Zeta Global Holdings

Zeta Global Holdings is a data and analytics company that offers a comprehensive cloud-based marketing platform designed to help brands acquire, grow, and retain customers. Established in 2007 by David A. Steinberg and John Sculley, Zeta employs advanced analytics, machine learning, and extensive consumer intelligence to support enterprises across various industries, including financial services, telecommunications, and retail. Its flagship product, the Zeta Marketing Platform (ZMP), leverages identity data to analyze vast amounts of structured and unstructured data, enabling businesses to predict consumer intent and optimize marketing efforts. Headquartered in New York City, Zeta has over 1,000 employees and maintains Centers of Excellence in key locations such as Silicon Valley, Boston, London, and Hyderabad, alongside numerous other global offices. The company competes with major players in the marketing technology space, including Oracle, IBM, Salesforce, and Adobe.

Steven Gerber

President

Julio Gil

Senior Vice President, Capital Placement, Investment and Analysis

11 past transactions

Gujarat Toolroom

Post in 2024
Gujarat Toolroom is a diversified company engaged in various sectors, primarily focusing on construction and trading. The company specializes in general construction for residential buildings, providing essential services within the construction industry. In addition to its construction activities, Gujarat Toolroom trades in a range of products, including silver conductive ink, agricultural commodities, construction materials, and fabrics. The majority of the company's revenue is derived from the sale of these diverse products, showcasing its multifaceted approach to business.

LiveIntent

Acquisition in 2024
LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with their customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating direct engagement with audiences, LiveIntent helps businesses drive sales and increase revenue while ensuring user privacy is respected. The platform aims to bridge the gaps between brands and their target audiences, maximizing the potential of email marketing.

ArcaMax Publishing

Acquisition in 2022
ArcaMax Publishing specializes in delivering interest-based newsletters to consumers in the United States, focusing on a variety of topics such as business, entertainment, health, and politics. The company provides news, columns, comics, and quizzes, catering to diverse interests. In addition to its own content, ArcaMax partners with other publishers to enhance their email newsletter offerings. This collaboration allows clients to effectively manage, deploy, and monetize their distribution strategies, making ArcaMax a key player in the consumer news and entertainment sector delivered via email.

Apptness Media Group

Acquisition in 2021
Apptness Media Group is a company specializing in digital advertising and marketing services. It has developed a digital survey platform designed to engage consumers across various online sites. This platform enables marketers to obtain proprietary insights and target specific audiences, while also offering monetization opportunities for publishers. In addition to its core services, Apptness Media Group provides data optimization and facilitates job listings for companies, including hiring and headhunting firms. By leveraging audience engagement technology, the company assists both marketers and publishers in achieving their business objectives.

Visto

Venture Round in 2018
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Disqus

Acquisition in 2017
Disqus, Inc. is a company based in San Francisco, California, that operates a comments and audience development platform designed to foster community engagement on websites. Founded in 2007, the platform enables users, including publishers and bloggers, to attract, build, and maintain their audiences while generating revenue through enhanced interaction. Disqus connects diverse online communities, providing features such as social integration, user profiles, spam moderation tools, and mobile commenting. With a network that reaches over 1 billion people monthly and encompasses 2.5 million registered communities, Disqus facilitates enjoyable discussions and allows commenters to build their reputation across different sites. By leveraging its network effects, Disqus aims to improve the quality and volume of conversations, enriching the overall user experience on various digital platforms. The company operates as a subsidiary of Zeta Interactive Corp. since 2017.

Boomtrain

Acquisition in 2017
Boomtrain, Inc. operates a marketing platform that specializes in personalization services for content companies. Founded in 2012 and based in San Francisco, California, Boomtrain employs machine learning and predictive algorithms to deliver individually relevant mobile app and email notifications, enhancing user engagement and driving revenue. The platform processes over 100 million events daily, providing clients with real-time, automated communication tailored to individual preferences. By analyzing vast amounts of data, Boomtrain offers a unified view of each customer, facilitating meaningful interactions at scale. The company has established partnerships with various major media brands and benefits from insights provided by experienced personalization engineers from leading companies in the industry. As of July 2017, Boomtrain operates as a subsidiary of Zeta Interactive Corp.

Acxiom

Acquisition in 2016
Acxiom, established in 1969, is a global data and insights company headquartered in Little Rock, Arkansas. It specializes in connecting systems and data to enhance customer experiences and drive business growth. Acxiom's offerings include a data enablement platform (Audience Cloud), behavioral insights (Audience Propensities), consumer segmentation systems (Personicx), and data quality services. Additionally, it provides services such as data management, identity resolution, digital transformation, and strategy development. The company serves over 7,000 clients worldwide, including major corporations from various industries, and processes vast amounts of data, with a strong focus on protecting consumer privacy.

eBay Enterprise

Acquisition in 2015
eBay Enterprise is a leading provider of commerce technologies, omnichannel operations and marketing solutions. Our comprehensive and modular solution suite enables the world’s premier brands and retailers to deliver connected consumer experiences across all touchpoints of the entire purchase lifecycle to win with today’s digitally connected consumer.

ClickSquared

Acquisition in 2014
ClickSquared is a leading provider of real-time relationship marketing services, specializing in intelligent, multi-channel marketing solutions. The company utilizes a team of marketing and technology experts alongside an on-demand marketing platform to create personalized interactions across various online and offline direct channels. ClickSquared's offerings include a Cross-Channel Marketing Hub that enables marketers to orchestrate and deliver analytics-driven, relevant communications through email, direct mail, social media, surveys, mobile, and web channels. The company's focus on accountable acquisition, growth, and loyalty programs helps build and enhance the reputations of some of the world's best-known brands.

Intela Global

Acquisition in 2013
Intela, LLC is a performance-based marketing and affiliate company that specializes in lead generation and customer acquisition services. Founded in 2005 and headquartered in Boulder, Colorado, with an additional office in London, the company offers a range of affiliate marketing solutions through its CrispAds affiliate network, connecting advertisers with various publishers. Intela's lead generation services include hosted campaigns, co-registration, pay per call campaigns, and custom co-registration options. Additionally, the company provides email marketing, publisher, and list management services. Intela operates in multiple markets, including the United States, the United Kingdom, Australia, Canada, France, and broader Europe, delivering targeted campaigns and traffic to its clients.
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