Zeta Global Holdings
Zeta Global Holdings is a data and analytics company that offers a comprehensive cloud-based marketing platform designed to help brands acquire, grow, and retain customers. Established in 2007 by David A. Steinberg and John Sculley, Zeta employs advanced analytics, machine learning, and extensive consumer intelligence to support enterprises across various industries, including financial services, telecommunications, and retail. Its flagship product, the Zeta Marketing Platform (ZMP), leverages identity data to analyze vast amounts of structured and unstructured data, enabling businesses to predict consumer intent and optimize marketing efforts. Headquartered in New York City, Zeta has over 1,000 employees and maintains Centers of Excellence in key locations such as Silicon Valley, Boston, London, and Hyderabad, alongside numerous other global offices. The company competes with major players in the marketing technology space, including Oracle, IBM, Salesforce, and Adobe.
Top Stages
11 past transactions
Gujarat Toolroom
Post in 2024
Gujarat Toolroom is a diversified company engaged in various sectors, primarily focusing on construction and trading. The company specializes in general construction for residential buildings, providing essential services within the construction industry. In addition to its construction activities, Gujarat Toolroom trades in a range of products, including silver conductive ink, agricultural commodities, construction materials, and fabrics. The majority of the company's revenue is derived from the sale of these diverse products, showcasing its multifaceted approach to business.
LiveIntent
Acquisition in 2024
LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with their customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating direct engagement with audiences, LiveIntent helps businesses drive sales and increase revenue while ensuring user privacy is respected. The platform aims to bridge the gaps between brands and their target audiences, maximizing the potential of email marketing.
ArcaMax Publishing
Acquisition in 2022
ArcaMax Publishing specializes in delivering interest-based newsletters to consumers in the United States, focusing on a variety of topics such as business, entertainment, health, and politics. The company provides news, columns, comics, and quizzes, catering to diverse interests. In addition to its own content, ArcaMax partners with other publishers to enhance their email newsletter offerings. This collaboration allows clients to effectively manage, deploy, and monetize their distribution strategies, making ArcaMax a key player in the consumer news and entertainment sector delivered via email.
Apptness Media Group
Acquisition in 2021
Apptness Media Group is a company specializing in digital advertising and marketing services. It has developed a digital survey platform designed to engage consumers across various online sites. This platform enables marketers to obtain proprietary insights and target specific audiences, while also offering monetization opportunities for publishers. In addition to its core services, Apptness Media Group provides data optimization and facilitates job listings for companies, including hiring and headhunting firms. By leveraging audience engagement technology, the company assists both marketers and publishers in achieving their business objectives.
Visto
Venture Round in 2018
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Disqus
Acquisition in 2017
Disqus operates a comments and audience development platform that enables users to build communities from their website's audience. Its networked platform connects people across various communities, offering features such as social integration, user profiles, spam moderation tools, email notifications, and mobile commenting.
Boomtrain
Acquisition in 2017
Founded in 2012, Boomtrain operates as a subsidiary of Zeta Interactive Corp. It provides a marketing platform offering personalized email, mobile notifications, and site/application services for content companies. The platform uses machine learning algorithms to increase engagement and revenue through automated customer communications.
Acxiom
Acquisition in 2016
Founded in 1969, Acxiom specializes in data-driven marketing solutions. It offers a range of services including data enablement platforms, consumer insights packages, and identity resolution solutions to help businesses enhance customer experiences and improve ROI.
eBay Enterprise
Acquisition in 2015
eBay Enterprise is a leading provider of commerce technologies, omnichannel operations and marketing solutions. Our comprehensive and modular solution suite enables the world’s premier brands and retailers to deliver connected consumer experiences across all touchpoints of the entire purchase lifecycle to win with today’s digitally connected consumer.
ClickSquared
Acquisition in 2014
ClickSquared is a leading provider of real-time relationship marketing services, specializing in intelligent, multi-channel marketing solutions. The company utilizes a team of marketing and technology experts alongside an on-demand marketing platform to create personalized interactions across various online and offline direct channels. ClickSquared's offerings include a Cross-Channel Marketing Hub that enables marketers to orchestrate and deliver analytics-driven, relevant communications through email, direct mail, social media, surveys, mobile, and web channels. The company's focus on accountable acquisition, growth, and loyalty programs helps build and enhance the reputations of some of the world's best-known brands.
Intela Global
Acquisition in 2013
Intela, LLC is a performance-based marketing and affiliate company that specializes in lead generation and customer acquisition services. Founded in 2005 and headquartered in Boulder, Colorado, with an additional office in London, the company offers a range of affiliate marketing solutions through its CrispAds affiliate network, connecting advertisers with various publishers. Intela's lead generation services include hosted campaigns, co-registration, pay per call campaigns, and custom co-registration options. Additionally, the company provides email marketing, publisher, and list management services. Intela operates in multiple markets, including the United States, the United Kingdom, Australia, Canada, France, and broader Europe, delivering targeted campaigns and traffic to its clients.
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