Vortex I

Vortex Capital Partners, established in 2012 and based in Amsterdam, focuses on investing in small and medium-sized enterprises (SMEs) in the Benelux region that leverage technology for growth. The firm specializes in various sectors, including software, business services, cybersecurity, and artificial intelligence. Vortex employs a flexible investment strategy, providing growth equity and capital for management buy-outs. The associated Vortex I fund, managed by Vortex Partners in Addison, Texas, targeted investments in software, retail, manufacturing, and regulatory technology. It primarily sought companies with revenues ranging from EUR 4 million to EUR 40 million and EBITDA of EUR 5 million, making investments between EUR 2 million and EUR 15 million. The firm aims to create value by collaborating with management teams to achieve sustainable growth.

Jorre Bonjer

Operating Partner

Matti van der Gronde

Associate

Erik Jan van Lubek

Investment Manager

Joost Moerland

Partner

Past deals in Amsterdam

Vamp.io

Series A in 2019
Magnetic.io VAMP is an opensource platform to add Canary test & release, and auto-scaling features to container and microservice systems. VAMP can work stand-alone or integrate with container platforms like Mesosphere DC/OS, Kubernetes, Rancher or Docker. The canary and autoscaling features that VAMP provides enable DevOps and business teams to deliver higher-quality software in less time. New software versions can continuously be deployed to small percentages of visitors in production, measured and optimised, and then gradually scaled up to achieve stable and risk-free releases with no downtime or performance issues.

PastBook

Convertible Note in 2017
PastBook B.V. operates an online platform that allows users to create customizable photo albums from their social media posts. Founded in 2011 and based in Amsterdam, the company enables users to compile images from various sources, including Facebook, Instagram, Dropbox, and personal devices, into cohesive albums. The platform's algorithm highlights vibrant memories and organizes them chronologically, providing a unique experience for users to relive and share their moments. Users can choose to store their photo albums in digital formats, such as PDFs, or as printed books, making it easy to share with friends and family. PastBook emphasizes the convenience of creating beautiful photo collections quickly and effortlessly, catering to various occasions.

StudyTube

Venture Round in 2016
StudyTube B.V. is a company based in Amsterdam, established in 2009, that operates a social and adaptive learning platform designed to personalize education for individual students. The platform customizes standardized educational content to meet the unique needs of learners, enhancing their study experience. StudyTube provides an intuitive, plug-and-play solution that enables universities, publishers, and training companies to create and deliver adaptive courses from the cloud. One of its notable products is an online Study Coach for law students in the Netherlands, which allows users to practice past exams, receive feedback, and track their progress. The platform identifies areas where students may struggle and generates tailored learning materials, such as video lectures or written explanations, to reinforce understanding. This cycle continues until the student demonstrates sufficient mastery of the subject. With over 10,000 active law students using the platform and partnerships with prominent educational institutions, StudyTube is committed to transforming personalized learning and helping students achieve their academic goals.

Media Distillery

Seed Round in 2016
Media Distillery is dedicated to enhancing the discovery of relevant video content through advanced AI technology. The company specializes in analyzing video to extract next-generation metadata that was traditionally accessible only to humans. By leveraging its Deep Content Understanding™ platform, Media Distillery offers real-time metadata processing at an exceptional scale, allowing users to gain insights into the content of videos efficiently. This innovative approach aims to deliver an improved user experience by making video content more accessible and easier to navigate.

PastBook

Seed Round in 2015
PastBook B.V. operates an online platform that allows users to create customizable photo albums from their social media posts. Founded in 2011 and based in Amsterdam, the company enables users to compile images from various sources, including Facebook, Instagram, Dropbox, and personal devices, into cohesive albums. The platform's algorithm highlights vibrant memories and organizes them chronologically, providing a unique experience for users to relive and share their moments. Users can choose to store their photo albums in digital formats, such as PDFs, or as printed books, making it easy to share with friends and family. PastBook emphasizes the convenience of creating beautiful photo collections quickly and effortlessly, catering to various occasions.

Hatch

Series A in 2015
Hatch B.V. is a marketing technology company specializing in online lead generation and omni-channel services, enabling manufacturers to convert prospects into buyers through authorized online resellers. Founded in 2010 and headquartered in Amsterdam, the company connects leading brands with global retailers, facilitating consumer purchases across various touchpoints, including both online and in-store environments. This approach enhances the customer journey and strengthens relationships between retailers and manufacturers by integrating sales channels. Hatch has experienced significant growth since receiving investment capital in 2015, expanding its operations to several international locations, including Bangkok, Moscow, Kiev, and Taipei. Formerly known as Iceleads B.V., Hatch continues to innovate in delivering effective Where to Buy solutions for its clients.

Mascus

Private Equity Round in 2013
Mascus operates an electronic marketplace specializing in the sale of used machinery and equipment, catering to sectors such as construction, agriculture, forestry, and groundscare. The platform facilitates efficient trading by consolidating information about supply and demand, making it easier for dealers, producers, and end users to buy and sell pre-owned equipment. In addition to machinery, Mascus offers a range of products, including farming equipment, material handling tools, forestry equipment, and spare parts. By serving as a centralized hub for these transactions, Mascus enhances the accessibility and efficiency of the used equipment market.