Zee Enterprises

Charmboard operates as a leading in-video discovery platform that leverages computer vision and artificial intelligence to enhance user interaction with online videos. By allowing users to tap or click on characters, locations, or products within videos, Charmboard provides an immersive experience without disrupting the content. Each interaction acts as a visual bookmark, enabling users to create a personalized collection of memorable moments from the videos they watch. The platform, which partners with various over-the-top (OTT) services, has amassed a significant library of content, hosting millions of interactive elements known as "Charms" and facilitating nearly one billion discoveries in a single year. Founded in 2014 by experienced technology executives, Charmboard has established a robust advisory board and secured Series A funding in 2017 to support its innovative approach to video engagement.

Sarthak Entertainment Pvt Ltd, established in 2008 and headquartered in Cuttack, India, is a subsidiary of Zee Entertainment Enterprises Limited. The company operates a regional television channel, Sarthak TV, dedicated to the Odia people and their culture. It broadcasts a wide range of content, including serials, reality shows, movies, music, and events, primarily in Odisha, catering to both rural and urban audiences. The channel is available through various cable operators and direct-to-home (DTH) platforms.