varying sizes. The platform includes features such as psychiatric care, free online assessments, scheduled initial video consultations, and personalized care plans, ensuring that students receive effective treatment in a comfortable and accessible manner. By prioritizing the unique mental health needs of students, Mantra Health aims to improve overall well-being and support academic success.

Nowsta, Inc. is a technology company that offers an all-in-one software solution designed to optimize the management of hourly and event-based workforces. Founded in 2014 and headquartered in Brooklyn, New York, the platform provides essential tools for scheduling, time tracking, and financial management, enabling employers to effectively oversee their hourly staff. By integrating advancements in machine learning and payment technologies, Nowsta aims to enhance communication and streamline payment processes for hourly wage employees. The company's innovative approach seeks to transform workforce management, making it easier for businesses to operate efficiently and support their employees.

Daasity, Inc. is a cloud-based technology company founded in 2017 and headquartered in San Diego, California. The company specializes in data analytics software that centralizes and integrates client data into a cohesive platform. Its D2C Analytics Suite allows businesses to analyze their data effectively and push insights to key marketing channels, enhancing customer engagement. By combining data from various applications and tools, Daasity enables brands to gain a comprehensive view of customer activities, facilitating the creation of detailed segments and flows. Through its proprietary transformation logic, Daasity automates data warehousing, providing clients with the necessary tools and insights to drive profitable growth and foster meaningful customer relationships.

Swell is a headless e-commerce platform that provides developers, agencies, and merchants with the necessary tools and infrastructure to facilitate customized online sales. The platform is designed for flexibility and integration, featuring an application programming interface and a customizable content management system. Additionally, it offers functionalities for subscription management, enabling businesses to create distinctive shopping experiences and effectively adapt to complex business models. By focusing on headless integration, Swell allows customers to sell in ways that align with their specific needs and preferences.

Ampla Technologies is a financial technology company that specializes in delivering tech-enabled financial solutions aimed at fostering business growth. Its comprehensive platform offers a range of services including growth capital solutions, modern banking services, and data analytics. By streamlining access to capital and providing essential financial tools, Ampla addresses the cash flow challenges faced by omnichannel businesses. The company's focus is on facilitating efficient growth through brand-friendly services that support operational needs and enhance financial management.

Rowan was founded on the premise that adolescence isn't a phase to be rushed through, but a journey to enjoy. They are here to be your adventure guide, starting with great accessories and sparkling conversations.

Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

Specright Inc. is a technology company that specializes in enterprise software solutions for Specification Data Management. Founded in 2014 and headquartered in Irvine, California, Specright offers a cloud-based platform that standardizes and digitizes specification data across the supply chain, including raw materials, ingredients, formulas, packaging, and finished goods. The company provides a suite of tools designed to enhance supplier collaboration, streamline procurement processes, and improve overall efficiency. Among its offerings are supplier management software, a marketplace for vendor discovery, and solutions for cost savings and data integration. Specright also supports various industries, including food and beverage, beauty and cosmetics, consumer packaged goods, and retail, with a focus on sustainability and profitability throughout the product life cycle.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Favor is a direct-to-consumer service for women and people who menstruate, that’s on a mission to make healthcare more accessible by building a digital health platform that closes racial, gender and socioeconomic gaps in our healthcare system. Favor is the easiest way for women and people who menstruate to address their sexual health and overall wellbeing, regardless of where they live or if they’re covered by health insurance–making Favor an affordable, accessible telehealth provider.

The Pill Club is a healthcare and wellness company dedicated to women's reproductive health, offering online birth control prescriptions and home delivery of medications, including emergency contraception. It functions as an online retailer of birth control care packages and aims to simplify access to contraception and support women's health and autonomy. Founded in 2017 and based in San Carlos, California, it delivers discreet, convenient access to contraception and related care.

Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDA regulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification.

Daasity, Inc. is a cloud-based technology company founded in 2017 and headquartered in San Diego, California. The company specializes in data analytics software that centralizes and integrates client data into a cohesive platform. Its D2C Analytics Suite allows businesses to analyze their data effectively and push insights to key marketing channels, enhancing customer engagement. By combining data from various applications and tools, Daasity enables brands to gain a comprehensive view of customer activities, facilitating the creation of detailed segments and flows. Through its proprietary transformation logic, Daasity automates data warehousing, providing clients with the necessary tools and insights to drive profitable growth and foster meaningful customer relationships.

Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Monument, Inc. is a New York-based company that provides an online platform for alcohol addiction treatment, connecting patients with healthcare professionals through telehealth services. Founded in 2019, Monument develops personalized treatment plans that cater to individual goals and lifestyles, offering a comprehensive approach that includes access to a supportive community, virtual therapy sessions, and physician-prescribed medications. The platform features synchronous and asynchronous communications, enabling users to engage in hour-long video sessions, participate in therapist-moderated support groups, and access resources to help them change their relationship with alcohol. Monument's focus on affordability and customization positions it as a modern solution for individuals seeking to address their alcohol-related challenges entirely online.

Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Hello Bello is an online retailer based in Pacific Palisades, California, specializing in eco-friendly children's products. Founded in 2018, the company offers a diverse range of items made with plant-based ingredients and organic botanicals, including premium diapers, shampoo, body wash, baby wipes, bubble baths, diaper rash cream, sanitizer, and lotion. The brand aims to provide parents with high-quality, affordable alternatives for their children's necessities, positioning itself as a reliable choice in the market for those seeking natural and environmentally conscious baby care solutions.

Founded in 2015, Weee! is a California-based online grocery retailer specializing in Asian and Hispanic food products. It offers a curated selection of fruits, seafood, snacks, and daily essentials sourced from local farms and trusted brands, serving customers in major U.S. cities.

Pray.com is a social impact company driven by a mission to grow faith & cultivate community. Started by Steve Gatena and his three co-founders in 2016, the company is comprised of people from all backgrounds and is building Pray.com as the digital destination for faith. At Pray.com prayer is the priority and the Pray.com app is the easiest way to incorporate prayer into your daily life. The Pray.com app is the world's #1 app for Daily Prayer and faith-based media content. In 2020, Pray.com became the highest-grossing religious media app in history. In addition to its explosive growth in revenue and subscribers, Pray.com became the first and only mental & spiritual health app federally approved to host the President of the United States as well as other elected officials on the platform so they could promote the power of prayer, highlight the health benefits of faith, and promote religious equity, diversity, and inclusion. As an inter-faith platform, Pray.com has brought together religious, celebrity, and political leaders across industries for major events that pray for, discuss, and act on social issues like: race relations, forced migration, and religious inclusion. Pray.com's marque events include participation from the White House, the National Hispanic Christian Leadership Conference, the Vatican City state, the Southern Baptist Convention, and more. In addition to the success of the Pray.com app, Pray.com's marquee events, and fundraising for social causes, Pray.com's studio division has produced the largest library of Biblically inspired original content in English, Spanish, and Portuguese and its content has been syndicated across broadcast media platforms and new media platforms like SiriusXM Satellite Radio, DirectTV, and YouTube. Pray.com's mission is to grow faith & cultivate community and its vision is to create a world where everyone leaves a legacy of helping others.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Founded in 2015, Weee! is a California-based online grocery retailer specializing in Asian and Hispanic food products. It offers a curated selection of fruits, seafood, snacks, and daily essentials sourced from local farms and trusted brands, serving customers in major U.S. cities.

Popchips, Inc. is a snack food manufacturer based in Playa Vista, California, established in 2007 by Pat Turpin and Keith Belling. The company specializes in producing and marketing a range of popped snacks, including popped potato chips, sweet potato chips, and popped tortilla chips, which are designed to provide a healthier alternative to traditional fried snacks. Utilizing a unique process that heats the ingredients in a pressurized chamber, Popchips offers products that are low in fat and non-greasy, allowing consumers to enjoy guilt-free snacking. The company distributes its products through a network of retail stores across the United States and Canada, as well as through its online store, and has expanded its market presence to several countries in Europe, including the United Kingdom, Ireland, France, Belgium, and the Netherlands.

Nutpods is a consumer goods company that specializes in dairy-free creamers and alternative milks, catering to health-conscious individuals and those adhering to a plant-based lifestyle. The company’s products, made from almonds, oats, and MCT-rich coconuts, provide a vegan and cruelty-free option for coffee, tea, and other beverages. Nutpods has garnered a dedicated following, particularly among consumers participating in wellness programs such as Whole30, establishing itself as a prominent player in the market for alternative creamers.

The Pill Club is a healthcare and wellness company dedicated to women's reproductive health, offering online birth control prescriptions and home delivery of medications, including emergency contraception. It functions as an online retailer of birth control care packages and aims to simplify access to contraception and support women's health and autonomy. Founded in 2017 and based in San Carlos, California, it delivers discreet, convenient access to contraception and related care.

Favor is a direct-to-consumer service for women and people who menstruate, that’s on a mission to make healthcare more accessible by building a digital health platform that closes racial, gender and socioeconomic gaps in our healthcare system. Favor is the easiest way for women and people who menstruate to address their sexual health and overall wellbeing, regardless of where they live or if they’re covered by health insurance–making Favor an affordable, accessible telehealth provider.

