William Hill
William Hill plc is a prominent bookmaker that provides a wide range of sports betting and gaming services across the United Kingdom, the United States, and internationally. Founded in 1934 and headquartered in London, the company operates through various segments, including Retail, Online, US Existing, and US Expansion. William Hill's retail operations include licensed betting offices that offer betting on sports such as football and horse racing, as well as gaming machines. In the online sector, the company provides comprehensive betting services, including in-play and pre-match sports betting, online casino games, poker, and bingo. Additionally, it supports telephone betting operations and offers on-course betting services. As of December 31, 2019, William Hill operated 1,568 licensed betting offices, enhancing its presence in the competitive betting market.
Top Stages
5 past transactions
Mr Green
Acquisition in 2018
Mr Green is an online gaming company that operates as an online casino, providing a variety of gaming options including casino games, sportsbook, live casino, bingo, and keno. The company is dedicated to delivering a superior gaming experience while promoting responsible gaming practices. Mr Green aims to create a vibrant and engaging environment where users can enjoy their gaming activities safely and responsibly.
Grand Parade
Acquisition in 2016
Grand Parade is a digital creative agency based in Krakow, Poland, specializing in the development of gaming software and high-tech products. The company creates applications, websites, and e-commerce platforms tailored for the sports betting, gaming, and media sectors. With a strong background in men's lifestyle and music publishing, Grand Parade combines creativity and technology to deliver intelligent solutions that enhance user experiences in the digital landscape.
Brandywine Bookmaking
Acquisition in 2011
Brandywine Bookmaking LLC is a Las Vegas-based company that manages race and sports books in casinos across Nevada and Delaware. Founded in 2007, it operates 16 sportsbooks in Nevada under the Lucky's brand and one location in St Kitts in the Caribbean. The company has established strategic partnerships with various organizations, enhancing its operational capabilities in the gaming sector. As of 2012, Brandywine Bookmaking operates as a subsidiary of William Hill plc, further solidifying its presence in the competitive sports betting market.
American Wagering
Acquisition in 2011
Brandywine, which employs approximately 90 people, operates 16 sportsbooks in Nevada under the Lucky's brand and one in St. Kitts in the Caribbean. In addition, it is the exclusive odds maker for the Delaware State Sports Lottery, which it operates in partnership with Scientific Games. Scientific Games and Brandywine launched sports betting at the three Delaware casinos in September 2009 after winning a competitive procurement process.
Playtech
Acquisition in 2008
Founded in 1999, Playtech is a global leader in the development and supply of software solutions for the online and land-based gambling industry. The company operates through Gaming B2B and Gaming B2C segments, offering a wide range of products including online casino games, sports betting platforms, bingo networks, live gaming services, and fixed-odds betting terminals. Playtech also provides technology and risk management services to retail brokers, operates an online trading platform for retail customers, and offers marketing, advertising, turnkey, operational, and hosting services.
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