Vortex I

Vortex I was a venture capital fund managed by Vortex Partners, a firm based in Addison, Texas. Established in 2012, Vortex Partners focused on investing in business services and software companies, particularly in sectors such as retail, manufacturing, technology, media, telecommunications, and regulatory technology. The fund targeted companies with revenues ranging from EUR 4 million to EUR 40 million and EBITDA of EUR 5 million. Investment amounts varied from EUR 2 million to EUR 15 million, reflecting a flexible approach aimed at fostering sustainable growth and supporting management teams in achieving their objectives. Vortex Partners aimed to partner with motivated entrepreneurs to capitalize on opportunities in rapidly developing markets.

Deron Amen

Investment Manager

Jorre Bonjer

Operating Partner

Dalip Dewan

Operating Partner

Thomas Fleischer

Investment Manager

Erik Jan van Lubek

Investment Manager

Pepijn Post

Venture Partner

Jeroen de Vreede

Associate

der Wiel, René van

Co-Founder and Partner

Agnes Wietrzyk

Investment Manager

Past deals in Amsterdam

Kees de Boekhouder

Venture Round in 2022
Provider of accounting and bookkeeping services intended to serve freelancers and micro-businesses in the Netherlands. The company offers a proprietary software platform and a team of dedicated personal bookkeepers for the administration, bookkeeping and tax filing declarations of entrepreneurs, thereby, ensuring that clients' tax declarations are made on time and hassle-free.

Vamp.io

Series A in 2019
Vamp.io is a company based in Amsterdam, Netherlands, that specializes in designing and developing open-source, container-based software solutions. Founded in 2014, the company offers a platform that enhances the deployment and management of software through features such as A-B testing, canary releases, and auto-scaling. Vamp.io's technology allows for the seamless integration with popular container orchestration systems like Kubernetes, Docker, and Mesosphere DC/OS. By enabling DevOps and business teams to deploy new software versions to a small percentage of users initially, the platform facilitates performance measurement and optimization before scaling up to full deployment. This approach ensures stable, risk-free releases without downtime, ultimately improving software quality and accelerating delivery times.

PastBook

Convertible Note in 2017
PastBook B.V. operates an online platform that allows users to create personalized photo albums from their social media posts, including content from Facebook, Instagram, Dropbox, Flickr, and Picasa, as well as from devices like computers, phones, and tablets. Founded in 2011 and based in Amsterdam, the company provides a unique experience for users to relive and share their memories in various formats, such as digital PDFs or printed books. The platform employs an algorithm that automatically selects and organizes photos based on their vibrancy, ensuring a chronological arrangement. Users can easily customize albums for different occasions and share them with friends and family with a single click. By collecting memories from multiple sources, PastBook offers a safe and creative way for individuals to preserve their experiences.

Studytube

Venture Round in 2016
StudyTube B.V. is a company based in Amsterdam, established in 2009, that operates a social and adaptive learning platform designed to personalize education for individual students. The platform customizes standardized educational content to meet the unique needs of learners, enhancing their study experience. StudyTube provides an intuitive, plug-and-play solution that enables universities, publishers, and training companies to create and deliver adaptive courses from the cloud. One of its notable products is an online Study Coach for law students in the Netherlands, which allows users to practice past exams, receive feedback, and track their progress. The platform identifies areas where students may struggle and generates tailored learning materials, such as video lectures or written explanations, to reinforce understanding. This cycle continues until the student demonstrates sufficient mastery of the subject. With over 10,000 active law students using the platform and partnerships with prominent educational institutions, StudyTube is committed to transforming personalized learning and helping students achieve their academic goals.

Media Distillery

Seed Round in 2016
Media Distillery is a company focused on enhancing video content discovery through advanced AI technology. By analyzing video footage, it extracts next-generation metadata that was previously only discernible to humans. The company's Deep Content Understanding™ platform offers real-time insights into video content, utilizing techniques such as face recognition, object and logo recognition, speech and text recognition, and topic detection. This comprehensive approach enables clients to better understand and engage with video content, facilitating a more relevant user experience.

PastBook

Seed Round in 2015
PastBook B.V. operates an online platform that allows users to create personalized photo albums from their social media posts, including content from Facebook, Instagram, Dropbox, Flickr, and Picasa, as well as from devices like computers, phones, and tablets. Founded in 2011 and based in Amsterdam, the company provides a unique experience for users to relive and share their memories in various formats, such as digital PDFs or printed books. The platform employs an algorithm that automatically selects and organizes photos based on their vibrancy, ensuring a chronological arrangement. Users can easily customize albums for different occasions and share them with friends and family with a single click. By collecting memories from multiple sources, PastBook offers a safe and creative way for individuals to preserve their experiences.

Hatch

Series A in 2015
Hatch B.V. is a marketing technology company specializing in online lead generation and omni-channel services, enabling manufacturers to convert prospects into buyers through authorized online resellers. Founded in 2010 and headquartered in Amsterdam, the company connects leading brands with global retailers, facilitating consumer purchases across various touchpoints, including both online and in-store environments. This approach enhances the customer journey and strengthens relationships between retailers and manufacturers by integrating sales channels. Hatch has experienced significant growth since receiving investment capital in 2015, expanding its operations to several international locations, including Bangkok, Moscow, Kiev, and Taipei. Formerly known as Iceleads B.V., Hatch continues to innovate in delivering effective Where to Buy solutions for its clients.

Mascus

Private Equity Round in 2013
Mascus operates an electronic marketplace specializing in the sale of used machinery and equipment, catering to sectors such as construction, agriculture, forestry, and groundscare. The platform facilitates efficient trading by consolidating information about supply and demand, making it easier for dealers, producers, and end users to buy and sell pre-owned equipment. In addition to machinery, Mascus offers a range of products, including farming equipment, material handling tools, forestry equipment, and spare parts. By serving as a centralized hub for these transactions, Mascus enhances the accessibility and efficiency of the used equipment market.
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