Little Freddie is a company dedicated to producing organic baby food. Founded by Piers and Taslim, husband and wife team, the company aims to provide nutritious and delicious options for children, making mealtimes convenient and confidence-inspiring for parents.

Spindrift Beverage Co., Inc., established in 2010 and headquartered in Newton, Massachusetts, specializes in producing and supplying non-alcoholic beverages. Its product portfolio includes a variety of sodas in flavors like grapefruit, blackberry, and orange, as well as flavored sparkling water and seltzers. Spindrift's beverages are notable for using real squeezed fruit, with no added artificial sweeteners, providing consumers with a healthier, fruit-driven alternative. The company sells its products through distributors, retail stores, and online platforms across the United States.

Ancient Nutrition is a health-focused company dedicated to providing whole food nutrients that aim to restore health, strength, and vitality in the modern world. The company specializes in a range of nutritional products, including Bone Broth Protein, Multi Collagen Protein, Essential Oils, and Keto products. These offerings are formulated to deliver ancient nutrients in convenient forms, catering to the needs of health-conscious consumers seeking to enhance their well-being. Through its commitment to real food supplementation, Ancient Nutrition seeks to promote overall wellness by making nutritious options accessible to a wider audience.

Humm Kombucha, LLC is a producer of fermented tea beverages known as kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and many others. The company's product line features both traditional and zero-sugar options, marketed under the HUMM and HUMM KOMBUCHA ZERO brands. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama until its rebranding in 2014. In addition to its kombucha drinks, the company also sells merchandise through its online portal, catering to health-conscious consumers seeking flavorful and refreshing beverage options.

Smashmallow, LLC is a Sonoma, California-based company that specializes in producing premium snacking marshmallows made from organic cane sugar and natural ingredients. Founded in 2016, Smashmallow offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are designed to be gluten-free, low in calories, and low in fat, with an average serving containing around 80 calories and less than 1 gram of fat. By focusing on quality and health-conscious ingredients, Smashmallow aims to provide consumers with a guilt-free indulgence suitable for any time of day. The company's products are available for purchase online.

Daily Harvest is a consumer food company that operates a subscription-based platform delivering healthy frozen foods. Its offerings include smoothies, soups, bowls, lattes, breakfasts, and bites developed by nutritionists. Products are sold online. The company emphasizes direct-to-farmer relationships and a technology-driven supply chain to speed product delivery and personalize options for subscribers. Daily Harvest was founded in 2014 and is based in New York. Through its data-driven approach, it aims to provide convenient, preportioned meals without cooking.

Humm Kombucha, LLC is a producer of fermented tea beverages known as kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and many others. The company's product line features both traditional and zero-sugar options, marketed under the HUMM and HUMM KOMBUCHA ZERO brands. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama until its rebranding in 2014. In addition to its kombucha drinks, the company also sells merchandise through its online portal, catering to health-conscious consumers seeking flavorful and refreshing beverage options.

Spindrift Beverage Co., Inc., established in 2010 and headquartered in Newton, Massachusetts, specializes in producing and supplying non-alcoholic beverages. Its product portfolio includes a variety of sodas in flavors like grapefruit, blackberry, and orange, as well as flavored sparkling water and seltzers. Spindrift's beverages are notable for using real squeezed fruit, with no added artificial sweeteners, providing consumers with a healthier, fruit-driven alternative. The company sells its products through distributors, retail stores, and online platforms across the United States.

Solazyme is a synthetic biology company that specializes in converting algal biomass into biofuels. Solazyme not only creates biofuels for the the transportation industry, but is experimenting with ways to tailor its products for the cosmetic and food industries.

Sonoma Brands is a California-based private equity and venture capital firm founded in 2015 that invests in growth-stage and early-stage consumer brands. It focuses on consumer products and services across sectors such as food and beverage, beauty and personal care, wellness, pet, home and lifestyle. The firm typically invests between $5 million and $30 million and may take minority or majority stakes, frequently seeking a board seat. Sonoma Brands collaborates with bold founders to build enduring brands across physical and digital channels, aiming to accelerate growth and market position.

Health Warrior, Inc. is a nutrition-focused company based in Richmond, Virginia, specializing in the production and marketing of healthy snacks, particularly chia bar snacks and seeds, as well as pumpkin seed and protein bars. Founded in 2010, the company emphasizes the use of nutrient-dense superfoods, with chia seeds as a primary ingredient in its offerings. Health Warrior aims to promote healthier dietary habits and lifestyles by providing convenient, nutritious products. Its product range includes various flavors of chia bars and protein bars, which are available through a network of retailers across the United States, as well as online through its website and major e-commerce platforms. Health Warrior operates as a subsidiary of PepsiCo, Inc.